Marketing & Growth

social-media-skills Bundle

The Facebook Groups strategy skill -- Groups as Facebook's real organic surface, deeper than what facebook-strategy routes to community-management. Use when someone wants to build/grow/run a Facebook Group, decide Group vs Page, or turn a community into leads. Groups reach 40-50% of members per post vs ~1.5% for Pages; Facebook deliberately favors Groups. Uses the TRIBE framework. Reads brand-profile + goals-and-kpis first. The agent designs the group strategy (niche, setup, content, growth, moderation, value-first monetization) and drafts group posts + the join-funnel content. CRUCIAL: WoopSocial does NOT post to Groups -- it publishes the Page + cross-channel content that funnels people to JOIN; in-group posting, admin, moderation, and Group analytics stay native/human, routed to community-management. No automation/spam or fake members; value-first, never fabricates metrics. Distinct from facebook-strategy (the Page play) and community-management (the engagement routine).

social-media-skills Bundle

The LinkedIn personal-profile growth playbook for 2026. Use when someone wants to "grow on LinkedIn," "get more LinkedIn followers/reach," "a LinkedIn strategy," "how the LinkedIn algorithm works," or how to use commenting/newsletters/video/connections to grow. Dwell time + early meaningful comments are the engine, personal profiles massively out-reach company pages, links go in the first comment, and strategic commenting on target accounts is the cheapest reach on the platform. Uses the LADDER framework. Reads brand-profile + voice-builder first. The agent drafts posts + comment copy and designs the system; a human does the live commenting/connecting/DMs; WoopSocial schedules posts; metrics come from native LinkedIn analytics (SSI as a directional check); nothing is fabricated. Single-post craft → linkedin-post-writer; company page → linkedin-company-pages.

social-media-skills Bundle

Use to set a brand's overall social media strategy — which channels to focus on (and which to ignore), what to achieve, the angle to win, and a realistic operating cadence. The top-level plan that sits above content pillars and the calendar. Run when the user says "social strategy," "social media strategy," "which platforms should I be on," "what's my plan," "should I be on TikTok/LinkedIn," or is starting or resetting their social presence. Reads brand-profile, audience-research, and content-pillars first. Makes real choices and trade-offs — especially what NOT to do — ties goals to the business not vanity metrics, and is honest that WoopSocial has no analytics (measurement is the platforms' native analytics). Produces a social-strategy.md. It names the objective; to turn it into SMART targets, KPIs, and North Star metrics, use goals-and-kpis. Works for any business.

social-media-skills Bundle

The cultural-fluency + meme-craft skill -- participate in internet culture and meme formats as a brand without being cringe, tone-deaf, or legally exposed. Use when someone wants to make a meme, join a cultural moment, build a meme/humor pillar, or decide whether to jump on a format. Meme marketing done wrong is worse than none. Uses the VIBES framework. Reads brand-profile + the meme/moment first. Two hard gates: brand-fit (would it work without your logo?) and safety + IP (never tragedies/divisive/ appropriation/punching-down; original visuals only, no copyrighted characters or celebrity likeness). The agent advises fit/safety/IP and writes the copy/concept; the human/creator makes the asset and adds the final wit pass; WoopSocial publishes/schedules (reactive ones often post in the moment). Sitting a meme out is valid; never fabricates relevance or virality. Distinct from trend-jacking, image-prompt/design-and-templates, community-management, and ai-music-and-sound.

social-media-skills Bundle

The Pinterest growth playbook for 2026. Use when someone wants to "grow on Pinterest," "get traffic from Pinterest," "a Pinterest strategy," a pin cadence/board structure, or to turn blog/product content into pins. Pinterest is a visual SEARCH engine where keyword-optimized, fresh, vertical pins compound into evergreen outbound traffic — optimise for discoverability + clicks, not in-the-moment engagement. Uses the PINS framework. Reads brand-profile + voice-builder first. The agent drafts pins + the schedule; WoopSocial schedules/publishes pins; metrics come from native Pinterest Analytics; nothing is fabricated. For "Pinterest SEO" / "rank my pins" / keyword titles-descriptions route to pinterest-seo; for designing the pin image route to pinterest-pin-design. Pairs with content-recycling.

social-media-skills Bundle

Advisory-only guidance for showing up credibly on Reddit so your brand is accurately represented in the source layer AI engines cite most. Use when someone asks to "do Reddit marketing," "post on Reddit," "which subreddits should we be in," "get cited on Reddit," "respond to a subreddit thread," "why does AI cite Reddit about us," "fix what Reddit says about our brand," or "my Reddit post got removed / account got banned." WoopSocial does NOT support Reddit — this skill drafts; the human posts as themselves. Never automates, never uses alts or vote manipulation. Pairs with ai-search-optimization.

social-media-skills Bundle

The growth engine for YouTube long-form video in 2026. Use when someone asks to "grow my YouTube channel," "get more views on my videos," "plan/script a YouTube video," "improve my CTR or retention," "why did my video flop," or wants a long-form strategy. Produces packaging concepts + scripts; the human films/edits/designs the thumbnail; publishing routes through scheduling-and-queue -> WoopSocial; analytics and session features live in YouTube Studio. The opposite engine from, and sibling to, youtube-shorts.

social-media-skills Bundle

Use to design a sustainable engagement routine — the operating system that turns the engagement craft into a daily/weekly habit. Run when the user asks how to keep up with comments/DMs, how much time to spend engaging, when to engage, how to build an engagement habit/system/cadence, or how to engage without burning out. Reads brand-profile/social-strategy. Covers time-boxed daily/weekly engagement windows built around the golden hour after posting, triage order, mapping engagement to a goal, and anti-burnout boundaries. The flywheel: batch and schedule content (scheduling-and-queue, batch-content-plan) to free the time, then spend it engaging. Advisory and honest — WoopSocial has no comment/DM/inbox surface and no analytics, so the human engages in-app and the agent drafts via reply-and-comment-writer; never automates or fakes engagement. Pairs with reply-and-comment-writer (the craft), the growth skills, community-management, and crisis-and-moderation.

social-media-skills Bundle

UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and disclosure done right. Use when someone wants to run an influencer campaign, sponsored post, paid or gifted creator partnership, write a creator brief, license/whitelist creator content, source customer UGC, or build a UGC pipeline. Vets creators on engagement + audience quality (not follower count); briefs with guardrails not scripts; inks usage rights up front; enforces FTC/ASA disclosure on EVERY paid AND gifted post; runs the customer-UGC pipeline. Uses the BRIEF framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes the BRAND'S OWN posts (rights-cleared UGC reshares, campaign posts) — NOT creator DMs/payment/whitelisting/contracts. Undisclosed sponsorship = decline and correct; a tag is not usage permission. Distinct from collabs-and-cross-promotion (mutual, unpaid), creator-monetization (the creator's side), and social-proof-and-testimonials (UGC as proof content).

social-media-skills Bundle

Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own. Use when someone wants to "analyse/research our competitors," "see what rivals are doing on social," "benchmark against competitors," "find content gaps / white space," or "do a competitive landscape / SWOT." Reads the PUBLIC competitive field — positioning, pillars, formats, cadence, share of voice — to find the gap the brand can own, then feeds social-strategy and content-pillars. Reads brand-profile + audience-research first. Advisory and public-data only: no scraping private data, no fake monitoring accounts, no fabricated competitor metrics, no copying. Distinct from viral-reverse-engineering (single-post teardown) and audience-research (your own audience).

social-media-skills Bundle

Use to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the "see more" hook). Run when the user says "write a LinkedIn post," "LinkedIn," "post this on LinkedIn," "thought leadership post," "founder post," or wants professional/B2B social content. Reads brand-profile and voice first, uses hook-writer for the opening line that must win the "see more" expand, formats for dwell, drives genuine comments, and routes links to the first comment to protect reach. Avoids LinkedIn cringe (broetry, engagement bait). This is the single-post craft: to "grow on LinkedIn" or set the account strategy use linkedin-growth; for company-page strategy use linkedin-company-pages; for general captions use caption-writer; for X threads use thread-writer; for the carousel slides use carousel-writer.

social-media-skills Bundle

The list/roundup content type — design honestly-curated, scannable, AI-citable listicles ("7 ways to X", "best tools for Y") and expert / product / link roundups. Use when someone wants a listicle, a "best of" or "top N" list, a ranked recommendation list, an expert roundup, a product/affiliate roundup, or a curated resource list. Ranked "best-of" lists are among the most-cited formats in AI search. Uses the RANKS framework. Reads brand-profile + audience-research first. The agent designs the list and frames the cuts; for roundups it drafts the contributor ask; the human secures real contributor quotes/consent and verifies product facts; WoopSocial publishes the cuts. Feeds the format writers and ai-search-optimization + social-seo. NEVER fabricates items, quotes, or rankings, or pads to a number; discloses affiliate/own-product. Distinct from carousel-writer/thread-writer, educational-content-and-how-to, data-and-original-research, and competitor-analysis.

social-media-skills Bundle

The Pinterest pin design skill -- the visual half that pairs with pinterest-seo's keyword layer. Use when someone wants to design a pin, a Pinterest pin image, a pin text overlay, fresh pin variations for an existing URL, or board covers. Designs and briefs the 2:3 (1000x1500) vertical pin: one focal point, a keyword text overlay readable at feed size, brand-consistent template, safe zones, and 3-5 visually distinct FRESH designs per destination URL. Uses the SAVED framework. Reads brand-profile + the destination + the pinterest-seo keyword first. A HUMAN or an image/design tool (ideogram/canva/nano-banana/a designer) creates the final raster; WoopSocial publishes the finished pin image + title + description + board + link. No misleading pins, no repin-as-fresh dupes, engagement never fabricated. Distinct from pinterest-seo (the keyword layer -- they PAIR), pinterest-growth (the strategy), design-and-templates (the template system), and ideogram/canva (render the raster this briefs).

social-media-skills Bundle

Use to get a brand and its content CITED and RECOMMENDED by AI answer engines — the GEO (Generative Engine Optimization) / AI-search-visibility skill. Run when the user says "GEO," "get cited by ChatGPT/Perplexity/Google AI," "ChatGPT SEO," "LLM SEO / LLMO," "AI Overviews," "answer engine optimization (AEO)," "will AI recommend my brand," or wants to show up in AI-generated answers, not just the feed or Google links. Reads brand-profile and audience first. AI engines retrieve + fan-out and cite community/social sources heavily (Reddit, YouTube, Wikipedia); platforms disagree; earned media beats product pages; extractable, fresh content drives citation. Covers the four GEO levers (retrievable, earned mentions, extractable content, entity clarity), authentic social plays, and the manual prompt-audit method. Refuses astroturfing; never fabricates "share of voice." Sibling of social-seo (platform + Google search). Judges via the audit + GEO tools + AI referral traffic.

social-media-skills Bundle

The LinkedIn company-page (LINKEDIN_PAGES) growth strategy skill -- a separate platform from personal LINKEDIN. Use when someone wants to grow a company/business page, fix low page reach ("our LinkedIn page gets no engagement"), set up employee advocacy, or plan company-page content. In 2026 pages get a tiny share of feed reach, so the page is a credibility hub + paid launchpad (Ads + Thought Leader Ads), NOT the reach engine -- the growth lever is employee advocacy (people, not logos). Uses the HUMAN framework. Reads brand-profile + goals-and-kpis first. The agent strategizes, designs the advocacy program, and drafts page posts + advocacy content; WoopSocial publishes the page's own posts on a schedule; employees post from their OWN profiles (routes to linkedin-growth); first-hour engagement, Ads, and analytics stay human/native. No bait, pods, or bought followers; never fabricates metrics. Distinct from linkedin-growth (personal profile) and linkedin-post-writer (the post craft).

social-media-skills Bundle

Social media analytics and reporting — read native platform data honestly and turn it into next actions. Use when someone wants to "check my analytics," "see how my posts are doing," "build a social media report," "which content is working," "what metrics/KPIs should I track," or to turn performance data into next steps. Measures goal-mapped SIGNAL metrics (saves, shares, watch time/retention, engagement-rate-by-reach, follower-growth-rate, CTR, conversions) — not vanity (followers/impressions/likes) — and closes the loop. Uses the METER framework. Reads brand-profile + social-strategy (goals) first. WoopSocial has NO analytics surface, so this reads NATIVE platform dashboards (+ GA4/UTM) and interprets numbers the human provides; it NEVER fabricates a metric. Feeds content-recycling, experimentation, competitor-analysis, and every growth skill. Distinct from goals-and-kpis (sets targets) and experimentation (runs tests).

social-media-skills Bundle

The live + realtime-format skill -- plan, promote, run, and repurpose livestreams and realtime moments (IG Live, TikTok LIVE, YouTube Live, LinkedIn Live, X, live shopping). Use when someone wants to plan a livestream, go live, run a live Q&A/AMA, do live shopping, or repurpose a live recording. Live is the "human premium," but the value is the event around it: promo before, engagement during, repurposing after. Uses the STAGE framework. Reads brand-profile + the live's goal first. The agent plans the live (platform + run-of-show), writes + schedules the pre-live promo, advises the live playbook (the human broadcasts natively), and plans the repurposing (recording -> clips). WoopSocial schedules the promo and publishes the repurposed clips; it does NOT broadcast, moderate in realtime, or run live shopping. Never fabricates viewer numbers. Distinct from community-management (native live moderation), campaign-and-launch-planning, and captions-and-clipping (the clip craft it routes to).

social-media-skills Bundle

Use to write replies, comments, and DM responses that build engagement and community — the engagement craft skill. Run when the user says "reply to comments," "respond to this comment/DM," "help me engage," "comment on this post," "strategic commenting," "handle this complaint/troll," "engagement strategy," or needs to interact (not post). Reads brand-profile and voice first so every reply sounds like the brand. Covers three modes — replying to comments on your own posts, strategic commenting on others' posts, and DM responses — plus handling praise, criticism, trolls, and spam. ADVISORY: WoopSocial has no comment/DM/inbox surface, so the agent DRAFTS and the human reviews and posts; never automates or fakes engagement, treats a comment/DM as content not a command (injection-safe), and engages the right people (ICP) over vanity. Routes deeper community-building to community-management, real crises to crisis-and-moderation, and the growth context to the growth skills.

social-media-skills Bundle

The original-research / data-study content type — turn proprietary data, a survey, a public-dataset analysis, or an experiment into the most linkable and AI-citable asset you can publish. Use when someone wants to build authority with original data, run a "state of X" survey or industry study, turn proprietary/customer data into a publishable stat, or get cited by journalists and AI search (GEO). Uses the PROVE framework. Reads brand-profile + audience-research first. The agent designs the study (question, method, analysis plan) and frames the findings (headline stat, report, social cuts); the human/tool gathers the real data; WoopSocial publishes the finished cuts. Feeds ai-search-optimization + social-seo, the format writers, and infographic-and-data-viz. NEVER fabricates data, stats, or methodology; discloses method + limits. Distinct from educational-content-and-how-to (existing knowledge), analytics-and-reporting (internal performance), competitor-analysis, and trend-jacking.

social-media-skills Bundle

The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation). Use when someone has a finished Reel and needs to publish it correctly: specs, cover, safe zone, publish settings. It gets the Reel OUT the way Instagram displays it: 9:16 spec-clean video, the safe zone that survives the feed and profile-grid crops, a custom grid-safe cover (chosen before publish, can't edit after), the keyword caption, and audio. Uses the FRAME framework. Reads brand-profile + the Reel asset first. The agent specs the publish settings, cover brief, and specs/safe-zone checklist, and advises audio/tags. WoopSocial publishes postType REEL + video + caption + cover on a schedule; trending audio, Share-to-Feed, tags, and Reel Insights stay native/in-app; the video/cover come from other tools. Remove other-platform watermarks; metrics never fabricated.

social-media-skills Bundle

The narrative-craft layer -- apply story structure (tension, transformation, resolution) to make any social content stick and travel. Use when someone wants to tell their brand/founder/customer story, make a flat post land, build an emotional or narrative-driven piece, or structure a story across formats. Uses the BEATS framework. Reads brand-profile + voice-builder first. The agent finds the real story, structures the arc (setup -> turning point -> payoff; audience = hero, brand = guide), anchors concrete specifics, and shapes it to the format. Feeds the format writers (reels-script, carousel-writer, linkedin-post-writer, thread-writer, caption-writer) and hook-writer; serialized arcs map into content-calendar; WoopSocial publishes. NOT the IG/FB Stories format (that's story-writer). Never fabricates a customer story or testimonial; never guarantees virality. Distinct from story-writer, hook-writer (the opening it pairs with), the format writers, and campaign-and-launch-planning.

social-media-skills Bundle

Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan a launch, product drop, campaign, big announcement, waitlist/pre-launch push, or coordinated multi-platform moment. Plans a time-boxed campaign as ONE story across three phases (tease -> launch -> sustain) toward a single goal, and schedules the coordinated social posts via WoopSocial. Uses the STORY framework. Reads brand-profile + goals-and-kpis first. WoopSocial schedules + publishes the social posts on the timeline; the waitlist/hub, email sequence, checkout, paid ads, press/creator outreach, and livestream are external/native, and conversion/ROI come from native analytics + the store (never fabricated). Urgency must be credible (no fake countdowns/scarcity). Distinct from content-calendar (the ongoing always-on cadence) and goals-and-kpis (the targets a campaign serves).

social-media-skills Bundle

The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance. Use when someone wants a seasonal/holiday content plan, a moment calendar, to plan Black Friday/holiday content, or to decide whether to post for a holiday/awareness day. The planned counterpart to trend-jacking's reactivity: silence on the wrong day beats noise on the wrong topic. Uses the DATES framework. Reads brand-profile + audience-research first. The agent builds the calendar, gates fit + authenticity, tiers, plans lead-time, feeds content-calendar. Big moments route to campaign-and-launch-planning + paid; the reactive half to trend-jacking. WoopSocial schedules ahead -- it does not pick moments, judge authenticity, or run paid. Never join identity/cause moments without year-round standing; never fabricate. Distinct from trend-jacking, content-calendar, and campaign-and-launch-planning.

social-media-skills Bundle

The YouTube publish-metadata skill. Use when someone wants to "write a YouTube title/description," "set tags/category/privacy," "optimize YouTube SEO/metadata," set made-for-kids, or publish a YouTube video via WoopSocial. Writes the metadata (title, description+chapters, tags) and sets category/privacy/madeForKids — YouTube is a search engine, so metadata is the launchpad, and madeForKids is a COPPA/FTC legal flag set truthfully. Uses the INDEX framework. Reads brand-profile + goals-and-kpis + the script/video first. The video file + script are inputs (not WoopSocial); the thumbnail and A/B title testing are native YouTube Studio; WoopSocial publishes via the YouTube fields; metrics never fabricated. Distinct from youtube-long-form/youtube-shorts (the script) and thumbnail-design (the thumbnail).

louisblythe Skill

When the user wants to create or optimize a sales outreach sequence, follow-up cadence, or prospecting campaign. Also use when the user mentions "outreach sequence," "follow-up cadence," "prospecting campaign," "drip sequence," "touch pattern," or "outbound sequence." For individual email writing, see copywriting.

louisblythe Skill

When the user wants to handle pricing discussions, negotiate deal terms, or defend value against discounting pressure. Also use when the user mentions "pricing objection," "discount request," "negotiation," "value selling," "procurement," "contract terms," "deal structure," or "competitive pricing." For proposal writing, see proposal-writing. For competitive positioning, see competitive-selling.

louisblythe Skill

When the user wants to improve their ability to differentiate without disparaging competitors. Also use when the user mentions "competitive deals," "vs. competitors," "why us over them," "differentiation," "beating competition," or "competitive situation."

louisblythe Skill

When the user needs to handle competitive situations in sales conversations. Also use when the user mentions 'competitive deal,' 'against [competitor],' 'battlecard,' 'competitive positioning,' 'how to beat [competitor],' 'displacement deal,' or 'competitive objection.' Covers competitive intelligence, battlecards, positioning strategies, and winning against specific competitors.

louisblythe Skill

When the user wants to build or improve a sales bot's ability to monitor sentiment over time. Also use when the user mentions "sentiment trends," "tone tracking," "campaign sentiment," "aggregate sentiment," or "sentiment monitoring."

louisblythe Skill

When the user wants to plan a new territory launch, account expansion, or sales campaign kickoff. Also use when the user mentions "territory planning," "account launch," "sales campaign," "market entry," "new segment," "expansion strategy," "account blitz," or "pipeline generation campaign." This skill covers structured approaches to launching into new accounts, territories, or market segments.

louisblythe Skill

When the user wants to build or improve a sales bot's ability to identify expansion opportunities with existing customers. Also use when the user mentions "cross-sell," "upsell," "expansion revenue," "customer growth," or "account expansion."

oakoss Bundle

Resend email API for sending transactional and marketing emails. Use when integrating email delivery, managing domains, handling webhooks, building email workflows with React Email, managing contacts, or sending broadcasts. Use for resend, email, transactional, broadcast, contacts, segments, webhooks, domain.

oakoss Bundle

Build responsive HTML emails with React Email components. Covers email structure (Html, Head, Body, Container), content components (Text, Heading, Button, Link, Img), layout (Section, Row, Column), styling with inline CSS and Tailwind, custom fonts, preview text, and rendering to HTML. Use when creating transactional emails, marketing templates, or email design systems. Use for email rendering, preview, Tailwind email styling, and provider integration with Resend, Nodemailer, or SendGrid.

oakoss Bundle

SEO architecture and content strategy for search visibility. Covers entity-first optimization, structured data, E-E-A-T signals, AI Overviews optimization, and content auditing. Use when optimizing search rankings, implementing JSON-LD schema, improving E-E-A-T signals, auditing site performance, planning topical authority, or structuring content for AI Overviews and featured snippets.

oakoss Bundle

Makes AI-generated prose sound natural and human-written. Covers tone analysis, sentence variation, voice consistency, readability improvement, and AI-typical pattern removal including hedging, filler words, and over-qualification. Use when improving blog posts, marketing copy, or narrative documentation. Use for tone consistency, readability, sentence rhythm, and removing AI-typical writing patterns.

oakoss Bundle

Framework-agnostic internationalization (i18n) and localization (l10n) patterns for multilingual applications. Covers ICU message format, pluralization rules (CLDR), RTL layout with CSS logical properties, locale negotiation and detection strategies, SEO hreflang tags, cookie/header-based locale resolution, and translation workflow management. Use when adding multi-language support, choosing an i18n library, implementing pluralization or gender-aware messages, formatting dates/numbers/currencies by locale, handling RTL layouts, setting up locale detection, configuring hreflang SEO tags, or managing translation workflows.