marketer-gq
- 18 skills
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- 6 hours ago last updated
- ▌ Jtbd Analyzer · marketer-gqAnalyze user research through the Jobs-to-Be-Done (JTBD) lens using the Bob Moesta / Competing Against Luck framework. Use this skill whenever a PM, product designer, or researcher wants to extract JTBD insights from transcripts, interview notes, or raw observations. Triggers on "analyze this through JTBD", "what's the job to be done", "extract jobs from this transcript", "JTBD analysis", "what are users hiring this for", "four forces analysis", "push pull analysis", "struggling moments", "switching triggers". Also use proactively when someone shares interview transcripts and wants to understand why users switched, what progress they're trying to make, or what's driving adoption. This skill does the analytical heavy lifting that normally takes a researcher hours of manual coding.
- ▌ Insight Tagger · marketer-gqCategorize and tag research highlights, quotes, and observations with themes, sentiment, and connections. Use when a researcher has a set of highlights or quotes from interviews, usability tests, or surveys and needs structured taxonomy applied. Also triggers on tag research data, categorize highlights, organize insights, taxonomy building, code qualitative data, or thematic coding. Outputs tagged highlights with theme labels, sentiment scores, cross-references, and an emergent taxonomy.
- ▌ Affinity Mapper · marketer-gqRun digital affinity mapping on research observations, quotes, or notes — grouping related items into clusters, naming clusters, identifying outliers, and showing relationships. Use when a researcher has a large volume of unstructured observations from interviews, usability tests, survey open-ends, or support tickets that need organizing into meaningful groups. Also triggers on affinity diagram, cluster observations, group research notes, sort findings, thematic clustering, or card sorting analysis. Outputs clustered observations with named groups, outlier highlights, and a relationship map.
- ▌ Survey Designer · marketer-gqDesign research-quality surveys for product teams. Use this skill whenever a PM, product designer, or researcher needs to create a survey — whether to validate a feature hypothesis, test a concept, measure NPS/CSAT, or follow up on user interviews at scale. Also triggers when someone says "write survey questions", "help me build a survey", "I need to validate this with a survey", "what questions should I ask", or any time survey-based research is needed. Produces clean, analysis-ready markdown surveys with validated questions, response options, and strategic rationale. Always use this skill rather than just winging survey questions — biased or poorly structured questions kill research quality.
- ▌ Screener Builder · marketer-gqGenerate participant screening surveys with qualification logic, disqualifiers, scoring rubrics, and attention checks. Use when a researcher needs to recruit the right participants for a study and needs a screener questionnaire. Also triggers on screener survey, recruitment screener, participant screening, screening questions, recruit participants, or participant qualification criteria. Outputs a complete screening survey with questions, response options, scoring logic, and qualification rules.
- ▌ Study Email Writer · marketer-gqDraft, revise, and review the participant-facing emails on a Great Question study — invitations, reminders, and post-session messages — with your team's voice, mandatory disclosures, and incentive-mention rules applied consistently. Use when writing or improving the emails participants receive; the skill never sends without confirmation. Requires the Great Question MCP integration to be connected.
- ▌ Transcript Cleaner · marketer-gq bundleTransform messy interview and research transcripts into clean, analysis-ready documents. Use when a PM or researcher has raw transcripts from Otter, Fireflies, Zoom, Rev, Grain, or other recording tools that need cleaning before analysis. Handles speaker normalization, filler removal, timestamp cleanup, and structural formatting.
- ▌ Candidate Recruiter · marketer-gqFind the right candidates for a Great Question study, filter for fit, shortlist them, and send screener invitations, applying your org's recruitment rules. Use when recruiting participants onto a study by name, by segment, or by a description of who you're looking for; the skill confirms before anything is sent. Requires the Great Question MCP integration to be connected.
- ▌ Panel Hygiene Audit · marketer-gqAudit your Great Question candidate panel for over-recruitment, thin segments, and cooldown violations, then propose remediation. Read-only — it reports and recommends but never modifies candidates. Use before a recruitment-heavy study or as a regular panel health check. Requires the Great Question MCP integration to be connected.
- ▌ Jtbd Interview Guide · marketer-gqGenerate a complete JTBD (Jobs-to-Be-Done) interview moderation guide for product research. Use this skill whenever a PM, product designer, or researcher needs to plan and run a JTBD-style user interview using the Bob Moesta timeline interview method. Triggers on "create interview guide", "write interview questions for JTBD", "help me run a JTBD interview", "what should I ask in a user interview", "interview guide for a product or feature", "moderation guide", "discussion guide", "research script". Also use proactively when someone is preparing for upcoming user interviews and wants a structured approach. Outputs a complete moderation guide with timeline walkthrough, probing questions, and facilitation notes — the kind of guide a PM or designer can pick up and use in 30 minutes of prep.
- ▌ Research Synthesizer · marketer-gqSynthesize patterns, themes, and contradictions across multiple research transcripts or notes. Use when a researcher has 5-30 cleaned transcripts (or sets of interview notes) and needs to identify recurring themes, flag contradictions, and map evidence strength. Also triggers on cross-study synthesis, thematic analysis, pattern finding across interviews, or consolidating research findings. Outputs a structured synthesis document with ranked themes, supporting quotes, contradictions, and signals worth investigating.
- ▌ Research Brief Writer · marketer-gqGenerate complete research briefs from a business question or product decision — including methodology recommendation, participant criteria, timeline, and success metrics. Use when a PM or stakeholder brings a question that needs translating into a research plan, or when a researcher needs to write a brief for a new study. Also triggers on research plan, study brief, research proposal, project brief for research, methodology recommendation, or study design. Outputs a complete research brief ready for stakeholder review and approval.
- ▌ Interview Study Builder · marketer-gqSet up a complete moderated interview study in Great Question from a research brief — study, screener, moderators, scheduling, livestream, and incentive — in one orchestrated workflow, stopping just short of activation. Use when a researcher wants to launch a new interview study and has a brief or enough context to describe one. Requires the Great Question MCP integration to be connected.
- ▌ Stakeholder Readout MCP · marketer-gqPull recent findings, highlights, and insights from one or more Great Question studies and draft a stakeholder readout in your team's preferred format, with supporting quotes from transcripts. Use when summarizing one or more studies for leadership, a stakeholder, or a cross-functional audience. Requires the Great Question MCP integration to be connected.
- ▌ Discussion Guide Builder · marketer-gqGenerate semi-structured discussion guides for qualitative research interviews. Use when a researcher has defined research objectives and needs an interview protocol with warm-up questions, core topic blocks, follow-up probes, transition language, and timing estimates. Also triggers on interview guide, interview script, qualitative protocol, moderator guide, or research interview questions. Outputs a ready-to-use discussion guide formatted for moderated research sessions.
- ▌ Unmoderated Test Builder · marketer-gqSet up a complete unmoderated test in Great Question from a research brief — study, blocks, screener, and incentive — in one orchestrated workflow, stopping just short of activation. Use when launching a prototype test, website test, card sort, tree test, or survey-style task collection. Requires the Great Question MCP integration to be connected.
- ▌ Synthetic User Skill Public · marketer-gqBuild grounded synthetic users from your research repository — reusable customer profiles derived from clusters of real interview evidence. Every attribute cited to a real session, every gap flagged as a research opportunity. Optionally, an existing profile can then react to a specific artifact (PRD, design, concept, survey question). Use when the user asks to build synthetic users, synthetic personas, create profiles from the repo, generate reusable customer lenses, simulate a user, pressure-test a PRD/design/concept against customer evidence, or run an artifact past the repo before going to real humans. Triggers on phrases like "build synthetic users from the repo", "create profiles I can use to test artifacts", "give me synthetic users for X segment", "act as a synthetic user", "what would our customers say about this PRD", "pressure-test this design".
- ▌ Stakeholder Readout Generator · marketer-gqReframe research findings for different stakeholder audiences — PMs, designers, leadership, or cross-functional teams. Use when a researcher has synthesis or findings and needs to present them to different audiences with different framing. Also triggers on research readout, stakeholder presentation, present findings, executive summary of research, PM research summary, or design research handoff. Outputs structured content blocks tailored to the specified audience, ready to paste into slides or documents.