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pointdotcom-marketing

@pointdotcom-marketing source repo

6 published skills

  1. ▌
    Webflow Dev · pointdotcom-marketing bundle
    Build or revise Webflow pages from supplied designs by reusing the site's existing classes, components, assets, responsive patterns, and interactions. Use for design-to-Webflow implementation, section rebuilds, responsive parity work, or Webflow cleanup where the existing site is the implementation system and the design is the visual source of truth.
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  2. ▌
    Point Brand Voice · pointdotcom-marketing bundle
    Write, edit, and review Point marketing copy in the homeowner-first brand voice used on point.com, HEI, and HELOC pages. Use for landing pages, product explanations, ads, emails, FAQs, CTAs, SEO copy, lifecycle messages, and copy critiques for Point home equity products.
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  3. ▌
    Point Brand Guidelines · pointdotcom-marketing bundle
    Apply and review Point's official visual brand system for logos, typography, colors, artwork, photography, and comparison layouts. Use when creating, editing, or auditing Point-branded web pages, ads, decks, documents, social assets, illustrations, photo direction, design systems, CSS, or UI components where visual brand compliance matters.
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  4. ▌
    Point Social Ad Ideation · pointdotcom-marketing bundle
    Generate, differentiate, rank, and expand Point paid social and digital ad concepts into production-ready creative briefs and draft creative asset or design directions. Use for campaign brainstorming, concept territories, hooks, UGC or testimonial ideas, static or motion concepts, rough asset concepts, visual direction, cutdowns, test plans, brief writing, on-asset disclosure planning, or reviews of whether a Point social ad idea is distinct, brand-aligned, testable, legally reviewable, and feasible.
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  5. ▌
    Point Partner Creative Review · pointdotcom-marketing bundle
    Review partner-, affiliate-, broker-, or publisher-submitted creative featuring Point for obvious first-pass brand, copy, product, disclosure, production, and customer-journey issues before human Brand, Content, or Compliance review. Use for ads, tiles, scripts, emails, landing pages, documents, or creative batches; not for final compliance approval or net-new campaign ideation.
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  6. ▌
    Point Paid Social Template Production · pointdotcom-marketing bundle
    Build, revise, resize, export, and quality-check editable Point paid-social templates in PowerPoint and Canva-compatible formats. Use for seasonal or campaign social assets that require separate editable copy, logos, benefit rows, legal footers, and illustrations; approved Point brand assets; preview PNGs; transparent illustration exports; or production preflight.
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