Marketing & Growth

lonsdale201 Skill

Audit or implement TranslatePress-compatible URLs, routing, slugs, SEO metadata, sitemaps, hreflang, canonical links, redirects, AJAX URLs, REST routes, WooCommerce permalinks, and Different Domain per Language behavior. Use when plugin/theme code builds links, parses REQUEST_URI, registers CPT/taxonomy rewrites, emits SEO tags or sitemaps, caches absolute URLs, handles forms on translated URLs, or must work with the TranslatePress SEO Pack and Multiple Domains add-ons.

prorise-cool Bundle

Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're different from alternatives.

prorise-cool Bundle

Evaluate an AI product idea across outcomes, hypotheses, risks, and positioning. Use when deciding whether an AI solution deserves investment or recommendation.

prorise-cool Bundle

Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.

prorise-cool Bundle

Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.

bookforge-ai Bundle

Guide startup PR and unconventional PR outreach using the media chain, pitch templates, and amplification tactics. Use whenever a founder or marketer needs to pitch reporters, plan a PR campaign, land media coverage, run a publicity stunt, amplify a press story, use HARO, build reporter relationships, or avoid common PR mistakes. Also covers unconventional PR (stunts, customer appreciation) for startup launches. Activates on phrases like 'press release', 'PR campaign', 'media coverage', 'reporter outreach', 'pitch email', 'TechCrunch', 'HARO', 'product launch', 'PR strategy', 'publicity stunt', 'get coverage', 'press pitch', 'media pitch', 'journalist outreach'.

crestapps Skill

Skill for configuring sitemaps in Orchard Core. Covers sitemap creation, content type sources, SitemapPart for per-item control, localized sitemaps, sitemap index generation, caching, robots.txt integration, and sitemap configuration for decoupled Razor Pages. Use this skill when requests mention Orchard Core Sitemaps, Configure Sitemaps and Sitemap Indexes, Enabling Sitemap Features, Enabling Localized Sitemaps, Creating a Sitemap via Recipe, Creating a Sitemap Index via Recipe, or closely related Orchard Core implementation, setup, extension, or troubleshooting work. Strong matches include work with OrchardCore.Sitemaps, OrchardCore.ContentManagement.Metadata, OrchardCore.Data.Migration, OrchardCore.Seo, SitemapPart, AutoroutePart, IRouteableContentTypeProvider. It also helps with Creating a Sitemap via Recipe, Creating a Sitemap Index via Recipe, Sitemap Change Frequency Values, plus the code patterns, admin flows, recipe steps, and referenced examples captured in this skill.

crestapps Bundle

Skill for configuring AutoroutePart in Orchard Core. Covers URL pattern syntax using Liquid expressions, AutoroutePartSettings, SEO-friendly slugs, hierarchical container routing, home page routing, route conflict resolution, and programmatic route management. Use this skill when requests mention Orchard Core AutoroutePart, Configure AutoroutePart, AutoroutePartSettings Properties, Migration Pattern, Enabling AutoroutePart via Recipe, Content Type Definition with AutoroutePart via Recipe, or closely related Orchard Core implementation, setup, extension, or troubleshooting work. Strong matches include work with OrchardCore.Autoroute, OrchardCore.Contents, OrchardCore.Autoroute.Services, AutoroutePart, AutoroutePartSettings, TitlePart. It also helps with autoroute examples, Enabling AutoroutePart via Recipe, Content Type Definition with AutoroutePart via Recipe, Common Liquid URL Patterns, plus the code patterns, admin flows, recipe steps, and referenced examples captured in this skill.

bookforge-ai Bundle

Select and execute an SEO strategy using the fat-head vs long-tail binary decision framework. Use whenever a founder or marketer is planning SEO, comparing organic search strategies, choosing between targeting high-volume category keywords or many low-volume long-tail terms, evaluating keyword difficulty, planning content production for SEO, or avoiding black-hat tactics. Activates on phrases like 'SEO strategy', 'SEO', 'search engine optimization', 'organic search', 'ranking on Google', 'keyword research', 'fat-head', 'long-tail', 'content for SEO', 'Moz', 'keyword difficulty', 'link building', 'SERP', 'backlinks'.

bookforge-ai Bundle

Design free tools and micro-sites that acquire customers through engineering effort rather than ad spend. Use whenever a founder or marketer wants to build a free calculator, tool, widget, grader, or educational resource as a customer acquisition channel. Activates on phrases like 'engineering as marketing', 'free tool', 'marketing tool', 'calculator', 'grader', 'micro-site', 'widget', 'free app', 'HubSpot Marketing Grader', 'Moz tools', 'lead generator tool', 'utility for marketing', 'free resource for customers'.

bookforge-ai Bundle

Design and run cheap validation tests for customer acquisition channels before committing budget. Use whenever a startup founder, growth marketer, or product leader needs to test a marketing channel, validate CAC and LTV assumptions, set up A/B testing, calculate whether a channel can hit growth targets, measure channel performance, detect a saturating channel (Law of Shitty Click-Throughs), decide whether to optimize or abandon a channel, or compare channels quantitatively. Activates on phrases like 'test a channel', 'cheap test', 'CAC', 'customer acquisition cost', 'LTV', 'lifetime value', 'A/B test', 'does this channel work', 'how do I know if this is working', 'conversion rate', 'channel metrics', 'measure marketing', 'channel saturation', 'Law of Shitty Click-Throughs'.

bookforge-ai Bundle

Design and measure viral growth loops using the viral coefficient (K-factor), viral loop type taxonomy, and cycle time optimization. Use whenever a startup founder, growth marketer, or product lead is designing referral programs, measuring word-of-mouth, building viral features, calculating K-factor, trying to achieve exponential growth, optimizing invite flows, debugging a viral feature that isn't working, or evaluating whether viral is the right channel. Activates on phrases like 'viral marketing', 'viral coefficient', 'K-factor', 'referral program', 'invite flow', 'network effects', 'word of mouth', 'exponential growth', 'viral loop', 'Dropbox referral', 'Hotmail signature', 'inherent virality', 'cycle time', 'should we go viral'.

bookforge-ai Skill

Use this skill to design a viral or referral loop for a post-PMF product by extracting the PATTERN (not the tactic) from canonical case studies — Dropbox bilateral-incentive referral, Hotmail email-signature instrumented virality, Airbnb Craigslist cross-posting, LinkedIn public-profile SEO virality — and adapting it to the user's product. Classifies the mechanism type (word-of-mouth amplification, instrumented virality, embedded referral), models K-factor (invitations × conversion rate) and cycle time, and produces a viral-loop-design.md with the loop diagram plus a referral-test-plan.md for experiment execution. Flags the viral spam trap (when sharing becomes annoying and hurts the brand). Triggers when a growth PM asks 'how do I build a referral program like Dropbox?', 'viral loop design', 'how do I make my product viral', 'referral program', 'word of mouth growth', 'K-factor', 'viral coefficient', 'invite mechanism', 'should I offer referral rewards', 'bilateral incentive', 'Hotmail email signature', 'Air

bookforge-ai Bundle

Guide systematic customer acquisition channel selection using the Bullseye Framework. Use whenever a startup founder, growth marketer, or product leader is deciding which marketing channel to focus on, evaluating customer acquisition options, choosing between viral, SEO, SEM, content, sales, PR, or any other growth channel, struggling with where to invest marketing budget, trying to escape channel bias, asking 'how do we get customers', planning a go-to-market, or needs to narrow 19 possible channels down to one focused bet. Activates on phrases like 'channel selection', 'customer acquisition', 'marketing strategy', 'growth channel', 'traction channel', 'Bullseye Framework', 'which channel should we use', 'how do we grow', 'marketing plan', or any discussion of prioritizing acquisition investments.

bookforge-ai Bundle

Leverage existing platforms with large user bases (App Stores, browser extensions, social networks, super-platforms) for startup customer acquisition via parasitic growth patterns. Use whenever a founder is planning to distribute via app stores, building browser extensions, targeting Facebook or Twitter as a channel, launching on a new platform Day-1, exploiting an unsatisfied need on a larger platform, or mapping platform gap opportunities. Activates on phrases like 'App Store strategy', 'Chrome extension', 'browser extension', 'Facebook platform', 'Apple ecosystem', 'existing platforms', 'distribution platform', 'Product Hunt launch', 'Airbnb Craigslist', 'YouTube MySpace', 'Zynga Facebook', 'parasitic growth'.

bookforge-ai Bundle

Design content marketing and email lifecycle programs that work together as an acquisition engine. Use whenever a founder or marketer is planning a blog, newsletter, content calendar, email sequences, lead magnets, drip campaigns, onboarding emails, activation emails, retention emails, or any combination of content creation and email marketing. Also covers the acquisition → activation → retention → revenue lifecycle. Activates on phrases like 'content marketing', 'blog strategy', 'newsletter', 'email marketing', 'drip campaign', 'onboarding emails', 'lifecycle emails', 'activation email', 'email list', 'lead magnet', 'nurture sequence', 'email automation'.

bookforge-ai Bundle

Optimize Search Engine Marketing performance using CTR, CPC, CPA formulas, Quality Score benchmarks, and keyword profitability filtering. Use whenever a founder or marketer is running Google Ads, Bing Ads, or any SEM campaign, measuring CAC on paid search, optimizing ad groups, pruning unprofitable keywords, improving Quality Score, testing SEM as a channel, or comparing SEM vs other acquisition channels. Activates on phrases like 'SEM', 'Google Ads', 'AdWords', 'PPC', 'pay-per-click', 'CPC', 'CPA', 'CTR', 'Quality Score', 'keyword optimization', 'paid search', 'ad groups', 'bid strategy', 'search advertising'.

bookforge-ai Skill

Use this skill to run a quarterly audit on a growth program to detect and prevent growth stalls — the 18-month plateau that affects 87% of companies (HBR) and destroys 74% of their market cap. Reviews the North Star metric trend, channel concentration, experiment volume/cadence decay, and names the stall pattern (complacency / premature lever exit / channel dependency) with specific recovery actions. Consumes metrics history + experiment log from an existing growth operating system. Triggers when a growth lead or Head of Growth asks 'our growth has plateaued', 'we were growing then stopped', 'growth stall', 'why did our growth slow down', 'growth stall audit', 'are we at risk of stalling', 'our channels are saturating', 'experiments are slowing down', 'we keep running the same tests', 'virtuous growth cycle', 'how do I sustain growth', 'Skype growth stall', 'HBR growth stall research', or 'quarterly growth check-up'. Also activates for 'we're 18 months in and growth is flat', 'channel dependency', 'growth eng

bookforge-ai Bundle

Build a business development pipeline with 5 partnership types, attribute-based partner selection, and a 9-step BD process. Use whenever a founder or BD lead is planning partnerships, pursuing integration deals, negotiating licensing, structuring joint ventures, setting up distribution deals, sourcing supply partnerships, or transitioning from traditional BD to low-touch self-serve BD. Activates on phrases like 'business development', 'BD', 'partnerships', 'strategic partner', 'integration partner', 'licensing deal', 'distribution partner', 'joint venture', 'channel partner', 'co-marketing', 'white label', 'BD deal'.

crestapps Bundle

Skill for adding and configuring common built-in Orchard Core content parts. Covers selected settings, Liquid rendering, migration patterns, and recipe configuration. Use this skill when requests mention Orchard Core Content Parts, Add and Configure Content Parts, General Pattern for Attaching a Part, TitlePart, TitlePart Settings, TitlePart Migration, or closely related Orchard Core implementation, setup, extension, or troubleshooting work. Strong matches include work with OrchardCore.Title, OrchardCore.Autoroute, OrchardCore.Html, HtmlBodyPartSettings, OrchardCore.Markdown, MarkdownBodyPartSettings, OrchardCore.Lists, OrchardCore.Flows, OrchardCore.Alias, OrchardCore.PublishLater, OrchardCore.ContentLocalization, OrchardCore.Taxonomies, OrchardCore.Seo, OrchardCore.ContentPreview. It also helps with content parts examples, TitlePart Settings, TitlePart Migration, TitlePart with Generated Title, plus the code patterns, admin flows, recipe steps, and referenced examples captured in this skill.

crestapps Skill

Skill for building decoupled CMS applications with Orchard Core. Covers headless CMS architecture, content API consumption, custom Razor Pages for content rendering, loading content by ID, alias, and handle, auto-generating aliases with Liquid patterns, preview feature integration, and content property access patterns. Use this skill when requests mention Orchard Core Decoupled CMS, Building a Decoupled CMS with Orchard Core, Project Setup, Content Item Properties, Loading Content by ID, Loading Content by Alias (SEO-Friendly Slug), or closely related Orchard Core implementation, setup, extension, or troubleshooting work. Strong matches include work with OrchardCore.Application.Cms.Core.Targets, OrchardCore.IOrchardHelper, IOrchardHelper, MarkdownBodyPart. It also helps with Loading Content by ID, Loading Content by Alias (SEO-Friendly Slug), Accessing Dynamic Content Properties, plus the code patterns, admin flows, recipe steps, and referenced examples captured in this skill.

crestapps Skill

Skill for enabling SEO-friendly slugified media folder and file names in Orchard Core. Covers the Media Slugify feature, transliteration options, name normalization behavior, and configuration. Use this skill when requests mention Orchard Core Media Slugify, SEO-friendly media URLs, slugified asset names, media folder normalization, transliteration of file names, or closely related Orchard Core implementation, setup, extension, or troubleshooting work. Strong matches include work with OrchardCore.Media.Slugify feature, SlugifyMediaNameNormalizerService, MediaSlugifyOptions, MediaSlugifyOptionsConfiguration, IMediaNameNormalizerService, and the OrchardCore_Media_Slugify configuration section. It also helps with cleaning up asset URLs, transliteration control, and the configuration patterns captured in this skill.

bookforge-ai Skill

Use this skill to install a disciplined weekly experimentation cadence for a growth team — the 4-stage high-tempo cycle (Analyze, Ideate, Prioritize, Test) with a timeboxed growth review meeting agenda, idea capture template, and cadence benchmarks. Produces an experiment-cycle-runbook the team can follow from Monday morning, a weekly growth review agenda with named roles and materials, and an idea capture template that feeds the prioritization queue. Triggers when a growth PM asks 'how do I run a weekly growth meeting?', 'our experiments are ad-hoc, how do we systematize?', 'growth meeting agenda', 'high-tempo testing', 'experiment cadence', 'how often should we test?', 'how many experiments per week?', 'weekly growth review', 'Sean Ellis growth meeting', 'growth cycle', 'growth rituals', 'how do I install a test rhythm', or 'our growth team has no rhythm'. Also activates for 'we keep running tests but nothing compounds', 'scattershot experiments', 'growth team operating system', or 'idea bank template'.

bookforge-ai Skill

Use this skill to diagnose where in an activation funnel users drop off and decide between removing friction or adding 'positive friction' (guided steps) to fix it. Maps the route from signup to the aha moment (first core-value experience), builds a channel-segmented funnel conversion report from metrics data, identifies the highest-drop-off step, interprets user survey data at drop-off points, and emits an activation-funnel-diagnosis.md plus a ranked list of activation experiment candidates. Triggers when a growth PM asks 'why are users signing up but not coming back?', 'our activation rate is terrible', 'where are users dropping off in onboarding?', 'activation funnel audit', 'users don't reach aha moment', 'onboarding diagnosis', 'NUX problems', 'first-run experience broken', 'how do I find friction', 'should I simplify or guide my onboarding?', or 'help me diagnose my activation'. Also activates for 'funnel analysis', 'drop-off diagnosis', 'desire friction conversion', 'magic moment audit', 'Twitter 30 fo

bookforge-ai Bundle

Pick the strongest credibility evidence for a claim and kill weak evidence chains with the Sinatra Test. Use this skill whenever the user asks 'how do I prove this?', 'how do I make this more credible?', 'which statistic should I cite?', 'do I need a source for this?', 'how do I build trust?', 'this claim sounds unbelievable', 'they won't believe us', 'we need a case study', 'should I quote an expert?', 'is this testimonial strong enough?', 'which proof point should I lead with?', 'my pitch needs more evidence', 'the numbers aren't landing', 'how do I back this up without a credentials wall?', 'who should say this for maximum credibility?', or 'is one example enough or do I need data?'. Also invoke when the user has a marketing claim, sales pitch, fundraising ask, research finding, policy argument, product benefit, or security/reliability promise and must choose between authority quotes, customer stories, statistics, vivid details, testable demos, or a single hero example. This skill ranks evidence across six

bookforge-ai Bundle

Guide startup growth strategy by diagnosing which phase the startup is in (Phase I: making something people want, Phase II: marketing something people want, Phase III: scaling) and selecting phase-appropriate traction channels. Use whenever a startup founder, growth marketer, or product leader is deciding how to split time between product and traction, asking whether they have product-market fit, choosing which channels fit their current stage, dealing with rising CAC or saturating channels, wondering if they should pivot, applying the 50% Rule, or escaping the Product Trap ('if we build it they will come'). Activates on phrases like 'product-market fit', 'phase I', 'phase II', 'scaling', 'growth strategy', 'should we pivot', '50% rule', 'product trap', 'traction vs product', 'which channels for our stage', 'moving the needle'.

bookforge-ai Skill

Use this skill to design a cross-functional growth team for a Series A–B scaling startup and produce a concrete proposal the growth lead can bring to their executive team. Recommends product-led (growth team embedded in product) vs independent (standalone growth team reporting to CEO or VP Growth) based on org context, assigns named roles (growth lead, PM, engineer, designer, data analyst, marketer), defines executive sponsorship requirements, and drafts a kickoff meeting agenda. Triggers when user asks 'how do I structure a growth team?', 'should growth be under product or standalone?', 'who should be on my growth team?', 'what roles does a growth team need?', 'how do I pitch a growth team to my CEO?', 'growth team kickoff', 'first growth hire', 'growth team model', or 'building a growth team from scratch'. Also activates for 'our marketing and product aren't aligned on growth', 'we need a growth function but don't know how to structure it', 'growth team charter', or 'growth team proposal'.

bookforge-ai Skill

Use this skill to build, assemble, or audit a complete 9-square 1-Page Marketing Plan canvas for any small or medium business. Triggers when a user asks to create a marketing plan, build a 1-page marketing plan, use the 1PMP framework, fill in the 9-square canvas, create a marketing strategy, get a complete marketing plan, start marketing a business, fix broken marketing, audit their marketing, or doesn't know where to start with marketing. Also triggers for: 'marketing plan', '1-page marketing plan', 'create marketing plan', 'marketing strategy', 'complete marketing plan', '1PMP canvas', '9 square canvas', 'marketing plan template', 'small business marketing plan', 'need a marketing plan', 'don't know where to start with marketing', 'my marketing is a mess', 'random acts of marketing', 'Allan Dib framework', 'before during after marketing', 'prospect lead customer framework', 'I have no marketing system', 'pull my marketing together', 'marketing audit'. This is the hub skill — invoke it whenever a user wants

bookforge-ai Skill

Design an active referral system for a small business. Use this skill when you want to get more referrals, build a referral system, stop relying on word of mouth, ask for referrals without seeming desperate, write a referral script, create a gift card referral mechanism, apply the bystander effect override to referral asks, set upfront referral expectations with new customers, find joint venture referral partners, write a JV referral outreach email, profile complementary business partners for lead exchange, fill square 9 of the 1-Page Marketing Plan, apply the law of 250, design an orchestrated referral ask cadence, or turn customer satisfaction into a systematic lead source.

bookforge-ai Bundle

Diagnose a deal's taking-control posture: foil-RFP detection, passive/assertive/aggressive positioning, and misconception analysis. Trigger this skill when you need to: - Diagnose a stalled deal to find out why it isn't moving - Determine whether you're in a foil RFP (a verification exercise, not a real opportunity) - Assess whether a rep is too passive, appropriately assertive, or crossing into aggressive territory - Identify misconceptions about "taking control" that are limiting a rep's deal behavior - Understand why you're losing control of the sale or the customer conversation - Apply constructive tension without becoming combative - Evaluate whether a customer is verifying price with a competitor already chosen - Unblock a stalled pipeline deal by diagnosing the control gap - Coach a rep who is too passive or who conflates assertiveness with aggressiveness - Determine whether a rep is helping the customer navigate their own buying process (Lead and Simplify) NOT for: full negotiation planning — concessi

bookforge-ai Bundle

Implement the Decorator pattern to attach additional responsibilities to objects dynamically, providing a flexible alternative to subclassing. Use when you need to add behaviors like logging, caching, validation, authentication, compression, or UI embellishments without creating a subclass for every combination. Addresses the subclass explosion problem through transparent enclosure — decorators conform to the component interface so clients cannot distinguish decorated from undecorated objects. Covers composition order effects and the lightweight-decorator optimization. Triggers when: adding optional behaviors to objects at runtime, wrapping streams or middleware, layering cross-cutting concerns, needing to mix and match responsibilities without combinatorial subclass growth.

bookforge-ai Bundle

Scan a draft, pitch, or copy for the named failure modes that kill stickiness — buried leads, decision paralysis, common-sense sedation, semantic stretch, stats-without-story, abstract strategy talk, scope creep, and the direct-message fallacy. Use this skill whenever a user asks to audit a draft, diagnose why a message is not landing, review a pitch, find the problems in copy, spot issues in an announcement, critique a marketing page, debug a speech, or check an internal memo — even when they do not explicitly use the word "stickiness". Activate on phrases like "audit this draft", "what is wrong with this message", "why is not this landing", "find the problems in this copy", "review my pitch", "spot the issues", "this is not resonating", "my announcement fell flat", "tell me what is broken in this email", "diagnose this speech", "why does not anyone remember what I said", "critique my copy", or any situation where the user supplies a short-form prose artifact and asks for a rigorous problem diagnosis rather

bookforge-ai Bundle

Diagnose fixed vs growth mindset patterns and design a deliberate practice protocol for expertise development. Use when someone wants to develop expertise in a skill domain, is struggling to improve despite repeated practice, attributes their performance plateau to talent limits, praises or criticizes someone for being a "natural," says "I'm just not good at this," avoids challenges to protect their reputation, or asks how to get to 10000 hours effectively. Applies Dweck's 4-quadrant model (fixed/growth mindset × performance/learning goal orientation) to classify the learner's current stance, identifies fixed-mindset signals and attribution patterns, then designs a deliberate practice plan using Ericsson's 5 characteristics. Growth mindset is the prerequisite — without it, deliberate practice collapses into avoidance. Together they form a complete talent vs effort expertise-building pathway. Produces: mindset diagnostic report + deliberate practice plan with feedback loops, mental model targets, and practice

bookforge-ai Skill

Use this skill to construct a complete, irresistible offer using an 8-element checklist (Value, Language, Reason Why, Value Stack, Upsells, Payment Plan, Outrageous Guarantee, Scarcity). Triggers when a user wants to build an offer, design an irresistible offer, stop lazy discounting, fix a '10% off' offer, create a value stack, add an outrageous guarantee, design scarcity marketing, build a payment plan for a high-ticket product, improve offer conversion, write a compelling offer, design upsells, answer 'why-should-I-buy', or fill square #2 of the 1-Page Marketing Plan. Also activates for 'my offers aren't converting', 'I just discount to get clients', 'how do I make my offer stand out', 'I keep competing on price', or 'what should I include in my offer'.

bookforge-ai Skill

Build a complete price-negotiation offer schedule using the Ackerman bargaining model. Use when someone asks "how do I negotiate a lower price?", "what should my opening offer be?", "how do I avoid splitting the difference?", "how do I structure my counter-offers so I don't give too much away?", or "how do I make my final offer feel credible?" Also use for: designing a salary negotiation offer sequence, structuring a vendor price reduction campaign, planning a real estate purchase offer ladder, deciding how far to push on a freelance rate, or building an offer schedule for any purchase or contract negotiation where you are trying to reach a specific target price. Produces a situation-specific ackerman-plan.md with your 4-stage offer sequence showing actual dollar amounts computed from your target price, scripted phrases for each stage, fairness-challenge responses, a noncash item list for the final offer, and anti-patterns to avoid. Works for any negotiation where you are the buyer (or the party making offers

bookforge-ai Skill

Use this skill to design a complete lead nurture system for a small business. Triggers when a user wants to set up a nurture sequence, email sequence, drip campaign, CRM follow-up system, shock and awe package, marketing calendar, or lead nurturing automation. Also activates for 'fill square 5', 'square #5 of the 1-Page Marketing Plan', 'how do I follow up with leads', 'CRM setup', 'email marketing', 'repeat customers', 'Joe Girard', 'drip campaign', 'marketing calendar', 'event-triggered automations', 'the money is in the follow-up', 'shock and awe package', 'physical mail marketing', 'nurture leads', 'prospect database', or 'I captured leads but don't know what to do with them'.