Marketing & Growth

willoscar Bundle

Use when `paper-review` needs overlap/delta positioning against provided related work.

carlvellotti Skill

3.2.3 Marketing & Launch Assets. Use when the student types /start-3-2-3.

carlvellotti Skill

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

mattwoodco Skill

Setup comprehensive SEO for a Next.js project using built-in metadata APIs. Use when user says "setup seo", "add seo", "configure metadata", "add sitemap", "add open graph", or "improve seo".

jasoncolapietro Bundle

Suede-owned paid-acquisition operating system for channel choice, campaign structure, audiences, bidding, budget pacing, negative keywords, retargeting, and kill-or-scale decisions. Use when planning, auditing, or optimizing paid campaigns on Google, Meta, LinkedIn, X, or comparable platforms. NOT FOR: producing creative variants (use suede-ad-creative), implementing measurement (use suede-analytics), or optimizing the landing page (use suede-site-alchemy).

jasoncolapietro Bundle

Suede-owned SMS and MMS marketing discipline. Use when evaluating SMS as a channel, designing consent-aware sequences, drafting messages, setting cadence, comparing number types or platforms, or defining measurement — TCPA consent, A2P 10DLC, quiet hours, cart-recovery and win-back texts. NOT FOR: email campaigns (use suede-emails), phone capture UX (use suede-site-alchemy), or legal certification — this skill does not give legal advice and never sends, schedules, imports, or registers.

jasoncolapietro Bundle

Suede Labs conversion-copy writer: landing sections, email, microcopy, buttons, headlines, CTAs, variants, and anti-slop edits. Use when asked to write or rewrite conversion copy for one surface in one pass — a hero, a button set, an email subject, a README section, a product blurb — or when copy on a single surface needs sharpening before it ships. NOT FOR: the full writing stack with SEO and AI Engine Optimization (use johnny-suede-write); stripping AI patterns from text this skill did not write (use suede-deslop); a researched, multi-phase piece for a high-stakes public surface (use suede-ship-copy).

jasoncolapietro Bundle

Suede-owned marketing image production for generation prompts, hero and social graphics, product mockups, export sizing, compression, and preview assets. Use when the user needs a general-purpose marketing image or an image-production workflow. NOT FOR: paid-ad creative systems (use suede-ad-creative), video production (use suede-video), or app-store listing strategy (use suede-aso).

jasoncolapietro Bundle

Suede-owned marketing video planning and production discipline. Use when choosing a format, scripting, storyboarding, generating, editing, reverse-engineering pacing, building a repeatable video pipeline, or repurposing one source into multiple cuts. NOT FOR: deciding the social calendar (use suede-social), paid ad concepts (use suede-ad-creative), image-only assets (use suede-image), or publishing unapproved media.

jasoncolapietro Bundle

Suede-owned revenue-operations discipline. Use when defining lead scoring and routing, MQL or SQL criteria, pipeline stages, CRM hygiene, automation, deal-desk rules, or marketing-to-sales handoffs. NOT FOR: writing outreach (use suede-cold-email), lifecycle campaigns (use suede-emails), pricing strategy (use suede-pricing), or mutating production CRM records without approval.

jasoncolapietro Bundle

Suede-owned organic social strategy and content discipline. Use when planning platform mix, posts, threads, cross-platform calendars, repurposing, listening, engagement, or cadence for a founder or brand account. NOT FOR: Instagram-specific account audits, Reels, carousels, Stories, or daily Instagram loops (use suede-instagram-growth), paid ad creative (use suede-ad-creative), broader editorial strategy (use suede-content-strategy), full video production (use suede-video), or publishing and engagement without approval.

elihuvillaraus Bundle

Generate high-converting App Store screenshots by analyzing your app's codebase, discovering core benefits, and creating ASO-optimized screenshot images using Marcus (KIE API / Nano Banana 2). Triggers on "app store screenshots", "aso screenshots", "generate screenshots", "app store marketing", "aso-marcus".

elihuvillaraus Bundle

Generate a single-file, self-contained HTML tracking panel for any project's progress — visual "waves" (phases/sprints/milestones) of work items (PRDs, workstreams, campaigns, whatever the project calls them) with dependency chips, per-item progress bars, a filterable/sortable task table with click-to-cycle status persisted to localStorage, a blockers rail, and a reconciliation-deltas note. Works for software EPICs (PRDs/user stories/migrations) and equally for non-dev projects (marketing campaigns, ops rollouts, event planning, any phased initiative) via a configurable vocabulary. Use when the user wants to SEE where a project/epic stands (what's done, in progress, blocked, what's left), asks for a "panel"/"dashboard"/"tracker"/"diagrama por olas" of work, or wants to regenerate an existing panel.html from updated progress sources. Triggers on "/epic-panel", "panel del epic", "tracker de proyecto", "diagrama por olas", "actualiza el panel".

jasoncolapietro Bundle

Suede-owned editorial pipeline for agent-run content: six roles with written contracts, one inspectable record that travels between them, and a distribution stage that gives every asset its own argument instead of a shorter draft. Use when content agents return generic, duplicated, or unsourced work, when one flagship piece has to carry a week of distribution, when someone asks to build an AI content team or one-person media company, or when a founder wants a weekly interview-led content system across personal and company accounts. NOT FOR: choosing which topics, pillars, or clusters to cover (use suede-content-strategy); platform mix, cadence, calendars, or listening (use suede-social); an Instagram-specific program (use suede-instagram-growth); running a stage on a schedule with state and stop conditions (use suede-marketing-loops); lane ownership for agents changing code (use suede-agent-teams); writing the flagship piece itself (use suede-ship-copy).

jasoncolapietro Bundle

Suede-owned measurement discipline for tracking plans, event and conversion instrumentation, UTM and campaign-parameter hygiene, and verification of what actually fires. Use when setting up, auditing, or repairing analytics across web, product, paid, and lifecycle surfaces. NOT FOR: experiment design or significance decisions (use suede-ab-testing), campaign optimization (use suede-ads), attribution models, model comparison, or cross-tool reconciliation (use suede-attribution), or revenue-process architecture (use suede-revops).

jasoncolapietro Bundle

Suede-owned SEO and generative-search audit discipline. Runs a nine-lane evidence-based audit: access, intent, metadata, structure, supported schema, E-E-A-T, clusters, and exact rewrite fixes. Use when a page or site needs a deep standalone SEO/AI-visibility audit with scored lanes. NOT FOR: a fast A-F launch-appeal grade (use suede-visibility-grader); conversion-path rework after the audit (use suede-site-alchemy); getting cited by ChatGPT/Perplexity/AI Overviews (use suede-ai-seo).

jasoncolapietro Bundle

Suede Labs copy-only orchestration DAG. Use for one high-stakes piece strangers will read that has to be true: a landing page, launch post, blog post, email, X thread, docs page, README, ad, or store listing — researched, fact-audited, adversarially reviewed, and gated for publish readiness in one pass. The audit targets what the agents invent, never what the requester supplied: their own statements are given, and no phase may verify, hedge, or gate on them. Reads the live surface; never publishes. NOT FOR: multi-surface campaign writing (use johnny-suede-write); changing code (use suede-graph-flo-xr); one surface in one pass with no research (use suede-copy); stripping AI patterns from existing text (use suede-deslop); bulk generation of many independent pieces (private Suede Labs companion, not in this pack: suede-codex-fleet).

jasoncolapietro Bundle

Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools. Use when the user wants a lead, link, education, or product-adoption asset with a measurable path to the paid product. NOT FOR: downloadable lead assets (use suede-lead-magnets), implementation of a full website (use suede-site-alchemy), or search diagnostics (use suede-seo-audit).

elihuvillaraus Skill

Arma un equipo completo para construir un MVP de startup. Lanza en paralelo: eng-frontend, eng-backend, growth-hacker, rapid-proto y reality-checker. Usar cuando: 'necesito construir un MVP', 'arma un equipo para mi startup', 'lanza todo el equipo de desarrollo', 'startup team'.

elihuvillaraus Skill

Maps all user flows for a product with extreme clarity — from first touch (marketing, acquisition) through auth, onboarding, core usage, payments, support, and churn. Produces a Mermaid flowchart diagram and a structured USER-JOURNEY.md document. This document becomes the 'north star': if any part of the system doesn't fulfill this journey, the product is incomplete. The tester validates against it, the architect designs for it, ralph implements it. Use when starting a new product, after a vision/epic is defined, or when the user says 'user flow', 'user journey', 'experience map', or 'how does the user...'.

elihuvillaraus Skill

Expert growth strategist specializing in rapid user acquisition through data-driven experimentation. Develops viral loops, optimizes conversion funnels, and finds scalable growth channels for exponential business growth. Finds the growth channel nobody's exploited yet — then scales it. Activar cuando se necesite un Growth Hacker en el equipo o pipeline.

jasoncolapietro Bundle

Suede-owned paid-media creative system for hooks, headlines, primary text, static and motion concepts, platform specs, review pages, and test-ready variant batches. Use when producing or iterating ad creative from grounded product and audience inputs. NOT FOR: campaign budgets, bidding, or targeting (use suede-ads), statistical test design (use suede-ab-testing), or landing-page copy (use suede-copy).

jasoncolapietro Bundle

Suede-owned marketing attribution discipline. Use when the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions 'attribution,' 'attribution model,' 'first-touch vs last-touch,' 'multi-touch,' 'which channel drives revenue,' 'what's my real CAC,' 'my dashboards disagree,' 'Google/Meta says X but GA says Y,' 'MMM,' 'incrementality,' 'geo lift,' 'holdout test,' 'how did you hear about us,' 'self-reported attribution,' 'dark social,' or wants to instrument attribution themselves — 'stitch my bookings to their source,' 'SavvyCal/Calendly attribution,' 'close the identify gap,' 'track conversions on a third-party domain,' 'first-party attribution.' NOT FOR: general analytics instrumentation and reporting (use suede-analytics) or revenue-ops pipeline work (use suede-revops).

jasoncolapietro Bundle

Suede Labs AI findings-only code review with full context: changed files, callers, contracts, and deploy surface. Covers TypeScript, React, Next.js, database, Swift/iOS, OWASP, accessibility, SEO, observability, commit hygiene, and deploy risk, ranked P0-P3 with file:line evidence and a fix path. Use when asked to review a diff, PR, branch, or commit range, find the bugs before merge, check a change for security or accessibility problems, or judge whether a change is safe to deploy. Emits findings and a ship gate, not a grade. NOT FOR: the A-F letter grade alone (use suede-code-grader); findings plus grade in one pass (use suede-code); making CI enforce the result on every merge (use suede-ci-gate); root-causing a live bug or failing test (a private Suede Labs companion, not in this pack).

jasoncolapietro Bundle

Suede-owned comparison-page discipline for honest alternative, versus, and competitor-comparison content that serves evaluators and search intent. Use when planning or writing a public page that positions products against named alternatives from verified evidence. NOT FOR: gathering the underlying competitor evidence (use suede-competitor-profiling), internal battle cards (use suede-sales-enablement), or scaled page generation (use suede-programmatic-seo).

jasoncolapietro Bundle

Suede Labs full writing stack: sharper copy for docs, pages, email, social, headlines, CTAs, product listings, and public explainers, with an SEO/AEO/AI EO pass, persona and framework selection, brand-voice alignment, and a scored ship gate. Use when a writing job spans more than one surface, needs a voice retune as well as a draft, needs discoverability metadata alongside the copy, when the document is one an agent reads such as a SKILL.md, CLAUDE.md, or AGENTS.md, or when the user asks for 'the full writing stack', a launch package, or a public explainer talk-track. NOT FOR: one standalone conversion surface in one pass (use suede-copy); stripping AI patterns from text you did not write (use suede-deslop); a researched multi-phase piece for a high-stakes public surface (use suede-ship-copy); a deep standalone SEO audit (use suede-seo-audit); copy that ships inside a design or layout build (use johnny-suede-design).

elihuvillaraus Skill

Expert brand strategist and guardian specializing in brand identity development, consistency maintenance, and strategic brand positioning. Your brand's fiercest protector and most passionate advocate. Activar cuando se necesite un Brand Guardian en el equipo o pipeline.

jasoncolapietro Bundle

Suede-owned conversion-path discipline for pages. Turns a page into a conversion path: hero, friction, proof, CTA, pricing, A/B ideas, quick wins, and mobile CRO. Use when a live or drafted page needs conversion-rate work on its structure and persuasion path. NOT FOR: a scored SEO/AI-visibility audit (use suede-seo-audit); a fast launch-appeal grade (use suede-visibility-grader); writing the copy itself (use suede-copy).

jasoncolapietro Bundle

Suede Labs skill that prepares a song for sync pitching: scene and emotional angles, a supervisor-facing one-sheet, an exists/missing/unknown asset checklist covering master, instrumental, clean, and stems, screened lyric flags, mood tags, and the open clearance questions kept in their own labeled pile. Use when a track is headed for film, TV, ads, games, trailers, or creator campaigns; when a music supervisor, sync agent, or brand asks what a song is and whether it can be used; or when someone asks for a one-sheet, pitch email, or sync package for a release. Prepares review-ready materials only: never claims clearance, promises placement, or sends outreach. NOT FOR: finding and organizing the rights gaps behind an open clearance question (use suede-rights-audit); building the rights transfer package (use suede-rights-passport); linting the release folder itself (use suede-release-linter); a full rollout campaign (use suede-campaign-in-a-box).

elihuvillaraus Skill

Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend. Architects PPC campaigns that scale from $10K to $10M+ monthly. Activar cuando se necesite un PPC Campaign Strategist en el equipo o pipeline.

elihuvillaraus Skill

Expert Reddit marketing specialist focused on authentic community engagement, value-driven content creation, and long-term relationship building. Masters Reddit culture navigation. Speaks fluent Reddit and builds community trust the authentic way. Activar cuando se necesite un Reddit Community Builder en el equipo o pipeline.

elihuvillaraus Skill

Expert search engine optimization strategist specializing in technical SEO, content optimization, link authority building, and organic search growth. Drives sustainable traffic through data-driven search strategies. Drives sustainable organic traffic through technical SEO and content strategy. Activar cuando se necesite un SEO Specialist en el equipo o pipeline.

elihuvillaraus Skill

Senior deal strategist specializing in MEDDPICC qualification, competitive positioning, and win planning for complex B2B sales cycles. Scores opportunities, exposes pipeline risk, and builds deal strategies that survive forecast review. Qualifies deals like a surgeon and kills happy ears on contact. Activar cuando se necesite un Deal Strategist en el equipo o pipeline.

elihuvillaraus Skill

Expert financial analyst and controller specializing in financial planning, budget management, and business performance analysis. Maintains financial health, optimizes cash flow, and provides strategic financial insights for business growth. Keeps the books clean, the cash flowing, and the forecasts honest. Activar cuando se necesite un Finance Tracker en el equipo o pipeline.

jasoncolapietro Bundle

Suede-affiliated recurring marketing workflow design for cadence, inputs, decision rules, checkpoints, failure states, and measurable outputs. Use when the user wants repeatable ad-fatigue, content-refresh, churn-watch, ranking-drop, or weekly-review loops. NOT FOR: one-off tactic ideation (use suede-marketing-ideas), experiment design (use suede-ab-testing), or creating a live automation without explicit scheduling authority.

jasoncolapietro Bundle

Suede Labs AI umbrella router for the public Suede pack: selects the right specialist across copy, design, code review and grading, SEO and visibility, launch packaging, MCP QA, iOS and Android shipping, growth, and creator rights work. Use when a request crosses two or more Suede lanes, when the user wants the full public skill pack loaded from one installable path, when they ask which Suede skill fits a task, or when only this umbrella skill is installed. NOT FOR: a request that names one lane and can go straight to its specialist; a multi-file repo change that should be built and reviewed as one DAG (use suede-graph-flo-xr).