infrasity-labs
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- ▌ AI SEO · infrasity-labs bundleWhen the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
- ▌ Design Token · infrasity-labsDefine and organize design tokens (color, spacing, typography, elevation) with naming conventions and usage guidance.
- ▌ Motion System · infrasity-labsDefine a motion system with duration tokens, easing vocabulary, and reduced-motion handling for consistent animation across a product.
- ▌ Theming System · infrasity-labsDesign a theming architecture that supports brand variants, dark mode, and high-contrast modes with token mapping.
- ▌ Data Visualization · infrasity-labsDesign clear, accessible data visualizations with appropriate chart selection and styling.
- ▌ Accessibility Audit · infrasity-labsConduct a comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps.
- ▌ Karpathy Guidelines · infrasity-labsBehavioral guidelines to reduce common LLM coding mistakes. Use when writing, reviewing, or refactoring code to avoid overcomplication, make surgical changes, surface assumptions, and define verifiable success criteria.
- ▌ Animation Principles · infrasity-labsApply animation principles to UI motion for purposeful, polished interactions.
- ▌ SEO Competitor Pages · infrasity-labsGenerate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".
- ▌ Competitor Profiling · infrasity-labs bundleWhen the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
- ▌ Content Strategy 2 · infrasity-labs bundleWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
- ▌ SEO Image Gen 2 · infrasity-labsAI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says "generate image", "OG image", "social preview", "hero image", "blog image", "product photo", "infographic", "seo image", "create visual", "image-gen", "favicon", "schema image", "pinterest pin", "generate visual", "banner", or "thumbnail".
- ▌ Social Media Posts · infrasity-labsCreate platform-specific social media posts for LinkedIn, Facebook, Instagram, and Reddit. Handles character limits, hashtag strategies, hook placement, and image specs per platform. Works from scratch, from existing content (blog, newsletter, announcement), or as a multi-platform campaign. Produces copy-paste-ready posts. Triggers: 'social media post', 'linkedin post', 'facebook post', 'instagram caption', 'reddit post', 'social posts', 'post to social', 'repurpose for social', 'social media campaign'.
- ▌ User Story Mapping · infrasity-labs bundleCreate a user story map that lays out activities, steps, tasks, and release slices. Use when planning a workflow, backlog, or MVP around the user journey.
- ▌ Content Strategy · infrasity-labs bundleWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
- ▌ Agile Product Owner · infrasity-labs bundleAgile product ownership for backlog management and sprint execution. Covers user story writing, acceptance criteria, sprint planning, and velocity tracking. Use when writing user stories, creating acceptance criteria, planning sprints, estimating story points, breaking down epics, or prioritizing the backlog.
- ▌ Community Marketing · infrasity-labsBuild and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."
- ▌ Blog Cannibalization · infrasity-labsDetect keyword cannibalization across blog posts by extracting primary keywords from titles and headings, clustering semantically similar targets, and flagging posts competing for the same search intent. Supports local-only mode (grep-based) and DataForSEO API mode (Page Intersection endpoint at ~$0.01/call). Outputs severity-scored report with merge or differentiate recommendations. Use when user says "cannibalization", "keyword overlap", "competing pages", "duplicate keywords", "cannibalize".
- ▌ Organic Growth Advisor · infrasity-labs bundleIdentify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.
- ▌ Prioritization Advisor · infrasity-labsChoose a prioritization framework based on stage, team context, and stakeholder needs. Use when deciding between RICE, ICE, value/effort, or another scoring approach.
- ▌ Orphan Pages Internal Linking Opportunities · infrasity-labs bundleAudit any domain for orphan blog pages, map internal links across all blog posts, generate keyword-backed interlinking briefs via DataForSEO, and produce a self-contained downloadable HTML report. Invoke with the target domain as the argument.
- ▌ Blog Discourse · infrasity-labsResearch what people are actually saying about a topic in the last 30 days across Reddit, X / Twitter, YouTube, Hacker News, dev.to, Medium, and other public discourse platforms. API-free; uses WebSearch with platform-targeted site operators plus recency filters. Produces DISCOURSE.md (a structured brief) and JSON output the writer can consume. Complements blog-researcher (which focuses on authority sources) with a recency-and-engagement lens. Use when user says "blog discourse", "discourse research", "what are people saying about", "research what people are saying", "voice of customer", "social listening", "30-day research", "trend research", "what's the discussion on", "real-time research", "practitioner discourse", "/blog discourse".
- ▌ Blog Factcheck · infrasity-labsVerify statistics and claims in blog posts by fetching cited source URLs and checking if the claimed data actually appears on the page. Extracts all statistical claims (numbers, percentages, named sources), fetches each cited URL via WebFetch, and scores match confidence (exact match 1.0, paraphrase 0.7-0.9, not found 0.0). Flags uncited claims as UNVERIFIED. Use when user says "fact check", "verify statistics", "check sources", "validate claims", "factcheck", "source verification".
- ▌ Blog Repurpose · infrasity-labsRepurpose blog posts for social media, email, YouTube, Reddit, and LinkedIn. Generates Twitter/X threads, LinkedIn articles, YouTube scripts, Reddit discussion posts, email newsletter excerpts. Adapts tone for each platform. Use when user says "repurpose", "blog repurpose", "share blog", "social media", "twitter thread", "linkedin post", "youtube script", "reddit post".
- ▌ Blog SEO Check · infrasity-labsPost-writing SEO validation with pass/fail checklist covering title tag length and keyword placement, meta description quality, heading hierarchy and keyword density, internal/external link audit with anchor text analysis, canonical URL verification, Open Graph meta tags (og:title, og:description, og:image), Twitter Card validation, URL structure optimization, and image alt text presence. Produces prioritized fix list with specific recommendations. Use when user says "seo check", "check seo", "validate seo", "blog seo", "seo validation", "on-page seo", "title tag check", "meta description check", "heading check", "link audit".
- ▌ Blog Translate · infrasity-labs bundleTranslate existing blog posts into one or more target languages with SEO-optimized localization. Produces native-quality translations that preserve markdown structure, frontmatter, schema JSON-LD, image and chart embeds, and citation capsules. Localizes keywords, meta tags, numbers, dates, currencies, and quote styles per locale. Flags machine-translation artifacts for review. Run BEFORE blog-localize: this handles language conversion; localize handles cultural adaptation after translation completes. Use when user says "translate blog", "blog translate", "uebersetzen", "traduire", "traducir", "translate post", "blog auf Deutsch", "blog en espanol".
- ▌ Keyword Clustering · infrasity-labsCluster a list of keywords into topical groups with search intent labels, validated search volume, KD, and CPC data. Use this skill whenever a user provides a list of keywords (pasted, uploaded as CSV/Excel, or via Google Sheet URL) and asks to cluster, group, map, organize, or categorize them. Also trigger when a user says "keyword cluster", "cluster my keywords", "group these keywords", "keyword map", "keyword strategy from this list", "organize keywords by topic", or pastes or uploads a list of keywords and wants structure from it. Always use this skill — do not attempt keyword clustering manually without following this workflow.
- ▌ Blog Notebooklm · infrasity-labs bundleQuery Google NotebookLM notebooks for source-grounded, citation-backed answers from user-uploaded documents. Manages notebook library, handles Google authentication, and supports smart discovery. Works standalone via /blog notebooklm or internally from blog-write and blog-researcher for Tier 1 research data. Falls back gracefully when not configured. Use when user says "notebooklm", "notebook", "query notebook", "ask notebook", "notebook research", "source grounded research", "document query", "notebook library".
- ▌ Marketing Ideas · infrasity-labs bundleWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
- ▌ Prd Development · infrasity-labs bundleBuild a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative.
- ▌ Workflow Builder · infrasity-labs bundleDesign and write deterministic multi-agent workflow scripts (.js files in .claude/workflows/) for Claude Code's Workflow tool. Use when a user wants to build, create, author, scaffold, or run a custom Claude Code workflow, orchestrate sub-agents (fan-out, pipeline, loop, judge-panel), or automate a repeatable multi-step task across fresh-context agents.
- ▌ API Docs Quality Report · infrasity-labs bundleAudits any API documentation site by crawling every endpoint page and scoring each one across 5 checks: description quality, OpenAPI spec presence, body param descriptions, response codes, and response schema completeness. Produces a polished interactive HTML report with a summary scorecard, site-wide pattern analysis, ranked top issues, and per-endpoint findings with specific fix guidance. Trigger this skill whenever a user provides a documentation URL and asks to audit, review, analyse, or check their API docs. Also trigger for: "do the same audit for X", "audit docs.company.com", "check the API docs at X", "run the API docs audit on X", "review the docs for Y API", or pastes a URL alongside words like audit, review, crawl, check, analyse, quality, completeness, or gaps. Always use this skill — do not attempt the audit without following this structured crawl-score-report workflow.
- ▌ Brief Outline Generator · infrasity-labs bundleGenerates a fully structured SEO content **outline** (not a finished brief) and exports it as a formatted .docx Word document. The output is a skeleton for a writer to fill in — section headings, topic prompts, angles — not pre-written paragraphs. Use this skill whenever a user provides a blog title, focus keyword, domain URL, or any combination of those and asks to generate an outline, brief, blog brief, SEO brief, article structure, or content plan. Also trigger when the user says "create a brief for X", "generate an outline for [topic]", "make a content brief", "I need a brief for [URL or keyword]", or pastes a title and asks what the structure should look like. This skill handles input validation, domain analysis, keyword enrichment, audience inference, archetype-aware section selection, and full .docx generation — always use it rather than writing ad-hoc outlines.
- ▌ Churn Prevention · infrasity-labs bundleWhen the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails.
- ▌ Pm Skill Creator · infrasity-labsDesign a new PM skill through guided conversation. Use when you have raw content or an idea and want to shape it into a compliant skill.
- ▌ Programmatic SEO · infrasity-labs bundleWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
- ▌ Sales Enablement · infrasity-labs bundleWhen the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
- ▌ SEO Unlighthouse · infrasity-labsMulti-page Lighthouse audit via the MIT-licensed Unlighthouse CLI. Free-tier alternative to running PageSpeed against every URL on a site — no API quota burn, runs locally.
- ▌ Md Starter · infrasity-labs bundleGenerates a fully structured, project-specific CLAUDE.md by scanning the repo for signal files (package.json, Makefile, .github/workflows/, .env.example, etc.), inferring stack, commands, architecture, and conventions, then asking at most 3 targeted questions for what cannot be inferred. Use whenever the user says 'create a CLAUDE.md', 'my CLAUDE.md is blank', 'generate project context', 'initialize CLAUDE.md', 'set up Claude context for this repo', 'fill in my CLAUDE.md', or any variation where someone needs their project context documented for Claude. If a CLAUDE.md already exists with content, runs a diff-and-merge flow before writing.
- ▌ Dev Marketing Prospector · infrasity-labs bundleProspects companies across developer-focused tech verticals for developer marketing agency outreach. Use this skill whenever a user provides a vertical (e.g. AI Agentic, IAC, DevTools, Observability, DevOps, FinOps, AI/SDLC, AI Orchestration, or any other tech vertical) and wants a list of prospect companies to target. Also trigger when the user says "prospect for", "find companies in", "give me leads for", "build a prospect list", or provides a vertical name alongside funding stage and headcount filters. Always use this skill — never attempt prospecting without following this structured workflow. The skill finds exact-fit companies only (never adjacent), maps a real outreach signal and email pain point for each, sources every data point with a URL, and outputs a unified nine-column table: Company, URL, LinkedIn, Headcount, Signal, Signal Sources, Geography, Pain Point, Pain Point Sources.
- ▌ Landing Page Auditor · infrasity-labs bundleAudits any landing or service page across 48 checks in 10 categories for LLM/AI discoverability, GEO readiness, content clarity, schema markup, internal linking, freshness signals, and technical crawlability. Produces an overall score out of 100, a per-category score out of 100, pass/warn/fail/ manual counts, and a prioritised fix list — all rendered as a standalone HTML report saved to disk. Use when a user provides a URL and asks to audit it, score it, check its GEO readiness, test its AI discoverability, run a landing page audit, or evaluate it for LLM citation potential. Also trigger on phrases like "audit this page", "score this URL", "check GEO for", "is this page AI-ready", "run a GEO audit", "LLM page check", "how would AI read this page", or "landing page score".
- ▌ Blog Locale Audit · infrasity-labsAudit a directory of multilingual blog content for completeness, consistency, hreflang correctness, meta-tag parity, and freshness. Builds a translation coverage matrix, flags stale translations, validates hreflang and schema, and emits a prioritized report with runnable fix commands. Use when user says "locale audit", "blog locale-audit", "check translations", "multilingual audit", "translation check", "hreflang check", "Uebersetzungen pruefen".
- ▌ Blog Multilingual · infrasity-labsOne-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".
- ▌ Customer Research · infrasity-labs bundleWhen the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
- ▌ Web Design Guidelines · infrasity-labs bundleReview UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices".
- ▌ Ogilvy Copywriting · infrasity-labsApply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.
- ▌ Product Strategist · infrasity-labs bundleStrategic product leadership toolkit for Head of Product covering OKR cascade generation, quarterly planning, competitive landscape analysis, product vision documents, and team scaling proposals. Use when creating quarterly OKR documents, defining product goals or KPIs, building product roadmaps, running competitive analysis, drafting team structure or hiring plans, aligning product strategy across engineering and design, or generating cascaded goal hierarchies from company to team level.
- ▌ Blog Cluster · infrasity-labs bundleSemantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a hub-and-spoke cluster architecture, generates an interactive SVG cluster map, and executes the full cluster by orchestrating blog-write calls with shared cluster context and automatic internal-link injection. Fills the strategy-to-execution gap: blog-strategy plans the blueprint, blog-cluster builds the house. Use when user says "blog cluster", "topic cluster", "content cluster", "cluster plan", "cluster execute", "pillar content", "hub and spoke", "content ecosystem", "cluster map".
- ▌ Blog Outline · infrasity-labsSERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, FAQ question planning, and internal linking zones. Skeleton only: structure, H2/H3 hierarchy, word counts, FAQ slots. Use blog-brief instead if you need full competitive analysis, statistics research, and image suggestions. Lighter than a full content brief, generates article skeleton and structure only, ready for /blog write to consume. Use when user says "outline", "blog outline", "content outline", "structure blog", "plan sections", "article skeleton", "heading structure", "SERP analysis", "competitive outline", "plan article".
- ▌ Blog Persona · infrasity-labsCreate and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. Used by blog-write and blog-rewrite to enforce consistent voice. Use when user says "persona", "voice", "tone", "writing style", "brand voice", "create persona", "use persona".
- ▌ Blog Rewrite · infrasity-labsRewrite and optimize existing blog posts for Google rankings (December 2025 Core Update, E-E-A-T) and AI citations (GEO/AEO). Full rewrite for both Google rankings AND AI citations. For AI-citation-only audit (no Google work), use blog-geo instead. Replaces fabricated statistics with sourced data, applies answer-first formatting, adds Pixabay/Unsplash images, generates built-in SVG charts, injects FAQ schema, performs AI content detection, adds citation capsules and information gain markers, and updates freshness signals. Works with any blog format (MDX, markdown, HTML). Use when user says "rewrite blog", "optimize blog", "update blog", "improve blog", "fix blog", "refresh blog post", "blog optimization".
- ▌ Lead Magnets · infrasity-labs bundleWhen the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.
- ▌ SEO Profound · infrasity-labsProfound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.
- ▌ Content Brief · infrasity-labs bundleGenerates a fully structured SEO content brief for a target keyword and optionally pushes it to a Notion database. Use this skill whenever the user says 'create a content brief', 'brief this keyword', 'run a content brief for', 'generate a brief', 'write a brief for [keyword]', 'content brief on [topic]', or any variation where someone needs a keyword researched and turned into a structured writing assignment with H1, H2 outline, FAQ, internal links, word count target, and writer notes. Also triggers when the user provides a keyword and asks for an SEO brief, editorial brief, or writing spec. Outputs a mandatory structured format that the text parser maps directly to Notion properties. Supports single-keyword and batch (CSV) modes.
- ▌ Meeting Notes · infrasity-labsStructured meeting summaries with action items, decisions, and key discussion points. Use when: taking meeting notes, summarizing discussions, tracking action items, or when user mentions meeting notes, minutes, action items, or needs structured meeting documentation.
- ▌ SEO Programmatic · infrasity-labsProgrammatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".
- ▌ Blog Calendar · infrasity-labsGenerate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and AI citation freshness requirements (30-day update cycles). Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".
- ▌ Blog Localize · infrasity-labsCultural adaptation for translated content. Run AFTER blog-translate completes. Adjusts brand examples, CTAs, legal references, and formality for the target market (German, French, Japanese, Spanish, etc.). Deep cultural adaptation of translated blog posts. Goes beyond translation to swap brand examples, adapt CTAs, substitute legal references, localize statistic sources where possible, and adjust formality (Sie/du, tu/vous, formal/informal). Built-in profiles for DACH, Francophone, Hispanic, and Japanese markets, plus a custom-locale template. Makes content feel locally authored, not translated. Use when user says "localize blog", "blog localize", "cultural adaptation", "adapt for Germany", "adapt for France", "lokalisieren", "localiser", "adaptar".
- ▌ Blog Strategy · infrasity-labsBlog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for GEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".
- ▌ Blog Taxonomy · infrasity-labsExtract, suggest, and sync tags and categories for blog posts across all major CMS platforms. Supports WordPress REST API, Shopify GraphQL, Ghost Content API, Strapi REST/GraphQL, and Sanity GROQ. Generates tag suggestions from content analysis (keyword frequency, heading extraction, semantic grouping), enforces minimum post-count thresholds to prevent thin tag archives, and syncs taxonomy via authenticated API calls. Use when user says "tags", "categories", "taxonomy", "tag suggestions", "sync tags", "WordPress tags", "Shopify tags".
- ▌ SEO Firecrawl · infrasity-labsFull-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.
- ▌ SEO Seranking · infrasity-labsSE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query. Highest-impact new extension per the v2 gap analysis — no other vendor covers all 5 AI platforms in one API.
- ▌ SEO Content Brief · infrasity-labs bundleGenerate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".
- ▌ Site Architecture · infrasity-labs bundleWhen the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
- ▌ SEO Dataforseo · infrasity-labs bundleLive SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube, Google Images), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor analysis, content analysis, business listings, AI visibility (ChatGPT scraper, LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "competitor data", "AI visibility check", "LLM mentions", "image SERP", "google images", "image rankings", or "real search data".
- ▌ Ad Creative · infrasity-labs bundleWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
- ▌ Blog Google · infrasity-labs bundleGoogle API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".
- ▌ Blog Schema · infrasity-labsGenerate complete JSON-LD schema markup for blog posts including BlogPosting, Person, Organization, BreadcrumbList, FAQPage, and ImageObject. Validates against Google requirements and warns about deprecated types. Use when user says "schema", "blog schema", "json-ld", "structured data", "schema markup", "generate schema".
- ▌ Competitors · infrasity-labs bundleWhen the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
- ▌ Copywriting · infrasity-labs bundleWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails.
- ▌ Frontend Design · infrasity-labs bundleGuidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.
- ▌ Blog Analyze · infrasity-labsAudit and score blog posts on a 5-category 100-point scoring system covering content quality, SEO optimization, E-E-A-T signals, technical elements, and AI citation readiness. Includes AI content detection (burstiness, phrase flagging, vocabulary diversity). Supports export formats (markdown, JSON, table) and batch analysis with sorting. Generates prioritized recommendations (Critical/High/Medium/Low) with specific fixes. Works with any format (MDX, markdown, HTML, URL). Use when user says "analyze blog", "audit blog", "blog score", "check blog quality", "blog review", "rate this blog", "blog health check".
- ▌ Blog Write · infrasity-labsWrite new blog articles from scratch optimized for Google rankings and AI citations. Generates full articles with template selection, answer-first formatting, Key Takeaways summary box, information gain markers, citation capsules, sourced statistics, Pixabay/Unsplash images, built-in SVG chart generation, FAQ schema, internal linking zones, and proper heading hierarchy. Supports MDX, markdown, and HTML output. Use when user says "write blog", "new blog post", "create article", "write about", "draft blog", "generate blog post".
- ▌ Cold Email · infrasity-labs bundleWrite B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.
- ▌ Free Tools · infrasity-labs bundleWhen the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
- ▌ Onboarding · infrasity-labs bundleWhen the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For ongoing email sequences, see emails.
- ▌ SEO Ahrefs · infrasity-labsAhrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the official @ahrefs/mcp server. Pairs with seo-backlinks for multi-source confidence weighting.
- ▌ UI Styling · infrasity-labs bundleCreate beautiful, accessible user interfaces with shadcn/ui components (built on Radix UI + Tailwind), Tailwind CSS utility-first styling, and canvas-based visual designs. Use when building user interfaces, implementing design systems, creating responsive layouts, adding accessible components (dialogs, dropdowns, forms, tables), customizing themes and colors, implementing dark mode, generating visual designs and posters, or establishing consistent styling patterns across applications.
- ▌ Geo SEO · infrasity-labs bundleAudit and optimize content for SEO, GEO (generative engine optimization), and AEO (answer engine optimization). Use when user asks to "audit SEO", "check search visibility", "optimize for AI search", "generate schema markup", "validate metadata", "extract keywords", "optimize for Perplexity/ChatGPT/Gemini", "check Open Graph tags", "submit to IndexNow", or mentions SEO, GEO, AEO, or search optimization. Do NOT use for creating new content from scratch or image optimization.
- ▌ Stop Slop · infrasity-labsRemove AI writing patterns from prose. Use when drafting, editing, or reviewing text to eliminate predictable AI tells and produce more human-like writing.
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- ▌ Geo Optimizer · infrasity-labsOptimize existing blog posts and web content for GEO (Generative Engine Optimization) — AI search visibility on ChatGPT, Perplexity, Claude, and Google AI Overviews. Use whenever a user provides a blog URL or pastes existing content and asks to optimize it for AI search, rewrite for LLM visibility, improve GEO score, make content answer-first, add FAQ sections, restructure headings for AI retrieval, improve citation potential, or audit content for AI readiness. Also triggers on "GEO optimize this", "make this AI-search ready", "rewrite for Perplexity", "optimize for ChatGPT", "optimize for Google AI Overviews", "improve AI visibility", "reformat for AI search", "make this content citation-worthy", "content isn't showing up in AI search", "why isn't my blog cited by AI", "GEO audit", "answer-first rewrite", "restructure for AI", "make my blog AI-friendly", "improve LLM citability". Do NOT trigger for writing new content from scratch — use geo-content for that.
- ▌ SEO Backlinks · infrasity-labsBacklink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.
- ▌ SEO Ecommerce · infrasity-labs bundleE-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".
- ▌ SEO Image Gen · infrasity-labs bundleAI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says "generate image", "OG image", "social preview", "hero image", "blog image", "product photo", "infographic", "seo image", "create visual", "image-gen", "favicon", "schema image", "pinterest pin", "generate visual", "banner", or "thumbnail".
- ▌ SEO Technical · infrasity-labs bundleTechnical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".
- ▌ Blog Post Counter · infrasity-labs bundleCounts and compares blog posts across a target and competitors, audits content freshness via sitemap lastmod dates, and maps competitor organic keywords (US, non-branded, informational) against the target to surface ranking gaps. Use when asked to compare blog counts, content volume, publishing cadence, content freshness, keyword mapping, keyword gap analysis, or competitor keyword reports — e.g. "how many blog posts does X have vs Y", "how fresh is content on X", "where does [target] rank for [competitor] keywords", "keyword gap between X and Y". Works from company names alone. Always use for blog comparison, freshness audits, and keyword mapping tasks.
- ▌ No Outlinks Audit · infrasity-labs bundleRuns a full dead-end page audit for any website. Discovers all blog/content pages, detects which ones have zero outgoing links to any URL on the same domain, fetches keywords, clusters pages by topic, and generates 3 outgoing link suggestions per dead-end page with anchor text, placement guidance, and ready-to-paste context copy. Outputs a styled HTML report matching report-style-reference.html. Automatically detects site framework (Next.js, static, WordPress) and uses the correct detection method: RSC header for Next.js/Vercel sites, standard curl for static and traditional CMS sites. Trigger when a user provides a domain or URL and asks for a dead-end page audit, outgoing internal links audit, "which pages don't link out", "find pages with no internal links in the content", "pages that are link dead-ends", or any variation of finding pages that have zero outgoing links to the same domain. Always use this skill for dead-end page audits — never attempt the workflow without following every step here.
- ▌ Ab Testing · infrasity-labs bundleWhen the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
- ▌ Blog Audio · infrasity-labs bundleGenerate audio narration of blog posts using Google Gemini TTS. Supports summary narration, full article read-aloud, and two-speaker podcast/dialogue mode with 30 voice options. Outputs MP3 with HTML5 audio embed code. Works standalone via /blog audio or internally from blog-write. Falls back gracefully when API key is not configured. Use when user says "blog audio", "narrate blog", "audio version", "text to speech", "tts", "podcast mode", "read aloud", "audio narration", "voice", "narration", "generate audio".
- ▌ Blog Audit · infrasity-labsFull-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Spawns parallel subagents for comprehensive analysis. Produces per-post scores and a prioritized action queue. Use when user says "audit blog", "blog audit", "site audit", "blog health", "audit all posts", "check all blogs".
- ▌ Blog Brand · infrasity-labsEstablish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
- ▌ Blog Brief · infrasity-labsGenerate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, citation capsule planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citations (GEO/AEO). Use when user says "content brief", "blog brief", "write brief", "outline blog", "plan blog post", "blog outline", "content outline".
- ▌ Blog Image · infrasity-labs bundleAI image generation and editing for blog content powered by Gemini via MCP. Claude acts as Creative Director - interpreting intent, selecting domain expertise, constructing optimized 6-component prompts (Subject + Action + Context + Composition + Lighting + Style), and orchestrating Gemini for blog-quality results. Generates hero images, inline illustrations, social preview cards, and OG images. Edits existing blog images. Supports 6 blog-optimized domain modes (Editorial, Product, Landscape, UI/Web, Infographic, Abstract). Works standalone via /blog image or internally from blog-write and blog-rewrite workflows. Falls back gracefully when MCP is not configured. Use when user says "blog image", "generate hero image", "blog illustration", "social card", "generate blog image", "edit blog image", "image generate", "blog cover image", "inline image", "OG image".
- ▌ SEO Content · infrasity-labsContent quality and E-E-A-T analysis with AI citation readiness assessment. Use when user says "content quality", "E-E-A-T", "content analysis", "readability check", "thin content", or "content audit".
- ▌ SEO Sitemap · infrasity-labsAnalyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".
- ▌ Blog Geo · infrasity-labsAI citation readiness audit ONLY (does not touch Google rankings, use blog-rewrite for combined Google+AI work). Use whenever the user wants their content to rank in ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews. AI citation optimization audit scoring blog posts for ChatGPT, Perplexity, and Google AI Overview citability. Evaluates passage-level citability, Q&A formatting, entity clarity, structured data, and AI crawler accessibility. Generates citation capsules and a 0-100 AI Citation Readiness score. Use when user says "geo", "ai citation", "ai optimization", "citation audit", "aeo", "perplexity optimization", "chatgpt citation".
- ▌ SEO Bing · infrasity-labsBing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.
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- ▌ Network Scan · infrasity-labs bundleScan your LinkedIn contacts' companies for matching job openings