Marketing & Growth

kortix-ai Bundle

Creates and maintains the product marketing context doc at /product-marketing.md — the shared source other marketing skills (copywriting, cro, seo-audit, kortix-image) read first. Use when setting up, auto-drafting, updating, or checking product/marketing context.

avav25 Skill

Use this skill when bootstrapping marketing for a project that has no MARKETING.md yet — to run one-time marketing strategy initialization that gathers project context, runs an ICP/positioning interview, defines strategy (positioning, messaging, channels, pillars, tactical plan), and produces marketing/MARKETING.md and marketing/content-calendar.md in the target repo. Routes ongoing recurring operations to /marketing.

avav25 Bundle

Use this skill when the user needs to write a blog post, create or optimize page content, draft conversion copy, generate visuals, or run a quality audit on existing content — including when the request describes the deliverable without saying "content creation" — to run the content creation workflow plus tools knowledge — blog-post authoring (8-step pipeline), page content optimization, AI text/image generation tools, quality gates, GEO/AEO structure, and humanization. Accepts content type blog-post | page | landing | email | other.

kortix-ai Skill

Runbook for turning a new HubSpot lead into a researched, personalized follow-up email and a proposed call slot for {{projectName}}. Covers company research, the sales playbook (positioning, tone, qualifying questions), HubSpot record updates, Google Calendar availability, and the human approval gate before anything sends.

dirnbauer Bundle

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

dirnbauer Bundle

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

dirnbauer Bundle

When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," or "SMS vs email." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.

avav25 Skill

Use this skill when the agent is defining or revising marketing positioning, messaging, channel mix, content pillars, a tactical/calendar plan, or success metrics — for marketing strategy frameworks covering hierarchy (mission → positioning → messaging → channels → pillars → tactical → calendar), channel-selection (audience/resource/content fit), content-pillar model, and measurement framework (vanity / engagement / pipeline / revenue). The reusable knowledge layer behind /marketing-init (one-time setup) and /marketing (recurring ops) — both reference these frameworks instead of inlining them.

avav25 Bundle

Use this skill when the user asks to draft, write, or improve tweets, threads, LinkedIn posts, LinkedIn newsletter issues, Facebook posts, Threads posts, Bluesky posts, promote a blog post, share on social, or repurpose content for social channels — to create social media posts across X/Twitter, LinkedIn (posts + newsletters), Facebook, Threads, and Bluesky, reading brand context from marketing/MARKETING.md at runtime.

avav25 Bundle

Marketing operations knowledge base — MARKETING.md setup template, social media and email channel playbooks, trend research methodology, content calendar patterns, and recurring task definitions. Use when initializing marketing strategy, creating social media posts, drafting email campaigns, researching trends, or reviewing marketing analytics. Provides templates, platform-specific best practices, and quality checklists.

dirnbauer Bundle

When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Flux Kontext,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'ChatGPT Images,' 'Ideogram,' 'Gemini image,' 'Nano Banana,' 'Recraft,' 'Stable Diffusion,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.

dirnbauer Bundle

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.

dirnbauer Bundle

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

dirnbauer Bundle

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

dirnbauer Bundle

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.

dirnbauer Bundle

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.

dirnbauer Bundle

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see cro.

avav25 Skill

Use this skill when the agent is implementing frontend code in Next.js projects, reviewing React or Next.js pull requests, onboarding to App Router conventions, or designing a frontend architecture that needs canonical React/Next.js patterns — for canonical React and Next.js conventions covering Next.js App Router routing and rendering, React Server Components vs Client Components boundary, TypeScript strict-mode discipline, Tailwind CSS and shadcn/ui styling, React Query and Server Actions data fetching, Core Web Vitals performance optimization, WCAG 2.2 accessibility, Next.js metadata API and structured data for SEO, unit testing with Vitest and React Testing Library, and end-to-end testing with Playwright.

kortix-ai Skill

Monthly investor-update runbook. Reads last month's update from {{updates_folder}} for the prior numbers and the format to match, pulls MRR and revenue from Stripe and active accounts, growth, burn, and runway from Postgres, compares every metric to last month and to plan, and drafts this month's update as a new document — read-only across every connected system.

ncreighton Skill

Segment customers into AI-powered clusters using behavioral, demographic, and transactional data. Use when the user needs customer segmentation, audience targeting, or CRM list organization for marketing automation.

ncreighton Bundle

Use this skill to audit markdown links: counts internal vs external (by site_domain) and checks the 3-5 internal-links-per-post convention. Deterministic, offline. For SEO link hygiene.

dirnbauer Bundle

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.

dirnbauer Bundle

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-testing.

dirnbauer Bundle

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.

dirnbauer Bundle

Configures TYPO3 SEO for EXT:seo, metadata, hreflang, XML sitemaps, robots.txt, canonical URLs, structured data, Core Web Vitals, SEO extensions, and monitoring. Use when working on TYPO3 SEO, sitemap setup, meta tags, robots rules, Open Graph, schema.org, canonical URLs, hreflang, or search visibility.

ncreighton Bundle

Use this skill to audit a batch of URLs for campaign attribution: parses UTM parameters from every URL, flags untagged links, and aggregates counts by source and by campaign. Deterministic, offline. Feed it your link list and get an attribution-readiness report.

ncreighton Bundle

Use this skill to append correctly-encoded UTM tracking parameters to a URL for campaign attribution (source, medium, campaign, term, content). Handles existing query strings and fragments. Deterministic, offline. Returns the tagged URL.

dirnbauer Skill

Full-funnel Conversion Rate Optimization (CRO) for SaaS and web apps. Covers page CRO, form optimization, signup flow, onboarding activation, popup/modal design, and paywall/upgrade screens. Use when optimizing any part of the conversion funnel.

dirnbauer Bundle

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

ncreighton Bundle

Use this skill to audit image alt text in markdown: counts images, missing alt, and alt over 125 chars. Deterministic, offline. For accessibility + SEO image compliance.

ncreighton Bundle

Use this skill to generate N catchy, SEO-aware title options for an article given its topic or first paragraph. Uses an LLM.

dirnbauer Bundle

Configures and debugs Apache Solr search for TYPO3, including EXT:solr, configsets, indexing queues, Tika/file indexing, facets, suggest, routing, PSR-14 events, custom indexers, vector search, and frontend search UI. Use when the user mentions Solr, EXT:solr, indexing, facets, autocomplete, suggest, Tika, solrfal, search debugging, or vector search in TYPO3.

dirnbauer Bundle

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.

dirnbauer Bundle

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

dirnbauer Bundle

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing.

ncreighton Bundle

Use this skill to extract the heading outline (H1-H6) from markdown and check hierarchy health: flags multiple H1s and level jumps (H2->H4). Deterministic, offline. For SEO structure audits.