Pesty-Marketing
- 11 skills
- 0 followers
- 19 hours ago last updated
- ▌ UI Design · pesty-marketing bundleApply Master UI Design + Practical UI frameworks to build or audit interface designs (components, layouts, typography, color, forms, buttons, navigation, copywriting). Invoke when user says "use ui-design," "audit this UI," "review the design," or asks for help building/improving an interface, component, or screen. General-purpose (not Pesty-specific; use the pesty-design skill for that).
- ▌ Storybrand · pesty-marketing bundleApply the StoryBrand SB7 framework to create or evaluate customer-facing copy. Two modes — Write (homepage, landing page, email, ad, one-liner) and Audit (review existing copy against SB7 checklist). Invoke when user says "use StoryBrand," "SB7," "apply the framework," or requests help with brand messaging, homepage copy, or marketing copy where narrative structure matters. Not for blog posts, SEO articles, or general writing.
- ▌ Ann Handley · pesty-marketing bundleApply Ann Handley's Everybody Writes framework to create or audit marketing content — blog posts, emails, homepages, About Us pages, social copy, or any customer-facing writing. Invoke when user says "use Ann Handley," "Everybody Writes," "apply the Handley framework," or asks for help with content voice, writing quality, or copy that needs to sound more human, or defining a brand voice. Not for structural/narrative frameworks (use the storybrand skill for that).
- ▌ Pesty Design · pesty-marketing bundleUse this skill to generate well-branded interfaces and assets for Pesty Marketing (the
- ▌ Storytelling · pesty-marketing bundleApply Will Storr's Science of Storytelling framework (Sacred Flaw, theory of control, dramatic question, change-driven openings) to long-form narrative copy where engagement matters more than direct-response structure. Two modes — Write (founder narrative, brand story, About page, case study, blog hook, long-form sales) and Audit (review existing narrative for character flaw, change, curiosity gap, transformation arc). Invoke when user says "use Storr," "Science of Storytelling," "sacred flaw," "make this more compelling," or requests help with founder stories, About pages, case studies, brand origin, or any narrative where character + transformation is the point. Not for homepages, ad headlines, or scan-first marketing surfaces — use the storybrand skill for those.
- ▌ Yt Structure · pesty-marketing bundleUse when turning a YouTube video, talk, podcast, or web article into a clean, citable Markdown document for an LLM knowledge library or RAG/OKF bundle — triggers like "transcribe and structure this video", "structure this transcript", "add this talk/article to the library". Covers pulling captions, faithful structuring, and editor's-note / [?] flagging.
- ▌ Buyer Personas · pesty-marketing bundleUse when building a buyer persona, customer persona, or ICP from real inputs — sales/discovery call transcripts (Fathom), win-loss interviews, surveys, reviews, CRM won/lost notes — and you want a decision-focused persona, not a demographic profile. Triggers like "make a buyer persona", "build a persona for <client/segment>", "turn these call transcripts into a persona", "what drives these buyers". Applies the Kraus & Revella 5 Rings of Buying Insight method.
- ▌ Pesty Frontend · pesty-marketing bundleDEPRECATED — superseded by the pesty-design skill, which is now the default for all new Pesty frontend work. Use this skill ONLY when maintaining an EXISTING dark-navy internal dashboard or tool that already uses these tokens (Epilogue + Montserrat, #001c28 background). For anything new, use pesty-design instead.
- ▌ Linkedin Guest Kit · pesty-marketing bundleBuild a share kit that a podcast guest can actually post — several LinkedIn post options written in the guest's own voice from the episode transcript, plus portrait graphics with their face on them, generated with Google's Nano Banana image models. Invoke on 'linkedin kit for <guest>', 'post options for our podcast guest', 'guest promo assets', 'help our guest share the episode', 'linkedin graphics for this episode'. Copy-only requests use Steps 1–3 and skip generation. Not for the host's own posting schedule, LinkedIn ads, or company-page content.
- ▌ Youtube Thumbnails · pesty-marketing bundleBuild a complete YouTube title + thumbnail package from a video's content — extract hooks from the transcript, write title/thumbnail-text combos, gate them for click-through potential, then generate photorealistic thumbnails with Google's Nano Banana image models using real headshots and past thumbnails as style references. Invoke on 'make a thumbnail', 'thumbnail for this episode/video', 'YouTube packaging', 'title ideas for this video', 'title and thumbnail ideas', 'generate thumbnails with nano banana'. Titles-only requests use Steps 1–2 and skip generation. Not for channel strategy audits or general-purpose image generation.
- ▌ Website Launch Impact Report · pesty-marketingBuild a client-facing before/after report answering whether a website relaunch or migration helped or hurt — SEO, conversions, and UX, pre-launch vs post-launch. Use when a site was relaunched, redesigned, or migrated to new URLs and someone asks 'did the new site help or hurt', 'new-site impact', 'before/after website report', or 'launch impact report for <client>'. Not for routine monthly SEO reporting or a report unconnected to a launch/migration event.