Marketing & Growth

gmmh1 Skill

Build Demand Gen campaigns — visually-led ads across YouTube Shorts, Discover, Gmail, and in-stream placements. Triggers on 'set up Demand Gen', 'Discover ads', 'lookalike/similar audiences for Demand Gen', or 'social-style Google ads'. Distinct campaign type from Display and standard Video — for asset-only creative work see google-ads-copywriting or visual-content skills.

gmmh1 Skill

Monitor and fix organic search health using Google Search Console — indexing, Core Web Vitals, search performance, and manual actions. Triggers on 'check Search Console', 'my page isn't indexed', 'organic traffic dropped', 'Core Web Vitals issues', or 'submit a sitemap'. Organic/technical SEO layer — complements, not replaces, paid Google Ads work.

gmmh1 Skill

Decide whether and how to use LinkedIn Ads before anything gets built. Triggers on 'should I use LinkedIn Ads', 'what LinkedIn objective should I run', 'plan my LinkedIn B2B funnel', or 'LinkedIn Ads strategy for [business]'. Planning layer — hands off to linkedin-ads-campaign-builder for execution.

gmmh1 Skill

Expand a Meta Ads campaign into a new country or language market. Triggers on 'localize my Meta Ads', 'expand my Facebook campaign to [country]', 'run Instagram ads in [language]', or 'translate my Meta ad copy for a new market'. Market-specific structure, creative, and compliance — not the initial campaign build.

gmmh1 Skill

Improve a live, underperforming Meta Ads campaign. Triggers on 'optimize my Meta Ads', 'why is my Facebook CPA/ROAS bad', 'my Meta campaign is stuck in learning', 'CPM is rising', or 'my Meta ads are fatigued'. Works on existing campaigns with performance data — for a new campaign use meta-ads-campaign-builder, for a full health check use meta-ads-audit.

gmmh1 Skill

Write Google Ads copy — Responsive Search Ad headlines/descriptions, Performance Max asset text, extensions, and Display/Demand Gen copy. Triggers on 'write Google Ads copy', 'RSA headlines', 'write ad descriptions', 'sitelinks/callouts copy', or 'improve my Google Ads copy'. Focused on the words themselves within Google's exact character limits and policy constraints — for full campaign structure see google-ads-campaign-builder.

gmmh1 Skill

Build remarketing and first-party audience infrastructure for Google Ads — RLSA, dynamic remarketing, Customer Match, similar segments. Triggers on 'set up remarketing', 'retarget my website visitors', 'Customer Match list', 'RLSA', or 'build a remarketing funnel'. Audience-infrastructure work — for the campaigns that use these audiences, see google-ads-campaign-builder.

gmmh1 Skill

Expand a Google Ads campaign into a new country or language market. Triggers on 'localize my Google Ads', 'expand my campaign to [country]', 'run Google Ads in [language]', or 'translate my ads for a new market'. Handles market-specific structure, language, and compliance — not the initial campaign build (see google-ads-campaign-builder).

gmmh1 Skill

Improve a live, underperforming Google Ads campaign. Triggers on 'optimize my Google Ads', 'why is my CPA/ROAS bad', 'improve Quality Score', 'my CTR is dropping', or 'my Google Ads spend is wasted'. Works on existing campaigns with performance data — for a new campaign use google-ads-campaign-builder, for a full health check with no specific complaint use google-ads-audit.

gmmh1 Skill

Grow LinkedIn organically — personal brand/thought leadership and Company Page growth. Triggers on 'grow my LinkedIn presence', 'LinkedIn content strategy', 'personal brand on LinkedIn', 'grow my Company Page', or 'employee advocacy program'. Organic layer — for paid LinkedIn advertising see linkedin-ads-campaign-builder.

gmmh1 Skill

Build Looker Studio (Google Data Studio) dashboards connecting Google Ads, GA4, Search Console, and other marketing data sources. Triggers on 'build a Looker Studio dashboard', 'connect my data sources into one report', 'automate my client reporting', or 'combine Google Ads and GA4 into a dashboard'. Cross-source dashboard layer — for the underlying report content/narrative see google-ads-reporting.

gmmh1 Skill

Build and optimize Advantage+ Shopping and Advantage+ App campaigns — Meta's automated, full-funnel campaign types. Triggers on 'set up Advantage+ Shopping', 'Advantage+ App campaign', 'my Advantage+ campaign is underperforming', or 'should I use Advantage+ or manual campaigns'. Meta's PMax-equivalent — deep automation-specific work.

gmmh1 Skill

Automate Meta Ads work at scale using the Marketing API — bulk campaign creation, automated rules, and scheduled reporting pulls. Triggers on 'automate my Meta Ads', 'Marketing API script', 'bulk create Meta campaigns', or 'automated rules for Facebook Ads'. For one-off manual campaign work, use meta-ads-campaign-builder instead.

gmmh1 Skill

Improve a live, underperforming TikTok Ads campaign. Triggers on 'optimize my TikTok Ads', 'why is my TikTok CPA/ROAS bad', 'my TikTok ad fatigued fast', or 'my TikTok campaign isn't spending'. Works on existing campaigns with performance data — for a new campaign use tiktok-ads-campaign-builder, for a full health check use tiktok-ads-audit.

gmmh1 Skill

Set up and troubleshoot TikTok Pixel and Events API tracking, including deduplication and event match quality. Triggers on 'set up TikTok Pixel', 'Events API setup for TikTok', 'my TikTok conversions aren't tracking', or 'event match quality is low on TikTok'. Prerequisite for any conversion-optimized TikTok campaign.

gmmh1 Skill

Turn a business goal into a structured creative brief before any platform-specific ad copy or visuals get produced. Triggers on 'build a creative brief', 'what do I need before writing ads', or 'brief a creator/designer for this campaign'. Upstream of every platform's copywriting and creative-strategy skills.

gmmh1 Skill

Configure AI Max for Search — Google's AI-powered enhancement layer on Search campaigns adding broader query matching, AI-generated text customization, and final URL expansion. Triggers on 'set up AI Max for Search', 'should I turn on AI Max', 'AI Max text customization', or 'AI Max brand controls'. Sits on top of an existing Search campaign built via google-ads-campaign-builder — it's a feature layer, not a standalone campaign type.

gmmh1 Skill

Build App campaigns for install and in-app action goals across Search, Display, YouTube, Discover, and Google Play. Triggers on 'set up an App campaign', 'get more app installs', 'app engagement campaign', or 'App campaigns for engagement'. Fully automated app-promotion format — distinct from web-focused campaign types.

gmmh1 Skill

Optimize a Google Merchant Center product feed for Shopping and Performance Max campaigns. Triggers on 'optimize my product feed', 'my Shopping ads aren't showing', 'Merchant Center disapprovals', 'improve my product titles for Shopping', or 'feed rules/supplemental feed'. Feed-level work — for campaign structure around the feed, see google-ads-campaign-builder.

gmmh1 Skill

Automate Google Ads work at scale using Google Ads Scripts or the Google Ads API — bulk changes, automated rules, scheduled reporting pulls, programmatic offline conversion imports. Triggers on 'automate my Google Ads', 'write a Google Ads script', 'bulk update my campaigns', 'automated bid rules', or 'pull Google Ads data via API'. For one-off manual campaign work, use google-ads-campaign-builder instead.

gmmh1 Skill

Improve a live, underperforming LinkedIn Ads campaign. Triggers on 'optimize my LinkedIn Ads', 'why is my LinkedIn CPL high', 'my LinkedIn campaign isn't spending', or 'improve my LinkedIn CTR'. Works on existing campaigns with performance data — for a new campaign use linkedin-ads-campaign-builder, for a full health check use linkedin-ads-audit.

gmmh1 Skill

Build complete Meta Ads campaigns from business goals, audience, budget, and conversion objectives across Facebook and Instagram. Triggers on 'create a Facebook/Instagram Ads campaign', 'build a Meta campaign', 'set up Meta Ads structure', or 'launch a campaign for [product]'. General entry point — routes to meta-ads-advantage-plus, meta-ads-messenger-whatsapp, or format-specific creative skills for deeper work.

gmmh1 Skill

Set up and run Local Services Ads and location-based Google Ads campaigns for service-area and brick-and-mortar businesses. Triggers on 'Local Services Ads', 'get Google Guaranteed', 'local campaign for my store', 'ads for my service area business', or 'drive foot traffic with Google Ads'. Distinct product/workflow from standard Search/PMax — see google-ads-campaign-builder for those.

gmmh1 Skill

Build and optimize Performance Max campaigns — asset groups, listing groups, audience signals, and PMax-specific diagnostics. Triggers on 'set up Performance Max', 'PMax campaign', 'my PMax is underperforming', or 'asset groups for Performance Max'. Deep PMax-specific work — for initial campaign-type selection see google-ads-campaign-builder or google-ads-strategy.

gmmh1 Skill

Build and optimize Amazon Ads and other retail-media advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP). Triggers on 'Amazon Ads', 'Sponsored Products campaign', 'Amazon DSP', 'retail media advertising', or 'sell more on Amazon with ads'. A genuinely separate ecosystem from Google/Meta/LinkedIn/TikTok — not covered by those platform libraries.

gmmh1 Skill

Build complete Google Ads campaigns from business goals, audience, budget, and conversion objectives. Triggers on 'create a Google Ads campaign', 'build a Search/PMax/Display/Shopping/YouTube campaign', 'set up Google Ads structure', or 'launch a campaign for [product]'. Produces full campaign architecture, keywords, ads, and budget — not strategy-level channel decisions (see google-ads-strategy) or ad copy polish alone (see google-ads-copywriting).

gmmh1 Skill

Deep keyword research using Google Ads Keyword Planner methodology — search volume, CPC estimates, competition, forecasting, and keyword idea expansion. Triggers on 'Keyword Planner', 'find keywords for my campaign', 'what will this keyword cost', 'forecast my campaign performance', or 'expand my keyword list'. Standalone research depth beyond the keyword theming done inside google-ads-campaign-builder.

gmmh1 Skill

Set up and administer Meta Business Manager and ad accounts. Triggers on 'set up Meta Business Manager', 'create a Facebook ad account', 'give my agency access to Meta Ads', 'connect my Instagram/WhatsApp to Business Manager', or 'Meta Ads billing setup'. Prerequisite skill before campaign work.

gmmh1 Skill

Build Meta audience infrastructure — Custom Audiences, Lookalikes, Advantage+ audience, interest/behavior targeting, and exclusions. Triggers on 'build a lookalike audience', 'set up Meta retargeting', 'Custom Audience from my customer list', 'who should I target on Facebook', or 'audience overlap/saturation'. Audience layer feeding meta-ads-campaign-builder.

gmmh1 Skill

Build click-to-Messenger and click-to-WhatsApp ad campaigns and conversational funnels. Triggers on 'Messenger ads', 'WhatsApp ads', 'click to chat campaign', or 'conversational funnel for Meta Ads'. Distinct conversion surface from website/Instant Form campaigns built in meta-ads-campaign-builder.

gmmh1 Skill

Build complete TikTok Ads campaigns from business goals, audience, budget, and conversion objectives. Triggers on 'create a TikTok Ads campaign', 'build a TikTok campaign', 'set up TikTok Ads structure', or 'launch a campaign for [product]'. General entry point — routes to tiktok-ads-spark-ads and tiktok-ads-creative-strategy for deeper work.

gmmh1 Skill

Set up and administer Google Ads accounts. Triggers on 'create a Google Ads account', 'set up Google Ads for my business', 'MCC structure', 'give my agency access', 'billing setup', or 'link conversion tracking/GA4/Merchant Center'. Handles account creation, MCC hierarchy, user access, billing, and linking prerequisites — not campaign building itself.

gmmh1 Skill

Audit a landing page against a Google Ads campaign for message match, Quality Score-relevant factors, and conversion friction. Triggers on 'audit my landing page for Google Ads', 'does my landing page match my ads', 'why is my Quality Score low', or 'improve my landing page experience'. Focused on the ad-to-page connection, not general CRO/copywriting.

gmmh1 Skill

Build and structure standard Shopping campaigns — product groups, bid strategy, and priority settings — as distinct from Performance Max. Triggers on 'set up a Shopping campaign', 'standard Shopping vs PMax', 'product group structure', or 'Shopping campaign priority settings'. Campaign-structure side of Shopping — for the underlying product feed itself see google-ads-shopping-feed.

gmmh1 Skill

Build complete LinkedIn B2B ad campaigns from business goals, ICP, budget, and conversion objectives. Triggers on 'create a LinkedIn Ads campaign', 'build a Sponsored Content/Message Ad campaign', 'set up LinkedIn Ads structure', or 'launch a LinkedIn campaign for [product]'. General entry point — routes to linkedin-ads-abm and linkedin-ads-lead-gen-forms for deeper work.

gmmh1 Skill

Research competitor Meta advertising using the public Meta Ad Library. Triggers on 'research competitor Facebook ads', 'what ads is [competitor] running', 'Meta Ad Library search', or 'competitor creative research on Meta'. Meta-specific competitive research — for cross-platform competitive positioning use competitive-intelligence.