How do I install the Social Strategy skill?

Run npx skillmds@latest add indranilbanerjee/social-strategy in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Social Strategy safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Social Strategy?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Social Strategy free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Social Strategy?

indranilbanerjee (@indranilbanerjee) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Social Strategy by indranilbanerjee

Name: Social Strategy
Rating: 4.2 (5 reviews)
Author: indranilbanerjee

Social Strategy

Build a platform-specific social media strategy: 3-5 content pillars, posting cadence, content-mix ratios, an engagement playbook with response templates, growth tactics, KPI targets, and a 30-day quick-start plan across Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest, and Threads. Strategy only — schedules and publishes nothing. Triggers on "/digital-marketing-pro:social-strategy", "build our social media strategy", "how often should we post on LinkedIn", "define our content pillars", "our engagement is flat, what's the plan". Reads the brand profile, guidelines, and agency SOPs so pillars, cadence, and playbooks match brand voice and compliance rules.

File contents

/digital-marketing-pro:social-strategy

Purpose

Build a comprehensive, platform-specific social media strategy that defines content pillars, posting cadence, engagement playbook, community management approach, and growth tactics tailored to each platform's algorithm and audience behavior.

Input Required

The user must provide (or will be prompted for):

Platforms: Which social platforms to strategize for (Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest, Threads)
Current state: Existing follower counts, engagement rates, content performance (if available)
Goals: Growth, engagement, traffic, leads, community building, thought leadership
Resources: Team size, content creation capacity, tools in use
Audience: Target audience per platform (or use brand personas)
Competitors: Social accounts to benchmark against (optional)

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Audit current social presence: content mix, posting frequency, engagement patterns, follower quality
Define 3-5 content pillars aligned with brand expertise and audience interests
Set platform-specific posting cadence based on algorithm best practices and team capacity
Design content mix ratios per platform: educational, entertaining, promotional, community, trending
Build engagement playbook: comment strategy, DM workflows, UGC encouragement, community rituals
Define growth tactics per platform: hashtag strategy, collaboration, paid boost criteria, cross-promotion
Create content format recommendations per platform (carousels, reels, stories, threads, lives)
Set KPIs per platform with realistic growth benchmarks
Build a 30-day quick-start action plan

Output

A structured social media strategy containing:

Platform-by-platform strategy with rationale for prioritization
Content pillar framework with example topics per pillar
Posting cadence calendar with optimal times per platform
Content format recommendations with performance benchmarks
Engagement playbook with response templates and escalation rules
Growth tactics roadmap per platform
Community management guidelines
KPI targets and measurement framework per platform
30-day quick-start action plan with specific daily/weekly tasks

Agents Used

content-creator — Content strategy, pillar development, format recommendations, engagement tactics
social-media-manager — Platform-native strategy, algorithm optimization, hashtag strategy, posting time optimization, community management

---name: social-strategydescription: Build a platform-specific social media strategy: 3-5 content pillars, posting cadence, content-mix ratios, an engagement playbook with response templates, growth tactics, KPI targets, and a 30-day quick-start plan across Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest, and Threads. Strategy only — schedules and publishes nothing. Triggers on "/digital-marketing-pro:social-strategy", "build our social media strategy", "how often should we post on LinkedIn", "define our content pillars", "our engagement is flat, what's the plan". Reads the brand profile, guidelines, and agency SOPs so pillars, cadence, and playbooks match brand voice and compliance rules.---# /digital-marketing-pro:social-strategy## PurposeBuild a comprehensive, platform-specific social media strategy that defines content pillars, posting cadence, engagement playbook, community management approach, and growth tactics tailored to each platform's algorithm and audience behavior.## Input RequiredThe user must provide (or will be prompted for):- **Platforms**: Which social platforms to strategize for (Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest, Threads)- **Current state**: Existing follower counts, engagement rates, content performance (if available)- **Goals**: Growth, engagement, traffic, leads, community building, thought leadership- **Resources**: Team size, content creation capacity, tools in use- **Audience**: Target audience per platform (or use brand personas)- **Competitors**: Social accounts to benchmark against (optional)## Process1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.2. Audit current social presence: content mix, posting frequency, engagement patterns, follower quality3. Define 3-5 content pillars aligned with brand expertise and audience interests4. Set platform-specific posting cadence based on algorithm best practices and team capacity5. Design content mix ratios per platform: educational, entertaining, promotional, community, trending6. Build engagement playbook: comment strategy, DM workflows, UGC encouragement, community rituals7. Define growth tactics per platform: hashtag strategy, collaboration, paid boost criteria, cross-promotion8. Create content format recommendations per platform (carousels, reels, stories, threads, lives)9. Set KPIs per platform with realistic growth benchmarks10. Build a 30-day quick-start action plan## OutputA structured social media strategy containing:- Platform-by-platform strategy with rationale for prioritization- Content pillar framework with example topics per pillar- Posting cadence calendar with optimal times per platform- Content format recommendations with performance benchmarks- Engagement playbook with response templates and escalation rules- Growth tactics roadmap per platform- Community management guidelines- KPI targets and measurement framework per platform- 30-day quick-start action plan with specific daily/weekly tasks## Agents Used- **content-creator** — Content strategy, pillar development, format recommendations, engagement tactics- **social-media-manager** — Platform-native strategy, algorithm optimization, hashtag strategy, posting time optimization, community management

Frequently asked questions