Marketing & Growth

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ALWAYS use this skill FIRST before any marketing-related task. This is the entry point for all marketing work. Triggers on ANY of these: 'landing page,' 'homepage,' 'pricing page,' 'feature page,' 'about page,' 'hero section,' 'CTA,' 'headline,' 'copy,' 'copywriting,' 'rewrite,' 'conversion,' 'CRO,' 'optimize,' 'A/B test,' 'split test,' 'SEO,' 'meta tags,' 'schema,' 'structured data,' 'keywords,' 'ranking,' 'organic traffic,' 'blog strategy,' 'content strategy,' 'content plan,' 'social media,' 'LinkedIn post,' 'Twitter thread,' 'email sequence,' 'drip campaign,' 'onboarding,' 'signup flow,' 'registration,' 'paywall,' 'upgrade screen,' 'upsell,' 'popup,' 'modal,' 'exit intent,' 'pricing,' 'tiers,' 'freemium,' 'free trial,' 'launch,' 'Product Hunt,' 'go-to-market,' 'announcement,' 'paid ads,' 'PPC,' 'Google Ads,' 'Meta Ads,' 'Facebook Ads,' 'retargeting,' 'referral,' 'affiliate,' 'word of mouth,' 'marketing ideas,' 'growth,' 'acquisition,' 'funnel,' 'analytics,' 'tracking,' 'GA4,' 'GTM,' 'competitor page,' 'alt

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Guide for marketing and growth skills including SEO, copywriting, CRO, email campaigns, paid ads, and product launch strategies.

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Run the full content pipeline in one command — brief, write, gate, log. Progress updates between steps. 5-minute timeout with partial state recovery.

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Use when the user asks to "keep the launch momentum going after launch week", "plan a changelog / release-notes cadence as GTM", or "is this update worth a relaunch"; produces a T+1→T+30 momentum plan — a launch-moment calendar (milestone / shipped-loop / badge moments only), announcement-tier routing (major = full-channel, medium = targeted, minor = changelog-only), a relaunch legitimacy call, spike-to-owned handoff briefs, and the next Tier-1 moment with launch-stacking spacing. Not for the 30-day content-reuse map or paid amplification execution — use content-amplifier; not for planning the next launch end to end — use launch-tier-planner. 抗第二周断崖/changelog-as-GTM/relaunch/下一发布时刻

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Standards for recursively managing Maps of Content (MOCs) across a directory tree.

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Automatically generate professional LinkedIn posts for business development and lead generation. This skill creates engaging content about your work, achievements, and expertise while maintaining brand consistency and requiring human approval before publishing.

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Optimize e-commerce product pages for search engine visibility. On-page SEO, structured data, page speed, mobile optimization, and content strategy for Google, Bing, and platform-specific search.

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Score product remarkability 1-10 to decide if it's worth promoting. Seth Godin's Purple Cow test. Triggers on: "is this product worth promoting", "should I promote", "product audit", "purple cow", "remarkable product", "is it remarkable", "rate this product", "product quality check", "worth my reputation", "product evaluation", "would I recommend without commission", "product remarkability score", "evaluate this affiliate product", "quality gate for promotion".

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Reddit account cultivation for indie developers. Uses AppleScript to control real Chrome — undetectable by anti-bot systems. Checks karma, finds rising posts, drafts comments, and posts directly. Triggers on "/reddit-cultivate", "check my reddit", "reddit maintenance", "find reddit opportunities", "build reddit karma".

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Manage URL redirects. Use when: creating 301/302 redirects, auditing chains, fixing loops, or deploying via CMS MCP.

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Create audience segments. Use when: building or updating CRM or email platform segments for campaign targeting.

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Analyzes seller lead performance, revenue attribution, and marketing campaigns for the Seller vertical (acquired business with separate data architecture). Use when working with seller leads, sell intent, EFR calculations, seller paid search, display/social, or B2C/B2B seller campaigns. Triggers include seller leads, sell_spend, sell_attribution, EFR, GQ leads, UCA, seller revenue, PMAX, DSA, brand campaigns, seller outage analysis, facebook ads, display ads.

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SEO fundamentals, E-E-A-T, Core Web Vitals, and 2025 Google algorithm updates

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Create short-form video content (Reels, TikTok, Shorts) using practitioner methodology. Covers production workflow from concept to publish, hook construction, format selection, and algorithm optimization.

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Turn raw social media ideas into a paced content sequence that advocates slowing down in the AI era, includes reveal timing, minimal post copy, and comment strategy that invites replies without turning “slow” into another productivity tool

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Analyze social media profiles and engagement. Use when: auditing competitor social presence; calculating engagement rates; identifying top-performing content; tracking profile growth; benchmarking social metrics

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Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends

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Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop + mobile, emoji-count, and the inbox preview render (from-name + subject + preheader) — before any test is run. Not for the body copy or CTA — use email-creative-builder; not for the A/B test design or significance read — use send-experiment-designer; not for the goal-weighted EQS or the S1/S2/N1/D1 vetoes — use email-quality-auditor. 邮件主题行生成/主题行预打分/截断与垃圾词检查

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Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools. Use when the user wants a lead, link, education, or product-adoption asset with a measurable path to the paid product. NOT FOR: downloadable lead assets (use suede-lead-magnets), implementation of a full website (use suede-site-alchemy), or search diagnostics (use suede-seo-audit).

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Upload a finished Meta or video ad creative (image or video) to the Goose Ads sample library and fill its remix payload — recipe, script, render variant, and (for video formats like iMessage) the source conversation thread — so the sample is remixable in the app. Use after a creative is finalized and approved for showcasing on the public ads pages.

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Validate a brand profile end-to-end — required fields, voice/audience completeness, connector reachability, credentials health, and compliance prerequisites — without exposing credential values. Run after any credential change or brand-profile edit.

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Domain-knowledge primer for the marketing & creator vertical (creators, newsletter writers, podcasters, course sellers) so architect/pm don't spec naively against incumbents (Substack ~10%, Patreon 8–12%, Kajabi $149+, beehiiv, Buffer/Hootsuite/Later). Supplies the vocabulary, the non-obvious take-rate/red-ocean rules, the entities a real scheduler/analytics/monetization/sponsorship product must model, and the per-product wedge — with sponsorship-crm flagged as the white-space wedge. Applied by architect/pm during spec authoring for any of the four products in this vertical — content-scheduler, analytics, monetization, sponsorship-crm.

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Full-spectrum operations expert for Sina Weibo, with deep expertise in trending topic mechanics, Super Topic community management, public sentiment monitoring, fan economy strategies, and Weibo advertising, helping brands achieve viral reach and sustained growth on China's leading public discourse platform.

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This skill should be used when the user asks to "analyze tweets", "grow on Twitter", "build Twitter threads", "optimize X posting schedule", "track follower growth", "improve tweet engagement", or "create a Twitter content strategy".

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Plans, packages, and scripts long-form video for retention and channel growth — idea selection, titles and thumbnails, script structure, and diagnosing why a video or channel underperforms. Use this for video ideas, packaging, scripting, a retention teardown, or channel strategy — including when someone describes a topic and wants it turned into something publishable. For short-form and cross-platform video, use `video-content`.

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Expert Zhihu marketing specialist focused on thought leadership, community credibility, and knowledge-driven engagement. Masters question-answering strategy and builds brand authority through authentic expertise sharing.

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Coordinate work between registered bots via inbox/outbox pattern. Pass tasks to specialist agents (Cody, researcher, seo, contentwriter, etc.) and consolidate results. MANDATORY TRIGGERS: delegate to, pass to, send to bot, coordinate with, hand off to, bot pipeline, delegate task

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Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.

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Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose under uncertainty, and how framing, defaults, sequencing, and social context change behavior. Use this to diagnose why a well-argued offer is not converting, to structure choices and pricing presentation, to design an experience around how attention and memory work, or to pressure-test whether a persuasion tactic is legitimate or manipulative.

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Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto in ad-account-auditor; not for account structure — use campaign-architect. 付费广告转化追踪QA/UTM规范/跨平台去重

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Create LinkedIn carousel posts as high-quality PNG images. Design informational multi-slide posts like "5 AI GTM workflows" with consistent styling, then automatically screenshot each slide at LinkedIn's optimal 1080x1080px format.

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Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and subscriber-growth / cost-per-opt-in targets (labeled Estimated) — that feeds SEND-S (consent quality captured at acquisition) and SEND-N (lifecycle entry). Not for the signup page/popup UX itself — use landing-optimizer; not for recording the opt-in — use consent-registry; not for the confirmation-email copy — use email-creative-builder. 邮件列表增长/lead magnet/双重确认/推荐环

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Use when the user asks to "watch my list health over time", "flag decaying / unengaged subscribers on a schedule", "why is my open rate drifting down / bounces creeping up", or "build me a re-permission and prune worklist"; runs the scheduled SEND list-decay + suppression-drift watch — an engagement-recency cohort read (30/90/180/365-day), hard-bounce and spam-complaint trend vs benchmark, suppression-list growth/leakage check, and a segmented re-permission / sunset / prune worklist tied to SEND S (list hygiene) and E (engagement-decay) sub-items. Not for the one-time pre-send authentication pre-flight — use deliverability-qa; not for the consent/suppression record itself — use consent-registry; not for computing the EQS or enforcing vetoes — use email-quality-auditor. 邮件列表健康度监控/退订漂移/沉睡用户清理

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Reverse-engineer how competitors do programmatic SEO. Detects URL pattern clusters (vs/, integrations/, for-{industry}/), estimates page count per pattern, analyzes template quality, infers which patterns actually drive traffic, and identifies gaps you can exploit. Outputs a competitive pSEO landscape report.

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Email campaign/sequence performance review composite. Pulls campaign data (sends, opens, replies, bounces), reads actual email copy and subject lines, analyzes reply content (objections, positive interest, questions), and produces a diagnostic report covering quantitative metrics, copy quality, lead quality, and actionable recommendations. Tool-agnostic — works with Smartlead (MCP), Instantly, Outreach, Lemlist, Apollo, or CSV data.

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Trigger autonomous curiosity-driven exploration. The soul picks a topic from memory gaps or curiosity seeds, searches the web, and stores what it finds as dream-tagged memories.