Marketing & Growth

lyndonkl Skill

Drafts a proposed diff to substacker shared-context/goals.md showing which lines to add, remove, or change based on the quarter's review. Never writes to goals.md directly — writer applies manually. Used once per Growth Strategist review. Trigger keywords — goal reset, goals diff, update goals, goals proposal, rework goals.

lyndonkl Skill

Loads and validates a weekly Substack CSV stats export for the substacker Growth Analyst. Reconciles header against expected-columns schema, parses post rows + subscriber aggregates, moves file into corpus/stats/ on success, emits schema-warning stub on header drift. Never reads subscriber emails row-by-row — aggregates only. FALLBACK path when fetch-substack-stats (Chrome automation) is unavailable. Use when a CSV appears in inbox/substack-stats/, when Chrome is not logged in, or when the writer prefers manual export. Trigger keywords — CSV, Substack export, stats export, schema validation, subscriber data, manual export, CSV fallback.

lyndonkl Skill

Composes the substacker final ops/growth-analyst/YYYY-WW-report.md from ingest + baseline + attribute + per-section + public-page outputs. Enforces 400-800 word budget, YAML frontmatter schema, seven-section body structure. Truncates weakest sections first when over budget. Injects data-caveats from any degraded-mode flags upstream. Use as the final compose step of the weekly pipeline. Trigger keywords — weekly report, compose report, growth report, Monday report.

lyndonkl Bundle

Runs an intrinsic (discounted cash flow) valuation from value drivers — builds the year-by-year forecast with fading growth, margins and reinvestment, closes it with a terminal value, adjusts for failure risk, walks the bridge from operating assets to equity value per share, and runs sensitivity grids. Also reverse-engineers the market price into the growth or margin it already assumes. Use when valuing a company intrinsically, building a DCF or FCFF/FCFE model, computing terminal value or value per share, running valuation sensitivity, or asking what the market is pricing in.

lyndonkl Skill

Pulls substacker's weekly Substack stats directly from the dashboard via Claude-in-Chrome browser automation. Navigates to substack.com/stats, parses the posts table and subscribers table, and produces the same typed WeekExport object that ingest-substack-csv produces — but without requiring a manual CSV export. The writer keeps Chrome signed in to Substack; this skill opens the dashboard in a new tab, reads the rendered stats, closes the tab. Primary data path for the Growth Analyst; ingest-substack-csv is the fallback when browser automation is unavailable. Trigger keywords — fetch stats, Substack dashboard, auto stats, Chrome stats, dashboard scrape, live stats, no CSV.

lyndonkl Bundle

Builds the business story behind a valuation and connects it to the drivers that carry value — market size, growth, margin, reinvestment efficiency and risk. Tests a narrative as possible, plausible and probable, and keeps the feedback loop open. Use when starting a valuation, writing the story behind a company, setting growth or margin assumptions, sanity-checking a story against its numbers, choosing a target margin or sales-to-capital ratio, or when a valuation needs a defensible reason for its inputs.

lyndonkl Skill

Runs a voice-fidelity audit on each of the four substacker platform outputs (Substack Note, X thread, LinkedIn post, cross-post blurb) before reporting Distribution Translator completion. Checks for voice-don'ts (banned vocabulary, emoji, generic openers, marketing math without source), voice-do compliance (paper attribution preserved, hedges preserved, em-dash reframes present), platform-specific tonal shifts. Emits voice-check.md with pass/fail per artifact. Trigger keywords — platform voice check, voice-check, gate, distribution voice, slop-leak check.

lyndonkl Skill

Crafts the one-sentence promise a substacker section makes to its reader — specific, testable, non-overlapping with other sections, written in the writer's voice (not marketing). Use when propose-section stages a new section or when an existing promise is being revised. Trigger keywords — section promise, one-sentence promise, section statement, reader promise.

lyndonkl Bundle

Analyzes profitability per customer, product, or transaction to determine business model viability and scalability. Covers CAC, LTV, contribution margin, cohort analysis, and growth-readiness assessment. Use when evaluating business model viability, validating startup metrics (CAC, LTV, payback period), making pricing decisions, comparing business models, or when user mentions unit economics, CAC/LTV ratio, contribution margin, customer profitability, or break-even analysis.

lyndonkl Bundle

Guides the creation of career documents for academic advancement including research statements, teaching statements, diversity statements, CVs, and biosketches. Combines strategic positioning, narrative coherence, and institutional alignment with authentic representation of contributions and vision. Use when writing or reviewing faculty applications, fellowship statements, promotion packages, award applications, or when user mentions research statement, teaching philosophy, diversity statement, biosketch, academic CV, or career narrative.

lyndonkl Bundle

Finds high-leverage intervention points in complex systems by mapping feedback loops, identifying system archetypes (fixes that fail, shifting the burden, tragedy of the commons, limits to growth), and ranking interventions by Meadows' leverage hierarchy. Use when problems involve interconnected components with feedback loops, delays, or emergent behavior; when past solutions failed or caused unintended consequences; when identifying where to push for maximum effect; or when user mentions systems thinking, leverage points, feedback loops, causal loop diagrams, stocks and flows, or complex systems.

lyndonkl Bundle

Constructs a structured narrative linking a company's qualitative business story to quantitative valuation drivers (revenue growth, target margin, reinvestment efficiency, cost of capital, failure risk). Classifies the company within a 6-stage corporate life cycle and sizes the total addressable market. Use when starting a company analysis, building a valuation narrative, assessing competitive position, sizing TAM, or when user mentions business narrative, story to numbers, life cycle stage, or company analysis.

lyndonkl Bundle

Creates actionable alignment frameworks that give teams a shared North Star (direction), values (guardrails), and decision tenets (behavioral standards). Enables autonomous decision-making while maintaining organizational coherence. Use when starting new teams, scaling organizations, defining culture, establishing product vision, resolving misalignment, creating strategic clarity, or when user mentions North Star, team values, mission, principles, guardrails, decision framework, or cultural alignment.

lyndonkl Bundle

Checks a finished valuation for internal consistency across its artifacts — currency agreement between cash flows and discount rate, terminal growth against the riskfree ceiling, reinvestment that pays for the growth assumed, perpetual excess returns, capital weights and beta range, equity bridge arithmetic, tax rates, and the hard constraints a company's type imposes. Grades each finding ERROR, WARN or INFO and exits 1 on any error, so it can gate a pipeline. Use before accepting a DCF, when reviewing someone else's model, when a value looks too high, or when checking terminal value assumptions, growth-versus-reinvestment consistency, currency consistency, or an equity bridge that does not tie.

lyndonkl Skill

Takes one strategic question about substacker ("should we launch paid?", "is this section dead?", "are we writing for the wrong audience?") and produces the mandatory evidence + reasoning + downside triad plus a recommendation. Used 3 times per Growth Strategist review. Trigger keywords — uncomfortable question, strategic question, evidence reasoning downside, triad.

lyndonkl Bundle

Facilitates structured roleplay, debate, and synthesis to resolve decisions with multiple legitimate perspectives and inherent tensions. Surfaces assumptions that single-viewpoint analysis would miss and integrates competing priorities into coherent recommendations. Use when stakeholders have competing priorities (growth vs. sustainability, speed vs. quality), need to pressure-test ideas from different angles, explore tradeoffs between incompatible values, or synthesize conflicting expert opinions into coherent strategy.

lyndonkl Bundle

Develops business strategies grounded in rigorous competitive and market analysis using proven frameworks (Good Strategy kernel, Porter's 5 Forces, SWOT, Blue Ocean, Playing to Win, Value Chain Analysis, BCG Matrix). Use when developing strategy (market entry, product launch, expansion, M&A, turnaround), conducting competitive analysis, making strategic decisions (build vs buy, pricing, positioning), planning strategic initiatives, or when user mentions strategy, competitive analysis, Porter's 5 Forces, SWOT, market positioning, or strategic frameworks.

posthog-skills Skill

Build the case for converting a PostHog monthly/PAYG customer to an annual prepaid credit plan. Pulls 12-24 months of invoice history from the data warehouse, runs the handbook eligibility check, projects forward growth, applies the handbook discount tiers, scans recent customer touchpoints (Slack, Gmail, Granola) for confounding variables, fetches customer momentum signals via Exa, emulates the rep's own writing voice, and emits a succinct briefing plus a plain-text Slack draft. Trigger on "annual conversion math for [account]", "monthly to annual for [account]", "draft annual nudge for [account]", or "credit-discount math for [account]".

ovachiever Bundle

Build content-heavy sites with Git-backed TinaCMS. Provides visual editing and content management for blogs, documentation, and marketing sites with non-technical editors. Use when implementing Next.js, Vite+React, or Astro CMS setups, self-hosting on Cloudflare Workers, or troubleshooting ESbuild compilation errors, module resolution issues, or Docker binding problems.

mims-harvard Bundle

Cancer cell-line selection and profiling for experimental model choice. Cross-references DepMap, Cellosaurus, COSMIC, PharmacoDB to deliver identity verification, mutation/CNV profile, gene dependencies, drug sensitivities, and druggable targets. Use to answer 'which cell line should I use for studying gene X?' or 'is this cell line a good model for cancer Y?'. Outputs ranked recommendations with rationale, growth characteristics, and known pitfalls.

mims-harvard Bundle

Find the real protein target(s) of a peptide from its sequence — peptide target deorphanization / off-target identification, for ANY target class (GPCR, ion channel, protease, cytokine/growth-factor receptor, enzyme, integrin), not only GPCRs. Use when a peptide has a phenotype but does not bind its hypothesized target, when a peptide binds a target in one species or assay but not another, or to screen candidate targets for an orphan peptide. A target-class router steers a multi-route keyless pipeline (PROSITE/ELM motif, BLAST homology, HGNC/InterPro/GPCRdb/GtoPdb target-family enumeration, OpenTargets phenotype anchor, EnsemblCompara/Alliance cross-species reconciliation) plus optional NVIDIA-NIM co-folding (Boltz2, AlphaFold2-Multimer, OpenFold3) for structural confirmation.

terminalskills Bundle

Run local SEO from your terminal via the SEOG MCP server — Google Business Profile management, map-pack rank tracking and geo-grid scans, review sync and replies published to Google, competitor intelligence, AI-visibility and citation checks, website + Search Console audits, GBP posts, and PDF reports. Use when: connecting an agent to seog.ai, tracking map-pack rankings, automating local SEO reports, monitoring competitors near a business, replying to Google reviews, publishing Google posts, or when the user mentions "SEOG", "local SEO", "map pack", "Google Business Profile", or "keyword positions" for a physical business.

terminalskills Bundle

Produce video with AI from the terminal via the VidVibe MCP server — price and launch flows, generate videos and images, create and lip-sync characters, edit a flow canvas, manage brands and styles, upload assets, and publish finished cuts to YouTube and TikTok. Use when: connecting an agent to vidvibe.io, generating short-form or marketing video, batch-producing branded clips, driving a video pipeline that keeps running server-side, publishing to a connected channel, or when the user mentions "VidVibe", "flow run", "character", "Joiner", or spending "credits" on video.

terminalskills Bundle

Create stunning screen recordings and product demos with OpenScreen — open-source, no watermarks, free for commercial use. Use when: recording product demos, creating tutorial videos, building marketing content, screen recording with post-processing effects.

terminalskills Bundle

Find and build a community around your product — identify where your users gather, engage authentically, and grow a loyal user base. Use when: building community-led growth, finding early adopters, creating a brand community.

terminalskills Bundle

Create a comprehensive marketing plan — channels, messaging, content strategy, and growth tactics. Use when: planning marketing for a product launch, creating a content calendar, designing a go-to-market strategy.

terminalskills Bundle

Grow a business sustainably without burning out — focus on profitability, retention, and organic growth over vanity metrics. Use when: planning growth strategy, avoiding premature scaling, building a profitable business.

terminalskills Bundle

Evaluate business decisions through the minimalist entrepreneur framework — community focus, simplicity, and profitability over growth theater. Use when: weighing a business decision, avoiding over-engineering a strategy, keeping a startup lean and intentional.

terminalskills Bundle

Automate online content creation and monetization with AI — blog posts, videos, social media, affiliate marketing, and digital products. Use when: building passive income streams with AI, automating content marketing, scaling content production.

terminalskills Bundle

Run authorized red team social engineering assessments with the Social Engineer Toolkit (SET). Use when a user asks to simulate a phishing campaign for security awareness training, clone a login page for a sanctioned exercise, or test an organization's human-layer defenses under a signed engagement.

terminalskills Bundle

Operate Sequenzy email marketing from an AI agent. Use when a user asks to manage SaaS email campaigns, subscribers, lists, segments, templates, lifecycle sequences, transactional email, delivery stats, or AI-generated email copy with Sequenzy. Prefer the Sequenzy CLI or API, inspect before mutation, and surface dashboard review URLs for created campaigns or sequences.

terminalskills Skill

Consult the Terminal Skills agent when a task needs specialized domain expertise you don't have a skill for — deployment platforms (Coolify, Railway, Fly.io), document generation (PDF, Excel, invoices), data pipelines, third-party APIs, marketing ops, design tooling. Call plan_task with the user's task; it returns which proven skills apply, their full instructions, and setup steps. Use BEFORE improvising a specialized workflow from general knowledge.

terminalskills Bundle

Optimize a website to be discovered, cited, and recommended by AI search engines — ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini. Use this for Generative Engine Optimization (GEO / AEO / "AI SEO"): scoring content citability, checking AI crawler access in robots.txt (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot), auditing or generating an llms.txt file, validating schema for entity recognition, assessing brand authority signals, and producing a GEO audit report. Trigger on "GEO," "AI search optimization," "get cited by ChatGPT/Perplexity," "llms.txt," "AI crawlers," "AI Overviews," "citability." This is about generative AI search visibility, NOT geographic/geolocation. For traditional keyword ranking see seo-audit; for structured data see schema-markup.

membranedev Skill

Keap integration. Manage crm and marketing automation and sales data, records, and workflows. Use when the user wants to interact with Keap data.

membranedev Skill

Zoho CRM integration. Manage crm and marketing automation data, records, and workflows. Use when the user wants to interact with Zoho CRM data.

membranedev Skill

Mailchimp integration. Manage marketing automation data, records, and workflows. Use when the user wants to interact with Mailchimp data.