Marketing & Growth

levalencia Skill

Growth Strategist agent for revenue operations, sales engineering, customer success, and business development. Orchestrates business-growth skills. Spawn when users need pipeline analysis, churn prevention, expansion scoring, sales demos, or proposal writing.

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Scrapes LinkedIn job postings using the JobSpy library (python-jobspy). Use this skill whenever the user wants to find jobs on LinkedIn, search for open roles, pull job listings, build a job pipeline, source job targets for GTM research, or monitor hiring signals. Even if the user just says "find me some jobs" or "what roles is [company] hiring for", use this skill. It runs a local Python script that outputs a CSV of job postings with title, company, location, salary, job type, description, and direct URLs.

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Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.

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Reverse-engineer how competitors do programmatic SEO. Detects URL pattern clusters (vs/, integrations/, for-{industry}/), estimates page count per pattern, analyzes template quality, infers which patterns actually drive traffic, and identifies gaps you can exploit. Outputs a competitive pSEO landscape report.

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Analyze a website's SEO visibility, keyword rankings, traffic estimates, and competitive positioning. Uses web search probes, SimilarWeb (free tier via web), and site: queries to build an SEO profile without requiring paid tool subscriptions. Useful for competitive intel, gap analysis, and reverse-engineering a company's organic acquisition strategy.

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Email campaign/sequence performance review composite. Pulls campaign data (sends, opens, replies, bounces), reads actual email copy and subject lines, analyzes reply content (objections, positive interest, questions), and produces a diagnostic report covering quantitative metrics, copy quality, lead quality, and actionable recommendations. Tool-agnostic — works with any outreach platform (Smartlead, Instantly, Outreach, Lemlist, Apollo, or CSV data).

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Crawl a website's sitemap and blog index to build a complete content inventory. Lists every page with URL, title, publish date, content type, and topic cluster. Groups content by category and topic. Optionally deep-reads top N pages for quality analysis and funnel stage tagging. Use before SEO audits, content gap analysis, or brand voice extraction.

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Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're different from alternatives.

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Evaluate an AI product idea across outcomes, hypotheses, risks, and positioning. Use when deciding whether an AI solution deserves investment or recommendation.

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Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use for analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards.

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Run recurring AEO (Answer Engine Optimization) visibility checks across ChatGPT, Perplexity, Gemini, and Claude. Compares each run to the previous one to surface visibility changes, competitor movements, and missed query opportunities. Wraps aeo-visibility with delta analysis and trend tracking. Use when a marketing team wants to know whether their brand is winning (or losing) in AI search over time.

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Deep-dive analysis of a competitor's ad strategy. Scrapes their Meta + Google ads, reverse-engineers their funnel (ad → landing page → CTA), identifies positioning bets, and produces a strategic teardown. Goes beyond ad-creative-intelligence by analyzing the full conversion path and strategic intent behind each campaign.

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Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.

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Analyzes and rewrites prompts for better AI output, creates reusable prompt templates for marketing use cases (ad copy, email campaigns, social media), and structures end-to-end AI content workflows. Use when the user wants to improve prompts for AI-assisted marketing, build prompt templates, or optimize AI content workflows. Also use when the user mentions 'prompt engineering,' 'improve my prompts,' 'AI writing quality,' 'prompt templates,' or 'AI content workflow.'

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Set up a complete outbound email campaign in Smartlead. Asks the user for campaign goal, audience, messaging, schedule, and mailbox allocation. Creates the campaign, adds leads, saves email sequences, sets schedule, and assigns available mailboxes. Use when a user wants to launch email outreach via Smartlead.

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Scrape competitor ads from Meta and Google ad libraries, cluster by hook/angle/format, and surface new creative directions your team hasn't tested. Chains meta-ad-scraper and google-ad-scraper. Use when a marketing team wants to understand the competitive ad landscape before launching a campaign, or wants fresh creative inspiration from what's already working in the market.

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Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.

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Monitor existing customer accounts for upsell and cross-sell signals: team growth on LinkedIn, new job postings, product usage patterns, funding announcements, and public company news. Produces a weekly expansion opportunity list with context and talk tracks. Chains web search, LinkedIn profile monitoring, and job posting detection.

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Identify programmatic SEO page patterns worth building for your product — vs/ pages, integrations/, for-{industry}/, alternatives-to/, use-cases/ — and design the template structure, data model, and priority order. Outputs a complete pSEO blueprint with URL patterns, title templates, content frameworks, and data sources per variable.

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Monitor competitor pricing pages via live web scrape and Web Archive snapshots. Track plan changes, tier restructuring, new pricing models, and feature gating shifts. Produces a pricing comparison matrix and flags when a competitor changes packaging. Use when a product marketing team needs to stay current on competitive pricing or when preparing for a pricing change of their own.

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End-to-end Google Search Ads campaign builder. Takes ICP + product info, performs keyword research via competitive analysis, builds ad group structure, generates headline/description variants, creates negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV for Google Ads Editor import.

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End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.

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Subscribe to and scan industry newsletters for buying signals, competitor mentions, ICP pain-point language, and market shifts. Parses incoming newsletter emails via AgentMail, matches against keyword campaigns, and delivers a weekly digest of actionable signals. Use when a marketing team wants to turn newsletter subscriptions into an ongoing intelligence feed without manual reading.

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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.

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Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.

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Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift.

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Scrape G2, Capterra, and Trustpilot reviews for your product and competitors, then extract recurring themes, objections, proof points, and exact customer language for use in messaging. Chains review-scraper with LLM analysis. Produces a weekly or monthly digest that feeds directly into copywriting, positioning, and sales enablement. Use when a marketing team needs to ground messaging in real customer language.

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Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.

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End-to-end outbound prospecting: detect intent signals, research companies, find decision-maker contacts, personalize messaging, launch campaign.

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Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.

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Deep keyword research for paid search. Analyzes competitor SEO keywords, review language, Reddit/community terminology, and existing site content to build a keyword architecture: branded vs non-branded, funnel stage mapping, match type recommendations, and estimated competition tiers. Use before building a Google Ads campaign or to audit an existing one.

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Comprehensive GTM analysis of any target company. Researches what a company is currently doing across all go-to-market dimensions — content/blog, founder LinkedIn activity, SEO/traffic, hiring signals, social/community presence, customer acquisition channels, podcast appearances, review sites, competitive positioning, and partnerships. Produces a structured report identifying what's working, what's missing, and where white space exists for new strategies. Use before designing GTM strategies for a client or prospect.

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Living competitive strategy system. Maintains persistent competitor profiles with timeline tracking of positioning, messaging, features, and pricing changes. Analyzes competitors' social content for what's working. Compares against your own positioning and recommends messaging, pricing, and strategy adjustments. Consumes competitor-intel raw data but focuses on strategic analysis, not data collection. Tool-agnostic — works with any data source and stores profiles as local files.

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Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.

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Aggregate customer feedback from multiple sources — support tickets, NPS comments, Slack messages, G2 reviews, call transcripts, survey responses — into a unified VoC report with theme clustering, sentiment analysis, trend detection, and actionable recommendations for product, marketing, and CS teams. Chains review-scraper for public review data.

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When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.