Marketing & Growth

ab-aswini Skill

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

ab-aswini Bundle

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

ab-aswini Bundle

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

ab-aswini Bundle

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.

ab-aswini Bundle

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.

b-open-io-prompts Bundle

This skill should be used when adding GitHub star counts, star buttons, star widgets, or GitHub social proof to a website or app. Applies when the user says "add GitHub stars", "show star count", "add a star badge", "GitHub badge", "star widget", "GitHub social proof", "stargazer count", or wants to display how many stars a repo has on a marketing page, header, or landing page. Also applies when integrating the GitHub API for repository metadata display.

ab-aswini Bundle

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

ab-aswini Skill

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

ab-aswini Bundle

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

sgcarstrends Bundle

Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, or deciding transactional vs marketing.

b-open-io-prompts Bundle

React Email renderer for json-render that turns JSON specs into HTML or plain-text emails using @react-email/components and @react-email/render. Use when working with @json-render/react-email, building transactional or marketing emails from JSON, creating email catalogs, rendering AI-generated email specs, or when the user mentions react-email, HTML email, or transactional email.

valec3 Skill

Standardized guidelines and patterns for Frontend Seo React.

coowoolf Skill

High-growth careers are J-Curves, not stairs—you jump off a cliff (take risk), struggle for 6-9 months (bottom of J), then shoot up exponentially. Use when deciding between safe promotion vs stretch role.

coowoolf Skill

Use when designing retention mechanisms, habit loops, or auditing why users drop off despite engaging with core features, to structure gamification beyond superficial badges

coowoolf Skill

Use when building zero-to-one products, when the solution shape is undefined, or when teams are applying growth metrics too early

coowoolf Skill

Use when hiring for early-stage high-growth companies, when filtering out comfort-seekers, or when building teams tackling unsolved technical challenges

coowoolf Skill

Use after drafting positioning statements, before writing website copy, or when marketing language sounds corporate rather than human

coowoolf Skill

Use when running experiments on platforms where user value compounds over time, when growth teams claim credit for revenue that would have happened anyway, or when short-term wins don't translate to long-term value

coowoolf Skill

Product-Market Fit is perishable in AI. LLM capabilities jump every 3 months, so you must pivot and reinvent your core value proposition quarterly. Accept high churn and throttle scaling for reinvention.

coowoolf Skill

Use when managing growth experiments, when a product area faces diminishing returns, or when deciding whether to generalize or specialize in career or product strategy

coowoolf Skill

Use when designing onboarding flows, writing marketing copy, or creating the first-mile product experience to capture attention from indifferent users

coowoolf Skill

A behavioral model defining the opposing forces in switching decisions—Push, Pull, Anxiety, Habit. Change happens only when (Push + Pull) > (Anxiety + Habit). Core to Jobs-to-be-Done theory.

coowoolf Skill

Use when facing conversion plateaus, expanding to new markets, or when aggregate data fails to reveal growth bottlenecks, to identify high-leverage improvements by focusing on worst-case users

coowoolf Skill

In an era where AI lowers the cost of building software, viability is obsolete. The differentiator is joy and emotional connection. Prioritize "Wow" over "Aha"—brand is product interaction.

coowoolf Skill

Use when building AI-native products where user data can fine-tune performance, when static software fails to improve with usage, or when designing products that learn from interaction

coowoolf Skill

Use in power-law businesses like platforms or VC, when conversion rate optimization shrinks your funnel, or when efficiency metrics block potential outlier winners

coowoolf Skill

Use when decisions seem to require years to evaluate, when hiding behind long-term vision to avoid accountability, or when struggling to learn from venture/product bets in real-time

coowoolf Skill

Treat product usage costs (even high LLM costs) as marketing expenses. Remove all friction to access, let users create social proof. COGS becomes CAC. Ship to create noise.

zjunlp Bundle

Use when you have planted a seed or need to track a plant's growth stage (sprouting, flowering, reproduction). Applies the 'focus on' action to a specific plant or biological entity to signal intent and monitor its development. Trigger after planting or when you need to observe life cycle progression in the ScienceWorld environment.

coowoolf Skill

A chronological model of the buying process from the customer's perspective—First Thought, Passive Looking, Active Looking, Deciding, First Use, Ongoing Use. Align sales to customer psychology, not your funnel.

coowoolf Skill

Focus on Input Metrics (selection, price, speed) rather than Output Metrics (revenue, stock price). Inputs are controllable and causal; outputs are lagging. Amazon's flywheel philosophy.

zjunlp Bundle

Executes timed waiting using 'wait' or 'wait1' actions to advance the simulation clock. Use when a time-dependent process like plant growth, chemical reaction, or mechanical cycle must progress before you can continue the task.

jst-well-dan Skill

Analyzes your recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, generating a personalized growth report with actionable recommendations.

pmarashian Bundle

Reusable patterns for implementing HUD elements in Phaser games, including positioning, styling, and test seam integration. Use when creating HUD components, timer displays, score counters, or health bars. Provides templates and patterns for consistent HUD implementation.

pmarashian Skill

Spatial calculation helpers and UI layout patterns for Phaser games and web applications. Use when positioning UI elements, calculating text widths, or working with coordinate systems. Reduces UI positioning iterations from 3-5 to 1-2 by providing calculation patterns and common gotchas.

sitaggart Skill

Run an extremely strict maintainability review for abstraction quality, giant files, and spaghetti-condition growth. Use for a thermo-nuclear code quality review, thermonuclear review, deep code quality audit, or especially harsh maintainability review.