Marketing & Growth

levalencia Bundle

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

heath-gtm Bundle

Turn a finished outbound campaign into a readout your sending agent can actually read. It rebuilds the decisions behind the campaign, ties every number back to one of them, separates what worked from why it worked, and writes one specific change into the list, the angle library, or the instructions. It also names what it could not answer and the one field to start logging so the next readout can. Trigger on "review my campaign", "campaign readout", "how did my last campaign do", "why did that campaign work", "what worked in this campaign", "campaign retro", "campaign post mortem", "analyze this campaign export", "what should I change before the next send", "what should I test next", "coach my outbound agent", "close the loop on outbound", "my agent never learns", or after any outbound campaign finishes. This is for a FINISHED campaign and the one change to make next. For step-by-step drop-off inside a live sequence, use sequence-performance-analyst instead.

heath-gtm Bundle

Turn "we should talk to customers" into research you can actually use. Who to talk to and why, an interview guide that does not lead the witness, questions that surface the real story instead of the polite one, and a way to turn transcripts into positioning and messaging inputs. Built for B2B teams doing their own research, customizable to your customers and your goal. Trigger on "design a customer research study", "write an interview guide", "who should we interview", "what questions should I ask", "turn these interviews into messaging", or any customer-research question.

heath-gtm Bundle

Turn "we want more subscribers" into a growth system that builds an audience worth having. The subscribe offer that earns the email, the growth loops that compound, the content rhythm that keeps people opening, and the metrics that actually matter (not just a list-size vanity number). Built for B2B teams growing a newsletter or audience, customizable to your topic and your tools. Trigger on "grow my newsletter", "how do I get more subscribers", "what should my subscribe offer be", "build a content cadence", "what newsletter metrics matter", or any audience-growth question.

heath-gtm Bundle

Turn what you do, who it is for, and why you win into a crisp positioning statement and a full message house. Produces a category frame, value pillars, proof points, and objection reframes your whole team can repeat. Trigger on "help me position this", "write our positioning", "build a message house", "what's our value prop", "how do we describe this", or "our messaging is all over the place".

heath-gtm Bundle

Move 1 of the GTM Loop, Solve. Pick the GTM workflow that costs you the most and frame the problem as a workflow, not a role. Stops you from solving a stretched team by adding headcount. Fire on "what should I fix first", "where is my GTM leaking", "do I need a GTM Engineer", "which workflow to redesign", "name the problem", or the start of any GTM redesign.

heath-gtm Skill

Writes short-form video captions for Heath Barnett in the Built GTM voice, for TikTok, Instagram Reels, and YouTube Shorts. Built to carry a talking-head clip: a hook line, one or two beats, a CTA, and platform hashtags. Trigger on "caption for this clip", "TikTok caption", "Reels caption", "Shorts caption", "short-form caption", "caption this video", or turning a clip into captions.

heath-gtm Skill

Heath's BRIEF prompting framework plus its eval harness. Use to WRITE a structured prompt for any go-to-market use case (SDR research, AE deal reads, CSM renewal calls, marketing lead scoring, RevOps analysis, win/loss, outreach, enrichment columns) and to MEASURE whether that prompt actually works by running an eval that reports a pass rate. BRIEF = Brief the goal, Role, Inputs, Execution, Finish line. Trigger on "write a prompt for", "build a BRIEF", "structure this prompt", "turn this into a prompt", "make this prompt better", "eval this prompt", "test this prompt", "what's the success rate of this prompt", "score this prompt", "is this prompt reliable", "A/B this prompt", or any request to author or evaluate a prompt. especially a repeatable one meant to run across many rows, deals, or accounts. Also fire when someone references SPICE and wants something more complete, or wants a prompt that produces the same quality every run.

heath-gtm Skill

The structural forcing function for any Built GTM piece. The Built GTM version of strategic-plan-structure. Triage the type first (Build Log, Lens, Field, Signal, Playbook, Newsletter), then lock the shape: hook is the verdict, one spine, receipts over claims, scar before lesson, cut the thrash. Trigger on "structure this", "how should this be laid out", "is this thrash", "tighten this piece", "what type is this", "structure my playbook / article / post".

heath-gtm Skill

Writes the Built GTM newsletter (Ghost) in Heath Barnett's voice. One edition per week. Structure: one story (the scar or the build), one build (what to steal this week), one signal (what's coming). No fluff. No motivational content. Receipts only. Trigger on "write the newsletter", "draft this week's edition", "newsletter on", "weekly GTM email about", "Built GTM newsletter", or any request to write a newsletter edition for Ghost. Will not draft without the specific scar/build/signal — asks for the week's topic first.

heath-gtm Skill

Takes a Built GTM article, newsletter, or Build Log and repurposes it into multiple formats: LinkedIn posts (1-3 from one piece), a LinkedIn carousel outline, and a newsletter teaser. Does not water down the source content. Each output is its own complete thing, not a summary. Trigger on "repurpose this article", "turn this into posts", "make posts from this", "LinkedIn posts from this article", "carousel from this", "newsletter teaser for this", "slice this into content", or any request to turn existing Built GTM content into multiple formats. Always reads the source content first before generating anything.

heath-gtm Skill

Takes a LinkedIn post — pasted copy or URL — and generates a single comment in Heath Barnett's Built GTM voice. The comment adds real value, takes a position, and sounds like a practitioner. Not a fan. Not AI. Trigger on "comment on this post", "write a LinkedIn comment", "respond to this", "what should I say on this post", "draft a comment for", or any request to engage with someone else's LinkedIn content. Never opens with "Great post!" Four comment types: Add, Counter, Question, Scar.

heath-gtm Skill

Build the signal library your AI-native GTM repo runs on, the file that turns your context brain from a reference doc into a system that acts. Define each signal with a detection method, a point value, a decay curve, combination bonuses, and a message hook, plus a performance-log stub so it becomes a learning system. Feeds context/signal-library.md. Fire on "build our signal library", "what signals should we track", "signal scoring", "signal decay", "signal combinations", "define our signals", or turning intent, usage, funding, or hiring into something a rep can act on.

heath-gtm Bundle

Your customer-interview target finder. Connect a CRM with your customer book and an ICP definition, and turn "who should I interview to validate the ICP, test the positioning, learn how they found us?" into a ranked slate of customers, each with a verdict, a three-bullet why, and one named buying-committee recipient ready for a CSM-mediated intro. Trigger on "find customers to interview", "ICP validation interviews", "test our positioning with customers", "who in my book matches the ICP", "build a customer research slate", "find reference customers", "validate the ICP with real customers".

heath-gtm Skill

Manual launcher for the Content Hub workspace (ideas, drafts, series, articles, newsletter, posts, publishing) and the canonical Built GTM article + series process

heath-gtm Skill

Build the canonical event taxonomy your product analyst runs on. Names the moments that actually signal value in YOUR product, tiers them by how reliable they are, rolls them into a short list of capabilities, and hands back a taxonomy doc plus an adoption rubric. Built for any product-led or hybrid GTM team, customizable to your product and analytics tool. Trigger on "what events signal value in my product", "build my event taxonomy", "which events are reliable", "define my product capabilities", "map events to adoption", "what should my product analyst measure", or any product-instrumentation or value-moment question.

heath-gtm Skill

Build the canonical field library for your CRM. Names the fields that actually drive GTM decisions, locks a plain definition and query pattern for each, maps your stages to what has to be true at every one, and hands back a reference every rep, analyst, and skill can trust. Built for any team on Salesforce, HubSpot, or another CRM, customizable to your object model and process. Trigger on "build my CRM field library", "which fields actually matter", "define my stage matrix", "what does this field mean", "standardize our CRM definitions", "map fields for my analyst", or any CRM-hygiene or field-definition question.

heath-gtm Skill

Design the composite account score your team ranks on. Picks the signals that actually predict a good-fit account, sets fair weights across channels, adds gates and escalators, defines the tier bands, and hands back a scorer spec you can run and defend. Built for any GTM team building an ICP or PQL score, customizable to your signals and motion. Trigger on "design my account score", "build a scoring model", "how should I weight these signals", "what makes a good-fit account", "set my ICP tiers", "build a PQL score", "make my scoring fair across channels", or any account-scoring-design question.

jantoniofc Bundle

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch...

jantoniofc Bundle

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales...

jantoniofc Bundle

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why is...

jantoniofc Bundle

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'Lin...

jantoniofc Bundle

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do...

jantoniofc Bundle

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with ...

jantoniofc Bundle

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google,"...

jantoniofc Bundle

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which...

jantoniofc Bundle

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a...

jantoniofc Skill

Perform a focused SEO audit on JavaScript concept pages to maximize search visibility, featured snippet optimization, and ranking potential

jantoniofc Bundle

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how...

jantoniofc Bundle

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help,...

jantoniofc Skill

Generate marketing screenshots of your app using Playwright. Use when the user wants to create screenshots for Product Hunt, social media, landing pages, or documentation.

jantoniofc Skill

Scan and optimize documentation files for SEO. Audits README.md files and docs/ pages for meta tags, headings, keywords, readability, duplicate content, and broken links. Applies fixes, updates sitemap.xml, and generates a report. Usage: /seo-auditor [path]

jantoniofc Bundle

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,'...

jantoniofc Skill

Email marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. ...

jantoniofc Skill

Your co-founder who doesn't exist yet. Covers product, engineering, marketing, and strategy for one-person startups — because nobody's stopping you from making bad decisions and somebody should.

jantoniofc Bundle

Audit websites for SEO, performance, security, technical, content, and 15 other issue cateories with 230+ rules using the squirrelscan CLI. Returns LLM-optimized reports with health scores, broken links, meta tag analysis, and actionable recommendations. Use to discover and asses website o...