/digital-marketing-pro:lead-magnet-ideas
The bridge between content that earns attention and a funnel that captures it.
A good lead magnet is not "an ebook" — it is the specific artifact this
audience would trade an email for, on this topic, from this brand, buildable
with what the brand already has.
Inputs
- The topic — a subject, a campaign, or an existing piece the magnet
should extend.
- The brand profile — audience, expertise, existing assets, funnel stage
from
~/.claude-marketing/brands/{slug}/. The best magnets are cut from IP
the brand already owns: the internal checklist, the template they use on
every engagement, the dataset nobody else has.
--max-effort — cap suggestions at what the team can actually build.
The grading matrix
Every idea is graded on two axes, stated with reasons — ungraded idea lists
outsource the real decision back to the user:
| Grade |
Lead-gen power |
Build effort |
| A |
Audience actively searches for this; clear next step toward the offer |
Assembled from existing assets in hours |
| B |
Wanted once seen; adjacent to the buying decision |
Days; some new material |
| C |
Nice-to-have; collects curiosity, not intent |
A real project |
The sweet spot is power-A × effort-A: the artifact the brand already uses
internally, packaged. Flag any power-C × effort-C idea as not worth building.
Output structure
# Lead magnets — [topic], {brand}
## 1. [Specific name — "The 23-point pre-launch QA checklist", never "a checklist"]
**What it is:** [2-3 sentences — contents, format, length]
**Cut from:** [the existing brand asset or expertise it is built from]
**Power: A/B/C** — [why: search demand, intent proximity, offer fit]
**Effort: A/B/C** — [why: what exists vs what must be made]
**Funnel fit:** [what it qualifies the lead FOR — the next step it sets up]
**Delivery:** [landing page + email / in-content unlock / webinar follow-up]
[... 3-5 ideas, best power-to-effort ratio first ...]
## Not recommended
[Ideas that look obvious for this topic but grade badly here, with the grade —
pre-empting the "what about an ebook?" conversation]
## Next steps
[Route onward: /digital-marketing-pro:email-sequence for the nurture that
follows capture; /digital-marketing-pro:funnel-architect if there is nowhere
to send the lead yet]
Critical rules
- Specific, or it does not ship. Every idea carries a name a designer
could brief from. "A template" is a category; "the client-onboarding email
sequence template with the 6 send-day rules annotated" is an idea.
- Tied to existing IP first. An idea requiring expertise the brand does
not demonstrably have is graded effort-C and flagged — a magnet the brand
cannot credibly deliver damages the exact trust it exists to build.
- Grade honestly, both axes, with reasons. The grades are the deliverable;
the ideas are commodity.
- A magnet must lead somewhere. Each idea names what it qualifies the lead
for. Capture with no next step is a list nobody emails.
- Compliance applies. Gated content in regulated industries carries the
same disclaimer and claims rules as published content — a magnet is not a
compliance side door.
1---2name: lead-magnet-ideas3description: Turn a content topic, campaign, or existing piece into 3-5 named, briefable lead-magnet ideas cut from the brand's real assets and expertise, each graded on lead-gen power × build effort, with funnel-fit and delivery notes plus a not-recommended list that pre-empts the obvious-but-weak options. Triggers on "/digital-marketing-pro:lead-magnet-ideas", "lead magnet for this", "what should we give away", "opt-in ideas", "freebie for this campaign", "turn this into a lead magnet". Reads the brand profile for audience, expertise, and existing IP; routes onward to /digital-marketing-pro:email-sequence for the post-capture nurture or /digital-marketing-pro:funnel-architect when there is nowhere to send the lead yet.4---56# /digital-marketing-pro:lead-magnet-ideas78The bridge between content that earns attention and a funnel that captures it.9A good lead magnet is not "an ebook" — it is the specific artifact this10audience would trade an email for, on this topic, from this brand, buildable11with what the brand already has.1213## Inputs1415- **The topic** — a subject, a campaign, or an existing piece the magnet16 should extend.17- **The brand profile** — audience, expertise, existing assets, funnel stage18 from `~/.claude-marketing/brands/{slug}/`. The best magnets are cut from IP19 the brand already owns: the internal checklist, the template they use on20 every engagement, the dataset nobody else has.21- `--max-effort` — cap suggestions at what the team can actually build.2223## The grading matrix2425Every idea is graded on two axes, stated with reasons — ungraded idea lists26outsource the real decision back to the user:2728| Grade | Lead-gen power | Build effort |29|---|---|---|30| **A** | Audience actively searches for this; clear next step toward the offer | Assembled from existing assets in hours |31| **B** | Wanted once seen; adjacent to the buying decision | Days; some new material |32| **C** | Nice-to-have; collects curiosity, not intent | A real project |3334The sweet spot is power-A × effort-A: the artifact the brand already uses35internally, packaged. Flag any power-C × effort-C idea as not worth building.3637## Output structure3839```40# Lead magnets — [topic], {brand}4142## 1. [Specific name — "The 23-point pre-launch QA checklist", never "a checklist"]43**What it is:** [2-3 sentences — contents, format, length]44**Cut from:** [the existing brand asset or expertise it is built from]45**Power: A/B/C** — [why: search demand, intent proximity, offer fit]46**Effort: A/B/C** — [why: what exists vs what must be made]47**Funnel fit:** [what it qualifies the lead FOR — the next step it sets up]48**Delivery:** [landing page + email / in-content unlock / webinar follow-up]4950[... 3-5 ideas, best power-to-effort ratio first ...]5152## Not recommended53[Ideas that look obvious for this topic but grade badly here, with the grade —54pre-empting the "what about an ebook?" conversation]5556## Next steps57[Route onward: /digital-marketing-pro:email-sequence for the nurture that58follows capture; /digital-marketing-pro:funnel-architect if there is nowhere59to send the lead yet]60```6162## Critical rules6364- **Specific, or it does not ship.** Every idea carries a name a designer65 could brief from. "A template" is a category; "the client-onboarding email66 sequence template with the 6 send-day rules annotated" is an idea.67- **Tied to existing IP first.** An idea requiring expertise the brand does68 not demonstrably have is graded effort-C and flagged — a magnet the brand69 cannot credibly deliver damages the exact trust it exists to build.70- **Grade honestly, both axes, with reasons.** The grades are the deliverable;71 the ideas are commodity.72- **A magnet must lead somewhere.** Each idea names what it qualifies the lead73 for. Capture with no next step is a list nobody emails.74- **Compliance applies.** Gated content in regulated industries carries the75 same disclaimer and claims rules as published content — a magnet is not a76 compliance side door.
indranilbanerjee