Marketing & Growth

jacob-balslev Skill

Use when building, reviewing, or repairing an STP marketing strategy: segmentation, targeting, and positioning as one linked sequence from market definition to segment profiles, target selection, positioning statement, and marketing-mix implications. Covers consumer, B2B, nonprofit, and product-led contexts; segment bases; segment attractiveness; fit; primary/secondary targets; differentiated versus concentrated targeting; perceptual maps; positioning statements; evidence gaps; and handoff to campaign, product, pricing, channel, or sales work. Do NOT use for standalone product positioning/category design without segmentation and target choice (use positioning), macro-environment scanning (use pestel), industry profit-pressure diagnosis (use porters-five-forces), value-curve redesign/new-demand creation (use blue-ocean-strategy), product-market growth-path selection (use ansoff-matrix), or tactical marketing-mix design alone.

jacob-balslev Skill

Use when designing or reviewing React Suspense usage: where to place Suspense boundaries to control loading granularity, the difference between Suspense for data fetching and Suspense for code splitting, how Suspense interacts with Server Components for streaming HTML, how error boundaries pair with Suspense (and why they must be distinct components), the relationship between Suspense and React's transition APIs (useTransition, startTransition), and the design rules that prevent waterfall fetches, layout shift, and SEO regressions. Covers React 18+ and 19's `use` hook for unwrapping Promises in Client Components. Do NOT use for general React rendering strategy choice (use rendering-models), for the underlying hook primitives (use hooks-patterns), for streaming protocols beyond Suspense (use streaming-architecture), or for Server Component design (use server-components-design).

jacob-balslev Skill

Use when writing or editing human-readable prose such as docs, PRs, issues, release notes, errors, UI copy, commits, tooltips, or support replies, especially when text sounds robotic, padded, monotonous, or overly formal. Covers AI-tell removal, active voice, hedging reduction, readability diagnosis, sentence rhythm, vocabulary variety, tone mapping, paragraph rhythm, bullets-vs-prose choice, and the 5-step humanization workflow. Do NOT use for documentation routing/type selection, code-identifier naming, or in-product UI-text pattern catalogs. Do NOT use for decide kebab-case vs camelCase for this new database column. Do NOT use for draft the marketing headline for the pricing page with strong persuasion. Do NOT use for restructure this doc into a tutorial format with progressive disclosure. Do NOT use for rewrite this UI button label so it names the actual action instead of saying Submit. Do NOT use for rename this React component across all call-sites in the repo. Do NOT use for audit this WCAG 2.

dykyi-roman Skill

Estimates algorithm complexity in PHP code. Analyzes time and space complexity, detects O(n²) algorithms, exponential growth patterns, inefficient data structures.

fusengine Bundle

Use when running any SEO/GEO task via /seo — the top-level orchestrator that routes to all SEO sub-skills.

fusengine Skill

Use when optimizing for AI search engines (GEO) — AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot readiness.

fusengine Skill

Use when optimizing search experience (SXO) — intent matching, personas, dwell time, pogo-sticking.

fusengine Skill

Use when analyzing a single URL or local file via /seo page — meta, schema, headers, GEO readiness.

fusengine Skill

Use when running a full-site SEO audit via /seo audit — orchestrates all SEO sub-agents in parallel for one unified Health Score.

fusengine Skill

Use when optimizing local SEO — Google Business Profile, NAP consistency, Local Pack ranking, location pages.

fusengine Skill

Use when optimizing video SEO — VideoObject schema, YouTube metadata, transcripts, live streams.

fusengine Skill

Use when optimizing entity-based / semantic SEO — Knowledge Graph resolution, salience scoring, about/sameAs/knowsAbout schema.

fusengine Skill

Use when optimizing images for SEO — alt text, filenames, formats, lazy loading, responsive sizing.

fusengine Skill

Use when detecting, validating, or generating Schema.org JSON-LD markup for any page type.

fusengine Skill

Use when building semantic keyword clusters from SERP overlap for pillar/cluster content architecture.

fusengine Skill

Use when analyzing published content quality — E-E-A-T scoring, anti-cannibalization, keyword distribution, AI disclosure.

fusengine Skill

Use when analyzing or generating XML sitemaps and robots.txt. Not for redirect analysis (seo-redirects).

fusengine Skill

Use when auditing or generating hreflang tags for i18n/multilingual SEO.

fusengine Skill

Use when optimizing e-commerce SEO — product/category pages, faceted navigation, marketplace listings.

fusengine Skill

Use when planning redirects or a site migration — status codes, link equity, redirect chains.

fusengine Skill

Use when auditing technical SEO — robots.txt, sitemap.xml, Core Web Vitals, crawlability, indexability.

fusengine Skill

Use when generating a detailed SEO content brief for a single page or topic before writing.

fusengine Bundle

Use when optimizing SEO for an Astro site — meta tags, Open Graph, JSON-LD structured data, sitemap/RSS, canonical URLs, hreflang, Core Web Vitals.

fusengine Bundle

Use when building or revising a marketing/landing/campaign page, register `brand` locked at Gate 0 — use design-webapp for app screens instead.

jacob-balslev Skill

Use when decomposing how an organization, business unit, product, service, platform, or operating model creates value and cost through Porter's Value Chain and adjacent activity-system lenses. Covers primary and support activities, value configurations, virtual information activities, value-system dependencies, activity-level cost and differentiation drivers, linkages, fit, margin, mapping activities, comparing activity configuration to rivals or alternatives, and diagnosing cost or differentiation opportunities. Do NOT use for industry profit-pressure diagnosis (use porters-five-forces), resource/capability advantage testing (use vrio), durable moat classification (use seven-powers), full strategy-cascade design (use playing-to-win), market-boundary reconstruction (use blue-ocean-strategy), portfolio allocation (use bcg-matrix), product-market growth paths (use ansoff-matrix), macro scanning (use pestel), or quantified option valuation (use expected-value).

jacob-balslev Skill

Use when organizing a frontend codebase — module boundaries, component layering, state ownership, data-flow direction, and the separation between feature code and shared primitives. Do NOT use for visual design decisions, specific framework migration tactics, or backend API contract design. Do NOT use for Pick the brand color palette for a marketing site. Do NOT use for Design the REST endpoint shape for the orders resource. Do NOT use for Decide whether to use CSS-in-JS or Tailwind.

cgallic Skill

Kai Marketing OS router - shows all 49 marketing skills organized by workflow, business stage, and frequency. Use when "kai help", "what marketing skills are available", "how do I use the harness", "marketing help", or any general marketing question where the right skill isn't obvious.

cgallic Skill

Plan and execute account-based marketing campaigns for enterprise targets — account selection, personalized outreach, multi-channel touch sequences, and deal acceleration. Use when "ABM", "account-based marketing", "enterprise marketing", "target accounts", "named accounts", "enterprise outreach", "key accounts", or any request to build personalized campaigns for specific companies.

cgallic Skill

Conversion rate optimization audit — analyze a landing page, signup flow, or checkout funnel using the 5-layer CRO stack (technical performance, traffic quality, offer/pricing, design/layout, copy/messaging). Produces prioritized fix list with expected impact. Use when "CRO audit", "conversion audit", "why isn't this converting", "improve conversion rate", "landing page not converting", "optimize funnel", "signup flow audit", or any request to diagnose and fix conversion problems.

cgallic Skill

Run Kai CMO Harness quality gates on content. Scores Four U's (Unique/Useful/Ultra-specific/Urgent), checks for banned words and AI slop, runs SEO lint for search content. Use when "score this", "quality check", "run quality gates", "check this content", "four u's score", "banned word check", "SEO lint", or any request to validate content quality before publishing.

cgallic Skill

Full marketing audit — runs all relevant checklists against your product, site, and marketing in one go. Covers SEO, content, email, ads, social media, CRO, landing pages, technical SEO, and creative production. Produces a "state of your marketing" report with health scores per area and a prioritized fix list. Use when "marketing audit", "full audit", "audit everything", "marketing health check", "what's broken", "state of marketing", or any request to comprehensively assess marketing across all channels.

cgallic Skill

Brand positioning workshop — define messaging framework, voice/tone, differentiation strategy, and taglines. Use when "brand positioning", "messaging framework", "brand voice", "how should we position ourselves", "differentiation", "tagline", or any request to define or refine brand identity and messaging.

cgallic Skill

Create a structured content brief using the Kai CMO Harness brief schema. Selects persona, defines angle, sets quality targets. Use when "create a brief", "content brief", "plan this content", "brief for [topic]", "what persona should I use", or before any content creation to define the strategy. Outputs a brief that /kai-write and /kai-email-system consume.

cgallic Skill

Run a learning retrospective on the Kai harness. Mines gate-failure logs and 30-day performance results into lessons, triages candidate lessons (promote/keep/retire), and graduates repeated lessons into enforced gate checks with golden corpus cases. Use when "retro", "what have we learned", "triage lessons", "promote lessons", "why does this keep failing", "harness retrospective", or monthly / after any heavy content sprint.

cgallic Skill

Produce video scripts and clipping plans for TikTok, YouTube Shorts, Instagram Reels, and long-form YouTube. Generates hook-first scripts optimized for each platform's algorithm, plus a clipping plan to extract short-form from long-form content. Use when "video script", "TikTok script", "YouTube script", "Reels script", "Shorts script", "video content", "clipping plan", "video ideas", or any request to create video content for social platforms.

cgallic Skill

Write a single piece of marketing content using Kai CMO Harness frameworks and quality gates. Supports blog posts, LinkedIn articles, emails, cold outreach, press releases, ad copy, and TikTok scripts. Automatically loads the right framework, skill contract, and persona. Use when "write a blog post", "draft an email", "LinkedIn article", "cold outreach", "write ad copy", "press release", "TikTok script", or any single content creation request. For building a complete email system, use /kai-email-system instead.