Marketing & Growth

jasoncolapietro Bundle

Suede-owned content-strategy discipline for audience questions, content pillars, topic clusters, editorial priorities, cadence, distribution, refreshes, and stop-doing decisions. Use when deciding what to publish, why it deserves resources, and how the portfolio compounds. NOT FOR: writing an individual asset (use suede-copy), technical or on-page SEO audits (use suede-seo-audit), or social-channel production (use suede-social).

jasoncolapietro Bundle

Suede-owned Instagram growth operating system for account-specific audits, Reels, carousels, Stories, conversion mapping, calendars, and daily candidate-production loops. Use when the user names Instagram, IG, Reels, Stories, asks to analyze recent posts, grow a handle, run a daily workflow, create or repurpose Instagram content, or distinguish views from follows, leads, and sales. NOT FOR: multi-platform organic strategy (use suede-social), full video rendering or editing (use suede-video), paid Meta campaigns (use suede-ads or suede-ad-creative), analytics instrumentation (use suede-analytics), or any publish, comment, follow, like, or DM action without exact approval.

jasoncolapietro Bundle

Suede-owned launch packaging and install verification. Use when finished software work needs a clean public package — README, docs page, install command, release note, GitHub Pages update, skill-pack release, MCP server, or launch/social copy — or when a release needs handoff notes, an install fails, a public user cannot add a skill, a raw-vs-blob URL returns HTML, or `@personal` or a local plugin alias leaks into public docs. Verifies the live URL and runs the exact install command from a clean temporary directory before anything is called live. NOT FOR: product, course, or artist campaign launches (use suede-campaign-in-a-box or suede-marketing-plan); writing announcement copy from scratch (use suede-copy); MCP tool-catalog QA (use suede-mcp-qa); landing-page conversion work (use suede-site-alchemy).

jasoncolapietro Bundle

Suede-owned programmatic SEO discipline. Use when designing data-backed keyword, location, directory, integration, or comparison pages at scale, including templates, index-worthiness gates, internal links, and rollout checks. NOT FOR: auditing an existing site (use suede-seo-audit), planning editorial content (use suede-content-strategy), or publishing bulk pages without approval.

jasoncolapietro Bundle

Suede-owned artist campaign rollout. Use when an artist, song, release, era, show, or catalog moment needs a complete campaign across surfaces: hooks, rituals, visuals, merch, rollout calendar, email, site copy, fan actions, setlists, and collaborator outreach. NOT FOR: single-surface conversion copy (use suede-copy); sync licensing packaging (use suede-sync-packaging); software, repo, or skill-pack releases (use suede-launch-packaging).

jasoncolapietro Bundle

Suede-owned customer-research discipline for interview design, transcript and ticket synthesis, review and forum mining, quote banks, jobs, and evidence-backed personas. Use when discovering or synthesizing what a defined customer segment actually says, does, needs, and resists. NOT FOR: competitor-only profiling (use suede-competitor-profiling), writing final marketing copy (use suede-copy), or deciding product priorities without product evidence (use suede-product-marketing).

jasoncolapietro Bundle

Suede-affiliated marketing deliberation that applies documented public frameworks through clearly labeled simulated advisors, surfaces disagreements, and synthesizes a decision. Use when the user wants multiple expert lenses on one bounded marketing question. NOT FOR: factual claims about a living person's private views, primary research (use suede-customer-research), or executing the selected tactic (route to the relevant public Suede skill).

jasoncolapietro Bundle

Suede-owned product-marketing context discipline. Use when a project needs a shared record of product, audience, ICP, positioning, objections, customer language, proof, and goals, or when that record needs updating. NOT FOR: writing a campaign (use suede-campaign-in-a-box), conducting new customer interviews (use suede-customer-research), or publishing brand claims.

jasoncolapietro Bundle

Suede-owned launch-appeal grader for public pages. Grades findability, first-screen clarity, CTA pull, proof quality, design signal, and AI citation readiness. Use when a public page needs a fast A-F visibility grade before or after launch. NOT FOR: the deep nine-lane SEO audit with rewrite fixes (use suede-seo-audit); implementing conversion changes (use suede-site-alchemy); getting cited by AI answer engines (use suede-ai-seo).

jasoncolapietro Bundle

Suede-owned community-growth discipline for member purpose, platform choice, seeding, rituals, moderation, health metrics, and earned advocacy. Use when starting, auditing, or growing a Discord, Slack, forum, subreddit, or comparable product community. NOT FOR: public social-channel content (use suede-social), referral-program mechanics (use suede-referrals), or customer-interview research (use suede-customer-research).

jasoncolapietro Bundle

Suede-owned competitive-intelligence discipline for evidence-backed profiles of positioning, pricing, messaging, product, proof, and public-market signals. Use when researching named competitors from current public URLs or refreshing a structured landscape. NOT FOR: publishing comparison pages (use suede-competitors), internal sales battle cards (use suede-sales-enablement), or deciding pricing changes (use suede-pricing).

jasoncolapietro Bundle

Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction. Use when the user needs a named psychological model, an evidence-aware application, and a testable hypothesis. NOT FOR: clinical or mental-health advice, deceptive dark patterns, page implementation (use suede-site-alchemy), or pricing design (use suede-pricing).

jasoncolapietro Bundle

Suede-affiliated directory distribution strategy for selecting listings, sequencing submissions, tailoring positioning, and verifying backlinks. Use when a product needs startup, SaaS, AI, MCP, marketplace, or review-directory submissions and a measurable tracker. NOT FOR: broader launch orchestration (use suede-launch-packaging), scalable destination-page production (use suede-programmatic-seo), or citation and search auditing (use suede-seo-audit).

elihuvillaraus Skill

Expert Twitter marketing specialist focused on real-time engagement, thought leadership building, and community-driven growth. Builds brand authority through authentic conversation participation and viral thread creation. Builds thought leadership and brand authority 280 characters at a time. Activar cuando se necesite un Twitter Engager en el equipo o pipeline.

elihuvillaraus Skill

Expert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Masters aesthetic development and drives meaningful engagement. Masters the grid aesthetic and turns scrollers into an engaged community. Activar cuando se necesite un Instagram Curator en el equipo o pipeline.

elihuvillaraus Skill

Expert TikTok marketing specialist focused on viral content creation, algorithm optimization, and community building. Masters TikTok's unique culture and features for brand growth. Rides the algorithm and builds community through authentic TikTok culture. Activar cuando se necesite un TikTok Strategist en el equipo o pipeline.

elihuvillaraus Skill

Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact. Finds the waste in your ad spend before your CFO does. Activar cuando se necesite un Paid Media Auditor en el equipo o pipeline.

elihuvillaraus Skill

Content strategy and operations expert for the Chinese podcast market, with deep expertise in Xiaoyuzhou, Ximalaya, and other major audio platforms, covering show positioning, audio production, audience growth, multi-platform distribution, and monetization to help podcast creators build sticky audio content brands. Guides your podcast from concept to loyal audience in China's booming audio scene. Activar cuando se necesite un Podcast Strategist en el equipo o pipeline.

elihuvillaraus Skill

Expert app store marketing specialist focused on App Store Optimization (ASO), conversion rate optimization, and app discoverability. Gets your app found, downloaded, and loved in the store. Activar cuando se necesite un App Store Optimizer en el equipo o pipeline.

elihuvillaraus Skill

Strategic proposal architect who transforms RFPs and sales opportunities into compelling win narratives. Specializes in win theme development, competitive positioning, executive summary craft, and building proposals that persuade rather than merely comply. Turns RFP responses into stories buyers can't put down. Activar cuando se necesite un Proposal Strategist en el equipo o pipeline.

brite-nites Bundle

Default entry point for Email Bison work. Triggers on Email Bison, cold email, outbound campaign, lead import, sender inbox, warmup, blocklist, unsubscribe, workspace, tag, webhook, template, variable, schedule. Routes to campaign-orchestration (sequence design), reply-processing (inbox classification), or deliverability-audit (SPF/DKIM/DMARC) when the user's intent matches their scope; otherwise handles the long tail inline.

brite-nites Bundle

Pre-outreach prospect prioritization — score raw lists 0-100 (with reasoning) or A/B/C tier (Haiku letter-only) against entity-specific ICP criteria. Triggers "icp score", "icp verify", "qualify prospects", "score this list", "rank companies", "tier by icp". Distinct from `lead-routing` (post-reply SF assignment).

elihuvillaraus Skill

Arma un equipo completo para lanzar una campaña de marketing multi-canal. Lanza en paralelo: content-creator, twitter-engager, instagram-curator, reddit-builder y analytics-reporter. Usar cuando: 'lanza una campaña', 'equipo de marketing', 'campaña multi-canal', 'marketing campaign team', 'necesito marketing para [producto]'.

tai-ch0802 Bundle

SEO 基礎、E-E-A-T、Core Web Vitals 和 Google 演算法原則。

chatandbuild Bundle

TikTok MCP-first advertising orchestrator with 8-step analysis workflow. Use when the user asks colloquially to list/查看广告账户或campaign ("我有哪些广告账户", "列出campaign", "看看我的广告", "有哪些账户"), find top/worst performers ("哪个广告效果最好", "表现最好的campaign", "最差的广告", "浪费预算的广告", "best/worst performing ads", "top campaigns"), or wants to inspect, plan, launch, diagnose, report, or optimize — including daily pulse/日报/weekly report/周报, vertical/user type classification/垂类诊断, creative fatigue analysis/创意素材分析, audience optimization/受众分析, landing page & W2A path/落地页分析, budget & bid/预算出价优化, measurement & SKAN attribution/归因分析, activity changelog/操作记录, cross-account rebuild/账户迁移, error & review handling/审核报错诊断, or generate HTML reports/出报告/生成报告. Also use for any of 13 verticals: ecommerce, short_drama/短剧, utility_or_w2a/工具, casual_game/休闲游戏, midcore_or_hardcore_game/中重度游戏, novel/小说, social/社交, entertainment/泛娱乐, financial_leads/金融借贷, search_arbitrage/搜索套利, earnings_or_offerwall, regulated_high_risk, agency_or_mixed/代理商. Covers TikTok, Smart

brite-nites Bundle

5-phase net-new GTM motion scoping — research → segments (weighted scoring) → personas → messaging pillars → offer recommendations. Triggers "gtm strategy", "go-to-market plan", "new motion scoping", "segments and personas", "messaging pillars", "new market entry strategy". Distinct from launch-strategy (product launches) and content-strategy (content marketing).

brite-nites Bundle

Generate non-obvious outbound angles for the 10% experiment allocation of Brite's barbell GTM strategy, scored on an Asymmetry rubric and angle-verdict-mapped (ALPHA / PROMISING / INTERESTING / COMMODITY per ADR-018) with shelf-life warnings on the alpha-bearing tiers. Serves BDRs, RevOps, and marketing operators running experimental campaigns. Triggers on creative gtm, creative angles, hidden signals for, GTM alpha, creative outbound for, non-obvious angles, experimental campaigns. Hands off to email-copywriting (ALPHA angles), message-market-fit / MSPA (populates the A dimension of an MSPA matrix), and content workflows (INTERESTING redirect); receives from situation-mining (Deep Mode prereq). Adapted from Revgrowth1/ai-gtm-workflows workflow 06 (MIT).

brite-nites Bundle

Plans product launches, feature announcements, and release strategies. Triggers on launch, Product Hunt, feature release, announcement, go-to-market, beta launch, early access, waitlist, product update, launch checklist, GTM plan, or preparing to ship. For ongoing marketing after launch, see marketing-ideas.

brite-nites Bundle

Thin orchestrator that dispatches a validated company fact sheet by mode. Serves BDRs, RevOps, and marketing operators doing pre-outreach research who need structured company and people facts without inference, angle generation, or copy. Twelve modes cover 9 single-process invocations (profiles, competitors, growth, hiring, reviews, news, negativity, founders, c-suite) plus 3 composites (full, deep, people), each dispatching to one or more `find-*.md` process files under `plugins/marketing/references/research-processes/`. Triggers on research, research [company], deep research, find info on, company research, people research. Account-research outputs FACTS grouped by dimension (who, what, where, when); situation-mining outputs INFERRED WORLDVIEWS plus angle hypotheses; creative-angles Deep Mode extracts signal clusters into scored angles. Hands off to situation-mining (worldview inference) and creative-angles Deep Mode (signal-cluster extraction); receives from user invocation or situation-mining's fact-gathe

brite-nites Bundle

Structured 5-question post-campaign learning capture (Q1 hypothesis, Q2 result, Q3 what-worked, Q4 surprise, Q5 transferable) that assigns one of four objective campaign verdicts (SCALE / ITERATE / PAUSE / KILL per ADR-018) against concrete numeric thresholds and appends an entry to `docs/campaigns/{short_entity}/learnings.md`. Serves BDRs, RevOps, and marketing operators closing the loop between campaign execution and campaign intelligence. Triggers on debrief, campaign debrief, retro, log campaign, capture learnings. Receives primary input from `campaign-analysis` via `analysis-*.md`; retroactive path pulls metrics standalone from Email Bison when no analysis artifact exists. Hands off transferable learnings to `message-market-fit` (ITERATE Notes column), `product-marketing-context` (cross-entity propagation proposals), and `/workflows:handbook-drift-check` (handbook-contradiction signals). Append-only, forever. Under 5 minutes per debrief. Adapted from Revgrowth1/ai-gtm-workflows workflow 12 (MIT).

brite-nites Skill

Develops content marketing strategies and editorial calendars aligned with Brite brand positioning and ICP segments. Reads docs/marketing-context.md for brand context before acting.

brite-nites Bundle

Gather public data on a prospect, infer their worldview, and generate 3-4 diagnostic outbound angles that demonstrate understanding instead of pitching. The "diagnostic over promotional" anchor of Brite outbound. Triggers on situation mine, research for outreach, find angles for, diagnostic messaging for, worldview inference, research this prospect, what's going on at this company, hidden signals for, adjacent offering for, entity-specific angles. Hands off to creative-angles Deep Mode (same situation in context), email-copywriting (situation + offer posture), and launch-campaign (via copy artifact). Adapted from Revgrowth1/ai-gtm-workflows workflow 05 (MIT).

brite-nites Bundle

Diagnose cold email campaign performance via 5 Core Variables (Offer / Message / Segment / Infrastructure / Timing), 4-phase analysis flow, and 6-section report with verdict-mapped recommendations. Mandatory handoff to campaign-debrief. Triggers on analyze campaign, campaign performance, what's working, review campaign, reply rate analysis, performance analysis. Adapted from Revgrowth1/ai-gtm-workflows workflow 11 (MIT).

brite-nites Bundle

Generate Email-Bison-formatted subject + body for step 1 + step 2 from a situation-mining artifact + offer posture + entity. Emits a JSON artifact that the /marketing:launch-campaign command ingests. Triggers on write email copy, draft sequence, email copywriting, generate outbound copy, email drafting for, campaign copy for, EB-format email, per-vertical email preset. Adapted from Revgrowth1/ai-gtm-workflows workflow 10 (MIT).

brite-nites Bundle

Run Brite outbound as a truth system using the MSPA matrix (Market × Segment × Persona × Angle) with three modes — MAP for new market entry, ITERATE for post-results iteration, DIAGNOSE for stuck pipeline — under the barbell 80/20 allocation and Kellen's 10 Laws. Serves BDRs, RevOps, and marketing operators who need systematic experiment design, not one-shot campaigns. Triggers on message-market-fit, mmf, test messaging, test angles, which message works, experiment design, what resonates, potency test, MSPA matrix, barbell outbound, stuck pipeline, diagnose outbound, iterate campaign, Kellen's laws. Receives from creative-angles (A dimension of the matrix), campaign-analysis (ITERATE input as `docs/campaigns/{entity}/analysis-*.md`), gtm-strategy (MAP persona profiles), and situation-mining (optional per-account worldview); hands off to outbound-playbook (executes experiments, BC-2722 pending) and campaign-debrief (captures transferable learnings). Adapted from Revgrowth1/ai-gtm-workflows workflow 07 (MIT).

brite-nites Skill

Create Salesforce Contacts under real business Accounts for a cleaned cold-outbound lead set BEFORE the Email Bison upload, so OutboundSync matches an existing Contact by email instead of deriving a free-email (gmail.com) Account that the AccountTriggerHandler guard rejects. Personal instance only; the instance is an explicit operator-confirmed input. Reads via the read-only Salesforce MCP, writes via the sf CLI. Triggers "salesforce preload", "pre-load leads into salesforce", "preload contacts", "sf preload", "load leads before sending". Distinct from `list-building` (assembles the list) and `tam-mapping` (builds the TAM) — this skill assumes a cleaned list already exists and only mirrors it into Salesforce.