Marketing & Growth

ferroxlabs Skill

Qualify one lead against BANT (budget, authority, need, timeline) and MEDDIC (metrics, economic buyer, decision criteria, decision process, identified pain, champion) using public signals only, producing an opportunity quality score out of 100, an A-to-D grade and the recommended approach. Use when a lead is in the pipeline and the question is whether it is real. Do NOT use for the full five-dimension account workup (use sales-prospect), for mapping the buying committee (use sales-contacts) or for running the call itself (use sales-discovery-call).

ferroxlabs Skill

Map the buying committee at a target company from public sources only, classify each person by buying role (economic buyer, champion, technical evaluator, end user, blocker, coach), find a genuine personalisation anchor per contact with no invented mutual connections, and propose a multi-threading sequence. Use when a deal is single-threaded and needs more of the account involved. Do NOT use for scoring whether the opportunity is real (use sales-qualify), for the full account workup (use sales-prospect) or for handling pushback once conversations start (use sales-objection-handling).

ferroxlabs Skill

Run a five-dimension workup on a target company from its URL using public sources only — company research, opportunity qualification, decision-maker mapping, competitive positioning and ICP fit — then aggregate a weighted prospect score, a prioritised action plan and a jurisdiction-gated first email (CAN-SPAM, CASL, GDPR and UWG §7 aware; refuses pure cold outreach to DE, AT and CH). Use when a whole account needs to be assessed before anyone reaches out. Do NOT use for a single BANT/MEDDIC pass on a lead already in play (use sales-qualify), for mapping named people only (use sales-contacts), or for deciding who to sell to at all (use sales-icp).

ferroxlabs Skill

Produces a weekly pipeline review format with stage definitions, deal health assessments, forecast calculations, and risk flags using CRM hygiene methodology. Use when the user asks to create a pipeline review template, structure a weekly sales forecast meeting, build a deal inspection framework, design a pipeline health dashboard, or prepare for a sales pipeline review with leadership. Do NOT use for win/loss analysis of closed deals (use win-loss-analysis), individual deal strategy (use sales-playbook-section), or marketing funnel analysis (use marketing-analytics-report).

ferroxlabs Skill

Produces a sales pitch deck narrative with problem, solution, proof, process, pricing, and CTA sections using sales deck structure methodology. Use when the user asks to create a sales pitch deck, build a sales presentation, write pitch deck slides, or structure a client presentation for closing deals. Do NOT use for investor pitch narrative (use startup-pitch-narrative in entrepreneurship), marketing strategy presentation (use marketing-strategy), or internal company presentation (use presentation skills).

ferroxlabs Skill

Brand storytelling strategy advisor covering narrative marketing frameworks, origin story development, brand voice architecture, values-driven messaging, emotional resonance techniques, content formats for storytelling, audience connection through narrative, and building a cohesive brand story that differentiates and drives loyalty across every customer touchpoint. Use when the user asks about brand storytelling or needs help with related topics. Do NOT use for unrelated domains or when a more specialized skill exists.

ferroxlabs Skill

As of: 2026-05-16

ferroxlabs Skill

Produces a completed marketing strategy document using STP (Segmentation, Targeting, Positioning) framework with goals, audience definition, channel mix, budget allocation, and KPIs. Use when the user asks to create a marketing strategy, plan marketing for a product or company, define marketing goals and channels, or structure a marketing plan. Do NOT use for go-to-market launch planning (use go-to-market-strategy), single campaign planning (use campaign-planning), or brand positioning statement only (use brand-positioning).

ferroxlabs Skill

SaaS business metrics analysis covering MRR, ARR, churn rates, customer lifetime value, cohort analysis, unit economics, and dashboard design. Includes benchmark data, formula references, investor-ready reporting templates, and diagnostic frameworks for identifying growth bottlenecks. Use when the user asks about saas metrics analyst, related techniques, best practices, or needs guidance in this domain. Do NOT use when the request is outside the scope of saas metrics analyst or requires a different specialized skill.

ferroxlabs Skill

Produces post-meeting, post-demo, and post-proposal follow-up email sequences that advance deals through the sales pipeline using sales cadence methodology. Use when the user asks to create follow-up emails after a sales meeting, write post-demo follow-up sequences, build post-proposal nurture emails, or design email sequences that keep deals moving forward. Do NOT use for cold outreach to new prospects (use cold-outreach-sequence), customer onboarding emails (use cs-handoff-document), or marketing email campaigns to subscribers (use email-campaign).

ferroxlabs Skill

Produces a detailed buyer persona using Jobs-to-be-Done framework with demographics, pain points, goals, buying triggers, decision criteria, and vocabulary. Use when the user asks to create a customer persona, define target buyer, build an ideal customer profile, or understand their audience for marketing or product decisions. Do NOT use for market segmentation strategy (use go-to-market-strategy), customer journey across touchpoints (use customer-journey-map), or competitive positioning (use competitive-analysis).

ferroxlabs Skill

Produces conversion-optimized landing page copy with hero section, problem statement, solution, social proof, and CTA sections using conversion copywriting methodology. Use when the user asks to write landing page copy, create a product page, write a sales page, draft conversion copy, or write landing page text for a website. Also useful when asked to write website copy or create a page that converts visitors. Do NOT use for ad copy (use paid-ad-copy), product descriptions for e-commerce listings (use product-description), or full website content strategy (use seo-content-strategy).

ferroxlabs Skill

Community-led growth strategy advisor covering community platform selection, engagement frameworks, ambassador programs, community flywheel mechanics, moderation, content strategy, metrics, monetization, and building self-sustaining communities on Discord, forums, Slack, and social platforms that drive acquisition, retention, and advocacy for products and brands. Use when the user asks about community led growth or needs help with related topics. Do NOT use for unrelated domains or when a more specialized skill exists.

ferroxlabs Skill

Produces a completed SEO content strategy with keyword clusters, content gap analysis, page priority matrix, and internal link structure using SEO content planning methodology. Use when the user asks to plan SEO content, create a keyword strategy, identify content gaps, prioritize pages for organic search, or build a content-driven SEO plan. Do NOT use for writing individual blog posts (use writing skills), full marketing strategy (use marketing-strategy), or paid search ad copy (use paid-ad-copy).

ferroxlabs Skill

Produces an operations KPI document with metric definitions, data sources, targets, reporting cadence, and dashboard layout using ops analytics methodology. Use when the user asks to create an operations dashboard, define operational KPIs, build a metrics framework for operations, design a reporting dashboard for operational performance, or establish metrics and targets for an operations team. Do NOT use for marketing analytics reports (use marketing-analytics-report), financial KPI dashboards (use financial-kpis), or product metrics frameworks (use metrics-framework).

ferroxlabs Skill

The user wants to know if a new product, feature, price point, or positioning has demand before they spend weeks building it. Load this whenever someone says "should we build X," "would people pay Y for this," or "is there a market for Z."

ferroxlabs Skill

Produces a completed go-to-market strategy document using STP (Segmentation, Targeting, Positioning) and AIDA frameworks covering target segment, channels, messaging, pricing, and launch sequence. Use when the user asks to create a GTM strategy, plan a product launch, define market entry approach, or structure a launch plan for a new product or feature. Do NOT use for ongoing marketing strategy (use marketing-strategy), brand positioning only (use brand-positioning), or competitive landscape analysis (use competitive-analysis).

ferroxlabs Skill

Produces a platform-specific social media strategy with content pillars, posting frequency, format mix, engagement tactics, and performance metrics using content calendar methodology. Use when the user asks to create a social media strategy, plan social media content, build a content calendar, or define a social media presence for a brand or business. Do NOT use for paid social ad copy (use paid-ad-copy), email marketing (use email-campaign), or full marketing strategy (use marketing-strategy).

ferroxlabs Skill

Pricing strategy assessment evaluating pricing model effectiveness, competitive positioning, value alignment, discount practices, and revenue optimization to produce an actionable pricing scorecard. Use when the user asks about pricing strategy audit, related techniques, best practices, or needs guidance in this domain. Do NOT use when the request is outside the scope of pricing strategy audit or requires a different specialized skill.

ferroxlabs Skill

Produces a multi-touch cold outreach sequence combining email and social touches with personalization variables and follow-up cadence using sales cadence design methodology. Use when the user asks to create cold outreach emails, build a prospecting sequence, design a sales cadence, write cold emails, or plan multi-channel outreach to new prospects. Do NOT use for warm follow-up emails after a meeting (use follow-up-sequences), email marketing to subscribers (use email-campaign), or PR media pitches (use pr-pitch).

ferroxlabs Skill

Practical guide to building an online learning academy covering platform selection, curriculum design, student experience, certification, marketing, pricing, and growing a sustainable online education business. Use when the user asks about online academy builder, related techniques, best practices, or needs guidance in this domain. Do NOT use when the request is outside the scope of online academy builder or requires a different specialized skill.

ferroxlabs Skill

Produces a completed competitor comparison matrix with positioning analysis, capability gaps, and strategic recommendations using Porter's Five Forces framework. Use when the user asks to analyze competitors, compare market alternatives, evaluate competitive landscape, or assess competitive positioning. Do NOT use for internal strengths/weaknesses analysis (use swot-analysis), macro-environment scanning (use pestle-analysis), or product portfolio evaluation (use bcg-matrix).

ferroxlabs Skill

Creates a startup pitch narrative script covering problem, solution, market opportunity, traction, business model, team, and ask using pitch storytelling methodology. Use when the user asks about startup pitches, investor pitches, pitch decks, pitch narratives, pitch scripts, or how to pitch their startup. Do NOT use for sales pitch decks (use sales-pitch-deck), fundraising financial narratives (use fundraising-narrative), or brand positioning (use brand-positioning).

ferroxlabs Skill

Systematic CRO methodology covering conversion audits, hypothesis generation, A/B and multivariate testing, heatmap and session recording analysis, user research techniques, landing page optimization, funnel analysis, and statistical significance for data-driven growth. Use when the user asks about conversion rate optimizer or needs help with related topics. Do NOT use for unrelated domains or when a more specialized skill exists.

ferroxlabs Skill

Produces a completed market research brief with research question, hypothesis, methodology, data sources, and output format using research design principles. Use when the user asks to plan market research, design a survey, structure customer research, or outline a research study for business decisions. Do NOT use for competitive benchmarking (use competitive-analysis), customer persona creation (use customer-persona), or full marketing strategy (use marketing-strategy).

aws-samples Bundle

Use this skill to investigate and troubleshoot AWS IoT FleetWise problems by analyzing fleet creation, vehicle models, decoder manifests, signal catalogs, campaigns, data collection, vehicle connectivity, edge agent, destinations, and IAM configuration following structured runbooks. Activate when: fleet creation failures, vehicle model errors, decoder manifest issues, signal catalog problems, campaign failures, data collection issues, vehicle connectivity problems, edge agent errors, destination configuration issues, or the user says something is wrong with IoT FleetWise.

modu-ai Skill

마케팅·제품 텍스트의 브랜드 정합 카피라이팅 전문가. 브랜드 보이스, AI 특유 어조 배제 규칙, 구체적 숫자, 다운스트림 에이전트 소비를 위한 JSON 섹션 구조를 보장합니다. 히어로, 기능, 소셜 증명, CTA, 푸터 섹션을 A/B 변형 출력으로 다룹니다. Use for brand-aligned marketing and product copy: headlines, CTAs, microcopy, taglines, value propositions, marketing-landing-page and footer copy, with anti-AI-slop rules and concrete-number enforcement.

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복잡한 분석·재무·운영 보고를 경영진 1페이지(≤500단어) 요약으로 변환합니다. 다음과 같은 요청 시 사용하세요: - "임원 보고용 1페이지 요약 만들어줘" / "이사회 보고서 요약해줘" / "경영진 브리핑 1장으로 정리해줘" - "이 리포트 핵심만 요약해줘" / "긴 보고서 1페이지로 줄여줘" / "C레벨 요약 작성해줘" - "What/So What/Now What 구조로 정리해줘" / "카톡·이메일로 보낼 단일 HTML 1pager 만들어줘" 기본 출력은 moai-officer:doc-html-report로 단일 HTML(이미지·CSS·JS 인라인, 카톡·이메일 바로 공유)이며, pdf/docx/pptx/hwpx 변환은 옵션 체이닝. 입력 가능: moai-marketer:marketing-performance-report 출력 · moai-accountant:finance-financial-statements · moai-accountant:finance-variance-analysis · moai-coworker:collab-pm-report · 외부 보고서. 한국 임원/이사회 표준 What/So What/Now What + K-IFRS 재무 지표 우선. [책임 경계] vs moai-marketer:marketing-performance-report: collab-exec-summary=임원 압축 요약(≤500단어), marketing-performance-report=마케팅 풀 리포트(전체).

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인스타·네이버 블로그·카카오부터 스레드·X·링크드인·페이스북·유튜브 쇼츠까지, 채널에 맞춘 SNS 게시글과 캡션·해시태그·스크립트를 써 드립니다. 다음과 같은 요청 시 사용하세요: - "인스타 피드 글 5개 써줘" - "네이버 블로그 포스팅 해줘" - "링크드인 포스팅 만들어줘" - "유튜브 쇼츠 스크립트 써줘" - "브랜드 보이스 가이드 만들어줘" - "한 달치 콘텐츠 달력 짜줘" - "내 유튜브 강의를 인스타·블로그·뉴스레터로 리퍼포징해줘" 채널별 심리와 알고리즘에 맞춰 게시글을 만들고 콘텐츠를 여러 채널로 재활용하며, 텍스트 산출물은 moai-coworker:ai-slop-reviewer → moai-writer:korean-humanize으로 다듬습니다. [책임 경계] vs 형제 스킬: 범용 광고 카피는 moai-marketer:content-copywriting, 이커머스 광고·톡톡·푸시 카피는 moai-cs:cs-channel-message, 기업 브랜드 전략은 moai-coworker:collab-brand-identity, 개인 브랜드 전략은 moai-marketer:marketing-personal-branding.

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이탈을 막고 떠난 고객을 되돌리는 마케팅 측 리텐션 설계 — 이탈 방지 캠페인, 재참여·윈백(winback) 시퀀스, 라이프사이클 메시지, 리텐션 지표(리텐션 커브·코호트·이탈률)를 만들어 드립니다. 다음과 같은 요청 시 사용하세요: - "이탈 방지 캠페인 설계해줘" - "떠난 고객 되돌리는 윈백 이메일 시퀀스 짜줘" - "90일 미접속 고객 재참여(re-engagement) 플로우 만들어줘" - "라이프사이클 단계별 메시지 설계해줘" - "이탈 조기 신호로 헬스 스코어 만들어줘" - "리텐션 커브·코호트로 이탈 패턴 분석해줘" - "취소 플로우(cancel flow)에 세이브 오퍼 붙여줘" 이탈 유형 분류·조기 신호·헬스 스코어·윈백 시퀀스·라이프사이클 메시지·리텐션 지표 프레임으로 리텐션 캠페인을 설계하고, 이메일·메시지 본문은 moai-coworker:ai-slop-reviewer → moai-writer:korean-humanize으로 다듬습니다. 광고성 재참여 메일은 한국 정보통신망법(§50) 요건을 반영합니다. [책임 경계] vs moai-seller 커머스 스킬: 이 스킬=마케팅 측 라이프사이클·윈백·이탈방지 메시지와 지표. commerce-repurchase-timer=구매 주기 기반 재구매 타이밍, commerce-subscription-strategist=구독 운영·요금제 설계, commerce-ltv-cac-architect=단위경제(LTV/CAC) 모델링. 재구매 타이밍·구독 오퍼레이션·유닛이코노미 계산은 그쪽으로 넘깁니다.

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네이버·구글·AI 검색(GEO)에서 잘 노출되는지 점검하고, 검색 순위를 올릴 개선안과 추천 키워드를 담은 SEO 감사 보고서를 만들어 드립니다. 다음과 같은 요청 시 사용하세요: - "우리 블로그 SEO 감사해줘" - "네이버 상위 노출 전략 짜줘" - "키워드 분석해줘" - "구글 검색 최적화해줘" - "ChatGPT·Perplexity 같은 AI 검색에 잘 노출되게 GEO 전략 만들어줘" - "네이버 C-Rank 떨어졌는데 개선 방법 알려줘" - "이커머스 사이트 SEO 로드맵 만들어줘" 네이버(C-Rank·D.I.A.)·구글(E-E-A-T·Core Web Vitals)·AI 검색 인용까지 점검해 개선 우선순위와 키워드 목록을 정리하고, 서술 권고는 moai-coworker:ai-slop-reviewer → moai-writer:korean-humanize으로 다듬습니다.

modu-ai Skill

(구명칭 호환 스텁) 콘텐츠 캘린더는 `moai-marketer:content-editorial-calendar`, 유튜브·팟캐스트 기획은 `moai-marketer:marketing-youtube-podcast-planner`로 분리됨. 직접 호출하지 않는다.

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Higgsfield MCP 기반 AI 이미지를 자연어 요청 한 줄로 생성합니다. 모델·파라미터를 하드코딩하지 않고 라이브 카탈로그(models_explore)를 조회해 호출하므로, 카탈로그가 바뀌어도 드리프트 없이 동작합니다. 다음과 같은 요청 시 사용하세요: - "Higgsfield로 이미지 만들어 줘" - "Soul로 인물 이미지" - "Nano Banana Pro로 카드뉴스 이미지" - "AI 이미지 생성해줘" - "시네마틱 키 비주얼 만들어줘" - "캐릭터 일관성 있는 시리즈 이미지" - "DTC 광고 이미지(Marketing Studio)" Soul·Nano Banana·GPT Image·Seedream·FLUX·Recraft·Marketing Studio 등 계열의 프롬프트 크래프트는 references/prompt-craft/*.md에 출처와 함께 큐레이션돼 있고, 실제 파라미터(모델 id·해상도·비율·비용)는 런타임에 라이브 조회합니다. 프롬프트만 필요하면 moai-coworker의 *-prompt 스킬을 사용하세요.

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Higgsfield MCP 기반 AI 영상을 자연어 요청 한 줄로 생성합니다. 모델·파라미터를 하드코딩하지 않고 라이브 카탈로그(models_explore)를 조회해 호출하므로, 카탈로그가 바뀌어도 드리프트 없이 동작합니다. 다음과 같은 요청 시 사용하세요: - "Higgsfield 영상 만들어줘" - "Veo로 영상" - "Kling으로 영상" - "Seedance로 다이내믹 영상" - "Cinema Studio로 시네마틱 영상" - "Marketing Studio UGC 광고 영상" - "AI 영상 생성" Veo·Kling·Seedance·Cinema Studio·Marketing Studio·Wan·Gemini Omni·Grok 등 계열의 프롬프트 크래프트는 references/prompt-craft/*.md에 출처와 함께 큐레이션돼 있고(계열마다 규칙이 다름 — 범용 공식 없음), 실제 파라미터(모델 id·해상도·비율·길이·비용)는 런타임에 라이브 조회합니다.

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기업·제품 브랜드의 이름·슬로건·톤앤매너·색상까지 한 번에 정리한 브랜드 가이드 문서를 만들어 드립니다. 다음과 같은 요청 시 사용하세요: - "친환경 생활용품 브랜드 만들어줘, 2030 여성 타깃" - "우리 스타트업 이름 후보 좀 지어줘" - "브랜드명은 정했으니 슬로건이랑 톤앤매너만 만들어줘" - "카페 브랜드 리뉴얼하고 싶어" - "회사 브랜드 색상이랑 로고 컨셉 잡아줘" - "브랜드 포지셔닝이랑 전략 정리해줘" - "브랜드 가이드라인 문서로 만들어줘" - "기업 브랜딩 처음부터 도와줘" 네이밍 후보 평가, 슬로건, 브랜드 스토리, 색상 시스템, 채널별 적용 가이드를 문서로 묶어 줍니다. 텍스트 산출물은 moai-coworker:ai-slop-reviewer → moai-writer:korean-humanize으로 다듬습니다. [책임 경계] vs moai-marketer:marketing-personal-branding: 이 스킬=기업·제품 브랜드, 저 스킬=개인·전문가 브랜드.

modu-ai Skill

메타·구글 광고 추적 픽셀이 제대로 설치됐는지 점검하고, 광고비를 새게 만드는 설정 실수와 고객 데이터 활용도를 진단한 리포트를 만들어 드립니다. 다음과 같은 요청 시 사용하세요: - "픽셀 설치 제대로 됐는지 점검해줘" - "메타 픽셀이랑 구글 픽셀 검증해줘" - "CAPI(전환 API) 설치 확인해줘" - "iOS 업데이트 이후 전환이 적게 잡히는 것 같아" - "Lookalike 씨앗 품질 봐줘", "VIP 구매자로 유사 타겟 만들어도 되나" - "이메일 리스트 광고에 잘 쓰고 있는지 진단해줘" - "광고비 새는 픽셀 실수 있는지 찾아줘" 자주 하는 픽셀 실수(구매자 미제외·이벤트 정보 누락·CAPI 미설치)와 고객 데이터·유사 타겟 활용도를 점수화해 개선 우선순위를 제시합니다. 진단 보고서 서술 부분은 moai-coworker:ai-slop-reviewer → moai-writer:korean-humanize으로 다듬습니다. [책임 경계] vs moai-marketer:marketing-performance-report: 이 스킬=픽셀·데이터 인프라 검증, 저 스킬=광고 성과(ROAS) 분석.