Marketing & Growth

diegosouzapw Bundle

Handles SEO requirements for all web content including blogs, landing pages, and documentation. Covers LD+JSON schema.org structured data, internal backlinks strategy, further reading sections, meta tags, and Open Graph. Use when creating or editing any public-facing web content, blog posts, or pages that need search visibility.

diegosouzapw Bundle

Comprehensive search optimization skill covering SEO (Search Engine Optimization), GEO (Generative Engine Optimization for AI search), and AEO (Answer Engine Optimization for featured snippets/voice). Use when optimizing: (1) Website pages and blog posts, (2) Content for AI-powered search engines, (3) Featured snippets and voice search, (4) Local search visibility, (5) Technical SEO audits. Triggers on 'optimize for search', 'SEO audit', 'featured snippet', 'AI search optimization', or any search visibility request.

diegosouzapw Bundle

Optimize written content for search engines — keyword placement, meta descriptions, heading structure, and content depth. Use this skill when creating web content that needs to rank in search results.

diegosouzapw Bundle

Quality assurance for web accessibility and usability, particularly for users with disabilities. Use when involved in any web project.

diegosouzapw Bundle

Sets up and manages alerts for critical SEO and GEO metrics including ranking drops, traffic changes, technical issues, and competitor movements. Enables proactive monitoring and quick response to issues.

diegosouzapw Bundle

A 7-part brand strategy framework for building comprehensive brand foundations. Use when users ask to: (1) Create or develop a brand strategy, (2) Build a brand brief or brand guidelines, (3) Define brand positioning, messaging, or audience, (4) Work on brand identity or brand architecture, (5) Develop a go-to-market brand plan, or when users mention 'brand truth', 'audience architecture', 'messaging framework', or similar strategic branding terms.

diegosouzapw Bundle

This skill should be used when the user asks to "update repo description", "improve repository description", "generate topics", "add labels to repo", "optimize github metadata", "make repo more discoverable", "improve repo SEO", "update project description", or needs to create engaging repository descriptions and topics that improve discoverability. Analyzes project files to generate optimized GitHub metadata.

diegosouzapw Bundle

Optimize for search engine visibility, ranking, and AI citations. Use when asked to improve SEO, optimize for search, fix meta tags, add structured data, or improve AEO and AI visibility.

diegosouzapw Bundle

Optimize portfolio websites for search engines with Next.js Metadata API, structured data, Open Graph, and performance SEO.

diegosouzapw Bundle

Create AI avatar and talking head videos with OmniHuman, Fabric, PixVerse via inference.sh CLI. Models: OmniHuman 1.5, OmniHuman 1.0, Fabric 1.0, PixVerse Lipsync. Capabilities: audio-driven avatars, lipsync videos, talking head generation, virtual presenters. Use for: AI presenters, explainer videos, virtual influencers, dubbing, marketing videos. Triggers: ai avatar, talking head, lipsync, avatar video, virtual presenter, ai spokesperson, audio driven video, heygen alternative, synthesia alternative, talking avatar, lip sync, video avatar, ai presenter, digital human

diegosouzapw Bundle

Generate 10-20 ad angles for an offer using direct response principles and cross-industry ideation. Use when you need fresh angle ideas, want to explore new messaging approaches, or are starting creative development for a campaign.

diegosouzapw Bundle

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

diegosouzapw Bundle

When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Also use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products.

diegosouzapw Bundle

Activate for paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads. Includes ad copywriting, audience targeting, budget optimization, A/B testing, and ROAS tracking. Used by ads-specialist and campaign-manager agents.

diegosouzapw Bundle

Strategic alignment of design initiatives with business goals using the TRACES framework. Use when (1) aligning design projects with corporate strategy, (2) identifying and mitigating external threats (Technical Debt, Regulatory, Audience, Competition, Economic, Substitute Technology), (3) assessing design maturity/capability, (4) structuring design teams for specific outcomes, (5) managing designer career growth, or (6) communicating design value (ROI, ESG, business outcomes) to senior leadership.

diegosouzapw Bundle

Fundamental analysis specialist. Analyzes company financials, earnings, valuation multiples, and competitive positioning to assess intrinsic value and long-term investment potential.

diegosouzapw Bundle

Эксперт ABM. Используй для account-based marketing, target account selection и personalized campaigns.

diegosouzapw Bundle

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

diegosouzapw Bundle

Comprehensive frontend performance auditing. Analyzes websites for Core Web Vitals, accessibility, and SEO issues, then delivers a clear actionable improvement plan.

diegosouzapw Bundle

Use this skill when a VP of Events or field marketing leader needs to plan and execute the full events program — including webinars, technology workshops, solution workshops, global speaking engagements, conferences, and community events — capturing leads, filling the sales calendar post-event, and building market presence with investors, enterprise buyers, and practitioners.

diegosouzapw Bundle

Outline the load profile for a system or component — map traffic patterns, peak usage, data growth, and resource consumption over time.

diegosouzapw Bundle

Analyzes pricing strategies, competitive pricing benchmarks, pricing models, value metrics, and willingness-to-pay to optimize pricing and positioning. Use when the user requests pricing analysis, competitive pricing comparison, pricing strategy, pricing model evaluation, or wants to optimize pricing decisions.

diegosouzapw Bundle

Forecast resource needs and design scaling strategies based on growth projections

diegosouzapw Bundle

Automate Klaviyo tasks via Rube MCP (Composio): manage email/SMS campaigns, inspect campaign messages, track tags, and monitor send jobs. Always search tools first for current schemas.

diegosouzapw Bundle

When the user is a solo founder building their GTM motion, wants to scale without hiring, or needs to design an AI agent team for go-to-market. Also use when the user mentions 'solo founder,' 'one-person startup,' 'solopreneur,' 'bootstrapped,' 'no team,' 'AI agents as team,' 'scaling without hiring,' 'founder-led sales,' 'lean GTM,' 'one-person company,' or 'no employees.' This skill covers the complete solo founder GTM playbook from stack selection through agent team design, revenue-stage transitions, time allocation, and when to finally hire.

diegosouzapw Bundle

Content quality and E-E-A-T assessment with AI citation readiness scoring. Evaluates Experience, Expertise, Authoritativeness, and Trustworthiness alongside word count analysis, readability metrics, keyword optimization, content structure, and Generative Engine Optimization (GEO) signals.

diegosouzapw Bundle

Track X account metrics (followers, posts, following) with daily snapshots via browser automation. Use when you need to monitor X profile growth, capture daily analytics, or view historical follower/post trends.

diegosouzapw Bundle

Core productivity workflows (daily planning, task triage, reporting) that work across any life domain. Not intended for direct use - imported by context-specific skills like covenant-marketing-ops or personal-life-ops.

diegosouzapw Bundle

Comprehensive SEO and social metadata implementation for HTML, Next.js App Router, and Vite (React & Vue) projects. Use when: (1) Creating, editing, or reviewing meta tags, Open Graph, Twitter Cards, canonical/hreflang links, JSON-LD structured data, theme-color, or favicon/manifest config; (2) Working with html/index.html, nextjs/metadata.ts, nextjs/dynamic-metadata-example.tsx, vite/index.html, vite/SEO.tsx, or vite/SEO.vue; (3) Adding SEO to a new page or route; (4) Migrating from react-helmet, vue-meta, or next-seo; (5) Generating dynamic metadata for content-driven pages; (6) Auditing metadata for completeness or best-practice compliance.

diegosouzapw Bundle

Implement technical SEO infrastructure for Next.js apps. Use this skill when setting up sitemaps, robots.txt, meta tags, OpenGraph, structured data (JSON-LD), canonical URLs, and other technical SEO elements. Covers Next.js 15/16 App Router patterns and 2026 best practices.

diegosouzapw Bundle

Build high-converting SaaS affiliate programs with 20-40% commissions, KOL/KOC partnerships, and fraud prevention. Covers platform selection (PartnerStack, FirstPromoter, Rewardful), commission structures (recurring vs one-time, tiered), influencer outreach strategies, FTC/GDPR compliance, risk management, and case studies (Dropbox 3900%, PayPal 100M users). Use for designing affiliate programs, recruiting partners, optimizing conversion rates, preventing fraud, or scaling referral revenue.

diegosouzapw Bundle

Brand voice and terminology guide for all Arcanea content - ensures consistent, magical communication across UI, marketing, and narrative

diegosouzapw Bundle

Automate SendGrid email operations including sending emails, managing contacts/lists, sender identities, templates, and analytics via Rube MCP (Composio). Always search tools first for current sche...

diegosouzapw Bundle

Use when users are building or scaling ChatGPT Apps / Apps SDK / MCP-based apps and want a preventive workflow to avoid common pitfalls before implementation, deployment, and growth. Trigger for requests about best practices, preflight checks, guardrails, checklists, workflow SOP, reliability, evals, and production readiness.

diegosouzapw Bundle

Write compelling blog posts with proven structure — hook openings, scannable body sections, clear CTAs. Use this skill when drafting blog posts, articles, or content marketing pieces.

diegosouzapw Bundle

When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture.