whawkinsiv

Use this skill when the user needs to create email sequences, design onboarding drips, write welcome emails, set up behavioral triggers, improve email engagement, or set up professional branded email. Also use when the user mentions 'drip campaign,' 'welcome email,' 'trial expiry email,' 'email automation,' 'lifecycle emails,' 'branded email,' 'business email,' 'email forwarding,' 'DMARC,' 'SPF,' 'DKIM,' 'hello@ email,' or 'professional email.' Covers branded email setup, email security, lifecycle email programs, subject line formulas, and drip campaign design.

Use this skill when the user suspects an activity isn't worth their time, feels stuck on something, or wants to know if they should keep doing X or try something else. Also use when the user mentions '80/20,' 'Pareto,' 'is this worth my time,' 'should I keep doing X,' 'not getting results from X,' 'spending too much time on X,' or 'what should I focus on instead.' Delivers a kill/refine/pivot verdict with a concrete weekly action plan.

Use this skill when the user needs to form a business entity, choose between LLC and C-Corp, create Terms of Service, write a Privacy Policy, or handle legal compliance. Covers entity selection, legal documents, contracts, and compliance for solo-founded SaaS.

Use this skill when the user needs to find their first customers, write cold outreach, build a prospect list, or close early sales. Covers founder-led sales methodology, outreach templates, personalization, LinkedIn strategy, and landing the first 100 customers.

Use this skill when the user needs to deploy their app, choose a hosting provider, connect a custom domain, set up environment variables, manage a production database, configure DNS, or go from 'it works locally' to 'it's live on the internet.' Covers hosting selection, deployment workflows, domain setup, and production operations for non-technical founders.

Use this skill when the user needs to design a product-led growth strategy, build viral loops, improve activation metrics, or reduce churn. Covers PLG funnels, activation metrics, viral mechanics, retention strategies, and growth systems.

Use this skill when the user needs to hire a developer, find a technical contractor, vet engineering talent, manage freelancers, write a job brief, decide between hiring and contracting, or bring on their first technical team member. Also use when the user says 'I need a developer,' 'should I hire someone,' 'how do I find a contractor,' 'I need technical help I can't do myself,' or 'AI keeps getting this wrong, I need a human.' Covers contractor sourcing, vetting, management, and the founder-developer working relationship for non-technical founders.

Use this skill when the user needs to plan a product launch, prepare for Product Hunt, build a waitlist, coordinate a launch week, sequence go-to-market activities, or figure out how to get first users. Covers launch playbooks, beta programs, Product Hunt strategy, and post-launch momentum for bootstrapped SaaS.

Use this skill when the user needs to secure their SaaS app, implement authentication, protect user data, secure APIs, or check for vulnerabilities. Also use when the user says 'is my app secure,' 'security check,' 'I'm worried about hackers,' 'how do I protect user data,' or 'security before launch.' Covers OWASP Top 10, auth best practices, data protection, and security checklists for apps built with AI tools.

Use this skill when the user needs a content strategy, wants to build in public, grow an audience, choose content platforms, or create a distribution plan. Covers platform selection, build-in-public frameworks, content distribution, and audience building for solo founders.

Use this skill when the user is about to launch, thinks they're ready to go live, wants a pre-launch checklist, or asks 'am I ready to launch?' This is the quality gate between building/testing and deploying/launching — a single go/no-go decision that checks whether the product is actually ready for real users and real money.

Use this skill to autonomously improve any other skill in solo-founder-skills. Point it at a skill (e.g., 'improve the seo skill') and it runs an autoresearch-style loop: diagnoses weaknesses, experiments with improvements, evaluates each change via A/B comparison, keeps winners, discards regressions, and reports results. Originals are always preserved — nothing changes until you approve.

Use this skill when the user is new and doesn't know where to start, asks 'what should I do first,' 'what order do I do things in,' 'where do I begin,' 'I have an idea but don't know what's next,' or seems lost among the available skills. Also use when the user asks for a roadmap or overview of the full process from idea to launched product. This is the starting point — it routes users to the right skill for their current stage.

Use this skill when the user needs to set up production monitoring, track app health, configure error alerts, or respond to incidents. Also use when the user says 'my app went down,' 'how do I know if something breaks,' 'set up alerts,' 'is my app healthy,' or 'I found out from a user that my site was down.' Covers error tracking, uptime monitoring, performance metrics, and incident response for SaaS applications.

Use this skill when the user needs to set pricing, design pricing tiers, choose value metrics, build a pricing page, or test price changes. Also use when the user mentions 'how much should I charge,' 'freemium vs free trial,' 'pricing page,' or 'monetization.' Covers pricing psychology, tier design, anchoring, self-selection mechanisms, and monetization strategy for SaaS.

Use this skill when the user needs to create help docs, build a knowledge base, set up self-serve support, or reduce support tickets. Covers documentation strategy, help center structure, support tone, and scaling support without hiring.

Use this skill when the user wants to create a founder profile, establish their personal voice for content, or set up context so other skills produce personalized output instead of generic AI copy. Also use when the user says 'set up my voice,' 'create my profile,' 'who am I,' 'about me,' 'my background,' 'make content sound like me,' or 'founder profile.' Creates ABOUT-ME.md in the project root — a reference file that other skills naturally use to personalize copy, strategy advice, and outreach. NOT for customer personas or ICP (see customer-research). NOT for editing existing text to sound human (see humanize). NOT for visual brand identity (see brand-identity-generator).

Use this skill when the user wants to make their app look better, says it looks like a template, asks how to achieve Stripe/Linear quality, or says something looks off. Covers visual hierarchy, whitespace, composition, color application, and typography in practice.

Use this skill when the user needs to choose a database, design a schema, set up Supabase or another database, write queries, handle migrations, or fix data-related issues. Covers database selection, schema design, Row Level Security, migrations, and common patterns for SaaS apps built by non-technical founders.

Use this skill when the user needs to collect user feedback, run surveys, set up NPS, prioritize feature requests, close the feedback loop, or turn customer input into product decisions. Covers feedback collection methods, survey design, prioritization frameworks, and building a feedback-driven product culture.

Use this skill when the user needs to build a financial model, calculate unit economics, understand MRR/ARR/churn, or figure out their quit number. Covers SaaS metrics, CAC/LTV, burn rate, cash flow modeling, and making unit economics legible for non-finance founders.

Use this skill when the user doesn't understand a technical term, asks 'what is a [technical concept],' 'what does [term] mean,' seems confused by jargon in another skill, or is encountering developer concepts for the first time. Covers the 50+ technical terms non-technical founders encounter most, explained in plain English with no jargon.

Use this skill when the user wants to remove AI-generated writing patterns from text, make copy sound more natural and human-written, or edit content that reads like it was written by ChatGPT. Also use when the user says 'this sounds like AI,' 'too robotic,' 'AI slop,' 'make this sound human,' 'sounds like ChatGPT,' or 'remove AI patterns.' Detects and fixes 24 patterns including significance inflation, promotional language, superficial -ing analyses, vague attributions, AI vocabulary words, and more.

Use this skill when the user's app feels slow, the codebase feels bloated, or after significant development work. Also use when the user says 'my app is slow,' 'clean up my code,' 'reduce bundle size,' 'my hosting bill is too high,' or 'everything feels sluggish.' Optimizes across four dimensions: Speed (page load, API response), Code (unused files, dead code), Database (orphaned data, schema hygiene), and Dependencies (package bloat, bundle size).

Use this skill when the user needs to set up Stripe, implement subscriptions, handle billing, configure payment plans, manage failed payments, deal with refunds, set up tax collection, or troubleshoot payment issues. Covers Stripe configuration, subscription lifecycle, dunning, tax compliance, and billing operations for bootstrapped SaaS.

Use this skill when the user needs to validate a business idea, test demand before building, run a smoke test, create an MVP experiment, or decide whether an idea is worth pursuing. Covers demand validation, smoke tests, fake-door tests, landing page experiments, and go/no-go decision frameworks for bootstrapped founders.

Use this skill when the user needs to set up analytics, design event tracking, define key metrics, build funnels, or instrument their SaaS product for data-driven decisions. Covers event naming conventions, tracking strategy, funnel analytics, and data quality.

Use this skill when the user needs to build a user community, start a Discord or forum, create a community strategy, reduce support load through peer-to-peer help, or use community as a growth channel. Covers community platform selection, launch strategy, engagement tactics, and scaling community without it consuming all your time.

Use this skill when the user needs to reduce churn, improve retention, understand why customers leave, build win-back campaigns, increase customer lifetime value, or create stickiness in their product. Covers churn analysis, at-risk identification, retention tactics, win-back sequences, and expansion revenue for bootstrapped SaaS.

Audit a codebase for SEO and AI-answer visibility, then produce a prioritized fix-it plan. Use this skill whenever a user says things like "audit my SEO", "check my site for search visibility", "how do I rank better", "optimize for Google", "optimize for AI answers", "SEO review", "GEO audit", "run the SEO agent", or anything about improving organic traffic or search rankings. Also trigger when someone mentions wanting visibility in AI-generated answers (ChatGPT, Gemini, Perplexity, Claude). Works on any web project — static sites, Next.js, Astro, Hugo, WordPress themes, or anything that outputs HTML.

Use this skill when the user is a domain expert (lawyer, doctor, contractor, accountant, etc.) who wants to turn their professional knowledge into a software product. Also use when the user says 'I have an idea for my industry,' 'I know this problem exists,' 'I want to build something for [profession],' or is struggling to describe what they want the software to do. Helps identify which professional pain is worth building for, then translates it into requirements AI tools can execute.

Use this skill when flows feel clunky, users are confused, navigation needs planning, onboarding needs design, or accessibility needs implementation. Covers information architecture, user flows, interaction patterns, progressive disclosure, and error handling UX.

Use this skill when the user is building software for a regulated industry and needs to understand compliance requirements. Also use when the user mentions 'HIPAA,' 'FERPA,' 'SOC 2,' 'PCI,' 'GDPR,' 'compliance,' 'regulated industry,' 'healthcare app,' 'fintech,' 'edtech,' or asks 'do I need to worry about [regulation]?' Covers what regulations mean for your tech stack — not legal theory, but concrete technical requirements.

Use this skill when the user needs to improve conversion rates, reduce funnel drop-off, optimize signup flows, or increase trial-to-paid conversion. Covers funnel analysis, friction reduction, behavioral psychology, social proof, and A/B testing strategies.

Use this skill when the user needs to prioritize features, define an MVP, create a roadmap, or decide what to build next. Also use when the user asks 'what should I build first,' 'is this feature worth building,' 'how do I decide between X and Y,' or 'feature prioritization.' Covers RICE prioritization, hypothesis testing, MVP definition, and ruthless feature prioritization for early-stage SaaS.

Use this skill when the user needs to add AI-powered features to their SaaS product, integrate LLM APIs, build AI assistants, implement RAG, or use AI to differentiate their product. Covers API selection, prompt engineering for product features, cost management, and building AI features that non-technical founders can ship and maintain.

Use this skill when the user needs to write headlines, CTAs, button text, error messages, onboarding copy, or any UI text. Also use when the user says 'write copy for,' 'what should this say,' 'help me with the wording,' or is building any page or component that needs text. Covers headline formulas, microcopy best practices, benefit-driven copy, and SaaS writing style.

Use this skill when the user needs to write SEO content — blog posts, landing pages, feature pages, comparison pages, how-to guides, or any content meant to rank in search and get cited by AI. Covers content briefs, humanized writing that avoids AI detection, SERP feature targeting, entity optimization, content refresh, and quality self-checks. This is the writing skill — for strategy see seo, for technical implementation see technical-seo, for auditing see seo-audit.

Use this skill when the user needs to build a dashboard, settings page, data table, or any page layout. Also use when choosing component libraries, implementing responsive design, dark mode, or handling UI states (loading, empty, error). Covers component selection, page composition, and responsive implementation.

Use this skill when the user needs to connect third-party services, set up APIs, add OAuth, configure webhooks, or integrate tools like Slack, Zapier, email providers, or payment processors. Covers API integration patterns, auth flows, webhook handling, and building integrations that non-technical founders can maintain.

Use this skill when the user needs to create or improve a landing page, write above-the-fold copy, structure a sales page, or increase landing page conversion rates. Also use when the user says 'build my landing page,' 'homepage copy,' 'hero section,' or 'marketing site.' Covers page structure, headline formulas, buyer psychology, and conversion elements.

Use this skill when the user needs to grow a social media presence, create content for Twitter/X, LinkedIn, or other platforms, build a founder brand, or use social media as a distribution channel. Covers platform strategy, content frameworks, posting cadence, and audience building for bootstrapped SaaS founders.

Use this skill when the user wants a design audit, asks what to fix, wants to compare against reference apps, asks if something is good enough to ship, or wants to elevate AI-generated UI to production quality. The quality gate for visual design.

Use this skill when the user wants to add animations, make transitions smooth, add micro-interactions, or apply final polish. Also use when the user says 'my app feels static,' 'add some life to this,' 'make it feel smoother,' 'the transitions are janky,' or 'make this feel like Linear/Stripe.' Covers transition patterns, micro-interactions, page transitions, loading animations, scroll interactions, and the restraint principle.

Use this skill when the user wants to write long-form prose — blog posts, founder essays, build-in-public posts, About pages, newsletter intros, or origin stories. Also use when the user mentions 'blog post,' 'essay,' 'long-form,' 'founder voice,' 'build in public,' 'BIP post,' 'About page,' 'origin story,' or 'newsletter copy.' For microcopy and CTAs, see copywriting. For removing AI patterns from existing text, see humanize. For SEO articles, see seo-content. For content strategy and distribution, see content.

Use this skill to implement technical SEO optimizations in code — meta tags, schema markup, Core Web Vitals, crawlability, robots.txt, sitemaps, and GEO (Generative Engine Optimization) for AI search engines. This is the implementation skill — for strategy see seo, for content writing see seo-content, for auditing see seo-audit.

Use this skill when the user needs to size a market, analyze competitors, calculate TAM/SAM/SOM, or validate a business idea. Covers market sizing, competitive analysis frameworks, napkin math, and bottom-up revenue estimation.

Use this skill when the user is a domain expert building for their own industry and wants to leverage their professional expertise as a competitive advantage. Also use when the user mentions 'I'm a [profession] building for [same profession],' 'I know my industry,' 'I have connections in my field,' 'how do I reach other [professionals],' or 'industry-specific marketing.' Covers using professional networks for sales, authority content, industry distribution channels, and positioning 'built by a practitioner' as a moat.

Use this skill when the user needs to understand their customers, create personas, conduct user interviews, apply the Jobs-to-be-Done framework, or create an ideal customer profile. Also use when the user says 'ICP,' 'ideal customer,' 'who is my customer,' 'customer profile,' or 'target audience.' Covers JTBD methodology, behavioral personas, interview techniques, and creates MY-ICP.md — a reference file that other skills use to personalize copy with customer language.

Use this skill when the user needs to create a visual brand identity for their product. Generates a comprehensive BRAND-IDENTITY.md file for the project root. Covers colors, typography, spacing, components, accessibility, and responsive design — with no gaps for AI to fill with generic defaults.

Use this skill when the user needs to run Google Ads, write ad copy, select keywords, optimize CAC/LTV, or manage a small paid acquisition budget. Covers Google Ads strategy, keyword selection, ad copywriting, and conversion tracking for bootstrapped SaaS.

Use this skill to find and eliminate duplication across your codebase — UI components, database schema, and workflow logic. Also use when the codebase feels bloated, features take longer to build, changes break in unexpected places, or after significant AI-assisted development. Covers code deduplication, component reuse, database normalization, and modular architecture.

Use this skill when the user needs to plan SEO content, do keyword research, build a content calendar, map search intent to page types, or create an internal linking strategy. Also use when the user says 'how do I rank higher,' 'what should I write about for SEO,' 'SEO plan,' 'what keywords should I target,' or 'how to get organic traffic.' This is the strategy and planning skill — for writing content see seo-content, for technical implementation see technical-seo, for auditing see seo-audit.

Use this skill when the user needs to turn an idea into a buildable spec, write a project scope, create feature requirements, or define an MVP. Covers quick feature specs (10-15 min) for immediate AI builds and full project scopes (1-2 hours) for planning and contractor estimates.

Use this skill when the user needs to test features before deployment, create test scenarios, find edge cases, or verify bug fixes. Covers manual testing workflows, cross-browser testing, edge case identification, and testing checklists for non-technical founders.

Use this skill when features break, users report errors, deployments fail, or tests don't pass. Guides systematic debugging: reproducing bugs, gathering diagnostic info, reading error messages, and working with AI tools to fix issues efficiently.