Marketing & Growth

deciqai Bundle

Activate when: user asks why customers don't switch to a better product, how to make a product stickier or build a moat, how to compete against an entrenched incumbent, why churn is low but revenue growth stalled, or mentions lock-in / vendor lock-in / stickiness / data moat / Klemperer. Do NOT activate when: the product is a one-shot transaction with no ongoing relationship, or the user is designing adversarial lock-in and needs ethical pushback first. More: deciqai.com/s/switching-costs

deciqai Bundle

Activate when: user asks about starting early vs. later for savings/investing, wonders if small consistent gains add up, wants to know how long to double money, is evaluating long-term wealth or skill-building decisions, mentions 'Rule of 72' or 'exponential growth.' Do NOT activate when: the time horizon is short (under 3 years) and compounding is negligible; the underlying process is genuinely linear with no reinvestment or accumulation. More: deciqai.com/s/compound-interest

deciqai Skill

Activate when: an early founder needs revenue but wants to hire a salesperson or 'automate' sales too soon; 'I hate selling', 'when should I hire sales?', first customers, pre-PMF go-to-market. Do NOT activate when: the company already has repeatable, documented sales and is scaling a proven motion (then it's about hiring/systems, not founder-led). More: deciqai.com/s/founder-led-sales

deciqai Bundle

Activate when: teams are fighting over which metric to optimize; someone says 'north star metric,' 'NSM,' 'OMTM,' or 'one metric that matters'; a dashboard has 30+ metrics with no clear priority; a leading indicator is needed that predicts revenue before it moves; or someone asks 'what should we optimize?' Do NOT activate when: the product has no customers yet (no value to measure — use lean-startup instead); a single team in a mature business needs execution KPIs rather than cross-team alignment. More: deciqai.com/s/north-star-metric

deciqai Skill

Activate when: a founder/SMB wants durable organic acquisition; 'how do we do SEO/content', 'we blog but get no traffic', building a content engine; topic clusters, search intent. Do NOT activate when: the need is immediate paid response this week (use paid channels) or the audience doesn't search for the problem. More: deciqai.com/s/content-led-growth

deciqai Bundle

Activate when: user asks "will our margins improve as we grow?", "do we need scale to compete?", "why does our competitor charge less than us?", analyzing whether a business model has a cost advantage at higher volume, evaluating M&A "scale synergies," sizing minimum efficient scale, or deciding whether to invest in capacity ahead of demand. Do NOT activate when: the advantage is demand-side value growth with users (use network-effects instead); the business competes on differentiation/IP/relationships where cost is not the driver. More: deciqai.com/s/economies-of-scale

deciqai Bundle

Activate when: user says 'our growth is stalling and we don't know why,' 'product and marketing are arguing about whose fault it is,' 'where is our funnel breaking,' 'pirate metrics,' or 'acquisition vs activation vs retention.' Also activate for: designing end-to-end metrics for a new product, building a shared instrumentation framework across teams. Do NOT activate when: the product has no users yet (use lean-startup instead), or the bottleneck is already obvious and obvious to fix. More: deciqai.com/s/aarrr-pirate-metrics

deciqai Skill

Activate when: user asks 'does being first even matter here?', 'who wins this market in the end?', 'will this business still be around in 10 years?', 'should we race to ship or wait and own the category?'; a strategy is justified mainly by 'we have to be first'; someone needs to weigh a durable endgame position against a race for early market entry; growth metrics look great but no one has asked whether the position lasts. Do NOT activate when: the question is whether a first mover's existing lead is defensible or how a follower attacks it — that is first-mover-advantage's diagnostic; or the market's endgame structure is genuinely unknowable yet and the honest move is cheap experiments, not endgame claims. More: deciqai.com/s/last-mover-advantage

deciqai Bundle

Activate when: user says "PMF," "product-market fit," "crossing the chasm," "early adopter to mainstream," "whole product," "we're stuck after our beachhead," or "growth stalled after an initial good period"; startup has early traction but can't tell if it's real; team is debating which segment to target next after winning early fans. Do NOT activate when: the product has no users yet (use lean-startup instead); the business is already category-mature and the question is about scaling proven channels. More: deciqai.com/s/pmf-crossing-the-chasm

deciqai Bundle

Activate when: strategy results are consistently below target despite strong market conditions; a team agrees on a plan but results fall far short; diagnosing why execution broke down after a leadership change or merger; auditing whether the organization can support a new growth phase. Do NOT activate when: the team is fewer than 10 people with no defined organizational system; no strategy exists yet and the task is pure strategy formulation. More: deciqai.com/s/strategic-execution-3d9

deciqai Bundle

Activate when: brand perception lags product quality; a values campaign generated backlash ('they say X but do Y'); NPS and brand sentiment diverge; marketing underperforms despite a good product; someone asks 'how do we build brand trust?' or 'why isn't our marketing working?'. Do NOT activate when: a single catastrophic event requires immediate legal or crisis-communication response first; the product genuinely does not work and needs engineering fixes before trust is addressed. More: deciqai.com/s/trust-brand-architecture

deciqai Skill

Activate when: an early founder is over-automating or waiting for growth to be 'efficient'; 'this won't scale', recruiting first users, delivering early service manually; concierge/white-glove starts. Do NOT activate when: the motion is already validated and the task is genuinely to scale it (then systemize/automate). More: deciqai.com/s/do-things-that-dont-scale

deciqai Bundle

Activate when: user asks 'did this transformation actually work', 'how do I measure whether coaching/strategy/capital changed the business', 'why does our improvement not stick', 'how do I choose between competing empowerment options', or evaluates a business program by its immediate effect rather than long-term compounded velocity change. Do NOT activate when: the business survival horizon is under 12 months (integral effect cannot materialize), or no baseline growth metric exists to measure velocity change against. More: deciqai.com/s/gravity-field-empowerment

deciqai Skill

Activate when: a founder is guessing at marketing channels or pouring effort into one that isn't working; 'how do we get customers', 'which channel should we use', growth is stalled on distribution. Do NOT activate when: a channel is already proven and the task is to optimize/scale it, not to find one. More: deciqai.com/s/bullseye-traction-channels

deciqai Bundle

Activate when: growth has stalled despite good execution; a team disagrees whether a goal is 'realistic'; someone says their initiative is transformative but measures it with quarterly targets; you're designing a new market entry or capability platform. Do NOT activate when: organization is in survival mode (cash runway < 6 months) — address that constraint first; the goal hasn't been defined yet — use first-principles or jobs-to-be-done first. More: deciqai.com/s/incremental-vs-leap-growth

deciqai Bundle

Activate when: user asks "why has our growth stalled after early success?", "when will this market saturate?", "we used to grow easily, now it's hard", "how do we cross the chasm?", "we need to reach mainstream buyers", "our marketing stopped working", "what adopter stage are we in?", or mentions S-curve, diffusion of innovations, Rogers, early adopters, majority, laggards, Bass diffusion model, or technology adoption lifecycle. Do NOT activate when: the market is already mature/saturated with no diffusion dynamics left to analyze; or adoption is driven by regulatory mandate rather than buyer choice. More: deciqai.com/s/s-curve-technology-adoption

deciqai Skill

Activate when: designing/reviewing loan-originator compensation; considering a marketing services agreement (MSA), lead-buy, or referral arrangement; 'can we pay for these referrals?', 'can comp vary by loan?'. Do NOT activate when: unrelated ops incentives with no mortgage-referral nexus. More: deciqai.com/s/mortgage-lo-comp-respa-design

deciqai Bundle

Activate when: user says 'we've hit a growth ceiling,' 'should we acquire or build,' 'we're growing but not sure we can sustain it,' 'what's our M&A strategy,' or a business has achieved initial PMF and is designing its next growth phase. Do NOT activate when: the organic core is not yet at product-market fit; or the primary M&A rationale is purely defensive with no positive value creation thesis. More: deciqai.com/s/organic-plus-extension-growth

deciqai Skill

Activate when: a product is 'a better X' but nobody gets it; 'people don't understand what we do', weak conversion despite a good product, choosing a category/competitive frame; naming what you are. Do NOT activate when: positioning is already clear and validated and the task is execution, not repositioning. More: deciqai.com/s/positioning-obviously-awesome

joogy06 Skill

Use when the user needs positioning strategy — what to emphasize on a resume/CV, LinkedIn profile and content strategy, personal brand narrative, recruiter relationships, internal visibility, conference speaking, or network mapping. Strategy and emphasis only - to WRITE or tailor the CV/cover-letter document itself use career-application-writer; to build online presence beyond LinkedIn (website, GitHub, social, newsletters, AI findability) use career-online-presence. Trigger on - position myself, CV strategy, what should my resume emphasize, LinkedIn profile, personal brand, recruiter, visibility, thought leadership. Part of the career-* skill family.

joogy06 Skill

Use when creating or optimizing title tags, meta descriptions, Open Graph tags, Twitter Cards, URL structures, or any SERP-facing metadata. Covers character limits, pixel widths, CTR optimization, and AI Overview impact on click-through rates.

joogy06 Skill

Use when optimizing content for featured snippets, People Also Ask, AI Overview citations, rich results, or any SERP feature. Covers snippet formats, PAA optimization, AI citation strategy, and the current rich results inventory.

joogy06 Skill

Use when building E-E-A-T signals, brand authority, Knowledge Panel optimization, author entity building, trust signals, social media SEO strategy, or managing online reputation. Covers brand mentions, reviews, digital PR, social signals, and content freshness as authority maintenance.

joogy06 Bundle

Use when building or auditing an individual professional's online presence and findability — personal website (Person schema, canonical bio), GitHub portfolio, multi-platform social strategy (LinkedIn content cadence, X, Bluesky, Threads), newsletters (Substack), YouTube, AI people-search visibility (how ChatGPT, Perplexity, Gemini answer 'who is <name>'), and digital-footprint hygiene under employer screening. Includes a mandatory regulated-employee publishing check (finance/FINRA/MNPI). Trigger on - personal website, GitHub profile, online presence, personal brand online, be found by AI, Bluesky, Threads, Substack, newsletter strategy, digital footprint, what does ChatGPT say about me. Part of the career-* skill family; business/brand E-E-A-T lives in seo-authority-builder; e-commerce AI visibility lives in ai-search-optimizer.

joogy06 Skill

Use when planning content strategy, writing SEO-optimized content, auditing existing content quality, identifying content decay, deciding whether to create, update, consolidate, or delete pages, or building topical authority through content clusters.

joogy06 Skill

Use when researching keywords, mapping search intent, building topic clusters, detecting keyword cannibalization, or optimizing content for entity-based search. Covers keyword strategy, intent classification, clustering, and cannibalization diagnosis.

joogy06 Skill

Use when advising on the financial reality of running a small business rather than on compliance — cash flow and why profitable companies still fail, the working-capital cycle and why growth consumes cash, online-retail economics including processor reserves, returns and marketplace fees, cash and till controls for local sales, the salary-versus-dividend decision and the distributable-reserves check, the monthly numbers worth watching, and the warning signs an accountant should raise before being asked.

joogy06 Skill

Use when implementing schema markup, optimizing header hierarchy, building internal linking structures, planning site architecture, or checking Core Web Vitals. Covers JSON-LD schema, topic clusters, breadcrumbs, sitemaps, and page structure for both traditional and AI search.

joogy06 Bundle

Use when the user wants to write, draft, tailor, or review a CV, resume, cover letter, or job-application package — generates truthful, human-voiced application documents from the user's verified achievements, tailored to a specific posting, with semantic-ATS alignment (2026), a humanization pass against AI-slop patterns, and cross-document consistency checks (CV, cover letter, LinkedIn must agree). Trigger on - write my CV, tailor my resume, cover letter, application package, adapt my CV for this job, resume bullets, ATS check. Part of the career-* skill family; positioning strategy lives in career-positioning; raw achievement stories live in career-storytelling.

joogy06 Skill

Use when designing how an audience will experience an artifact BEFORE building it — websites, web apps, dashboards, business reports, or any user-facing flow — turning audience, intent, and desired emotional/trust response into buildable design decisions. Covers audience/job/context modeling scoped per audience type, journey and reading-path design, information architecture and attention hierarchy, ergonomics and ease-of-use decisions, emotional-design intent (the audience must feel understood), buildable component/wireframe/state specs, semantic token and layout briefs, and measurable acceptance criteria. Trigger on - design the experience, user journey, information architecture, make it engaging, audience perception, wireframe, report layout, app flow design, ergonomics, emotional design. Built-interface reviews live in ux-reviewer; deck flows in presentation-narrative; commerce funnels in ecommerce-growth; persuasion copy in conversion-psychology; implementation in the platform skills.

joogy06 Skill

Use when designing, instrumenting, or running conversion experiments on an e-commerce storefront (WooCommerce/WordPress focus) — A/B test design, sample-size and statistical-validity guards, traffic-power eligibility check, GA4 e-commerce event instrumentation via GTM/dataLayer, cache-safe variation delivery that protects INP/LCP and page caching, heatmap/session-replay analysis, QA, rollout, and readout. Trigger on - A/B test, split test, CRO experiment, GA4 ecommerce events, dataLayer setup, test significance, low traffic testing. Reading GA4/GSC/Clarity data lives in seo-data-analyst; persuasion tactics live in conversion-psychology; page-content checklists live in ecommerce-growth.

joogy06 Skill

Use when building, reviewing, or fixing faceted/layered navigation and product filters on a WooCommerce store — filter UX (AJAX vs reload, mobile filter drawer, applied-filter chips, sort logic), facet indexability strategy (index-worthy facet landing pages vs thin parameter combinations, canonical/noindex/robots decision matrix), crawl-budget and origin-load protection (parameter normalization, cache-key design, allowlisted exposure), and Woo query/DB performance for high-cardinality attributes (attribute lookup tables, external index offload boundary). Trigger on - product filters, layered nav, faceted navigation, filter SEO, crawl trap, filter URLs indexed, AJAX filters slow. Category-page content checklists live in ecommerce-growth; generic schema and site architecture live in seo-structure-architect; Woo code security patterns live in woocommerce-developer.

planifest Bundle

Weekly engineering retrospective. Analyzes commit history, work patterns, and code quality metrics with persistent history and trend tracking. Team-aware: breaks down per-person contributions with praise and growth areas. Use when asked to "weekly retro", "what did we ship", or "engineering retrospective". Proactively suggest at the end of a work week or sprint. (gstack)

rweisssieker-xp Skill

Use when Power BI work needs role-specific CEO, CFO, COO, CRO, CPO, CIO, plant manager, sales ops, quality, supply chain, procurement, service, or HR question catalogs.

rweisssieker-xp Skill

Use when Power BI sources include customer experience, marketing automation, web analytics, e-commerce, Adobe Experience Cloud, Marketo, Braze, Klaviyo, Shopify, Magento, Adobe Commerce, SAP Commerce, BigCommerce, GA4, or customer data platforms.

knuckles-team Skill

Creates internal communications including all-hands presentations, team announcements, project status updates, async memos, meeting agendas, and executive briefings. Use when crafting messages from leadership, team updates, or structured internal documents. Do NOT use for external-facing marketing or customer communications.