Google Ads Analysis · tobyrosen bundle Use this skill to improve the performance of Google Ads Search and Performance Max campaigns for family law, immigration law, and elder law firms. It encodes the tactics used to diagnose and fix a live account: conversion-tracking integrity, bidding targets and direction, budget and impression-share routing, keyword and match-type remediation, search-term waste, geo control, creative and asset checks, and configuration-baseline verification. Triggers include explicit requests (account audit, search term review, GAQL query, conversion tracking check, negative keyword review, impression share analysis, config-baseline verification, optimization playbook matching) and implicit ones (why is CPA high, leads are down, this campaign feels off, something changed this week, why is this not spending, performance is down). Use even if the request does not say "Google Ads": "check the campaigns", "run an audit", "performance seems off", and "why are leads down" all activate it. Does NOT cover campaign creation, keyword r
