Email Marketing · jacquescorbytuech bundle Comprehensive email, lifecycle, and CRM marketing expertise covering strategy, deliverability, list building, segmentation, automation, copywriting, analytics, measurement, channels beyond email (SMS, push, in-app, direct mail), and platform selection. Use this skill when helping with anything email or CRM marketing related: planning campaigns or welcome sequences, building automations and abandoned-cart flows, writing subject lines and copy, analysing metrics, troubleshooting deliverability or spam placement, setting up SPF/DKIM/DMARC, designing holdout tests and A/B tests, measuring incrementality and attribution, auditing an email programme, or advising on ESP selection. Reflects the opinions and experience of an expert practitioner, not generic best-practice summaries.
