Marketing & Growth

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Platform-specific AI search optimization — audit and optimize for Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot individually Use when this capability is needed.

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Interactive Flexbox and Grid layout generator with real-time code output. Creates production-ready layouts based on your requirements with proper fallbacks and responsive considerations. Use when building layouts, grids, or complex positioning systems. Use when this capability is needed.

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Run systematic growth experiments to increase acquisition, activation, retention, and revenue. Use when optimizing conversion funnels, running A/B tests, improving metrics, or when users mention growth, experimentation, optimization, or scaling user acquisition. Use when this capability is needed.

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Extremely strict whole-codebase maintainability audit — checks structural quality, 1k-line file sprawl, thin wrappers, leaked logic, spaghetti growth, and dependency freshness + usage quality via context7. Pushes "code-judo" moves that delete whole branches instead of rearranging them. When fixes land, the same pass updates CHANGELOG, MANUAL, and derived schemas so the docs don't drift. Triggers "nuclear review", "thermonuclear review", "thermo-nuclear code quality review", "code judo", "deep code quality audit", "harsh maintainability review", "whole codebase review". Sibling to `/review` (per-diff Darkroom checklist) and `/zero-tech-debt` (rework patch to end-state). Use when this capability is needed.

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Research topics deeply and create compelling content including blog posts, Reddit campaigns, technical articles, and educational materials. Use for marketing and developer advocacy content. Use when this capability is needed.

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Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.

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This skill helps you create and execute paid influencer marketing campaigns. Use it to identify influencers, develop content strategies, and measure campaign performance. Use when this capability is needed.

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This skill enables Claude to act as a world-class sponsorships and partnerships specialist. It should be used when a user needs to create, manage, or optimize a partnership strategy. Trigger keywords include sponsorship, partnership, collaboration, co-branding, and influencer marketing. Use when this capability is needed.

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Legacy fallback for broad competitor intelligence. Prefer competitor-alternatives for conversion-focused comparison and alternative page execution. Use this template when a wide market landscape brief is explicitly requested. Use when this capability is needed.

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When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions \"paywall,\" \"upgrade screen,\" \"upgrade modal,... Use when this capability is needed.

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Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines.

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This skill is for interface design — dashboards, admin panels, apps, tools, and interactive products. NOT for marketing design (landing pages, marketing sites, campaigns). Use when this capability is needed.

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Advanced AI Solution Architect wisdom for designing production-grade AI systems. Use when (1) architecting new agents, workflows, or AI features, (2) debugging agent behavior or performance issues, (3) making technology choices (models, frameworks, observability), (4) reviewing AI system designs for production-readiness, (5) planning agent orchestration with LangGraph, (6) designing memory/context systems, (7) optimizing LLM costs and latency, or (8) building email marketing AI optimization systems. This skill thinks like a senior architect at OpenAI/Anthropic - questioning assumptions, anticipating failures, and designing for the AI-native future. Use when this capability is needed.

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Build competitive battle cards with side-by-side feature comparisons, pricing intel, win/loss patterns, objection responses, and sales talk tracks. Use this skill whenever the user mentions battle cards, competitive positioning, "how do we compare to X", competitor analysis for sales, win themes, competitive differentiation, or needs ammunition against a specific competitor. Also trigger when a rep asks "what do I say when a prospect brings up [competitor]". Use when this capability is needed.

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Use when a client needs a comprehensive SEO audit, during onboarding to baseline organic search health, before building an SEO strategy, or when organic traffic has declined and root causes need to be identified.

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Optimizes content for Generative Engine Optimization (GEO) to increase chances of being cited by AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews. Makes content AI-friendly while maintaining SEO value. Use when this capability is needed.

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Positioning

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Off-page SEO strategy and checklist Use when this capability is needed.

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Provides expert-level analysis and diagnosis for Meta Ads campaigns. Use this skill to interpret performance data, identify root causes of issues, and generate actionable recommendations, with a special focus on correctly handling the 'Breakdown Effect'. Use when the user mentions Meta Ads analysis, campaign diagnosis, ad performance, CPA analysis, ROAS analysis, or asks to analyze exported data from Meta Ads Manager.

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Complete marketing strategy for Shopify stores. SEO, email marketing, paid ads, social media, conversion optimization, and retention tactics specifically tailored for Shopify/DTC brands. Use when this capability is needed.

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Structured teardown of AI products (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.). Analyzes product decisions, UX patterns, technical architecture, business model, and competitive positioning. Use when this capability is needed.

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Tools and techniques for detrending time series data in macroeconomic analysis. Use when working with economic time series that need to be decomposed into trend and cyclical components. Covers HP filter, log transformations for growth series, and correlation analysis of business cycles. Use when this capability is needed.

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Inline React styling for Remotion video components using theme constants. Use this when styling video compositions, positioning elements on the 1080x1920 canvas, or applying colors/fonts from src/lib/theme.ts. No external CSS files - all styles are inline objects. Use when this capability is needed.

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Expert direct mail marketing strategist for writing compelling copy, designing high-converting mail pieces, and developing measurement strategies. Use when planning direct mail campaigns, writing mailer copy, designing postcards/letters, or measuring campaign effectiveness with incremental lift analysis. Use when this capability is needed.

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Structured approach for investigating funnel issues across e-commerce Use when this capability is needed.

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Product-Led Growth - Build Products That Sell Themselves

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SEO Content Writer

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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see iblai-marketing-programmatic-seo. For adding structured data, see iblai-marketing-schema-markup. For AI search optimization, see iblai-marketing-ai-seo. Use when this capability is needed.

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Create structured handoff documents between GTM functions — sales-to-CS, SDR-to-AE, AE-to-SE, sales-to-implementation. Captures deal context, customer expectations, success criteria, risk flags, and action items so nothing falls through the cracks. Use this skill whenever a deal is closing and needs to transition to CS or implementation, when an SDR qualifies a lead for an AE, when a rep needs SE support, or when someone says "hand off this deal", "create a CS transition doc", "pass this lead to [rep]", "implementation kickoff", or when building handoff templates for the team. Use when this capability is needed.

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Next.js Metadata API for SEO, OpenGraph tags, structured data, and social sharing. Use when implementing metadata, SEO, or social media previews. Use when this capability is needed.

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Standard operating guide for campaign tagging, attribution models, and Use when this capability is needed.

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Use when measuring webinar funnel performance and diagnosing audience

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Library of in-product message patterns, triggers, and targeting rules. Use when this capability is needed.

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Template for designing onboarding journeys, milestones, and measurement Use when this capability is needed.

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Use to queue practice reps, certifications, and accountability cadences Use when this capability is needed.

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Dashboard pattern for tracking doc coverage across product versions, Use when this capability is needed.