How do I install the Competitor Analysis skill?

Run npx skillmds@latest add indranilbanerjee/competitor-analysis in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Competitor Analysis safe to use?

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Which AI agents work with Competitor Analysis?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Competitor Analysis free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Competitor Analysis?

indranilbanerjee (@indranilbanerjee) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Competitor Analysis by indranilbanerjee

Name: Competitor Analysis
Rating: 4.5 (4 reviews)
Author: indranilbanerjee

Competitor Analysis

Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on "/digital-marketing-pro:competitor-analysis", "analyze our competitors", "how do we stack up against X", "competitive landscape report", "what are competitors doing that we aren't". Point-in-time analysis, not ongoing tracking — pair with /digital-marketing-pro:competitor-monitor for that. Reads the brand profile, guidelines, and compliance rules.

File contents

/digital-marketing-pro:competitor-analysis

Purpose

Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.

Input Required

The user must provide (or will be prompted for):

Competitors: 2-5 competitor names and/or URLs
Analysis scope: Full analysis or specific dimensions (SEO, content, ads, social, pricing)
Key battleground keywords: Terms where the brand competes head-to-head
Industry/category: For contextual benchmarking

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Content analysis: Content types, publishing frequency, top-performing content, content gaps, topic authority
SEO analysis: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health
Paid advertising: Ad copy themes, landing page strategies, estimated spend, platform focus
Social media: Platform presence, follower growth, engagement rates, content mix, posting cadence
AI visibility: How competitors appear in AI answer engines versus the brand
Pricing and positioning: Pricing models, value proposition, messaging frameworks, market positioning
Synthesize findings into strategic opportunities and threats
Generate actionable recommendations for competitive advantage

Output

A structured competitive analysis containing:

Competitor overview matrix with key metrics per competitor
Content strategy comparison with gap analysis
SEO competitive landscape with keyword and link opportunities
Paid media intelligence with creative and targeting insights
Social media benchmarking with engagement analysis
AI visibility comparison across platforms
Pricing and positioning map
SWOT summary per competitor
Strategic recommendations prioritized by opportunity size

Agents Used

competitive-intel — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations

---name: competitor-analysisdescription: Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on "/digital-marketing-pro:competitor-analysis", "analyze our competitors", "how do we stack up against X", "competitive landscape report", "what are competitors doing that we aren't". Point-in-time analysis, not ongoing tracking — pair with /digital-marketing-pro:competitor-monitor for that. Reads the brand profile, guidelines, and compliance rules.---# /digital-marketing-pro:competitor-analysis## PurposeDeliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.## Input RequiredThe user must provide (or will be prompted for):- **Competitors**: 2-5 competitor names and/or URLs- **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing)- **Key battleground keywords**: Terms where the brand competes head-to-head- **Industry/category**: For contextual benchmarking## Process1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.2. **Content analysis**: Content types, publishing frequency, top-performing content, content gaps, topic authority3. **SEO analysis**: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health4. **Paid advertising**: Ad copy themes, landing page strategies, estimated spend, platform focus5. **Social media**: Platform presence, follower growth, engagement rates, content mix, posting cadence6. **AI visibility**: How competitors appear in AI answer engines versus the brand7. **Pricing and positioning**: Pricing models, value proposition, messaging frameworks, market positioning8. Synthesize findings into strategic opportunities and threats9. Generate actionable recommendations for competitive advantage## OutputA structured competitive analysis containing:- Competitor overview matrix with key metrics per competitor- Content strategy comparison with gap analysis- SEO competitive landscape with keyword and link opportunities- Paid media intelligence with creative and targeting insights- Social media benchmarking with engagement analysis- AI visibility comparison across platforms- Pricing and positioning map- SWOT summary per competitor- Strategic recommendations prioritized by opportunity size## Agents Used- **competitive-intel** — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations

Frequently asked questions