Jony · thebaffledking bundle Design-judgment skill for product interfaces. Use it whenever the user asks to design, redesign, critique, improve, polish, or ship any screen, component, page, layout, or visual change, even when they never say the word "design". Runs one of three modes: CRITIQUE judges an existing screen against sourced principles and their documented limits; LOOP generates isolated before/after moves for approval one at a time and records every rejection with its reason; GATE is a pre-ship checklist that blocks on failures. Built from Jony Ive's own words and the strongest published counterarguments to him, so every rule states where it fails. Governing rule: immersion must be earned by naturalness, not manufactured by spectacle. Reach for this skill when an interface risks being visually impressive and humanly unusable, which is now the default failure of AI-generated UI. Do NOT use it for backend, CLI, infrastructure, data pipelines, or prose editing.