Latest Agent Skills

Turn a private skill you built for your own stack into a clean public version anyone can install and customize, while preserving your personal copy untouched. Strips the company-specific wiring (connectors, CRM field names, proprietary scores, IDs, tuned thresholds, internal vocabulary) and abstracts it into a documented "Customize this for yourself" setup block, keeping the method intact. Trigger on "publish this skill", "make a public version of", "genericize this skill", "share-ready version of", "turn my skill into a community version", "add this to the Built GTM Skills page".

Writes Built GTM Playbooks for Heath Barnett: problem-driven, step-by-step guides in his voice. The format is the problem (costed), why it matters, the tools and stack, the step-by-step anyone can follow, the receipt, and steal this. Trigger on "write a playbook", "how-to on", "step by step guide for", "turn this into a playbook", or any request for an actionable build guide. Will not draft without the specific tools, steps, and receipt. Asks first.

Book-of-Business Analyst

Turn scattered closed deals into a win/loss program that changes what you ship and what you say. Picks who to interview, gives you the question guide, codes themes across deals so a pattern beats a single anecdote, and turns the pattern into a specific messaging or product change. Built for B2B GTM, product, and RevOps leaders, customizable to your motion and your CRM. Trigger on "start a win-loss program", "why are we losing deals", "run win-loss interviews", "what patterns are in our closed-lost", "who should I interview", or any win/loss or closed-deal analysis.

Before any cold touch on a target account, find and rank every warm way in. Inventories your team's collective network, customers, past colleagues, investors, and community overlap, scores each path, picks one connector, and writes the forwardable intro request. Built for B2B sellers, customizable to your network sources and CRM. Trigger on "warm intro path", "who can intro me", "bridge before cold", "warm path into this account", "find a referral path".

Turn a buying signal into a timely, relevant touch. Read the trigger (funding, a new hire, a product launch, a job posting, a tech change), pick the angle it earns, and write the outreach while it is still fresh. Built for B2B outbound teams, customizable to your signals and your voice. Trigger on "someone just raised, what do I send", "they posted a job, draft outreach", "new VP started, reach out", "write a touch off this news", or any signal-to-message task.

Turn "who owns what" into fair, balanced territories reps will not fight over. Sets the segmentation, distributes accounts, checks balance across every rep, and writes the rules for disputes and inbound before they blow up in a QBR. Built for B2B sales and RevOps leaders, customizable to your segments and your CRM. Trigger on "design territories", "carve up the patches", "are these territories fair", "balance the book", "who gets inbound", or any territory or account-assignment build.

Audit your GTM tech stack for overlap, gaps, and wasted spend. What each tool actually does, where two tools do the same job, what nobody uses, and a consolidation plan with the renewal calendar attached. Built for B2B RevOps teams, customizable to your stack and your budget. Trigger on "audit my tech stack", "what tools overlap", "what are we not using", "cut our GTM spend", "what should we consolidate", or any tooling diagnostic.

Build a proposal that closes, not a brochure. It opens with their problem in their words, scopes the solution to that problem, frames the price on the value it returns, states the terms plainly, and ends with one clear next step. Written to send, not to rewrite. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "write a proposal", "build the SOW", "draft the quote", "turn this deal into a proposal", "make a proposal I can send", or any proposal or quote request.

Turn a rough task into a precise, ready-to-paste prompt for any AI platform (Claude, GPT, Gemini, and others). Trigger on "write me a prompt for", "I need an AI to", "help me prompt engineer", "build a system prompt", "make this prompt better", "optimize my prompt", or any prompt-building request.

Score the experience a new customer actually has, not just whether they activated. Grades the first 90 days on the moments that make someone feel taken care of, finds where the welcome goes cold, and hands back a scored audit with the specific fixes. Built for any post-sale team, customizable to your product and lifecycle. Trigger on "audit my onboarding", "score our onboarding experience", "why do new customers churn early", "grade our first 90 days", "where does onboarding go cold", "is our welcome any good", or any onboarding-quality question.

Walk into the negotiation with a plan, not a hope. Sets your walk-away and your target, builds the concession ladder (what you trade and what you get for it), maps their likely asks, and drafts the responses that protect price and terms. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "prep me for this negotiation", "the prospect wants a discount", "what should I concede", "build my concession ladder", "hold price on a new deal", or any pre-negotiation planning.

Audit a landing page and return prioritized conversion fixes across the hero, the proof, the friction, and the CTA, each with the reason and the expected lift direction. Ranks every fix by effort against impact so you ship the cheap wins first. Trigger on "audit my landing page", "why isn't this page converting", "CRO review", "improve my landing page", "review my hero section", or "how do I get more signups from this page".

Turn a GTM opening into a scorecard and an interview kit before you post it. Defines the outcomes the role must hit, the competencies that predict them, the interview questions per competency, and a scoring rubric every interviewer uses. Built for B2B hiring managers, customizable to your role and stage. Trigger on "build a scorecard for this role", "what should I interview for", "score this candidate", "interview kit for an AE", "define the outcomes for this hire", or any GTM hiring prep.

Plan a field event, dinner, or conference presence that actually produces pipeline, not just badges scanned. It builds the right guest list, designs a draw worth showing up for, plans the on-site motion so conversations happen, and writes the follow-up that converts, because the pipeline is made after the event, not at it. Built for B2B field marketing and sales teams, customizable to your CRM and your event motion. Trigger on "plan a field event", "customer dinner plan", "conference presence", "how do I get pipeline from this event", "event guest list", "event follow-up plan", or any field-event or in-person pipeline request.

Roll up the health of a customer book or segment into moves, not colors. At-risk accounts, renewals due, expansion candidates, and the accounts quietly going dark, each with the one move it needs. Built for B2B customer success teams, customizable to your data and your book. Trigger on "how's my book", "customer health report", "which accounts in my book need attention", "what's up for renewal", "who's going quiet", or any book-health diagnostic.

Turn a cold dial into a conversation. A permission-based opener plus ready objection turns for "not interested," "no time," "just send me info," and "we already use X," tuned to one persona. Built for B2B SDRs and full-cycle reps, customizable to your persona, offer, and dialer. Trigger on "write a cold call opener", "give me objection responses", "handle 'not interested'", "cold call script for this persona", or any live-dial prep.

Turn happy customers into references, case studies, and referrals, on purpose instead of by accident. Reads who is happy enough to ask, picks the right ask, sets the value exchange, and builds a pipeline of advocacy over time. Built for B2B customer success teams, customizable to your product and your program. Trigger on "build an advocacy program", "who can be a reference", "find case study candidates", "ask for a referral", "customer advocacy pipeline", or any reference-and-referral planning.

Rep Operating Standards — Canonical (Heath-set 2026-06-07)

Your customer-interview target finder. Connect Salesforce (CSM-managed customer book) and a canonical ICP doc — turns "who should I interview to validate the ICP, test the positioning, learn how they found us?" into a ranked slate of ~20 customers, each with a verdict, three-bullet why, and one named buying-committee recipient ready for a CSM-mediated intro. Use when a founder, GTM leader, or PMM is starting an ICP-validation round, testing new positioning, building a win-story program, or scouting reference customers. Trigger on "find customers to interview", "ICP validation interviews", "test our positioning with customers", "customer interview targets", "who in my book matches the ICP", "build a customer research slate", "find reference customers", "who should we talk to about how they found us", "validate the ICP with real customers", or any request to convert a CSM or AE book into a prioritized interview slate. Also fires when a new ICP doc ships and needs socializing with the customers who define it.

Writes long-form articles for Heath Barnett in the Built GTM voice, formatted for Ghost (the Built GTM newsletter and blog), on the LOCKED 10-step template. Trigger on "write an article about", "long-form piece on", "pull this idea", "draft this idea", "turn this into an article", "write a playbook for", "draft a Lens essay about", "Build Log deep-dive on", "write something for Ghost", "run the article process", or any request for content longer than a LinkedIn post. Will not draft without a specific receipt or claim, and will never invent one.

Turn an app idea into a precise build prompt for an AI app builder (Lovable, v0, Bolt, Replit, and others). Trigger on "build me an app", "prompt for Lovable", "v0 prompt", "vibecode this", "I want to build a tool that", "prompt to build a web app", or any request to spin up an app with an AI builder.

Close a work session without losing what just happened. Write a handoff brief that captures progress, the decisions you made, the unfinished items and their next steps, and the details that would evaporate overnight, then it asks whether to commit or save it, never automatically. Trigger on "wrap up this session", "write a handoff", "close out for the day", "hand this off", "what did we get done", or the end of any working session you might have to resume later.

Turn a workflow that lives in your head into a runbook anyone can execute. Capture the 5W2H of a repeated process, who, what, when, where, why, how, and how much, name the failure points, and add the checks that prove each step worked, so the task no longer depends on you being available. Trigger on "write a runbook for this", "document this process", "make this an SOP", "turn this into steps", "how do we run X", or any workflow you have now done enough times to hand off.

Pipeline Report

Recruit a channel or tech partner and actually activate them, not just sign them. It scores who fits, writes the mutual-value pitch in their terms, builds the enablement that makes them productive, and plans the first co-marketing or co-sell motion so the partnership produces something in the first quarter instead of going dark after the kickoff. Built for B2B partnerships teams, customizable to your CRM and your partner program. Trigger on "recruit a partner", "does this partner fit", "pitch a partnership", "activate a new partner", "partner enablement plan", "first co-marketing motion", or any partner recruiting or activation request.

Turn a new rep's start date into a ramp that ends in quota, not confusion. Builds a 30/60/90 onboarding plan with milestones at each gate, a certification bar they have to clear before they carry full load, and the manager touchpoints that catch a slow ramp early. Built for B2B sales managers and enablement, customizable to your role and motion. Trigger on "build an onboarding plan", "30/60/90 for a new AE", "how do I ramp this rep", "certification checklist", "onboarding milestones", or any new-hire ramp.

The pre-share gate for a Superhuman Docs (Coda) document. Before a doc reaches a reader, run the QA checklist, choose the interaction mode, set the publish frame, and confirm the share. Catches the broken formula, the wall of text, the orphaned bullet, the missing cover, the wrong audience. Trigger on "is this doc ready to share", "publish this doc", "QA this doc", "ship-check", "final pass before I send", "which interaction mode", or any moment a Superhuman Doc is about to leave the building.

Turn a pipeline target into a demand-generation plan that actually maps to the number. The ICP worth spending on, the offers by funnel stage, the channel mix that reaches them, the content that earns attention, and the pipeline math worked backward from the goal so you know if the plan can even hit it. Built for B2B marketing teams, customizable to your funnel and your channels. Trigger on "build a demand gen plan", "how do we hit our pipeline number", "what's our channel mix", "plan our content", "work the funnel math backward", or any demand-generation planning question.

Define your ICP the way a context repo needs it, so every downstream skill runs on real fit instead of a vague category. Named tiers with explicit criteria (not "Series B SaaS"), the technographic and organizational signals that indicate fit, an explicit anti-ICP, a qualification framework with must-haves separate from red flags, and an evolution log. Feeds context/icp-definition.md. Fire on "define our ICP", "who are we for", "ICP tiers", "write our ICP", "anti-ICP", "qualification criteria", or the start of building a GTM context repo.

Turn "what should we pay reps and what number do we give them" into a defensible comp and quota plan. Reconciles a top-down number against a bottom-up build, sets the OTE mix, lays out accelerators, and names the behaviors the plan will drive and the ones it will break. Built for B2B sales leaders, customizable to your motion and your segments. Trigger on "design the comp plan", "set quotas", "what OTE should I pay", "reconcile top-down and bottom-up", "what will this plan actually incentivize", or any comp or quota build.

Turn a segment into a multi-touch, multi-channel cadence that holds together. Steps, timing, channel, and the intent of each touch, tuned to who you are chasing. No 12 identical emails. Built for B2B SDRs and sales teams, customizable to your segment, channels, and sequencer. Trigger on "build an outbound cadence", "design a sequence", "how many touches over how many days", "multi-channel cadence for this segment", or any sequence design task.

The on-ramp for any Built GTM analyst skill when your tools are not connected yet. Tells you exactly what to paste or upload to run a given analysis today, in plain language, then hands the data to the right skill. Trigger on "I haven't connected my tools", "how do I run this without connecting", "what do I paste", "run this on my data", "I have a CSV", "bring my own data", or any moment a connector-dependent skill needs data and nothing is connected.

Renewal-Health Analyst

Audits any draft against Built GTM voice rules and returns specific, line-level violations with rewrites. Not a general style critique. A rule-based QA check. Every violation gets a specific fix. Trigger on "check this", "does this sound like me", "voice check", "is this on brand", "review this draft", "what's wrong with this", "flag the AI tells in this", "make sure this sounds like me", or any request to audit a draft against Heath's Built GTM voice before publishing. Can be used on posts, articles, newsletter editions, comments, or any Built GTM content.

Stack the Tech: the right tech and the right signals

Turn raw revenue data into a weekly or monthly wrap-up that drives action, not another dashboard screenshot. Position vs plan, what moved, the risks worth naming, and the specific next moves. Built for B2B revenue teams, customizable to your data and your cadence. Trigger on "write the revenue report", "how did we do this month", "revenue wrap-up", "are we on plan", "monthly number", or any revenue-recap request.

Meeting to doc

Build the operator knowledge base future-you and any AI can actually search. Capture facts, playbooks, stakeholders, and how-tos as plain greppable markdown, organized so the answer is a search away instead of a memory or a Slack scroll. Trigger on "start a knowledge base", "write this down somewhere findable", "document how we do this", "who owns what again", "capture this for later", or any fact you have now looked up more than once.

Strip AI-generated tells from a draft and rewrite it in your own voice. Fire on "humanize this", "de-AI this", "clean up this draft", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Applies a 30-pattern catalog of AI-writing tells, then re-injects a voice you define so the result reads like a person, not a politer machine. Pattern catalog based on Wikipedia's "Signs of AI writing." Forked from blader/humanizer (MIT).

Understand GitHub well enough to run a GTM context repo, no CS degree required. The mental model (repo, commit, branch, push, pull, clone), the operator's GUI-first workflow (GitHub Desktop, or let Claude Code handle the git), how to organize the repo, and the hard rules on what to never commit (CRM data, API keys, transcripts, pricing). The prerequisite to building a context repo. Fire on "what is a repo", "how does GitHub work", "learn git", "GitHub for GTM", "do I need to know GitHub", "clone the starter kit", "commit and push", "how do I organize my repo", or the start of building a GTM context repo.

Build the funnel metrics that actually get trusted. Stage-by-stage conversion, velocity, win rate, and the single biggest leak, with every definition pinned so nobody relitigates the numbers in the meeting. Built for B2B RevOps teams, customizable to your CRM and your stage model. Trigger on "build my funnel metrics", "what's my conversion by stage", "where's the leak", "what's our win rate", "how fast do deals move", or any funnel diagnostic.

Turn churned and downgraded accounts into an early-warning system. Reads the customers who left or shrank, extracts the themes behind why, builds a warning checklist from the real causes, then reads your active book and flags which accounts look like the ones that just churned. Built for B2B retention teams, customizable to your CRM and your customer data. Trigger on "why do customers churn", "what do churned accounts have in common", "build me a churn early-warning list", "which accounts are at risk of churning", "who looks like a recent churner", or any retention post-mortem.

Turn "can we even hit this number" into a capacity model that shows the truth before the quarter does. Models ramped-rep productivity, builds the hiring plan the target requires, states the ramp assumptions plainly, and names the gap between plan and capacity so nobody discovers it in month three. Built for B2B sales and RevOps leaders, customizable to your ramp and your CRM. Trigger on "build a capacity model", "how many reps to hit the number", "what's the hiring plan", "are we capacity constrained", "model the ramp", or any capacity or headcount planning question.

Pipeline Intelligence

Strip AI-generated tells from a draft and rewrite it in Heath's personal voice (GTM Juice). Fire whenever the user asks to "humanize", "de-AI", "clean up", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Also fires as the mandatory final pass inside juice-content-dispatch — every LinkedIn post, newsletter, and video script drafted there must run through this skill before the Notion write. Applies the 29-pattern Wikipedia "Signs of AI writing" catalog (em dashes, significance inflation, promotional language, rule of three, synonym cycling, inline-header lists, sycophantic tone, hyphenated word pairs, persuasive-authority tropes, signposting, etc.), then applies a hardcoded Heath-voice calibration: self-implicating first, failure-derived, plain declaratives over bumper-sticker aphorisms, no bow-tied endings, never Mixmax corporate brand voice. Forked from blader/humanizer (MIT).

Daily-Sales-Assistant

Audit a page or a site for both classic search and answer-engine visibility, then return prioritized fixes so an AI answer engine will actually quote you. Checks entity clarity, structured answers, schema, internal links, and freshness, and ranks every fix by effort against impact. Trigger on "audit my SEO", "why don't I show up in AI answers", "will ChatGPT cite my page", "check my page for search", "AEO audit", or "how do I rank for this".

Turn "we should run some ads" into a paid-ads plan you can hand to a buyer. Audiences, the offer per audience, the creative angles, the budget split, the metric that calls it a win, and a kill rule so you stop feeding losers. Built for B2B marketing teams, customizable to your channels and your funnel. Trigger on "build a paid ads plan", "how should we split budget", "what should the ads say", "what's our target CPL", "when do we kill a campaign", or any paid-media planning question.

Turn a call or meeting into a clean recap and a ready-to-send follow-up. The decisions, the action items with owners and dates, the open questions, and a follow-up note you can send as is. Built for B2B revenue teams, customizable to your notes and your process. Trigger on "recap this call", "meeting notes", "write the follow-up", "what did we agree", "action items from this", or any post-meeting summary request.

Cut the Fluff

Turn a keyword or topic plus an audience into a writer-ready brief a writer can act on without a meeting. Nails the search intent, the angle, the outline, the must-cover questions, the internal links, and the one CTA. Trigger on "write a content brief", "brief this article", "what should this post cover", "outline a post on", "give my writer a brief for", or "plan an article about".

Build a champion, do not just hope you have one. It identifies who inside the account can sell for you, arms them with the internal-sell narrative and a one-pager they can forward, and plans the multi-thread so the deal does not rest on one person. Built for B2B sales teams, customizable to your CRM and your deal process. Trigger on "who is my champion", "build a champion", "arm my champion", "this deal is single-threaded", "help them sell internally", or any multi-thread or champion-development request.

Turn a champion's enthusiasm into a one-page business case the buying committee can approve. Frames the cost of the problem, the change you enable, the value model, and the risk of doing nothing, in the buyer's own numbers. Built for B2B sales teams, customizable to your value drivers and your CRM. Trigger on "build a business case", "ROI narrative", "justify the spend", "one-pager for the committee", "cost of doing nothing", or any deal that has to clear a budget holder.

Turn "they bought it but nobody uses it" into a plan to fix it. Reads what is unused inside an account, picks the one habit to build next, and writes the enablement plan that gets there. Built for B2B customer success teams, customizable to your product and your onboarding. Trigger on "drive adoption", "which features are unused", "why aren't they using it", "seats sitting idle", "build an enablement plan", or any account-adoption diagnostic.

Decide, before an expensive workflow runs, whether an artifact needs a full rebuild, a partial refresh, a skip, or a recycle. Inspects how old the artifact is and what actually changed underneath it, then returns a section-by-section plan with the token and cost savings. The cheap gate that keeps expensive generation from running on data that did not move. Built for anyone running repeatable AI workflows, customizable to your artifacts and your data sources. Trigger on "should we regenerate this", "refresh the report", "is this still fresh", "what needs updating", "when was this last run", "do we have a fresh brief", or any artifact-refresh question.

Conversation Analyst

Writes LinkedIn posts for Heath Barnett in the Built GTM voice. Five post types: Build Log (what I shipped + the receipt + the stack), Lens (GTM opinion — takes a position, no hedging), Scar (a mistake and what it cost), Field (what another operator is shipping), Signal (short forward-looking take). Trigger on "write a post about", "LinkedIn post on", "draft a post", "post idea", "turn this into a LinkedIn post", "help me write something about", or any request to create a LinkedIn post for Heath. Will not generate without a specific receipt or claim — asks for the detail first.

A funnel and account-scoring diagnostic engine for any sales org. Connect a CRM and a product-analytics tool (plus optional enrichment, community, and meeting tools). Three modes. (1) FUNNEL DIAGNOSIS finds leaky conversion gates by channel with per-stage leakage, dollarized leverage points, and cohort velocity. (2) SPRINT PLANNING enriches qualified accounts into a ranked backlog with verified buying committees. (3) SCORING AUDIT finds where your scoring model is missing real ICPs. Trigger on 'funnel diagnosis', 'diagnose the funnel', 'where are we leaking', 'why is [channel] underperforming', 'conversion by channel', 'sprint planning', 'score these accounts', 'find missed ICPs', 'audit the scoring model', or any channel-level cohort-conversion, account-prioritization, or scoring-gap question.

Re-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.