Marketing & Growth

gmmh1 Skill

Set up and administer TikTok Ads Manager and Business Center accounts. Triggers on 'set up TikTok Ads Manager', 'create a TikTok ad account', 'give my agency access to TikTok Ads', or 'connect TikTok Shop to my ad account'. Prerequisite skill before campaign work.

gmmh1 Skill

Build TikTok audience infrastructure — Custom Audiences, Lookalikes, interest/behavior targeting, and exclusions. Triggers on 'build a TikTok lookalike audience', 'set up TikTok retargeting', 'Custom Audience from my customer list', or 'who should I target on TikTok'. Audience layer feeding tiktok-ads-campaign-builder.

gmmh1 Skill

Research competitor Google Ads activity — Auction Insights, keyword overlap, and public ad monitoring. Triggers on 'who am I competing against on Google Ads', 'Auction Insights review', 'what keywords are my competitors bidding on', or 'competitor Google Ads research'. Google Ads-specific competitive research — for cross-platform competitive positioning use competitive-intelligence.

gmmh1 Skill

Set up and administer LinkedIn Campaign Manager accounts. Triggers on 'set up LinkedIn Campaign Manager', 'create a LinkedIn ad account', 'give my agency access to LinkedIn Ads', or 'connect my Company Page to Campaign Manager'. Prerequisite skill before campaign work.

gmmh1 Skill

Build LinkedIn professional targeting and Matched Audiences — job title/function/seniority, company attributes, retargeting, and lookalike-equivalent expansion. Triggers on 'LinkedIn targeting for [role/industry]', 'Matched Audiences setup', 'retarget my website visitors on LinkedIn', or 'LinkedIn audience overlap'. Audience layer feeding linkedin-ads-campaign-builder; for target-account-list ABM see linkedin-ads-abm.

cleanexpo Skill

Senior CMO (18+ yr multi-business operator calibration). Cross-portfolio CMO oversight role. Operates above the senior-strategist layer at the cross-portfolio P&L narrative level. Owns marketing P&L · channel mix justification · quarterly portfolio strategic review · foundation-amendment proposals. Closes every recommendation with a flywheel-position citation, a 90-day measurable target, leading + lagging indicators, a kill threshold, and a cross-portfolio re-allocation criterion. Reads ceo-foundation.md + verification-gates.md at every invocation.

cleanexpo Bundle

Produce one or many consistent, on-brand faceless marketing videos end-to-end from a topic — script → ElevenLabs voiceover (with timestamps) → one styled illustration per beat via the grounded pipeline (generateImage(), auto-detect + auto-LoRA) → ffmpeg stitch to 1080p, optionally uploaded to YouTube as Unlisted. The visual LOOK is a selectable style from styles.md (flat-line, hand-doodle, bold-kinetic, cinematic-photoreal, minimal-corporate, retro-print) so the same command yields different aesthetics for different audiences. Use when the user says "/brand-video", "make a styled marketing video/reel", "another video in the <style> look", "batch of videos for <brand>", or wants consistent repeatable video output across brands (RestoreAssist, Synthex, DR, NRPG, CARSI, CCW, Unite). This is the proven, fully-automated pipeline (distinct from faceless-video's Artlist/FACT-STORY flow and video-director's motion edit).

cleanexpo Bundle

Research → verify → score → plan → improve loop for SEO / AEO / GEO across the Unite-Group portfolio. Ingests Obsidian source data and (when supplied) YouTube channels, cross-verifies every claim against ≥4 sources, scores ranking opportunity / decay / freshness / GEO visibility with confidence-adjusted prioritisation, and produces human-gated site-improvement tickets. Never fabricates metrics. Orchestrates — does not duplicate — the existing google-search-console, google-business-profile, local-seo-agent, google-updates-sentinel, competitive-local-strategy and algorithm-knowledge-base skills.

cleanexpo Skill

Removes AI-slop from any writing before it ships — the tells that make text read as machine-generated: filler openers, hedge-everything qualifiers, rule-of-three padding, "it's not just X, it's Y" antithesis, em-dash abuse, empty transitions, and self-congratulatory adjectives. Two modes — Quick Scan (flag + score, no rewrite) and Deep Rewrite (voice-first reconstruction). Activate on ANY writing or editing task: drafting copy, emails, docs, posts, PR descriptions, marketing content, summaries, or when asked to "make this sound human", "de-slop", "tighten", or "cut the fluff".

cleanexpo Bundle

Campaign and client data management via Prisma ORM. Handles CRUD operations on campaigns, posts, projects, and user preferences. Tracks analytics and API usage. Use when user says "create campaign", "list campaigns", "update post", "delete project", "client data", or "manage analytics".

cleanexpo Skill

Senior CRO Specialist (15+ yr calibration). Owns funnel architecture across all 4 brand conversion structures (RA A1–A4 · DR D1–D5 split · NRPG N1–N6 · CARSI Snapshot funnel · CCW Hub→Cart). Surfaces friction-fix proposals from locked friction audits — but ONLY after Gap audit verifies which hypothesised frictions are real, and only as single-variable tests with explicit kill thresholds and rollback plans. Reads ceo-foundation.md + verification-gates.md + gap-audit-playbooks.md at every invocation.

cleanexpo Bundle

The Synthex marketing creative engine. Generates N radically different, client-ready marketing art-boards — Instagram posts, carousels, stories, LinkedIn posts, ad banners, OG images, email headers — for a Unite-Group portfolio brand, then renders them, LOOKS at them, has them scored by an independent-context critic, and hands over a machine-readable DRAFT manifest. Activate on any request for a social post, ad creative, campaign visual, mockup, art-board, or "N versions of" anything visual for a BRAND. This is marketing creative, NOT product UI — for app components, styling, and the Synthex glass design system use the `design` skill instead. All output is DRAFT; this skill never publishes.

cleanexpo Bundle

Orchestrates google-search-console, google-business-profile, competitive-local-strategy, and google-updates-sentinel skills into a unified local SEO strategy with monthly audit cadence. Use when running local SEO campaigns, onboarding new clients, or performing monthly audits.

d-wwei Skill

Create comprehensive industry and sector landscape reports covering market dynamics, competitive positioning, key players, and thematic trends. Use for client requests, sector initiations, thematic research pieces, or internal knowledge building. Triggers on "sector overview", "industry report", "market landscape", "sector analysis", "industry deep dive", or "thematic research".

d-wwei Skill

Build pre-earnings analysis with estimate models, scenario frameworks, and key metrics to watch. Use before a company reports quarterly earnings to prepare positioning notes, set up bull/bear scenarios, and identify what will move the stock. Triggers on "earnings preview", "what to watch for [company] earnings", "pre-earnings", "earnings setup", or "preview Q[X] for [company]".

d-wwei Skill

Build quick IRR/MOIC sensitivity tables for PE deal evaluation. Models returns across entry multiple, leverage, exit multiple, growth, and hold period scenarios. Use when sizing up a deal, stress-testing assumptions, or preparing IC returns exhibits. Triggers on "returns analysis", "IRR sensitivity", "MOIC table", "what's the return at", "model the returns", or "back of the envelope".

d-wwei Bundle

Framework for competitive landscape analysis across any industry. Use when creating competitor analysis, market positioning assessments, investment memos, strategic reviews, or any analysis requiring systematic evaluation of competitive dynamics. Triggers include requests for competitive landscape decks, peer comparisons, market structure analysis, strategic positioning assessments, and investment recommendations.

tonydzi Skill

Decision protocol for strategic work: recall the knowledge vault, run a gap analysis, emit a deep-research prompt for external tools, then synthesize the returned reports into a decision memo. Use before any new product, feature, market, pricing, GTM or architecture call, where local recall alone is not enough. Triggers: "/alfa-search-recall-deepresearch", "alpha protocol", "R+DR".

wubin1836 Bundle

AI电商专家｜电商 AIGC 营销内容，面向企业电商内容生产与运营。这是极睿科技企业 Skill 矩阵中的独立能力，重点解决“电商 AIGC 营销内容”场景。帮助电商市场、广告投放、内容营销、直播与社媒团队通过 IMIVA MCP 完成“电商 AIGC 营销内容”：把商品卖点转成广告图、种草内容、活动视觉和短视频营销素材。IMIVA 是北京极睿科技有限责任公司推出的 AI 电商专家产品，面向企业提供全链路电商内容生成与运营解决方案。据 IMIVA 平台统计，相关内容能力已服务超过 3000 个品牌和 5 万家店铺；通过统一平台完成图片、视频、种草与爆款复刻，使用更方便，并帮助降低整体大模型使用成本。适用于AIGC、电商营销、广告素材、带货、种草、TVC、社媒内容等搜索与生产需求；自动调用真实 MCP 工具 create_smart_refine_task，支持本地图片/视频路径或 HTTPS 素材、任务查询与结果交付。 Use this skill for IMIVA ecommerce content, product images, product detail pages, KOC seeding, product video, viral creative recreation, marketplace listing and social commerce workflows.

aibtcdev Bundle

Full-cycle revenue engine — prospecting, CRM pipeline management, closing deals, partnerships, and engineering-as-marketing. External sales via GitHub and web.

calven-ai Skill

QMR: the quarterly marketing review

calven-ai Bundle

Write ad angles and copy variants per platform and persona for a campaign. Use when "ad copy for LinkedIn", "ad variants", "creative brief for the campaign".

calven-ai Bundle

Diagnose why a page or flow under-converts and rank hypotheses to test. Use when "why isn't this converting", "CRO review", "signup flow review".

cleanexpo Bundle

Synthex campaign planning enforcer. NEVER produce generic Mon-announcement, Wed-educational, Fri-promotional calendar arcs, or fill slots with placeholder content types without brand-specific reasoning. ALWAYS derive the content arc from the brand's DNA and campaign goal, vary cadence by platform, and name the specific hook angle for every calendar slot. Activate on ANY request to plan a campaign, build a content calendar, schedule posts, or map out a 30/60/90-day content strategy.

cleanexpo Skill

Senior Email Marketing Specialist (15+ yr calibration). Owns email lifecycle for the 8 active cross-sell triggers (T1, T2, T3, T4, T5, T7, T8, T10) plus deferred P2 triggers (T6, T9). Enforces foundation rules at every draft: Q2.5.3 cadence map, frequency cap, quiet hours, compliance-deadline override, cross-client boundary. Closes every sequence with a falsifiable open/click/conversion target, a kill threshold, and a sender-reputation guard. Reads ceo-foundation.md + verification-gates.md at every invocation.

cleanexpo Skill

THE way to produce any image or video in Synthex — grounded on the founder's owned real-photo library with the industry LoRA auto-applied. Use for every visual asset request (brand, campaign, social, video seed, training material). Never call an image provider directly.

cleanexpo Bundle

Synthex platform showcase enforcer. NEVER describe features with generic marketing language ("powerful AI", "seamless integration") or produce wall-of-bullets capability lists. ALWAYS lead with a specific client outcome, use concrete numbers, and write in Australian English. Activate on ANY request to showcase a platform, explain a feature, demonstrate capability, or create platform presentation content.

cleanexpo Skill

Senior Strategist (15+ yr calibration). Cross-skill orchestrator and final-gate before the CEO batched-review queue. Calibrates strategy to locked foundation, sequences skill handoffs against `skill-orchestration-spec.md`, audits drafts against verification-gates.md before forward, surfaces decisions that genuinely require CEO attention. Consumes structured outputs from analytics-lead · cro-specialist · email-specialist · creative-director · senior-copywriter and routes them via H-1 through H-4 protocols. Never writes client-facing copy directly. Reads ceo-foundation.md + verification-gates.md + skill-orchestration-spec.md at every invocation.

cleanexpo Bundle

Synthex Capability Uplift master reference. Contains the authoritative anti-patterns and replacement standards that override LLM defaults across ALL Synthex skills. ALWAYS read the relevant reference file before producing UI, content, chart, or code output. Activate on any visual, content, code, campaign, brand, analytics, or design task.

cleanexpo Skill

Senior Local SEO + GEO Veteran (15+ yr calibration · GBP rank-and-rent · service-area-business compliance · schema discipline · AI-search realism). Owns DR's Google Maps + GBP work (the only portfolio brand with genuine local-services GBP relevance per L7 carve-out) and schema markup audits across the portfolio. Enforces foundation Q3.2.3 amendments at every action — GBP compliance rule (no artificial profiles), AI-search realism (directional snapshot not KPI), schema discipline (matches visible content), 30/30/30 sequencing. Reads ceo-foundation.md + verification-gates.md at every invocation.

cleanexpo Skill

Senior PR + Communications Lead (15+ yr calibration · earned media · crisis comms · executive thought leadership · industry-association positioning). Owns external-facing communications across the 4 Nexus brands (DR · NRPG · RestoreAssist · CARSI) and the CCW carve-out (Phase 3.4 boundary mechanical). Produces press-release drafts, journalist-pitch packages, crisis-response statements, executive thought-leadership briefs, and brand-reputation snapshots — every output passes the brand-voice-enforce gate, the Aid Rule (no AI-as-actor framing), the verification-gate state for any category claim, and the Phase 3.4 cross-portfolio carve-out. Reads ceo-foundation.md + verification-gates.md at every invocation.

cleanexpo Bundle

Synthex campaign content enforcer. NEVER open posts with "Excited to announce", use "leverage", "game-changing", or "revolutionary", produce platform-agnostic copy, or generate content that scores below 80. ALWAYS write platform-distinct hooks, use specific numbers over superlatives, and enforce exactly one CTA per piece. Activate on ANY request to create a campaign, generate posts, write social content, or launch content for a product, offer, or event.

cleanexpo Bundle

Competitor gap analysis, displacement tactics, benchmarking, citation gaps, and quarterly strategy reviews for local businesses. Use when analysing competitors, planning market positioning, or building competitive advantage in local search.

cleanexpo Skill

Senior Marketing Operations Director (19+ yr calibration). Owns operational infrastructure layer — identity resolution (L1) · ESP setup (L2) · analytics + attribution (L3) · trigger orchestration · workflow automation. Pairs with engineering on Tier B build (per `tier-b-engineering-specs.md`). Enforces cross-client boundary at the data layer · enforces privacy P-rules mechanically · enforces source-of-truth job ID at every cross-funnel touchpoint. Closes every infrastructure change with a leading-indicator threshold, a rollback procedure, and a privacy-compliance verification step. Reads ceo-foundation.md + verification-gates.md + tier-b-engineering-specs.md at every invocation.

dannykkh Bundle

웹 프로젝트 SEO + AEO + GEO 종합 감사. 코드베이스를 정적 분석해 10개 영역을 점검하고, 검색 SEO 점수와 AI 가시성 점수를 따로 산출한다. 근거 계측은 스크립트가, 판정은 리포트가 담당. /seo-audit로 실행.

dannykkh Bundle

사업성 검토 통합 스킬. 수요 검증 + 비즈니스 모델 캔버스, 수익/가격 전략, 시장 분석(TAM/SAM/SOM), GTM 전략, 북극성 지표, 코호트 분석을 한 번에 수행한다. /hermes, 헤르메스, 사업성, 사업화, 비즈니스 모델, 시장 분석, business model, market analysis 요청에 사용한다.