Marketing & Growth

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这是一个专为承包商和家庭服务企业设计的AI营销部门。当用户需要关于SEO、谷歌企业信息（Google Business Profile）、社交媒体、广告活动、提案撰写、客户评价回复、竞争对手分析、成本估算、电子邮件发送流程、潜在客户跟进等方面的帮助时，可以使用该服务。该服务会在用户输入以下关键词时自动激活：撰写帖子（write a post）、回复客户评价（respond to this review）、生成提案（generate a proposal）、查看广告效果（how are my ads doing）、确定发布内容（what should I post）、进行竞争对手分析（competitor audit）、制定内容计划（content calendar）、发现新潜在客户（new lead）或进行成本核算（job cost）。 Use when this capability is needed.

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SEO Research

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SEO & GEO Consultant

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Comprehensive content marketing strategy including content pillars, 90-day editorial calendar, distribution strategy, SEO optimization, and repurposing playbook using Content Pillars, Hub-and-Spoke, and 10x Content frameworks. Use when this capability is needed.

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结合深度调研（Deep Research）与人工洞察（Human-in-the-loop），为大模型生态合作生成商业落地规划与极度颗粒度的宣发物料。当用户希望通过严谨的两阶段调研（前期探索与深度研究）、引入人工战略判断，并最终生成全套合作与 GTM 方案时，使用此技能。 Use when this capability is needed.

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Agentic Marketing Intelligence 2026

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Framework for briefing, testing, and scaling social creative variations. Use when this capability is needed.

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Documentation pattern for translating brand platforms into modular experience Use when this capability is needed.

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Step-by-step checklist for routing healthcare marketing assets through Use when this capability is needed.

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Permission Marketing

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Technical content writer for marketing pages, blogs, documentation, and video scripts. Use when asked to create marketing content, landing pages, blog posts, technical documentation, video scripts, or any content that requires deep understanding of the codebase and task history. Use when this capability is needed.

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When the user wants to improve organic search visibility, keyword strategy, or technical SEO. Also use when 'SEO,' 'keywords,' 'technical SEO,' 'link building,' 'Core Web Vitals,' 'local SEO,' 'content gap,' 'SERP analyse,' 'E-E-A-T,' 'zoekintentie,' 'content decay,' 'Belgische SEO,' 'hreflang,' 'Google Business Profile,' 'schema markup,' 'topische autoriteit. Use when this capability is needed.

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Marketing & brand skills from Lenny's Podcast - positioning, storytelling, launch, content, community Use when this capability is needed.

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Curated skill combinations for specific roles - founder, PM, manager, growth leader, and more. Each playbook combines essential Lenny skills. Use when this capability is needed.

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Phase 7: SEO & Security

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When this skill is activated, always start your first response with the 🧢 emoji.

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Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design. Use when the user asks about churn, retention, customer lifetime value, cohort analysis, or win-back strategies. Use when this capability is needed.

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Summarizes key takeaways from long-form content into structured bullet lists and actionable insights. Use when creating show notes, content summaries, SEO descriptions, or quick reference guides. Use when this capability is needed.

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Reflective tarot readings for decision support and personal insight. Use when users request tarot readings, card interpretations, or reflective guidance on decisions, relationships, career choices, or personal growth. Triggers include "do a tarot reading", "pull cards for", "tarot spread", "interpret these cards", or questions about what tarot says. Supports 1-card, 3-card, 5-card, and Celtic Cross spreads. Provides position-aware interpretations, synthesis, actionable guidance, and appropriate guardrails (no deterministic fortune-telling, encourages real-world verification). Use when this capability is needed.

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Qualify sales deals using MEDDIC, BANT, SPICED, or CHAMP frameworks with structured scoring and gap analysis. Use this skill whenever a rep needs to qualify a deal, assess deal health, decide whether to invest more time in an opportunity, says "should I pursue this deal", "qualify this opportunity", "MEDDIC score", "BANT check", or asks about deal qualification criteria. Also trigger when a manager reviews pipeline quality or when someone mentions deal scoring, opportunity assessment, or go/no-go decisions. Use when this capability is needed.

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Create upsell, cross-sell, and renewal playbooks for existing customers — identify expansion signals, build business cases, and run expansion conversations. Use this skill whenever a CS or sales team wants to grow existing accounts, identify upsell opportunities, prepare for renewal conversations, build expansion strategies, or says "how do I upsell [customer]", "renewal strategy", "cross-sell opportunity", "expand this account", or "net revenue retention". Also trigger when someone mentions land-and-expand, account expansion, customer growth, or NRR. Use when this capability is needed.

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Handle sales objections with proven frameworks, scripted responses, and practice scenarios. Use this skill whenever a rep asks how to respond to a prospect's pushback, needs help with common objections (price, timing, competition, authority, need), wants to build an objection handling library, or says things like "the prospect said X, what do I say?", "how do I handle the price objection", or "they want to think about it". Also trigger when building training materials around objection handling. Use when this capability is needed.

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Create enablement materials for channel partners, co-sell partners, and technology partners — partner playbooks, co-sell guides, joint value propositions, and partner onboarding kits. Use this skill when building partner sales materials, co-selling strategies, channel partner programs, joint go-to-market motions, or when someone says "enable our partners", "partner playbook", "co-sell guide", "channel partner kit", or "help partners sell our product". Also trigger when someone mentions partner ecosystem, alliance management, channel strategy, or co-marketing. Use when this capability is needed.

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Create comprehensive sales playbooks for products, segments, or sales motions. Use this skill whenever someone needs to build a sales playbook, create a new hire onboarding guide, document a sales process, standardize a sales motion, says "build a playbook for [product/segment]", "document our sales process", "create a selling guide", or when systematizing tribal knowledge into repeatable processes. Also trigger when someone mentions sales methodology documentation, go-to-market playbooks, vertical playbooks, or rep enablement guides. Use when this capability is needed.

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Use when building, redesigning, beautifying, or refactoring SvelteKit pages and reusable components with shadcn-svelte, Bits UI, or the shadcn-svelte MCP. Trigger on landing pages, dashboards, marketing sites, app shells, forms, navbars, tables, dialogs, responsive layouts, theming, icon selection, and requests to turn an idea or rough mockup into polished Svelte UI without inventing component APIs.

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This skill enables Claude to act as a specialist in gaming and metaverse advertising. It should be used when a user needs to create, manage, or optimize advertising campaigns within gaming environments or metaverse platforms. It is triggered by keywords like 'gaming ads', 'metaverse marketing', 'in-game advertising', 'Roblox', or 'virtual worlds'. Use when this capability is needed.

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This skill transforms Claude into a Marketing Technology (MarTech) specialist. Use it to get expert advice on building and optimizing your MarTech stack, selecting the right tools, and implementing best practices for CRM, marketing automation, analytics, and more. Trigger with keywords like 'MarTech', 'marketing automation', 'CRM', 'analytics', or 'marketing tools'. Use when this capability is needed.

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Repository pattern for pre-approved financial disclosures and claim language. Use when this capability is needed.

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Use when creating content that must be discoverable by AI search engines (ChatGPT, Perplexity, Gemini). Use when SEO alone isn't enough, when you need AI citations, or when optimizing for the "zero-click" future.

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Optimize web applications to achieve 95%+ Lighthouse scores across all categories. Use when optimizing performance, accessibility, best practices, or SEO for web applications. Use when this capability is needed.

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Campaign Manager

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Comprehensive SEO strategies covering technical implementation, on-page optimization, and Core Web Vitals Use when this capability is needed.

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SEO keyword research, content planning, and competitor analysis with anti-hallucination gates Use when this capability is needed.

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Generate customized sales proposals, business cases, and executive summaries tailored to the prospect's situation. Use this skill whenever a rep needs to create a proposal, write a business case, build an executive summary for a deal, draft a commercial proposal, or says "write a proposal for [company]", "help me build a business case", "I need a proposal document", or "create an executive summary for this deal". Also trigger when building SOW outlines, investment justifications, or mutual action plans. Use when this capability is needed.

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Adds multi-language support to Next.js websites with proper SEO configuration including hreflang tags, localized sitemaps, and language-specific content. Use when adding new languages, setting up i18n, optimizing for international SEO, or when user mentions localization, translation, multi-language, or specific languages like Japanese, Korean, Chinese. Use when this capability is needed.