indranilbanerjee

@indranilbanerjee source repo

204 skills
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6 hours ago last updated

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Aeo Strategist · indranilbanerjee bundle
Enterprise AEO strategist for SEO/AEO practitioners on retainer client work. Use for any AEO or AI visibility task: audits, strategy, content briefs, schema markup, query libraries, competitive displacement, monthly reports, llms.txt, roadmaps, CMO explainers, client onboarding, tracking setup, and PR targeting. Covers 12 verticals (Pharma, BFSI, Real Estate, SaaS, Retail, Healthcare, EdTech, Legal, Manufacturing, Hospitality, Automotive, Media) and 8 markets (India, US, UK, UAE, SEA, Europe, Australia, Africa). Trigger for: AEO audit, AEO strategy, content brief, schema markup, query library, competitor AEO, AI Share of Voice, monthly AEO report, llms.txt, "why isn't [brand] in AI answers", "how do I get cited by ChatGPT/Gemini/Perplexity", roadmap, new client onboarding, tracking setup, PR targets, parametric knowledge, RAG optimization, AI crawler access, or any generative engine optimization task.

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Setup · indranilbanerjee
One-time setup for image and video generation APIs — Vertex AI, WaveSpeed, and Higgsfield credentials stored persistently and verified before use. Triggers on "/setup", "set up socialforge", "configure the APIs", "add credentials", "connect vertex", "credential status", or before any creative production on a new machine. Keys live outside the repo; nothing is committed to git.

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C2pa Sign · indranilbanerjee
Embed C2PA provenance manifests in AI-generated assets — the machine-readable AI disclosure EU AI Act Article 50 expects (enforceable since 2 Aug 2026), plus the human-approval record for the Article 50(4) exemption. Triggers on "/c2pa-sign", "sign this asset", "provenance", "content credentials", "AI disclosure", "Article 50", "is this compliant to publish", or before any AI-generated asset ships. Pass --reviewed-by and --model-id so the manifest records who approved it and what made it.

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Adapt Copy · indranilbanerjee
Adapt post copy for every target platform — character limits, hashtag counts and placement, tone, compliance, and the right CTA mechanism per platform (comment-keyword or link-in-bio on Instagram/TikTok, direct link elsewhere; the CTA is never dropped). Triggers on "/adapt-copy", "adapt this copy", "platform versions", "rewrite for LinkedIn", "caption for each platform", "cross-post this", or any time one piece of copy needs platform-native variants. Reads the brand profile for voice, hashtags, and cta_keyword.

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Model Check · indranilbanerjee
Find the model that is currently best for a capability by reading the provider live catalogue, and record it with its source — the code asks for kinds, never hardcoded ids. Triggers on "/model-check", "which model should we use", "best video model right now", "is this model still current", "model staleness", "update the models", or before any production month and whenever a resolve comes back stale. Pairs with price-check — newest is not automatically best or cheapest.

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Price Check · indranilbanerjee
Look up what a generation actually costs right now from the provider live pricing page, record it with its source, and quote a run before spending anything. Triggers on "/price-check", "what will this cost", "quote the month", "price this video", "compare providers", "is sound extra", "cost estimate", or before generate-all and any paid generation. Prices expire after 24h; quotes refuse rather than guess, and a quote is never an approval.

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Ideate Month · indranilbanerjee
Plan next month's content calendar from a theme, raw signals, and last month's results — before any calendar exists. Triggers on "/ideate-month", "/plan-month", "what should we post next month", "plan the calendar", "ideas for next month", "month theme", "content ideas for [brand]", "build a calendar from scratch", or any time a brand needs a month planned and no client calendar has arrived. Outputs a calendar-data.json-compatible draft — series arcs, one-off posts, tiers, platforms — that feeds straight into /socialforge:parse-calendar and the production pipeline. Reads the brand profile for pillars and voice; mines pasted news/trends/notes into on-pillar angles; compounds last month's measured wins (fed by /socialforge:ingest-performance, with anecdotal reports labeled as such) instead of starting from zero.

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Index Assets · indranilbanerjee
Index the brand photo and asset library with AI vision — each asset described, tagged, and made searchable so match-assets can pair them with calendar posts. Triggers on "/index-assets", "index the assets", "scan the photo library", "new brand photos", "refresh the asset index", "what assets do we have", or after any batch of brand imagery lands. Run once per brand, re-run on new uploads.

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Match Assets · indranilbanerjee
Match indexed brand assets to calendar posts and assign each post its creative mode (anchor-compose, enhance-extend, style-referenced, pure-creative). Triggers on "/match-assets", "match assets", "which photos for which posts", "assign creative modes", "pair assets to the calendar", or right after parse-calendar and before compose-creative. Reads the asset index; posts with no suitable asset are flagged rather than force-matched.

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Brand Manager · indranilbanerjee
Set up and manage brand profiles — colors, fonts, logo, voice, pillars, platforms, hashtags, compliance rules, cta_keyword. Triggers on "/brand-manager", "new brand", "set up a brand", "update the brand config", "switch brand", "change brand colors", "add a platform to the brand", or any time brand configuration is created or edited. Every other skill reads this profile — run it before any production.

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Full Pipeline · indranilbanerjee
Run the complete production pipeline end to end — parse the calendar, match assets, compose creative, adapt copy, build previews, run reviews, finalize delivery — with checkpoints between phases. Triggers on "/full-pipeline", "run the whole month", "produce the month", "end to end", "do everything", "full production run", or when a parsed calendar exists and the whole month should be produced in one supervised pass. Quote costs first via price-check.

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Finalize Month · indranilbanerjee
Package all approved content into the final delivery folder — files renamed per convention, per-platform copy files, manifest included — ready for client handoff. Triggers on "/finalize-month", "finalize the month", "package everything", "prepare the delivery", "close out the month", "handoff folder", or when every post has cleared its approval queue and the month ships to the client.

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Generate Video · indranilbanerjee
Generate short-form video via a 5-stage human-in-the-loop pipeline — concept, first frame, last frame, motion, final render — with approval at every stage before credits are spent. Triggers on "/generate-video", "make a video", "video for P12", "animate this image", "reel from this", "image to video", "video post", or any calendar post whose content_type is video, reel, or story. Models and prices are resolved live, never hardcoded; sound costs extra — quote it first.

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Manage Reviews · indranilbanerjee
Run the approval workflows — internal review, client review, CEO sign-off, revision requests, reminders — that gate every asset before delivery. Triggers on "/manage-reviews", "send for review", "approval status", "who has not approved", "client feedback", "request revisions", "chase approvals", or any time content is waiting on a human decision. The approver recorded here feeds the c2pa-sign human-oversight record.

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Parse Calendar · indranilbanerjee
Parse a monthly content calendar from DOCX, XLSX, Notion, or pasted text into structured calendar-data.json — the source of truth every downstream skill reads. Triggers on "/parse-calendar", "parse the calendar", "import this calendar", "here is the month", "load the content plan", "calendar to JSON", or whenever a client calendar arrives in any format. No calendar yet? /socialforge:ideate-month drafts one in this exact shape.

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Create Previews · indranilbanerjee
Generate platform-accurate mockup previews — the post as it will actually render on LinkedIn, Instagram, X, TikTok — before anything is published. Triggers on "/create-previews", "preview this post", "how will it look", "platform mockup", "show it on Instagram", "preview batch", or after creative and copy exist and stakeholders need to see the assembled post in context before approval.

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Compose Creative · indranilbanerjee
Core creative engine — turns a calendar post into finished images or video using 4 modes (anchor-compose, enhance-extend, style-referenced, pure-creative) with brand assets, AI generation, and human approval before credits are spent. Triggers on "/compose-creative", "generate the creative", "make the image for P07", "produce this post", "create the visual", "compose this", or any time a calendar post needs its creative produced. Overlay text follows the pairing rule — it never echoes the caption.

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Render Carousels · indranilbanerjee
Render multi-slide carousels from HTML templates via Playwright — slide content injected, brand styling applied, assembled to platform-ready images or PDF. Triggers on "/render-carousels", "render the carousel", "carousel for P04", "build the slides", "multi-slide post", "carousel from this outline", or any calendar post whose content_type is carousel. Local rendering, no API cost.

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Assemble Document · indranilbanerjee
Assemble the final month-end delivery manifest — every approved post with its copy, creative files, platform variants, and metadata in one structured JSON handoff. Triggers on "/assemble-document", "assemble the delivery", "final document", "package the month", "client handoff file", "delivery manifest", or when all posts are approved and the month needs packaging. Runs after finalize-month; the output is what the client receives.

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Ingest Performance · indranilbanerjee
Feed last month's real numbers into next month's plan: ingest a platform analytics export (CSV from Instagram Insights, LinkedIn analytics, TikTok Studio, X analytics — any export with a post-id column) into per-post performance records, then rank the month's wins with sample floors and margin rules so ideation compounds measured winners, not remembered ones. Triggers on "/ingest-performance", "here are last month's numbers", "import analytics", "which posts performed best", "engagement report", "what worked last month", or whenever ideate-month needs its wins rung fed. Writes performance.json next to the month's tracker; /socialforge:ideate-month reads it and labels every win measured vs anecdotal.

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Build Review Gallery · indranilbanerjee
Build the interactive HTML review gallery showing every generated post — image, copy, platform, status — for team or client review in a browser. Triggers on "/build-review-gallery", "review gallery", "show me the month", "build the gallery", "preview everything", "review page", or after a generation batch completes and someone needs to see it all in one place. Local file, no server, no API cost.

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Cf Help · indranilbanerjee
Show the ContentForge user guide with live plugin state — version, agent/skill/command counts, connector availability, and runtime environment read from scripts/plugin-metadata.py, never hardcoded — plus pipeline overview, per-skill listings, worked examples, brand-setup methods, and a troubleshooting matrix. Triggers on "/contentforge:cf-help", "how do I use ContentForge", "list the ContentForge skills", "explain the content pipeline", "ContentForge isn't working". Flags route to sections (--pipeline, --skills, --examples, --troubleshoot, --brand), and a Cowork sandbox warning is surfaced automatically when detected. Documentation only — it renders guidance from live metadata and runs no production pipeline.

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Cf Audit · indranilbanerjee
Audit an existing content library for freshness decay and coverage gaps — scores every piece 0-100 on age, statistic currency, link health, and citation recency, maps covered topics against target keywords, and produces a prioritized report: top refresh candidates, gap topics, retire candidates, and the exact follow-up commands. Triggers on "/contentforge:cf-audit", "which content needs refreshing", "content health check", "what topics are we missing", "audit our blog library". Reads inventory from a Google Drive folder, WordPress REST API, or CSV; pulls performance data only if Google Analytics/Search Console MCPs are connected. Audit only — refreshing happens via /contentforge:content-refresh and new pieces start at /contentforge:cf-brief.

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Cf Brief · indranilbanerjee bundle
Generate a research-backed content brief from a keyword or topic — keyword data with volume and difficulty, top-5 competitor and E-E-A-T analysis, search-intent classification, audience pain points, a section-by-section outline with word counts and citation targets, plus SEO and AEO/GEO strategy (AI Overview status, answer-block map, entity list). Triggers on "/contentforge:cf-brief", "write a content brief", "keyword research for this topic", "what should this article cover", "analyze competitors before we write". Uses the researcher agent with Ahrefs/Similarweb MCPs when connected (labeled heuristic estimates otherwise) and aligns terminology to a brand profile when --brand is given. Produces a plan, not the article — feed it to /contentforge:create-content via --brief.

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Cf Connect · indranilbanerjee
Set up a specific MCP connector from the ContentForge registry with step-by-step instructions tailored to its transport — verified endpoint URL for HTTP connectors, env vars plus a ready-to-paste .mcp.json entry for npx connectors, credential acquisition guidance, and post-setup verification. Triggers on "/contentforge:cf-connect", "connect WordPress", "set up the Notion connector", "how do I add Google Sheets", "a skill says a connector is missing". Status always comes from scripts/connector-status.py (never memory) and endpoints from .mcp.json.connectors-reference; fuzzy-matches names like wp or gsheets. Setup guidance only — for services not in the registry it hands off to /contentforge:cf-add-integration, and /contentforge:cf-integrations shows the full status dashboard.

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Cf Publish · indranilbanerjee
Execute CMS publishing: push a finished, reviewed piece (Phase 8 complete, quality score >=7.0) to Webflow or WordPress via MCP connectors as draft, scheduled, or live — always showing a full publish preview and waiting for your explicit yes/no/edit confirmation before anything is pushed. Runs the EU AI Act Article 50 disclosure check, verifies the live URL, meta tags, and images post-publish, and falls back to a standalone HTML export when no CMS connector is configured. Triggers on "/contentforge:cf-publish", "publish this article to WordPress", "push this to Webflow", "schedule this post for next week", "export the article as HTML". Refuses unreviewed content; pairs with /contentforge:cf-social-adapt for post-publish promotion.

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Cf Calendar · indranilbanerjee
Plan a 30/60/90-day content production calendar — works backward from publish dates to schedule production windows, balances team assignments, detects deadline conflicts, renders a text Gantt-chart timeline, and optionally creates Google Calendar milestone events when that MCP is connected. Triggers on "/contentforge:cf-calendar", "plan next quarter's content schedule", "build an editorial calendar", "when should production start for these pieces", "schedule content deadlines for the team". Imports topics from manual input, Google Sheets, or the latest /contentforge:cf-audit recommendations; pairs with /contentforge:cf-brief and /contentforge:batch-process for execution. Deterministic scheduling only — it plans dates, produces no content, and does not auto-reschedule delays.

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Cf Template · indranilbanerjee
Create and manage custom content-type templates beyond the 8 built-ins (article, blog, whitepaper, faq, research-paper, video-script, case-study, newsletter) — defining section structure, word-count allocations, readability targets, citation minimums, and quality standards, then validating the template against every pipeline phase. Saves to ~/.claude-marketing/_templates/ so plugin updates never wipe it. Triggers on "/contentforge:cf-template", "create a template for press releases", "add a custom content type", "list available templates", "import a structure from this example doc". Deterministic, no agent; produces the template file consumed by /contentforge:create-content --type=custom:name, and /contentforge:cf-brief can target its section structure.

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Cf Variants · indranilbanerjee
Generate 3-10 scored A/B test variations of a single content element — headline, hook, CTA, intro, or conclusion — each rated across 6 quality dimensions and ranked by your optimization goal (clicks, engagement, conversions, or readability), with top-3 recommendations and A/B test setup guidance (sample size, duration, success metric). Triggers on "/contentforge:cf-variants", "give me headline alternatives", "A/B test options for this CTA", "which hook is stronger", "write 5 versions of this intro". Applies Humanizer phrasing patterns and Reviewer scoring logic, and reads the brand profile for voice fit. Scores are predictive, not live-traffic data; it varies single elements only — use /contentforge:create-content for full pieces.

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Cf Aeo Check · indranilbanerjee
Post-publication AI-visibility check — re-probes target queries via web search, records whether the published piece is cited in Google AI Overviews, audits on-page extractability (definition block, dates, schema, structures) via web fetch, and appends every check to per-brand history so deltas are tracked over time. Triggers on "/contentforge:cf-aeo-check", "is our article cited in AI Overviews", "did we earn AI citations", "check AEO for this URL", "why is a competitor cited instead of us". Measures Google-observable signals only (no ChatGPT/Perplexity probing unless an AEO-tracking connector is present, and then labeled); closes the loop /contentforge:cf-brief opens and routes absent verdicts to /contentforge:content-refresh with evidence. Reports and records — it does not edit or republish the page.

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Cf Analytics · indranilbanerjee bundle
Render an ASCII analytics dashboard of ContentForge production history — quality score trends, phase-by-phase pipeline timing, brand and content-type comparisons, compliance and citation metrics, outlier detection, and triggered alerts over a 7/30/90-day window. Triggers on "/contentforge:cf-analytics", "are our quality scores improving", "which pipeline phase is slowest", "show content production stats", "compare brands by quality". Reads tracking records written by Phase 8 to the brand's tracking backend (local JSON, Google Sheets, or Airtable) and alert rules from config/analytics-config.json; needs 10+ tracked pieces for meaningful trends. Analysis only — invokes no agents and never reads or stores content text.

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Cf Translate · indranilbanerjee
Translate publication-ready ContentForge content into any of 15 languages at three localization levels (literal, adapted, transcreated) — preserving brand voice, keeping citation URLs and DOIs untouched, and adapting SEO keyword placements for the target market — delivered as a translated .docx plus a quality report via the brand's tracking backend. Triggers on "/contentforge:cf-translate", "translate this article to Spanish", "localize this for the German market", "make a French version of this post", "transcreate this for Japan". Dispatches the contentforge:translator agent, maps voice via config/multilingual-patterns.json, and runs a target-language humanizer pass. Requires pipeline output scoring >=7.0 and a brand profile; pairs with /contentforge:create-content upstream.

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Contentforge · indranilbanerjee bundle
Produce a publication-ready, fact-checked, brand-compliant, SEO-optimized content piece through the full 10-phase pipeline: every phase dispatched to a dedicated subagent (researcher, fact-checker, drafter, visual annotator, scientific validator, structurer, SEO/GEO optimizer, humanizer, reviewer, output manager) behind 10 orchestrator-verified quality gates — three-layer fact verification, the 43-pattern humanizer pass, and 5-dimension reviewer scoring (approve >=7.0) — ending in a .docx with scorecard appendices. Triggers on "/contentforge:contentforge", "write an article about", "create a blog post", "produce a whitepaper", "I need a fact-checked, publication-ready piece", "run the content pipeline". This is ContentForge's front door: reads the brand profile, then routes onward to /contentforge:publish, /contentforge:social-adapt, and /contentforge:translate.

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Batch Process · indranilbanerjee
Produce multiple content pieces as a sequential, checkpointed queue — each piece runs the full 10-phase ContentForge pipeline with all 10 quality gates, sorted by priority and resumable after interruption. Intake from local JSON, Google Sheets, Airtable, or CSV; outputs per-piece .docx files plus a batch summary report. Triggers on "/contentforge:batch-process", "produce these 15 blog posts", "run the whole content queue", "batch content production", "process my content spreadsheet". Requires an existing brand profile per brand (create via /contentforge:brand-setup) and a pre-set title per piece — batch runs are non-interactive. Dispatches the batch-orchestrator agent; produces files, does not publish them.

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Cf Environment · indranilbanerjee
Detect where ContentForge is running (Cowork sandbox, local Claude Code on Windows/Mac/Linux, uncertain sandbox, or unknown) and report a capability matrix for that surface — which connector transports work, where files actually land, and whether /contentforge:resume survives sessions. Triggers on "/contentforge:cf-environment", "will this work in Cowork", "where did my files save", "why is my Documents folder empty after a run", "check capabilities before a long pipeline". Runs scripts/plugin-metadata.py --section environment and scans the session for Drive MCPs; pairs with /contentforge:cf-cowork-setup when Cowork+Drive wiring is missing. Diagnostic only — it reports the environment's limits and changes nothing.

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Cf Style Guide · indranilbanerjee bundle
Import a brand voice profile from an existing style guide — a .docx/.pdf document, a URL, or manual input — extracting tone, formality, personality, approved/banned terminology, compliance guardrails, and author profiles into a structured brand-profile JSON at ~/.claude-marketing/{brand-slug}/Brand-Guidelines/, then configure the tracking backend (Google Sheets + Drive, Airtable, or local). Triggers on "/contentforge:cf-style-guide", "import our style guide", "set up a brand from this document", "update the brand profile with new guidelines", "extract our banned terms and disclaimers". Deterministic parsing, no agent. The saved profile is read by every pipeline phase — drafting, brand compliance, humanizer; pairs with /contentforge:brand-setup and /contentforge:cf-switch-backend.

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Cf Cowork Setup · indranilbanerjee
One-shot setup that wires ContentForge for team usage in Anthropic Cowork — verifies the Cowork sandbox environment, checks a Google Drive MCP is connected, creates the canonical Drive folder layout (_brands/, _runs/), and persists the team's routing config so .docx outputs, brand profiles, and checkpoints land in shared Drive instead of the ephemeral sandbox. Triggers on "/contentforge:cf-cowork-setup", "set up ContentForge in Cowork", "our files aren't landing in Drive", "wire outputs to our shared Drive", "first-time Cowork install". Runs scripts/plugin-metadata.py for environment detection, writes config via scripts/drive-sync-state.py, and can chain into /contentforge:brand-setup with --brand. Setup only — it does not migrate existing local brands and changes nothing in local Claude Code.

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Cf Integrations · indranilbanerjee
Render a live integration status dashboard for ContentForge — configured vs available MCP connectors grouped by category, coverage totals, and the top 3 quick-win connectors to add next, all taken from scripts/connector-status.py output. Triggers on "/contentforge:cf-integrations", "what integrations are connected", "show connector status", "why can't a skill reach my CMS", "which connectors should I set up next". Reads .mcp.json and environment variables only — no network calls, no agent; it reports status but does not configure anything. Pairs with /contentforge:cf-connect for guided setup and /contentforge:cf-add-integration for services outside the registry.

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Cf Social Adapt · indranilbanerjee bundle
Repurpose a finished article into ready-to-publish, platform-native social posts for LinkedIn, Twitter/X, Instagram, Facebook, Threads, TikTok, Bluesky, and YouTube Shorts — each with hook, hashtags, CTA, character count, image spec, and posting time, typically 24-40 posts per article. Triggers on "/contentforge:cf-social-adapt", "turn this article into LinkedIn posts", "make social posts from this blog", "repurpose this for social media", "promote the published article". Dispatches the contentforge:social-adapter agent, takes all platform limits from config/social-platform-specs.json, reads the brand profile for voice, and requires pipeline-approved content (score >=7.0). Pairs with /contentforge:cf-publish for the live article URL.

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Cf Video Script · indranilbanerjee
Produce a production-ready video script for YouTube, YouTube Shorts, TikTok, Instagram Reels, or explainers — timestamps, scene dialogue, B-roll shot list, on-screen text, and music notes. Every script passes the Phase 3.5 claim-verification gate (contentforge:fact-checker checks each statistic in narration and on-screen overlays; zero unverified claims survive), a spoken-language humanizer pass so narration reads for the ear, and a 5-dimension review scorecard (hook, claim integrity, payoff density, retention risk, CTA — >=7.0 average to ship). Triggers on "/contentforge:cf-video-script", "write a YouTube script about this", "turn this article into a TikTok", "script a 60-second reel", "make an explainer video script". Dispatches researcher, content-drafter, and structurer agents, reads the brand profile, delivers via the tracking backend. Scripts only — no finished video.

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Content Refresh · indranilbanerjee
Re-optimize an existing content piece with current statistics, new sources, and fixed citations at light (~20%), medium (~50%), or heavy (~80%) rewrite scope — preserving evergreen sections, SEO keyword placements, the URL slug, and internal links, then re-running the pipeline's quality gates (fact-check, validation, humanizer, reviewer) and saving as a new version with a before/after comparison report; the original file is never overwritten. Triggers on "/contentforge:content-refresh", "update this old article", "rankings dropped, refresh this post", "this content has outdated stats", "refresh it with current data". Reuses the 10-phase pipeline agents and loads the original .docx from the brand's tracking backend; pairs with /contentforge:cf-audit to find candidates and /contentforge:publish to push the update.

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Cf Switch Backend · indranilbanerjee
Switch ContentForge's tracking and delivery backend between Google Sheets + Drive, Airtable, and local filesystem — guiding credential setup, verifying access, optionally migrating existing tracking records and output files (migration is additive and never deletes source data), and updating tracking.backend in the brand profile so the next run uses it immediately. Triggers on "/contentforge:cf-switch-backend", "switch tracking to Airtable", "move tracking to Google Sheets", "which backend am I using", "migrate my tracking data". Runs backend-migrator.py, sheets-tracker.py, airtable-tracker.py, or local-tracker.py; --status reports current backend health. Pairs with /contentforge:cf-cowork-setup for the Cowork Drive route and /contentforge:cf-style-guide, whose Step G sets the initial backend.

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Cf Add Integration · indranilbanerjee
Connect any external API or service to ContentForge as a custom MCP connector — walks non-technical users from finding a verified MCP package or HTTP endpoint to a ready-to-paste .mcp.json entry, credential setup instructions, and a post-restart verification check. Triggers on "/contentforge:cf-add-integration", "connect our internal CMS", "add a custom integration", "hook up Google Analytics to ContentForge", "there is no connector for this service". Reads .mcp.json.connectors-reference for verified endpoints and checks the registry via scripts/connector-status.py first; for connectors already in the registry, /contentforge:cf-connect is the shorter path. Configuration guidance only — never asks for secrets in chat and does not call the connected service itself.

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Performance Report · indranilbanerjee
Turn marketing data into a stakeholder-ready performance report: executive summary, channel-by-channel KPI dashboard, trend analysis, anomaly alerts with root-cause hypotheses, and recommendations ranked by expected impact — formatted for an executive or tactical audience. Triggers on "/digital-marketing-pro:performance-report", "write the monthly performance report", "summarize campaign results for stakeholders", "why did performance change last quarter", "turn these metrics into a report". Consumes snapshots persisted by /digital-marketing-pro:performance-check rather than re-pulling platforms itself; reads the brand profile, custom templates, and agency SOPs. Hands deeper anomaly diagnosis to /digital-marketing-pro:anomaly-scan.

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Competitor Analysis · indranilbanerjee
Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on "/digital-marketing-pro:competitor-analysis", "analyze our competitors", "how do we stack up against X", "competitive landscape report", "what are competitors doing that we aren't". Point-in-time analysis, not ongoing tracking — pair with /digital-marketing-pro:competitor-monitor for that. Reads the brand profile, guidelines, and compliance rules.

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Engagement Workflow · indranilbanerjee
Orchestrate a full marketing engagement through the 12-Part methodology — Stone vs Opinion intake, external research, Four Core Documents, client validation, Decision Matrix v2 re-runs, growth planning, channel fan-out, and the continuous-improvement loop — with checkpointed, resumable state at every part. Triggers on "/digital-marketing-pro:engagement-workflow", "start a new engagement", "what part of the engagement are we on", "apply the decision matrix", "advance to the next part". Reads and writes engagement state via engagement-state.py only, and dispatches to /digital-marketing-pro:four-core-documents, growth-plan, yearly-planner, and continuous-improvement-loop.

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Executive Dashboard · indranilbanerjee
Design an executive marketing dashboard as a build-ready specification — 5-7 north-star metrics with rationale, metric hierarchy, chart choices, alert thresholds, data-source mapping, wireframe layout, drill-down structure, and a mobile variant. It designs the dashboard; it does not build or connect a live one. Triggers on "/digital-marketing-pro:executive-dashboard", "design a CMO dashboard", "what metrics should the board see", "our exec report is too noisy", "create a leadership reporting view". Reads the brand profile and guidelines; pairs with /digital-marketing-pro:exec-summary for the written companion narrative.

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Four Core Documents · indranilbanerjee
Produce Part 3 of the 12-Part engagement: the four strategic-spine documents across 61 steps — 3.1 Business & SBU Analysis, 3.2 Segmentation Framework, 3.3 Brand Positioning & Communications, 3.4 DMFlow — with --doc single-document runs, --view v2 re-runs, and a --combined executive stitch. Triggers on "/digital-marketing-pro:four-core-documents", "produce the four core documents", "run part 3 of the engagement", "generate the strategic spine", "re-run positioning as v2". Requires an initialised engagement with Part 1 complete; reads Stone facts, Part 2 research, and the brand profile, and feeds /digital-marketing-pro:growth-plan.

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Intelligence Report · indranilbanerjee
Generate an intelligence briefing from the brand's compound intelligence base — total learnings with confidence distribution, cross-agent patterns by channel, audience, and objective, actionable playbooks synthesized from proven strategies, stale learnings flagged for revalidation, and a 0-100 compound intelligence maturity score. Triggers on "/digital-marketing-pro:intelligence-report", "what have we learned across campaigns", "summarize our marketing intelligence", "generate a playbook for the product launch", "where are our knowledge gaps". Reads the brand profile and pulls stats, patterns, and playbooks from intelligence-graph.py; suited to quarterly planning, strategy reviews, and onboarding.

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Narrative Landscape · indranilbanerjee
Map competitor positioning across 3-5 narrative dimensions to find crowded clusters and unclaimed gaps, then score each gap by customer desirability times brand credibility. Produces a landscape map, ranked gap analysis, a recommended positioning territory, and a 30/60/90-day messaging plan to claim it. Triggers on "/digital-marketing-pro:narrative-landscape", "map the competitive narrative landscape", "what positioning gaps can we own", "where do competitors cluster", "find us a differentiated position". Reads the brand profile for current positioning and voice; analysis and strategy only — no messaging is published. Pairs with /digital-marketing-pro:narrative-tracker for what AI engines say about the brand.

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Send Email Campaign · indranilbanerjee
Send a targeted email campaign through a connected SendGrid, Klaviyo, Customer.io, Brevo, or Mailchimp MCP — subject-line and spam scoring, personalization with fallbacks, A/B variants, CAN-SPAM/GDPR/CASL compliance checks, a test send you confirm, then the full send with deliverability monitoring and early engagement snapshots. No email leaves without the mandatory execution gate: a campaign summary with recipient count and risk tier (medium/high/critical by list size) that you must explicitly approve. Triggers on "/digital-marketing-pro:send-email-campaign", "send this newsletter to the active list", "deploy the Q1 announcement email", "launch the promo email with two subject lines", "email this segment tomorrow at 9am". Reads the brand profile, guidelines, and platform publishing specs.

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Marketing Automation · indranilbanerjee bundle
Design marketing automation programs — end-to-end workflow architecture, lead scoring models with MQL/SQL thresholds, nurture and drip sequences, behavioral triggers, lifecycle stage frameworks, deliverability and compliance automation, and MAP platform selection or migration plans — delivered as workflow maps, scoring rubrics, sequence plans, and audits. Triggers on "/digital-marketing-pro:marketing-automation", "build a lead scoring model", "design a welcome nurture sequence", "our contacts get too many automated emails", "should we migrate from Mailchimp to HubSpot". Produces designs and audit findings, not live platform changes. Reads the brand profile and compliance rules; its lead-scoring framework is the one /digital-marketing-pro:lead-import applies when importing leads.

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Retargeting Strategy · indranilbanerjee
Design a cross-platform retargeting playbook — funnel-stage audience segments with recency windows, creative sequencing per segment, frequency caps, exclusion lists, budget allocation, dynamic product-feed setup, KPI-based optimization triggers, and a 30/60/90-day roadmap. Triggers on "/digital-marketing-pro:retargeting-strategy", "plan our remarketing campaigns", "cart abandoners aren't converting", "how should we sequence retargeting ads", "set frequency caps across Meta and Google". Reads the brand profile and past campaign performance via campaign-tracker.py; it produces the strategy document and tracking checklist — it does not launch or modify live campaigns.

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Audience Intelligence · indranilbanerjee bundle
Audience research module — builds six-dimension buyer personas (demographic, psychographic, behavioral, need-state, information, decision), Jobs-to-Be-Done maps, RFM/behavioral/lifecycle segmentation models, anti-personas with exclusion criteria, B2B buying-committee maps, and lookalike seed specs. Triggers on "/digital-marketing-pro:audience-intelligence", "who are our customers", "build buyer personas", "segment our audience", "run a JTBD analysis". Reads the brand profile, industry benchmarks, and campaign history, and works from CRM/survey/analytics data when supplied — or labels hypothesis personas explicitly when data is thin. For a single quick persona document, /digital-marketing-pro:audience-profile is the lighter sibling.

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Campaign Orchestrator · indranilbanerjee bundle
Full campaign-lifecycle module — produces campaign briefs, budget allocations via three models (70/20/10, efficiency-ranked, funnel-weighted), channel-mix and media plans, UTM taxonomies with governance rules, launch checklists, ABM plans, and post-mortem reports. Plans and documents; it does not launch or edit live campaigns. Triggers on "/digital-marketing-pro:campaign-orchestrator", "build a media plan", "how should we split budget across channels", "set up UTM naming conventions", "run a post-mortem on the campaign". Reads the brand profile, guidelines, and campaign history via campaign-tracker.py; its reference docs are consumed by /digital-marketing-pro:campaign-plan rather than duplicated.

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Reputation Management · indranilbanerjee bundle
Full reputation playbook: FTC-compliant review generation, negative-review response frameworks, 3-tier crisis communication with a 72-hour severe-crisis timeline, 4-layer brand safety assessment, sentiment monitoring design, and 30/60/90-day recovery plans — delivered as ready-to-use plans, drafted responses, and audits. Triggers on "/digital-marketing-pro:reputation-management", "we're getting hit with negative reviews", "prepare a crisis communication plan", "how do we get more Google reviews", "someone is spreading misinformation about us". Reads the brand profile, guidelines, and compliance rules; it plans and drafts — it does not post responses or monitor platforms itself. For a single review reply, /digital-marketing-pro:review-response is the focused sibling.

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Client Validation Document · indranilbanerjee
Produce the Part 5 Client Validation Document — the one true stop of the 12-Part engagement where unbiased v1 findings from Parts 2-4 are compiled into 12-25 evidence-cited finding blocks, each awaiting an ACCEPT / REJECT / EDIT / DEFER client decision, plus a paired JSON response template. Recorded responses feed the Part 6 Decision Matrix (engagement-state.py) to determine v2 re-runs. Triggers on "/digital-marketing-pro:client-validation-document", "prepare v1 findings for client review", "run part 5 client validation", "the one true stop", "record the client's validation responses". Requires Parts 3-4 marked completed in _engagement.json; reads the eight v1 core documents; pairs with /digital-marketing-pro:engagement-workflow and /digital-marketing-pro:four-core-documents.

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Creative Testing Framework · indranilbanerjee
Design a structured ad creative testing playbook — prioritized variable matrix, isolated test grid, script-computed sample sizes and minimum budgets per variant, holdout control design, iteration cadence, and winner selection criteria. Plans the testing program; it does not launch or edit live ads. Triggers on "/digital-marketing-pro:creative-testing-framework", "design an A/B test for our ads", "our ad creatives fatigue too fast", "build a creative testing roadmap", "how many conversions per variant do we need". Reads the brand profile and guidelines, and pairs with /digital-marketing-pro:c2pa-metadata for AI-generated variants headed to EU placements.

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Continuous Improvement Loop · indranilbanerjee
Run Part 12 of the engagement methodology — the continuous improvement loop that aggregates quarterly-review, customer-feedback, competitive, and operating signals into a Quarterly Product & Offering Improvement Brief for business leadership, plus fast 1-3 page ad-hoc briefs when a significant signal lands mid-quarter. Triggers on "/digital-marketing-pro:continuous-improvement-loop", "run part 12", "produce the quarterly improvement brief", "aggregate this quarter's signals", "we need a fast read on this competitor move". Flags v2.x update-back triggers but never auto-executes them. Reads monthly reports, signals.jsonl, /digital-marketing-pro:competitor-monitor outputs, and the Living Project Instruction File.

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Narrative Tracker · indranilbanerjee
Track what AI engines (ChatGPT, Perplexity, Gemini, AI Overviews, Copilot) say about the brand, score responses against desired positioning, and flag misrepresentations, drift, and competitor narrative gains. Produces an alignment report, a narrative territory map, and a content strategy to correct AI perception, with snapshots persisted via geo-tracker.py for trend comparison. Triggers on "/digital-marketing-pro:narrative-tracker", "what is ChatGPT saying about us", "track our AI narrative", "is AI misrepresenting our brand", "are competitors gaining narrative ground". Reads the brand profile for reference positioning; recommends corrective content but does not publish it. Pairs with /digital-marketing-pro:narrative-landscape for competitor messaging territory.

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Page SEO Analysis · indranilbanerjee
Run a deep SEO audit of one URL across title/meta, headings, content depth, E-E-A-T, schema (with deprecation flags for HowTo, FAQ, SpecialAnnouncement), images, internal links, technical signals, and AI search readiness. Produces a scored /80 report with exact replacement title tags and meta descriptions, ready-to-paste JSON-LD, and optional competitor comparison. Triggers on "/digital-marketing-pro:page-seo-analysis", "analyze the SEO of this page", "why isn't this page ranking", "audit this URL before publish", "compare my page against competitor pages". Reads the brand profile and guidelines; analysis and recommendations only — nothing is changed on the site. For a site-wide view, pair with /digital-marketing-pro:seo-audit.

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Performance Check · indranilbanerjee
Pull live metrics from every connected analytics MCP into one cross-channel snapshot: KPI scoreboard with RAG status vs profile targets, period-over-period trends, industry benchmarks, top wins and concerns, and 3-5 recommended actions — then persist the snapshot via performance-monitor.py for trend history. Triggers on "/digital-marketing-pro:performance-check", "how are our marketing metrics", "pull current KPIs", "quick performance snapshot", "are we hitting our targets". Reads the brand profile for KPI targets and industry benchmarks; reports data gaps for unconnected platforms. Pairs with /digital-marketing-pro:performance-report, which turns these snapshots into the stakeholder narrative.

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Send Notification · indranilbanerjee
Send internal team notifications through a connected Slack or Intercom MCP — campaign status updates, performance alerts, and approval requests formatted by urgency tier (info/warning/critical with @here escalation), with inline campaign or approval context, call-to-action blocks, and a 24-hour alert-fatigue check on the target channel. Strictly internal team messaging, never customer outreach, and every send passes a mandatory approval gate with a formatted preview first. Triggers on "/digital-marketing-pro:send-notification", "ping the team that the campaign launched", "alert #marketing about the bounce-rate spike", "send an approval request to Slack", "notify leadership before EOD". Reads the brand profile and the channel's recent notification history.

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Translate Content · indranilbanerjee
Translate marketing content with automatic service routing per language pair, quality scoring across five dimensions (length ratio, formatting, key terms, placeholders, completeness), and a brand-voice check on the result; flags idioms, wordplay, and emotional CTAs for transcreation with 2-3 scored creative options plus back-translations. Triggers on "/digital-marketing-pro:translate-content", "translate this landing page into German", "localize this email for India", "transcreate our slogan", "does the translated version keep our brand voice". Reads the brand profile's do-not-translate terms, glossary, and formality preferences; executes via connected translation MCP servers.

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Analytics Insights · indranilbanerjee bundle
Marketing measurement module — builds KPI trees per business model, reporting templates (weekly, monthly, QBR, campaign), anomaly root-cause diagnosis, MMM and incrementality guidance, dark-social tracking, and privacy-first cookieless measurement architecture, including the GA4 AI Assistant channel group for attributing AI-referred traffic. Triggers on "/digital-marketing-pro:analytics-insights", "why did traffic drop", "define our KPIs", "design an executive dashboard", "can we do marketing mix modeling". Reads the brand profile, industry benchmarks, and campaign history; pairs with /digital-marketing-pro:gsc-ai-performance and /digital-marketing-pro:aeo-audit to triangulate AI-surface impressions against actual traffic.

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Attribution Report · indranilbanerjee
Run multi-touch attribution analysis on real conversion-path data — applies two or more models side-by-side (first-touch, last-touch, linear, time-decay, position-based, data-driven), computes per-channel attributed revenue and ROAS, assisted-conversion ratios, path-length and time-to-conversion distributions, and budget reallocation recommendations. Triggers on "/digital-marketing-pro:attribution-report", "which channels actually drive revenue", "compare first-touch vs last-touch", "run an attribution analysis", "is paid social undervalued". Pulls journeys from Google Analytics, Google Ads, Meta, and CRM MCPs and includes GA4's AI Assistant channel; model definitions come from skills/funnel-architect/attribution-models.md, strategy design from /digital-marketing-pro:attribution-model.

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Competitor Monitor · indranilbanerjee
Set up ongoing competitor monitoring — captures per-competitor baselines across content, pricing, ads, social, SEO, and SERP features, saves them via competitor-tracker.py, configures per-dimension scan schedules and alert rules, and produces an initial competitive intelligence brief with threat rankings. Triggers on "/digital-marketing-pro:competitor-monitor", "track our competitors over time", "watch competitor pricing pages", "set up competitor tracking", "detect when competitors change their site". Baselines power /digital-marketing-pro:competitor-alerts and share-of-voice trends. Reads the brand profile for competitive landscape context.

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Content Decay Scan · indranilbanerjee
Scan the content library for decay — declining traffic, falling keyword positions, stale content, broken links, lost AI citations — scoring each URL 0-100 via creative-fatigue-predictor.py and ranking refreshes by recoverable revenue, with actionable refresh briefs and traffic-recovery estimates for top-priority tiers. Triggers on "/digital-marketing-pro:content-decay-scan", "which content is losing traffic", "find stale content to refresh", "our blog traffic keeps dropping", "prioritize content refreshes". Pulls performance data from Google Analytics/Search Console MCPs or exported CSVs; cross-reference causes with /digital-marketing-pro:seo-drift. Reads the brand profile for content strategy context.

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Growth Engineering · indranilbanerjee bundle
Structured guidance for engineering growth systems — product-led growth motions, referral program design, viral loop mechanics, launch playbooks, retention loops, and affiliate programs — producing strategy documents, program specs, and spreadsheet-ready growth models. Recommends and designs; does not build product features or launch anything. Triggers on "/digital-marketing-pro:growth-engineering", "design a referral program", "how do we get a viral loop", "plan our Product Hunt launch", "reduce churn with re-engagement". Reads the brand profile, industry benchmarks, and campaign history; pairs with /digital-marketing-pro:cro for activation and onboarding optimization.

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Gsc AI Performance · indranilbanerjee
Baseline and interpret Google Search Console's AI Performance Report — combined AI Overviews + AI Mode impressions, cited pages, country and device mix (no click data; attribution stays in GA4) — from a user-supplied CSV export, with an in-SC AI opt-out recommendation and a gated quality scorecard. Triggers on "/digital-marketing-pro:gsc-ai-performance", "read the new GSC AI report", "baseline our AI search visibility", "how many AI Overviews impressions do we get", "should we opt out of AI results". Parses and archives exports via gsc-ai-performance.py, reconciles actuals against /digital-marketing-pro:aeo-audit probes, and feeds /digital-marketing-pro:seo-drift.

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Influencer Creator · indranilbanerjee bundle
Plan influencer and creator marketing end to end — creator discovery and audience-authenticity vetting, campaign brief development, FTC and international disclosure compliance audits, contract and usage-rights frameworks, UGC strategy, and performance measurement (EMV, ROAS, brand lift). Advisory and planning only — it does not contact creators or publish anything. Triggers on "/digital-marketing-pro:influencer-creator", "find influencers for our launch", "are these sponsored posts FTC compliant", "how should we structure an influencer contract", "plan a UGC campaign". Reads the brand profile, guidelines, compliance rules, and campaign history via campaign-tracker.py before planning new work.

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Landing Page Audit · indranilbanerjee
Audit a landing page across six conversion dimensions — above-fold clarity, trust signals, form friction, message match against the upstream ad or email, page speed, and mobile experience — each scored 1-10, rolled into an overall score benchmarked against industry averages, with the top 5 fixes ranked by expected conversion impact. Assessment and recommendations only; it does not edit the page. Triggers on "/digital-marketing-pro:landing-page-audit", "audit this landing page", "why isn't this page converting", "score our signup page", "does the page match the ad copy". Reads the brand profile, guidelines, custom templates, and agency SOPs before scoring.

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Launch Ad Campaign · indranilbanerjee
Create and launch a paid ad campaign on Google, Meta, LinkedIn, or TikTok through the connected ad-platform MCP — campaign structure, audience targeting, bid strategy, negative targeting, creative quality scoring, compliance review, and a post-launch monitoring schedule. A mandatory execution gate shows the full spend summary and requires an explicit typed yes before anything goes live; budgets over brand thresholds force re-confirmation and every approval is recorded via approval-manager.py. Triggers on "/digital-marketing-pro:launch-ad-campaign", "launch the Google Ads campaign", "put these Meta ads live", "start the LinkedIn campaign tomorrow", "deploy our TikTok ads". Reads the brand profile's budget thresholds, guidelines, and agency SOPs; it is the paid-ads subset that /digital-marketing-pro:launch-campaign delegates to.

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Multilingual Score · indranilbanerjee
Score translated or localized content into one composite quality verdict — technical translation scoring (length ratio, formatting, do-not-translate terms, placeholders), content quality in the target language, brand voice consistency, and target-market compliance — classified as Publish Ready (85+), Native Speaker Review (70-84), or Re-translate (below 70) with specific, located fix suggestions per issue. Triggers on "/digital-marketing-pro:multilingual-score", "is this German translation ready to publish", "score this localized landing page", "did the translation keep our brand voice", "check compliance on the Japanese version". Runs the language-router, eval-runner, and brand-voice-scorer scripts, reads the brand profile's language config and do-not-translate list, and compares against the brand's multilingual baseline when past runs exist.

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Programmatic SEO · indranilbanerjee
Plan or audit SEO pages generated at scale from structured data — data-source quality, template uniqueness, URL patterns, internal linking, canonicals, sitemaps, and index-bloat prevention — enforcing hard quality gates against thin content and Google's Scaled Content Abuse policy (uniqueness thresholds, batch rollout limits, standalone value test). Produces a /100 scorecard with prioritized fixes and a progressive rollout plan. Triggers on "/digital-marketing-pro:programmatic-seo", "plan programmatic landing pages", "audit our location pages", "will 5000 generated pages get us penalized", "design a template engine for pSEO". Reads the brand profile and guidelines; plans and audits only — it does not generate or publish the pages.

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Redirect Manager · indranilbanerjee
Create, audit, and repair URL redirects — new 301/302 rules, chain flattening, loop breaking, broken-target fixes, and bulk migration imports — deployed through a connected WordPress or Webflow CMS MCP with post-deploy HTTP verification and rollback logging. Every change stops at a mandatory approval gate: an Execution Summary you must explicitly approve before any live rule is touched. Triggers on "/digital-marketing-pro:redirect-manager", "set up a 301 redirect", "audit our redirects for chains and loops", "we migrated URLs and traffic dropped", "import this redirect map". Reads the brand profile and GSC history for source-URL validation.

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Search Knowledge · indranilbanerjee
Search everything the brand has stored in memory — semantic, exact, or hybrid queries across a connected vector-DB MCP, an optional knowledge-graph server, and the always-available local index — returning ranked entries with provenance, cross-references, detected knowledge gaps, and follow-up query suggestions. Triggers on "/digital-marketing-pro:search-knowledge", "what worked for email in Q4", "what are our brand voice guidelines", "what do we know about competitor X", "find past learnings about cart abandonment". Reads the brand profile for context; pairs with /digital-marketing-pro:save-knowledge (store new entries) and /digital-marketing-pro:sync-memory (push un-synced local entries to persistent storage).

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Segment Audience · indranilbanerjee
Build or update audience segments in the brand's CRM, email, or ad platform (Salesforce, HubSpot, Mailchimp, Meta Custom Audiences, Google Customer Match, and more) via connected MCPs — with size estimation, overlap analysis, exclusion impact, ad-consent compliance checks, RFM modeling, and cross-platform sync with match-rate verification. Creation halts at a mandatory approval gate showing criteria, estimated members, and sample profiles before anything is pushed live. Triggers on "/digital-marketing-pro:segment-audience", "create a segment of lapsed customers", "build a lookalike seed audience", "who should we target for the win-back campaign", "sync this list to Meta". Reads the brand profile; pairs with /digital-marketing-pro:lead-import (get contacts in first) and /digital-marketing-pro:data-export (send segment data out).

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Validate Profile · indranilbanerjee
Read-only health check that a brand profile is production-ready: required fields, voice and audience completeness, guardrails, compliance-jurisdiction coverage, connector configuration and MCP reachability, output-path writeability, and model-registry age — reported per check as BLOCKER or WARNING without ever printing credential values. Triggers on "/digital-marketing-pro:validate-profile", "is the brand setup correct", "check connector credentials", "profile sanity check", "we rotated an API key — is it wired up". Reads profile.json and probes connectors via connector-status.py; the prerequisite gate before /digital-marketing-pro:engagement, /digital-marketing-pro:campaign-plan, and /digital-marketing-pro:launch-campaign.

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Attribution Model · indranilbanerjee
Design a multi-touch attribution strategy — recommends the best-fit model for the business's sales cycle and data maturity, defines credit-distribution rules and lookback windows, maps platform-specific setup (GA4, HubSpot, Salesforce, warehouse), and documents tracking gaps and known blind spots. Triggers on "/digital-marketing-pro:attribution-model", "set up multi-touch attribution", "which attribution model should we use", "configure GA4 attribution", "how should we credit channels for conversions". Reads the brand profile and consumes the canonical model taxonomy in skills/funnel-architect/attribution-models.md; to run the models against real conversion data, pair with /digital-marketing-pro:attribution-report.

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Client Onboarding · indranilbanerjee
Generate a complete onboarding package for a new marketing client — kickoff meeting agenda, 20-30 question discovery questionnaire, stakeholder map with RACI matrix, platform-by-platform access checklist, 30-60-90 day milestone plan, communication cadence, escalation protocol, welcome email template, internal team brief, risk register, and a day-by-day first-week action plan. Triggers on "/digital-marketing-pro:client-onboarding", "we just signed a new client", "build a kickoff agenda and discovery questionnaire", "30-60-90 day plan for the new account", "what access do we need from the client". Reads the brand profile, guidelines, custom templates, and agency SOPs so the package matches house process.

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Competitor Alerts · indranilbanerjee
Configure a tiered competitor alert system — per-competitor trigger thresholds across content, pricing, ads, social, ranking, and SERP changes, with critical/warning/info urgency routing, digest batching, and alert-fatigue guardrails — then send test alerts to verify Slack or email delivery. Triggers on "/digital-marketing-pro:competitor-alerts", "alert me when a competitor changes pricing", "set up competitor alerts", "too many competitor notifications", "tell me when competitors launch new ads". Requires baselines from /digital-marketing-pro:competitor-monitor and persists config via competitor-tracker.py; reads the brand profile for competitive context.

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Content Repurpose · indranilbanerjee
Turn one piece of content into a multi-channel repurposing plan — a derivative matrix targeting 10+ formats, full platform-adapted drafts, a publishing calendar, UTM-tagged links, and per-piece brand-voice scores; every derivative must pass the standalone test (own hook, own payoff) and the cut list records what failed it. Triggers on "/digital-marketing-pro:content-repurpose", "repurpose this blog post", "turn this webinar into social posts", "get more mileage out of this article", "atomize this whitepaper". Produces drafts and a schedule, not published posts. Reads the brand profile, channel style overrides, and platform specs.

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Counter Narrative · indranilbanerjee
Build a counter-narrative playbook responding to a competitor's positioning move — rebrand, category claim, aggressive campaign, price change, or partnership. Analyzes the move and its impact, selects a counter approach (direct counter, reframe, category counter, social proof, or zeitgeist) via narrative-mapper.py, and delivers a multi-channel response plan with content angles, ad concepts, PR angles, messaging guidelines, an urgency-calibrated timeline, and tracking metrics. Triggers on "/digital-marketing-pro:counter-narrative", "competitor just rebranded, how do we respond", "they are claiming a new category", "respond to their attack campaign", "counter a competitor price cut". Plans the response — it does not launch campaigns. Reads the brand profile and messaging guardrails.

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Credential Switch · indranilbanerjee
Switch the active credential profile to a different client brand, validating each configured platform's API keys, env vars, and token expiry before anything runs — preventing cross-client data leaks and misrouted ad spend. Outputs a per-platform validation report plus a logged switch confirmation with audit trail. Triggers on "/digital-marketing-pro:credential-switch", "switch to the other client's account", "activate Acme's API keys", "are the right credentials active", "change which brand we're working on". Reads brand and credential profiles under ~/.claude-marketing/ and pairs with /digital-marketing-pro:client-onboarding when a profile is missing.

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Emerging Channels · indranilbanerjee bundle
Evaluate and plan emerging marketing channels — voice and visual search, conversational and social commerce, communities, podcasts, and video — producing channel evaluation reports with 90-day pilot plans, setup checklists, and go/no-go recommendations. Advises and plans; it does not set platforms up for you. Triggers on "/digital-marketing-pro:emerging-channels", "should we open a TikTok Shop", "is voice search worth optimizing for", "plan a community launch on Discord", "evaluate podcast advertising for us". Reads the brand profile and industry benchmarks, and stamps any dollar figures through the benchmark book before they enter a plan.

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Import Guidelines · indranilbanerjee
Import brand guidelines — voice and tone rules, messaging, banned words and restrictions, channel styles, visual identity — and structure them into enforceable markdown files in the brand's guidelines layer, auto-classified by category, conflict-checked against the brand profile, and merged with existing rules rather than overwritten. Triggers on "/digital-marketing-pro:import-guidelines", "here's our brand voice guide", "add these banned words", "import our style guide", "save the rule that we never use jargon". Reads the active brand profile and existing guidelines manifest; saved guidelines are then applied automatically across all content-producing commands.

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Lead Magnet Ideas · indranilbanerjee
Turn a content topic, campaign, or existing piece into 3-5 named, briefable lead-magnet ideas cut from the brand's real assets and expertise, each graded on lead-gen power × build effort, with funnel-fit and delivery notes plus a not-recommended list that pre-empts the obvious-but-weak options. Triggers on "/digital-marketing-pro:lead-magnet-ideas", "lead magnet for this", "what should we give away", "opt-in ideas", "freebie for this campaign", "turn this into a lead magnet". Reads the brand profile for audience, expertise, and existing IP; routes onward to /digital-marketing-pro:email-sequence for the post-capture nurture or /digital-marketing-pro:funnel-architect when there is nowhere to send the lead yet.

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Localize Campaign · indranilbanerjee
Localize an entire campaign — emails, ads, social posts, landing pages, video scripts — for multiple markets, producing a deployment-ready per-market package: translations, transcreation options for emotional copy, Hofstede-based cultural adaptation notes, market-specific compliance additions, localized SEO and hreflang specs, RTL and locale formatting, quality scores, and a cross-market consistency report. Triggers on "/digital-marketing-pro:localize-campaign", "localize this campaign for Germany and Japan", "adapt these assets for new markets", "take the Q3 campaign multilingual", "prepare our launch for hi-IN and ar-SA". Prepares and scores assets but publishes nothing — each package ships with a deployment checklist. Reads the brand profile's language config and do-not-translate terms; for a single piece use /digital-marketing-pro:translate-content.

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Launch Campaign · indranilbanerjee
Orchestrate the full multi-channel launch of an approved campaign plan — pre-launch BLOCKER gates (approved plan, assets present, connectors probed, conversion tracking verified, C2PA-signed AI assets for EU markets), then dependency-ordered activation across CRM, landing page, email, paid ads, organic social, influencer, and PR, with a checkpoint after every step and a dual-copy launch record. Nothing executes until the dry-run preview is shown and the user types an explicit yes. Triggers on "/digital-marketing-pro:launch-campaign", "go live with the campaign", "kick off the launch", "activate every channel for this campaign", "flip the switch on the launch". Consumes the plan from /digital-marketing-pro:campaign-plan, delegates paid ads to /digital-marketing-pro:launch-ad-campaign, and resumes interrupted launches via /digital-marketing-pro:resume.

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Local SEO Audit · indranilbanerjee
Run a comprehensive local SEO audit — Google Business Profile completeness, NAP consistency, citations, reviews, location pages, local schema, local link opportunities, and competitor benchmarking — scored 0-100 and compiled into a prioritized report with the top 5 quick wins and a 90-day week-by-week action plan. Triggers on "/digital-marketing-pro:local-seo-audit", "audit our local SEO", "how healthy is our Google Business Profile", "check our citations and NAP", "why did we drop out of the local pack". Runs the local-seo-checker script when Python is available, reads the brand profile and compliance rules, and draws on the /digital-marketing-pro:local-seo reference frameworks for GBP, citations, local content, and multi-location work.

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Pipeline Update · indranilbanerjee
Update CRM deals — move stages, change values and close dates, attach notes and activities, create follow-up tasks — with validation against pipeline rules, a before-and-after comparison, and calculated velocity, forecast, and pipeline-health impact. Writes to Salesforce, HubSpot, Zoho, or Pipedrive via the connected CRM MCP only after a mandatory execution gate: an Execution Summary preview plus explicit typed approval, logged through approval-manager.py. Triggers on "/digital-marketing-pro:pipeline-update", "move this deal to negotiation", "update the deal value", "mark this deal closed-won", "which deals are stalled". Reads the brand profile; pairs with /digital-marketing-pro:lead-import for creating deals and /digital-marketing-pro:executive-dashboard for bulk reporting.

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Review Response · indranilbanerjee
Draft ready-to-post responses to positive, neutral, and negative reviews on any platform (Google, Yelp, G2, Capterra, Trustpilot, Amazon, App Store), with formal and casual variants, brand-voice scoring, escalation recommendations, and a batch mode that varies language across similar reviews to avoid templated-sounding replies. Triggers on "/digital-marketing-pro:review-response", "reply to this 1-star review", "write a response to this Google review", "we got a nasty Yelp review, what do we say", "draft replies for this batch of reviews". Reads the brand profile, voice-and-tone guidelines, and custom templates; it drafts and scores the responses — posting them to the platform is up to you.

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Schedule Social · indranilbanerjee
Schedule social posts to Twitter/X, Instagram, LinkedIn, TikTok, YouTube, and Pinterest through connected platform MCPs — generating per-platform copy variations, hashtag mixes, media-spec validation, UTM-tagged links, and posting-time analysis (the brand's own engagement history first, dated population baselines second), then verifying each queued post and updating the content calendar. Nothing goes live without the mandatory execution gate: a full scheduling summary you must explicitly approve first. Triggers on "/digital-marketing-pro:schedule-social", "schedule this post for Monday", "publish this across our social channels", "queue the launch announcement on LinkedIn and X", "post this everywhere at the best times". Reads the brand profile, guidelines, and platform publishing specs.

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Sitemap Manager · indranilbanerjee
Audit an existing XML sitemap — URL counts vs protocol limits, lastmod validity, sampled URL status codes, robots.txt and noindex conflicts, missing pages, compression — or generate a new sitemap (plan or valid XML with index splitting) from industry templates for SaaS, ecommerce, local, publisher, or agency sites. Triggers on "/digital-marketing-pro:sitemap-manager", "audit our sitemap", "why are there 404s in the sitemap", "generate a sitemap for the new site", "is our sitemap declared in robots.txt". Outputs a severity-ranked issue report or ready-to-submit XML with the robots.txt line and GSC submission instructions; uses tech-seo-auditor.py for URL health checks.

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Social Strategy · indranilbanerjee
Build a platform-specific social media strategy: 3-5 content pillars, posting cadence, content-mix ratios, an engagement playbook with response templates, growth tactics, KPI targets, and a 30-day quick-start plan across Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest, and Threads. Strategy only — schedules and publishes nothing. Triggers on "/digital-marketing-pro:social-strategy", "build our social media strategy", "how often should we post on LinkedIn", "define our content pillars", "our engagement is flat, what's the plan". Reads the brand profile, guidelines, and agency SOPs so pillars, cadence, and playbooks match brand voice and compliance rules.

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Video Packaging · indranilbanerjee
Generate or critique video packaging — title + thumbnail-text pairs where the title carries context and keywords, the thumbnail text carries the tension, and any word echoed between them is rejected as wasted real estate. Generate mode delivers 3 pairs tagged by discovery intent (search vs browse) with a recommendation and A/B note; critique mode returns a PASS/FIX/FAIL verdict with 3 fixed pairs. Triggers on "/digital-marketing-pro:video-packaging", "title for this video", "thumbnail text ideas", "why is no one clicking this video", "critique this title", "package this video". Pairs with /digital-marketing-pro:video-script, pulls real query phrasing from /digital-marketing-pro:keyword-research for search-intent titles, and gates title claims through /digital-marketing-pro:check before anything ships.

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Agency Dashboard · indranilbanerjee
Generate a portfolio-level dashboard across ALL client brands — per-client RAG health scores, campaign activity, budget pacing, aggregate KPIs, team utilization, pending approvals, upcoming deadlines, and an alerts panel — built for agency standups and weekly reviews. Triggers on "/digital-marketing-pro:agency-dashboard", "how are all our clients doing", "portfolio health check", "budget pacing across accounts", "which accounts are at risk". Enumerates every brand under ~/.claude-marketing/brands/ and pulls data via campaign-tracker.py, execution-tracker.py, and team-manager.py; drill into a single client with /digital-marketing-pro:performance-report or /digital-marketing-pro:client-report.

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Audience Profile · indranilbanerjee
Build a named, narrative buyer persona document — demographic snapshot, psychographic drivers, jobs-to-be-done, day-in-the-life scenario, buyer journey map, objections with counter-messaging, and content/channel preferences — for the 2-4 personas a brand actually needs. Triggers on "/digital-marketing-pro:audience-profile", "create a buyer persona", "profile our target customer", "who is our ideal customer", "map the buyer journey for this segment". Reads the brand profile, guidelines, and any customer data supplied (surveys, CRM exports, analytics demographics); run by the marketing-strategist agent. For the deeper research module — segmentation, anti-personas, buying committees — see /digital-marketing-pro:audience-intelligence.

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Autopilot Status · indranilbanerjee
Campaign autopilot operations dashboard — 0-100 health scores for all active campaigns, a chronological log of auto-corrections taken (bid, budget, audience, creative, pause) with before/after metrics, the current guardrail rule table, campaigns escalated for human attention ranked by urgency, and estimated savings from automated interventions. Triggers on "/digital-marketing-pro:autopilot-status", "how is autopilot doing", "what did the autopilot change", "which campaigns need my attention", "show guardrail settings". Runs campaign-health-monitor.py for health scores, corrections history, and the savings report; reads the brand profile for KPI targets, naming conventions, and budget constraints.

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204 published skills · page 1 of 3