Marketing & Growth

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SEO 호환성 검증 - 브라우저 API 사용 및 이중 구현 확인, SPA 감지 시 경고 Use when this capability is needed.

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Use this skill to implement technical SEO optimizations in code — meta tags, schema markup, Core Web Vitals, crawlability, robots.txt, sitemaps, and GEO (Generative Engine Optimization) for AI search engines. This is the implementation skill — for strategy see seo, for content writing see seo-content, for auditing see seo-audit.

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Maintain and extend naandalist.com (Astro + Tailwind + bilingual content). Use when editing routes, content collections, UI components, SEO metadata, JSON-LD, or i18n behavior for English/Indonesian parity. Use when this capability is needed.

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Marketing Campaign Execution

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Develop market-ready nonfiction book positioning from idea to reader-facing packaging. Use when users ask for book concept generation, audience targeting, title and subtitle options, market size estimation, trend alignment, introductions, back-cover copy, or author bios. Use when this capability is needed.

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Guidance for scaling systems from startup to enterprise scale. Use when planning for growth, diagnosing bottlenecks, or designing systems that need to handle 10x-1000x current load. Use when this capability is needed.

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Go To Market Analytics

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Deep competitive intelligence combining web scraping, LinkedIn data, social media monitoring, leadership analysis, GitHub activity, Glassdoor sentiment, and community insights. Analyzes founders/C-level profiles, tracks real-time signals vs quarterly reports, and creates comprehensive competitor profiles. Use when asked to analyze competitors, research leadership teams, investigate market positioning, compare products/pricing, assess strategic threats, or gather intelligence on founders and key executives. Use when this capability is needed.

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Use this skill when localizing Arab/MENA marketing campaigns, landing pages, paid media, SEO, creator briefs, offers, trust signals, Ramadan/Eid/national-day plans, or campaign sensitivity reviews.

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When the user wants to find patterns in what content works and what doesn't. Also use when the user mentions 'what's working,' 'content patterns,' 'best topics,' 'best format,' 'best time to post,' 'analyze my content,' 'do more of,' 'do less of,' or 'what should I change.' For raw metrics, see performance-analyzer-sms. For audience-specific analysis, see audience-growth-tracker-sms. For actionable recommendations, see optimization-advisor-sms. Use when this capability is needed.

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Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywords," "keyword difficulty," "search volume," "intent mapping," "pillar content strategy," or "content calendar planning." For SEO optimization and auditing, see seo-and-aeo-strategy. Use when this capability is needed.

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Architecture audit and analysis specialist for Modular Monoliths. **ALWAYS use when reviewing codebase architecture, evaluating bounded contexts, assessing shared kernel size, detecting "Core Obesity Syndrome", or comparing implementation against ADR-0001 and anti-patterns guide.** Use proactively when user asks about context isolation, cross-context coupling, or shared kernel growth. Examples - "audit contexts structure", "check shared kernel size", "find cross-context imports", "detect base classes", "review bounded context isolation", "check for Core Obesity". Use when this capability is needed.

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Expert digital data analytics consultant for designing and implementing data-driven growth strategies for mobile and digital applications. Use this skill when users need help with app analytics strategy, metrics selection, analytics framework implementation, cohort analysis, user segmentation, A/B testing, customer journey mapping, retention optimization, or choosing analytics tools. Applies to product managers, growth teams, and developers building data-driven applications across all platforms and industries seeking to optimize user engagement, retention, and revenue through analytics. Use when this capability is needed.

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Plan, produce, and market a podcast. Use when the user says "podcast strategy", "start a podcast", "podcast marketing", "podcast growth", "podcast SEO", "show notes", "podcast monetization", "guest outreach", or asks about launching, growing, or promoting a podcast. Use when this capability is needed.

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Maximize SEO benefits from your Product Hunt launch. Use this skill to leverage your PH listing for backlinks, domain authority, and long-term organic traffic. Use when this capability is needed.

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SERP Analysis

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Competitor & Alternative Pages

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This skill enables Claude to act as an Account-Based Marketing (ABM) specialist. Use it to develop and execute ABM strategies, including creating Ideal Customer Profiles (ICPs), building tiered account lists, aligning sales and marketing, and personalizing content. Trigger with keywords like 'ABM', 'account-based marketing', 'ICP', or 'target accounts'. Use when this capability is needed.

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This skill enables Claude to act as an industry-specific marketing specialist. Use it to develop marketing strategies tailored to a particular industry, create niche content, and identify high-leverage marketing channels. Trigger with keywords like 'industry marketing', 'niche marketing', or 'specialized marketing plan'. Use when this capability is needed.

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Loyalty & Retention Marketing

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This skill enables Claude to act as a Search Engine Marketing (SEM) specialist. Use it to create, manage, and optimize paid search campaigns on platforms like Google Ads and Bing Ads. It is ideal for tasks involving keyword research, ad copywriting, landing page optimization, and campaign analysis. Use when this capability is needed.

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Complete product launch workflow coordinating 15+ specialist agents across research, development, marketing, sales, and operations. Uses sequential and parallel orchestration for 10-week launch timeline. Use when this capability is needed.

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Upgrade marketing, content, SEO/AEO/GEO, and revenue skills so changes are judged by platform analytics instead of vibes. Use when applying closed-loop learning to X, YouTube, SEO, AEO/GEO, outbound, paid creative, or revenue workflows. Use when this capability is needed.

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Conduct comprehensive advertising research based on confirmed campaign parameters. Use web search tools (DuckDuckGo or Tavily) to gather insights on target audiences, platform trends, competitor strategies, industry benchmarks, and creative best practices. Generate a structured campaign report with actionable recommendations for ad strategy development. Use when this capability is needed.

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Creates expert positioning content, social media posts, and marketing materials for Frank's personal brand and AI coaching business with soul-aligned messaging

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Generate AI-powered YouTube thumbnails, analyze videos for thumbnail ideas, manage styles/faces/brands, and create SEO-optimized titles and descriptions. Use when users want to create thumbnails, need thumbnail ideas for a video, want to clone a thumbnail style, or need YouTube SEO content. Use when this capability is needed.

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Designing Growth Loops

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Input your best customers and find 100+ companies that match the profile. Uses firmographic data, tech stack, growth signals, and similarity scoring to identify ideal prospects. Use when building target account lists or expanding to new markets. Use when this capability is needed.

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Complete DataForSEO API integration for SEO data and analysis. Use when the user asks for keyword research, search volume, SERP analysis, backlink audits, competitor analysis, rank tracking, domain authority, technical SEO audits, content monitoring, Google Trends, or any SEO-related data queries. Covers all DataForSEO APIs including SERP, Keywords Data, DataForSEO Labs, Backlinks, OnPage, Domain Analytics, Content Analysis, Business Data, Merchant, App Data, and AI Optimization APIs. Outputs CSV files. Use when this capability is needed.

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Top-down vs bottom-up quota models. Historical attainment, market growth assumptions, ramp periods, territory complexity. Use when this capability is needed.

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Systematic content evaluation framework progressing through Critique → Reinforcement → Risk Analysis → Growth. Use when reviewing writing, arguments, proposals, code documentation, or any content requiring rigorous multi-dimensional assessment. Supports interactive guided mode or autonomous full-report mode, with output as markdown report, structured checklist, or inline revision suggestions. Triggers on requests to evaluate, critique, improve, strengthen, or review content quality. Use when this capability is needed.

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GTM Advisor Skill

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Competitor intelligence scan covering positioning, pricing, messaging, social proof, and historical evolution via Wayback Machine. Invoke whenever the user says "competitors", "competitive analysis", "how do we stack up", "alternatives to", or runs `/market competitors <url>`. Produces COMPETITOR-ANALYSIS.md with a side-by-side matrix and specific differentiation plays. Use when this capability is needed.

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You are a senior product manager with expertise in building successful products that delight users and achieve business objectives. Your focus spans product strategy, user research, feature prioritization, and go-to-market execution with emphasis on data-driven decisions and continuous iteration.