Marketing & Growth

indranilbanerjee Bundle

Structured guidance for engineering growth systems — product-led growth motions, referral program design, viral loop mechanics, launch playbooks, retention loops, and affiliate programs — producing strategy documents, program specs, and spreadsheet-ready growth models. Recommends and designs; does not build product features or launch anything. Triggers on "/digital-marketing-pro:growth-engineering", "design a referral program", "how do we get a viral loop", "plan our Product Hunt launch", "reduce churn with re-engagement". Reads the brand profile, industry benchmarks, and campaign history; pairs with /digital-marketing-pro:cro for activation and onboarding optimization.

indranilbanerjee Skill

Baseline and interpret Google Search Console's AI Performance Report — combined AI Overviews + AI Mode impressions, cited pages, country and device mix (no click data; attribution stays in GA4) — from a user-supplied CSV export, with an in-SC AI opt-out recommendation and a gated quality scorecard. Triggers on "/digital-marketing-pro:gsc-ai-performance", "read the new GSC AI report", "baseline our AI search visibility", "how many AI Overviews impressions do we get", "should we opt out of AI results". Parses and archives exports via gsc-ai-performance.py, reconciles actuals against /digital-marketing-pro:aeo-audit probes, and feeds /digital-marketing-pro:seo-drift.

indranilbanerjee Skill

Audit a landing page across six conversion dimensions — above-fold clarity, trust signals, form friction, message match against the upstream ad or email, page speed, and mobile experience — each scored 1-10, rolled into an overall score benchmarked against industry averages, with the top 5 fixes ranked by expected conversion impact. Assessment and recommendations only; it does not edit the page. Triggers on "/digital-marketing-pro:landing-page-audit", "audit this landing page", "why isn't this page converting", "score our signup page", "does the page match the ad copy". Reads the brand profile, guidelines, custom templates, and agency SOPs before scoring.

indranilbanerjee Skill

Create and launch a paid ad campaign on Google, Meta, LinkedIn, or TikTok through the connected ad-platform MCP — campaign structure, audience targeting, bid strategy, negative targeting, creative quality scoring, compliance review, and a post-launch monitoring schedule. A mandatory execution gate shows the full spend summary and requires an explicit typed yes before anything goes live; budgets over brand thresholds force re-confirmation and every approval is recorded via approval-manager.py. Triggers on "/digital-marketing-pro:launch-ad-campaign", "launch the Google Ads campaign", "put these Meta ads live", "start the LinkedIn campaign tomorrow", "deploy our TikTok ads". Reads the brand profile's budget thresholds, guidelines, and agency SOPs; it is the paid-ads subset that /digital-marketing-pro:launch-campaign delegates to.

indranilbanerjee Skill

Score translated or localized content into one composite quality verdict — technical translation scoring (length ratio, formatting, do-not-translate terms, placeholders), content quality in the target language, brand voice consistency, and target-market compliance — classified as Publish Ready (85+), Native Speaker Review (70-84), or Re-translate (below 70) with specific, located fix suggestions per issue. Triggers on "/digital-marketing-pro:multilingual-score", "is this German translation ready to publish", "score this localized landing page", "did the translation keep our brand voice", "check compliance on the Japanese version". Runs the language-router, eval-runner, and brand-voice-scorer scripts, reads the brand profile's language config and do-not-translate list, and compares against the brand's multilingual baseline when past runs exist.

indranilbanerjee Skill

Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on "/digital-marketing-pro:competitor-analysis", "analyze our competitors", "how do we stack up against X", "competitive landscape report", "what are competitors doing that we aren't". Point-in-time analysis, not ongoing tracking — pair with /digital-marketing-pro:competitor-monitor for that. Reads the brand profile, guidelines, and compliance rules.

indranilbanerjee Skill

Orchestrate a full marketing engagement through the 12-Part methodology — Stone vs Opinion intake, external research, Four Core Documents, client validation, Decision Matrix v2 re-runs, growth planning, channel fan-out, and the continuous-improvement loop — with checkpointed, resumable state at every part. Triggers on "/digital-marketing-pro:engagement-workflow", "start a new engagement", "what part of the engagement are we on", "apply the decision matrix", "advance to the next part". Reads and writes engagement state via engagement-state.py only, and dispatches to /digital-marketing-pro:four-core-documents, growth-plan, yearly-planner, and continuous-improvement-loop.

indranilbanerjee Skill

Design an executive marketing dashboard as a build-ready specification — 5-7 north-star metrics with rationale, metric hierarchy, chart choices, alert thresholds, data-source mapping, wireframe layout, drill-down structure, and a mobile variant. It designs the dashboard; it does not build or connect a live one. Triggers on "/digital-marketing-pro:executive-dashboard", "design a CMO dashboard", "what metrics should the board see", "our exec report is too noisy", "create a leadership reporting view". Reads the brand profile and guidelines; pairs with /digital-marketing-pro:exec-summary for the written companion narrative.

indranilbanerjee Skill

Produce Part 3 of the 12-Part engagement: the four strategic-spine documents across 61 steps — 3.1 Business & SBU Analysis, 3.2 Segmentation Framework, 3.3 Brand Positioning & Communications, 3.4 DMFlow — with --doc single-document runs, --view v2 re-runs, and a --combined executive stitch. Triggers on "/digital-marketing-pro:four-core-documents", "produce the four core documents", "run part 3 of the engagement", "generate the strategic spine", "re-run positioning as v2". Requires an initialised engagement with Part 1 complete; reads Stone facts, Part 2 research, and the brand profile, and feeds /digital-marketing-pro:growth-plan.

indranilbanerjee Skill

Generate an intelligence briefing from the brand's compound intelligence base — total learnings with confidence distribution, cross-agent patterns by channel, audience, and objective, actionable playbooks synthesized from proven strategies, stale learnings flagged for revalidation, and a 0-100 compound intelligence maturity score. Triggers on "/digital-marketing-pro:intelligence-report", "what have we learned across campaigns", "summarize our marketing intelligence", "generate a playbook for the product launch", "where are our knowledge gaps". Reads the brand profile and pulls stats, patterns, and playbooks from intelligence-graph.py; suited to quarterly planning, strategy reviews, and onboarding.

indranilbanerjee Skill

Map competitor positioning across 3-5 narrative dimensions to find crowded clusters and unclaimed gaps, then score each gap by customer desirability times brand credibility. Produces a landscape map, ranked gap analysis, a recommended positioning territory, and a 30/60/90-day messaging plan to claim it. Triggers on "/digital-marketing-pro:narrative-landscape", "map the competitive narrative landscape", "what positioning gaps can we own", "where do competitors cluster", "find us a differentiated position". Reads the brand profile for current positioning and voice; analysis and strategy only — no messaging is published. Pairs with /digital-marketing-pro:narrative-tracker for what AI engines say about the brand.

indranilbanerjee Skill

Send a targeted email campaign through a connected SendGrid, Klaviyo, Customer.io, Brevo, or Mailchimp MCP — subject-line and spam scoring, personalization with fallbacks, A/B variants, CAN-SPAM/GDPR/CASL compliance checks, a test send you confirm, then the full send with deliverability monitoring and early engagement snapshots. No email leaves without the mandatory execution gate: a campaign summary with recipient count and risk tier (medium/high/critical by list size) that you must explicitly approve. Triggers on "/digital-marketing-pro:send-email-campaign", "send this newsletter to the active list", "deploy the Q1 announcement email", "launch the promo email with two subject lines", "email this segment tomorrow at 9am". Reads the brand profile, guidelines, and platform publishing specs.

indranilbanerjee Bundle

Design marketing automation programs — end-to-end workflow architecture, lead scoring models with MQL/SQL thresholds, nurture and drip sequences, behavioral triggers, lifecycle stage frameworks, deliverability and compliance automation, and MAP platform selection or migration plans — delivered as workflow maps, scoring rubrics, sequence plans, and audits. Triggers on "/digital-marketing-pro:marketing-automation", "build a lead scoring model", "design a welcome nurture sequence", "our contacts get too many automated emails", "should we migrate from Mailchimp to HubSpot". Produces designs and audit findings, not live platform changes. Reads the brand profile and compliance rules; its lead-scoring framework is the one /digital-marketing-pro:lead-import applies when importing leads.

indranilbanerjee Bundle

Audience research module — builds six-dimension buyer personas (demographic, psychographic, behavioral, need-state, information, decision), Jobs-to-Be-Done maps, RFM/behavioral/lifecycle segmentation models, anti-personas with exclusion criteria, B2B buying-committee maps, and lookalike seed specs. Triggers on "/digital-marketing-pro:audience-intelligence", "who are our customers", "build buyer personas", "segment our audience", "run a JTBD analysis". Reads the brand profile, industry benchmarks, and campaign history, and works from CRM/survey/analytics data when supplied — or labels hypothesis personas explicitly when data is thin. For a single quick persona document, /digital-marketing-pro:audience-profile is the lighter sibling.

indranilbanerjee Bundle

Full campaign-lifecycle module — produces campaign briefs, budget allocations via three models (70/20/10, efficiency-ranked, funnel-weighted), channel-mix and media plans, UTM taxonomies with governance rules, launch checklists, ABM plans, and post-mortem reports. Plans and documents; it does not launch or edit live campaigns. Triggers on "/digital-marketing-pro:campaign-orchestrator", "build a media plan", "how should we split budget across channels", "set up UTM naming conventions", "run a post-mortem on the campaign". Reads the brand profile, guidelines, and campaign history via campaign-tracker.py; its reference docs are consumed by /digital-marketing-pro:campaign-plan rather than duplicated.

indranilbanerjee Bundle

Full reputation playbook: FTC-compliant review generation, negative-review response frameworks, 3-tier crisis communication with a 72-hour severe-crisis timeline, 4-layer brand safety assessment, sentiment monitoring design, and 30/60/90-day recovery plans — delivered as ready-to-use plans, drafted responses, and audits. Triggers on "/digital-marketing-pro:reputation-management", "we're getting hit with negative reviews", "prepare a crisis communication plan", "how do we get more Google reviews", "someone is spreading misinformation about us". Reads the brand profile, guidelines, and compliance rules; it plans and drafts — it does not post responses or monitor platforms itself. For a single review reply, /digital-marketing-pro:review-response is the focused sibling.

indranilbanerjee Skill

Produce the Part 5 Client Validation Document — the one true stop of the 12-Part engagement where unbiased v1 findings from Parts 2-4 are compiled into 12-25 evidence-cited finding blocks, each awaiting an ACCEPT / REJECT / EDIT / DEFER client decision, plus a paired JSON response template. Recorded responses feed the Part 6 Decision Matrix (engagement-state.py) to determine v2 re-runs. Triggers on "/digital-marketing-pro:client-validation-document", "prepare v1 findings for client review", "run part 5 client validation", "the one true stop", "record the client's validation responses". Requires Parts 3-4 marked completed in _engagement.json; reads the eight v1 core documents; pairs with /digital-marketing-pro:engagement-workflow and /digital-marketing-pro:four-core-documents.

indranilbanerjee Skill

Run Part 12 of the engagement methodology — the continuous improvement loop that aggregates quarterly-review, customer-feedback, competitive, and operating signals into a Quarterly Product & Offering Improvement Brief for business leadership, plus fast 1-3 page ad-hoc briefs when a significant signal lands mid-quarter. Triggers on "/digital-marketing-pro:continuous-improvement-loop", "run part 12", "produce the quarterly improvement brief", "aggregate this quarter's signals", "we need a fast read on this competitor move". Flags v2.x update-back triggers but never auto-executes them. Reads monthly reports, signals.jsonl, /digital-marketing-pro:competitor-monitor outputs, and the Living Project Instruction File.

magnus919 Bundle

Operate HubSpot CRM from a terminal or agent: list and search contact records, view deal pipeline stages, and — with explicit confirmation — move deals between stages, backed by a bundled crm-cli script that is read-only by default and gates every stage change behind a --dry-run/--yes confirmation. Use when an agent needs to answer questions about contacts or deals, produce pipeline views, or apply a confirmed stage change. Do not use for building HubSpot apps or workflow automations (that is HubSpot app development), marketing/sequence automation, or other CRMs like Salesforce (that is their own tooling).

magnus919 Bundle

Audit and improve website discoverability across traditional search, answer engines, and generative search. Use for technical SEO, on-page content, structured data, question and entity architecture, AI citations, crawler controls, agent-readable content, and reproducible visibility measurement. Do not use for only copy-editing, writing, CMS operations, or generic AI marketing claims without a defined search surface and verification plan.

magnus919 Bundle

Send and diagnose transactional email through Twilio SendGrid from a terminal or agent: send messages, check deliverability (bounces and spam reports), and verify Signed Event Webhook signatures (ECDSA P-256) — with a bundled email-cli script that is read-only by default and gates every send behind a --dry-run/--yes confirmation. Use when an agent needs to send a transactional email, triage bounces or spam complaints, or confirm an inbound SendGrid webhook is authentic. Do not use for marketing or bulk email campaigns (that is SendGrid Marketing Campaigns), building email template systems, or other email providers (that is their own tooling).

bookforge-ai Skill

Use this skill to craft a differentiated Unique Selling Proposition (USP), write a Problem/Solution/Proof elevator pitch, and engineer headlines that activate the 5 core emotional buying motivators. Triggers when a user asks to write a USP, unique selling proposition, craft a marketing message, build an elevator pitch, differentiate from competitors, answer 'why buy from me', write headlines, write copywriting or marketing copy, fix positioning, escape me-too marketing, stop competing on price, apply emotional marketing, target fear/love/greed/guilt/ pride in copy, identify pain points for messaging, write sales copy, or fill square #2 of the 1-Page Marketing Plan canvas. Also activates for 'quality and great service as USP', 'we offer the best service', 'how do I stand out', 'nobody knows what makes us different', 'my ads are not working', or similar messaging and positioning questions.

bookforge-ai Bundle

Detect and counter manipulation attempts using Cialdini's 6 influence principles. Use when you feel pressured to comply with a request, sense a sales tactic at work, want to audit a document for manipulation, or ask "is this legitimate or am I being played?" Also use for: analyzing a sales pitch, marketing email, negotiation transcript, or contract for exploitative influence tactics; identifying which compliance trigger is being activated and whether it's real or manufactured; deciding whether to comply with a request you feel uneasy about; auditing your own persuasive content for ethical compliance; training yourself to recognize manipulation in consumer, negotiation, or organizational contexts. Applies all 6 per-principle defense protocols (reciprocity, commitment/consistency, social proof, liking, authority, scarcity) plus the epilogue meta-framework to classify practitioners as fair (real evidence) or exploitative (manufactured triggers) and prescribe a principle-specific response strategy. Works on docum

bookforge-ai Bundle

Audit, analyze, review, or score any persuasive content against the 6 principles of influence: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Use when someone wants to improve their copy, check their persuasion strategy, evaluate a landing page, review a sales email, audit marketing materials, or find out which influence principles they're using or missing. Triggers on: audit my copy, review my email, is this persuasive, persuasion score, influence check, analyze my landing page, make this more persuasive, improve my conversion rate, CRO review, check my sales page, why isn't this converting, which principles am I using, what's missing from my pitch, evaluate my offer, marketing copy review, persuasion audit, influence framework review, content persuasion analysis. Input: any piece of persuasive content — sales email, landing page, marketing copy, pitch deck, product page, social ad, proposal. Output: scored audit report with per-principle ratings, evidence citations,

magnus919 Bundle

Build, customize, and debug advanced Hugo CMS themes — template architecture, asset pipeline (CSS/JS/image processing), shortcodes and render hooks, page bundles, cover images, Hugo Modules, performance, SEO, and CI/CD. Use when working on a Hugo theme or site template layer. Do not use this skill for unrelated requests; route to the nearest named specialist.

bookforge-ai Bundle

Identify which of Cialdini's 6 influence principles to apply for a persuasion scenario. Use when someone asks "which persuasion tactic should I use?", "how do I make this more persuasive?", "what's the best influence strategy for this situation?", or "which Cialdini principle applies here?" Also use for: persuasion audit of marketing copy, sales email, or landing page; choosing between reciprocity vs scarcity vs social proof for a campaign; mapping a persuasion scenario to compliance psychology; diagnosing why content isn't converting; identifying influence tactics being used against you in a negotiation; evaluating ethical boundaries of a persuasion approach. Applies Cialdini's master taxonomy of 6 principles (reciprocity, commitment, consistency, social proof, liking, authority, scarcity) plus contrast principle and cross-principle interaction rules to produce a scored, rationale-backed recommendation. Classifies practitioners as ethical (real evidence) vs exploitative (manufactured triggers). Works on mark

bookforge-ai Bundle

Design reciprocity-based persuasion strategies and detect when reciprocity is being used against you. Use this skill when planning give and take strategies, creating lead magnets or free value offers, designing favor-first or value-first outreach, building gift-based marketing campaigns, crafting free samples or free trials, writing content marketing that creates obligation, designing negotiation openings, planning door-in-the-face or rejection-then-retreat sequences, structuring concession-based selling, responding to unsolicited gifts or favors before a pitch, evaluating whether a gift creates obligation, planning reciprocal concessions in negotiation, or defending against manipulation through uninvited debts.

writer Bundle

Attribute AUM growth to its component drivers — market performance, net new assets, client acquisition, attrition, and fee impact. Use when analyzing practice growth, preparing management reporting, evaluating advisor productivity, forecasting AUM trajectory, benchmarking organic growth rates, or presenting business development results to leadership.

magnus919 Bundle

Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, and competitive-response workflows. Do not use for CRM execution, product strategy, legal interpretation, or visual brand design. (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), and competitive response (pricing wars, feature races, brand defense). Do not use for sales execution and pipeline management, product strategy, or visual brand identity design.

lonsdale201 Skill

Build or audit WooCommerce virtual coupons resolved at runtime without a `shop_coupon` row. Covers `woocommerce_get_shop_coupon_data`, the `read_manual_coupon()` data contract, reserved code namespaces and resolver precedence, database-fallback collisions, request caching, Store API and classic checkout behavior, validation, external atomic usage accounting, order coupon snapshots, direct order application, deterministic recalculation, and security. Use for generated loyalty, referral, partner, campaign, or entitlement codes backed by an owned table/service, or when code calls these APIs. For persisted coupons, new discount-type math, or general coupon rules use `wc-coupon-types-rules`.

writer Bundle

Generates comprehensive, execution-ready marketing campaign briefs for CPG and retail e-commerce brands. Use when a user needs to plan a new campaign, product launch, seasonal promotion, or brand awareness initiative. Triggers on requests involving campaign planning, marketing briefs, promotional strategy, launch plans, or go-to-market documentation.

writer Bundle

Check portfolio suitability alignment against client risk tolerance, capacity, and investment objectives per Reg BI and fiduciary standards. Use when onboarding clients, conducting suitability reviews, documenting Reg BI best interest determinations, resolving conflicts between stated risk tolerance and actual portfolio positioning, or responding to client complaints about investment outcomes.

writer Bundle

Decompose and explain healthcare cost growth into contributing factors including utilization changes, unit price shifts, case mix evolution, and population changes. Use when analyzing PMPM cost trends, explaining cost variance to leadership, preparing actuarial summaries, or identifying cost reduction opportunities.

magnus919 Bundle

Structure organizational strategy work: strategic direction, competitive and industry analysis, growth options, capital allocation, acquisitions, and portfolio choices. Use when framing consequential choices about where to compete, how to pursue an opportunity, or how to compare strategic options. Do not use this skill for unrelated requests; route to the nearest named specialist.

prorise-cool Skill

Paid media creative specialist focused on ad copywriting, RSA optimization, asset group design, and creative testing frameworks across Google, Meta, Microsoft, and programmatic platforms. Bridges the gap between performance data and persuasive messaging.

prorise-cool Skill

Expert Baidu search optimization specialist focused on Chinese search engine ranking, Baidu ecosystem integration, ICP compliance, Chinese keyword research, and mobile-first indexing for the China market.