Marketing & Growth

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包括的なSEO最適化スキル（日本語版）。Googleの公式ガイドラインに基づく技術SEO、コンテンツSEO、構造化データ、Core Web Vitals、E-E-A-T対策を網羅し、実践的なコード生成とサイト監査ワークフローを提供 Use when this capability is needed.

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Next.js SEO optimization guide. Use when building Next.js apps, optimizing for search engines, fixing Google indexing issues, implementing metadata, sitemaps, robots.txt, JSON-LD, or auditing SEO. Use when this capability is needed.

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Launch Marketing

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Phase 7: SEO/Security

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Run AI-simulated user interviews and focus group discussions using atypica.ai's library of human-like personas. Each persona is an AI that behaves like a real person — with a specific background, personality, and opinions. Use this skill whenever you need user research, product feedback, UX testing, or want to understand what different types of real people think, feel, or would do — without recruiting actual participants. Trigger on phrases like "interview users", "ask real people", "focus group", "user research", "talk to users", "get user feedback", "simulate interviews", "test with users", or any request to gather qualitative human insights. Use when this capability is needed.

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Marketing Skills

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App Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication. Use when this capability is needed.

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When the user wants to plan, evaluate, or build a free tool for marketing purposes \u2014 lead generation, SEO value, or brand awareness. Also use when the user mentions \"engineering as mar... Use when this capability is needed.

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Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content.

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Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. Use when this capability is needed.

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Content Marketing - Contenu et Social Media

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AI & Automation in Marketing

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This skill transforms Claude into a webinar marketing specialist following Jason Fladlien's One to Many selling methodology and Russell Brunson's Perfect Webinar framework. Use it for webinar scripts, presentation structure, offer presentation, objection handling, and closing techniques. Covers the Perfect Webinar, the Stack, belief-breaking content, and high-converting webinar funnels. Use when this capability is needed.

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Word-of-Mouth Marketing

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Guide founders and teams through a structured positioning statement exercise. Combines competitive research, strategic questioning, and team alignment to produce a sharp, honest positioning statement. Use when a company needs to define who they are, what they offer, and why anyone should care. Use when this capability is needed.

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Layout and storytelling guide for marketing analytics executive dashboards. Use when this capability is needed.

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Template for documenting co-built solutions, integrations, and GTM motions Use when this capability is needed.

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Checklist covering accuracy, style, accessibility, and localization requirements Use when this capability is needed.

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This skill transforms Claude into a product launch specialist following Jeff Walker's Product Launch Formula (PLF) methodology and Frank Kern's Mass Control framework. Use it for seed launches, internal launches, JV launches, and evergreen launches. Covers Pre-Launch Content (PLC), the Sideways Sales Letter, launch sequences, JV recruitment, and post-launch optimization. Use when this capability is needed.

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Creates personalized X/Twitter growth strategy through guided interview. Based on algorithm-derived principles (exposure equation, phase model). Use when asked about X growth, Twitter strategy, building audience, or social media presence.

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Retrieve and manage advertising campaign state throughout the campaign lifecycle. Use when checking campaign status, retrieving campaign data by ID, understanding campaign completion progress, or determining next steps in the campaign workflow. Triggers on requests to get campaign details, check campaign status, view campaign progress, or retrieve stored campaign data. Use when this capability is needed.

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Analyze competitors with feature comparison matrices, positioning analysis, and strategic implications. Use when researching a competitor, comparing product capabilities, assessing competitive positioning, or preparing a competitive brief for product strategy. Use when this capability is needed.

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Standardized template for campaign compliance intake, reviews, and approvals. Use when this capability is needed.

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Framework for capturing documentation requirements, scoring priority, Use when this capability is needed.

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Framework for documenting compliant patient journeys with touchpoints, Use when this capability is needed.

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Cognitive Biases for Marketing

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Build and refine ideal customer profiles (ICPs) and buyer personas with pain points, motivations, and messaging guidance. Use this skill whenever someone needs to define their target buyer, create buyer personas, refine their ICP, understand a specific buyer type, says "who should we be selling to", "build a buyer persona for [role]", "define our ICP", "what does a [title] care about", or when developing messaging for a specific audience. Also trigger when someone mentions ideal customer profile, buyer journey, persona development, customer segmentation, or target market definition. Use when this capability is needed.

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Access TailwindPlus UI component library - search, list, and retrieve code for Marketing, Application UI, and eCommerce components in HTML/React/Vue with Tailwind CSS v3/v4 Use when this capability is needed.

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Growth & metrics skills from Lenny's Podcast - PMF, growth loops, pricing, retention Use when this capability is needed.

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Product management skills from Lenny's Podcast - 86 actionable skills across hiring, strategy, growth, leadership, and more Use when this capability is needed.

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Content Marketing

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This skill should be used when the user asks to "write marketing copy", "create social media posts", "write a blog post", "draft an email", "write product descriptions", "create brand messaging", "write ad copy", "draft a landing page", or mentions any marketing, promotional, or persuasive writing. Also use this skill when the user asks to "write about housing", "create YIMBY content", "draft zoning reform messaging", "write about parking reform", "create housing affordability content", "write to a politician about housing", or mentions pro-housing advocacy, housing policy, or parking policy communications. Use when this capability is needed.

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Help users design and optimize growth loops. Use when someone is building viral mechanics, designing referral programs, creating product-led acquisition, or figuring out how to make their product grow itself. Use when this capability is needed.

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SEO Research

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Use this skill when the user needs to build a user community, start a Discord or forum, create a community strategy, reduce support load through peer-to-peer help, or use community as a growth channel. Covers community platform selection, launch strategy, engagement tactics, and scaling community without it consuming all your time.