Marketing & Growth

euwebertdefreitas Bundle

Expert in Product-Led Growth

jacob-balslev Bundle

SEO implementation strategy for building pages that rank -- covering content strategy, programmatic SEO at scale, marketplace-specific SEO, and AI search optimization.

sam6dvpte34 Skill

Social UGC Campaign Collector for cross-platform social media ugc campaign collector collection, research, monitoring, analysis, and export. Use when the user asks to scrape, extract, collect, export, monitor, research, analyze, or find browser-visible cross-platform social media data for this workflow: Collect campaign-related user-generated content using hashtags, mentions, and keywords. Covers searches such as Social UGC Campaign Collector, cross-platform social media ugc campaign collector scraper, cross-platform social media ugc campaign collector extractor, cross-platform social media ugc campaign collector export, cross-platform social media ugc campaign collector research. Supports public or authorized browser-visible data through BrowserAct.

tractorjuice Bundle

Wardley Mapping reference for a map, a positioning question or a strategic read: value-chain decomposition, evolution stages, OnlineWardleyMaps syntax, gameplay, doctrine and climatic patterns, build-versus-buy and inertia. Also loaded while a WARD artefact is being written. Not needed when the request is for a governed Wardley artefact with document control; the $arckit-wardley, wardley.value-chain, wardley.doctrine, wardley.gameplay and wardley.climate commands produce those.

evolution-foundation Skill

Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

evolution-foundation Skill

Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.

evolution-foundation Skill

Analyze competitive landscape and market positioning. Use when user says 'competitive analysis', 'positioning', 'who are our competitors', 'benchmark', 'market analysis', or any reference to competitors, market positioning, or competitive advantages.

evolution-foundation Skill

When the user wants concrete recommendations on how to improve their social media performance. Also use when the user mentions 'what should I do next,' 'how do I improve,' 'optimize my social media,' 'recommendations,' 'suggestions,' 'next steps,' 'what's my biggest opportunity,' or 'help me grow.' Synthesizes insights from performance, audience, and pattern analysis into prioritized actions. For raw analytics, see social-performance-analyzer. For growth tracking, see social-audience-growth-tracker. For pattern detection, see social-content-pattern-analyzer.

evolution-foundation Skill

When the user wants to analyze how their social media posts are performing. Also use when the user mentions 'analytics,' 'performance,' 'how did my posts do,' 'engagement,' 'impressions,' 'what's working,' 'post metrics,' 'my best posts,' or 'why isn't this post performing.' Uses BlackTwist analytics when available, works from user-provided data otherwise. For audience growth specifically, see social-audience-growth-tracker. For pattern detection, see social-content-pattern-analyzer. For actionable next steps, see social-optimization-advisor.

evolution-foundation Skill

When the user wants to track follower growth, understand what drives new followers, or analyze audience development. Also use when the user mentions 'follower growth,' 'followers,' 'audience growth,' 'gaining followers,' 'losing followers,' 'who follows me,' or 'grow my audience.' Uses BlackTwist follower data when available. For post-level metrics, see social-performance-analyzer. For content patterns, see social-content-pattern-analyzer.

evolution-foundation Skill

When the user wants to find patterns in what content works and what doesn't. Also use when the user mentions 'what's working,' 'content patterns,' 'best topics,' 'best format,' 'best time to post,' 'analyze my content,' 'do more of,' 'do less of,' or 'what should I change.' For raw metrics, see social-performance-analyzer. For audience-specific analysis, see social-audience-growth-tracker. For actionable recommendations, see social-optimization-advisor.

sam6dvpte34 Skill

Collect topic pages from Weibo — posts under a topic, engagement, timeline. Use when the user wants to track topic activity or collect campaign posts.

sam6dvpte34 Skill

Collect topic pages from Zhihu — posts under a topic, engagement, timeline. Use when the user wants to track topic activity or collect campaign posts.

sam6dvpte34 Skill

Collect topic pages from Douyin — posts under a topic, engagement, timeline. Use when the user wants to track topic activity or collect campaign posts.

cleanexpo Skill

Daily marketing visibility across the 11 Unite-Group businesses. Computes LTV:CAC, blended CPA, channel concentration (HHI), attribution decay from ad-platform feeds. Drafts a 1-page CMO snippet into the daily 6-pager. Gates ad-spend over $5,000/day through draft_review HITL. Closes Wave 4 A2 of the senior-agent slate (RA-1860).

cleanexpo Bundle

Use when a task needs AI image or video generation — campaign visuals, hero shots, product or social video, thumbnails, ad creative, localized variants — through the official Artlist MCP (mcp.artlist.io, 100+ models incl. Nano Banana Pro, Seedance 2.0, Kling 3.0, Veo 3.1, Sora 2). The model catalog is discovered live from the server every session, never a stored or cached list. Use also before any autonomous run that could touch media generation, because it carries the credit-spend gate. Covers connection per surface, live model selection, the iterate-in-conversation loop, and failure handling.

cleanexpo Bundle

Senior-review-board audit of the 2nd Brain vault — challenge shortlisted ideas, assign dispositions, route survivors to storm/spm/skill-authoring. Writes only inside its _system/wiki-growth/ sandbox.

cleanexpo Skill

Aggregate the repo's existing audit skills into ONE prioritized launch-readiness report through four lenses — PM journey, growth/SEO, engineering, design — adding only the two lenses nothing else covers (end-to-end PM journey + growth/SEO conversion) and fanning out to security-audit, impeccable, agentic-review, and leverage-audit for the rest. Review only; never fixes. Use on "is this ready to launch" or as the review step of /ship-it.

cleanexpo Skill

Scan interpretation specialist for Pi-SEO findings. Applies blast-radius scoring to prioritise findings, detects false positives, classifies into fix-now/schedule/suppress/investigate buckets, and recommends scan config changes per project.

cleanexpo Skill

Use when a Remotion marketing video needs a timed script, scene narration, on-screen text, CTA, and voice pacing that fits a single ElevenLabs voice.

cleanexpo Skill

Generate brand-consistent content, copy, and messaging aligned with Pi-CEO tone and values.

cleanexpo Skill

Generative + Answer Engine Optimization (GEO/AEO) standard for AI search visibility — the 2026 successor to SEO. Use when adding or auditing GEO infrastructure (llms.txt, JSON-LD schema, WebMCP, Lighthouse Agentic) OR AEO content-layer work (becoming the cited/quoted answer inside ChatGPT, Perplexity, Gemini, Google AI Overviews) on any portfolio site or via the Synthex client-audit module.

cleanexpo Skill

Parse PDF / DOCX / TXT into structured ParsedDoc (text + pages + tables + metadata). Pure deterministic extraction, no LLM call. Foundation for ICP-research workflows; consumed by marketing-icp-research.

cleanexpo Bundle

Use when someone asks to build, design, make, create, or generate any deliverable from a short prompt — a deck, web page, report, poster, campaign, brand look, prototype — especially when the prompt is underspecified. Resolves the subject and client persona, grills only the gaps with one checkbox screen, routes to the right specialist skills and MCPs, and runs a polish gate before handoff. Do not start generating for such requests without this skill.

cleanexpo Skill

Remediation advisor for Pi-SEO findings that cannot be auto-fixed. Produces per-finding remediation cards with tier classification, step-by-step fix instructions, before/after code examples, verification commands, and effort estimates.

cleanexpo Skill

AI Communication Intelligence layer — the bidirectional cross-specialist consultation protocol that makes specialist agents TALK TO EACH OTHER before an artifact is finalized. Use when a task spans domains and the output needs input from multiple specialists (e.g. marketing copy that must satisfy SEO + GEO + E-E-A-T + brand voice, or a video that needs Remotion + HeyGen + design + brand). Any orchestrator or /spm invokes it to pull structured input from the RIGHT specialists and fold it back in. Triggers on "AI communication intelligence", "agents talking to each other", "cross-specialist", "specialists should consult each other", "get input from all relevant specialists", "council". NOT a builder and NOT a replacement for the single-domain orchestrators — it is the round-trip consultation they lack.

cleanexpo Skill

Generates a complete SPM-ready readiness scope for any project, product, app, authority site, CRM, contractor network, training platform, marketing engine, mobile app, internal operating system, AI agent system, or launch-readiness task. Use when preparing a project for /spm, /judge, /goal, shipit, launch, production readiness, operational readiness, connector readiness, security readiness, or client purchase readiness.

cleanexpo Skill

Writes long-form marketing copy — landing pages, blog posts, email sequences, ad copy, sales-page sections — strictly aligned to BrandConfig voice, positioning hierarchy, and ICP vocabulary. Use when a brief asks for "landing page", "blog post", "email sequence", "ad copy", "sales copy", "long-form copy". Reads positioning + ICP + channel-plan; never writes blind. Composes with marketing-seo-researcher (keywords) and remotion-orchestrator (CTA video assets).

cleanexpo Skill

Develops value proposition, competitive positioning, and Jobs-to-be-Done articulation for a brand or feature. Use when a brief asks for "positioning", "value prop", "messaging", "JTBD", "competitive analysis", "category creation", or before any landing page or campaign starts. Reads the brand's existing voice and audience from BrandConfig; produces positioning artifacts every downstream copywriter / strategist skill consumes.

cleanexpo Skill

Portfolio health trend analyst for Pi-SEO. Reads scan history from .harness/scan-results/, detects regressions and sustained degradation, identifies cross-repo systemic issues, computes portfolio health score, and generates alert digests.

cleanexpo Skill

Builds an Ideal Customer Profile (ICP) — firmographics, role, pains, triggers, vocabulary, watering holes, decision process — for a brand or feature. Use when a brief asks for "ICP", "target audience", "buyer persona", "customer research", "user research", or before any campaign / copy / channel work. Reads BrandConfig.audience as the seed; outputs structured ICP consumed by copywriter, channel-strategist, seo-researcher.

cleanexpo Bundle

ENTRY POINT for the Marketing Skills Package. Use the moment a brief mentions "marketing skills package", "marketing package", "use marketing", "campaign", "launch", "positioning", "go-to-market", "GTM", "marketing strategy", "marketing plan", or asks to produce marketing assets (landing page, ad creative, blog post, email sequence, launch runbook, social content) for one of the portfolio brands (DR, NRPG, RestoreAssist/RA, CARSI, CCW, Synthex, Unite) or any customer brand. Globally available at ~/.claude/skills/marketing-* (symlinked to ~/Pi-Dev-Ops/skills/marketing-*). Reads the brief, classifies (campaign type, brand, audience, channel mix, budget, timeline), emits a wave-plan JSON, dispatches sub-skills in topological order. Composes with the Remotion Skills Package — calls remotion-orchestrator for any video output.

cleanexpo Skill

Use whenever creating, editing, refreshing, or reviewing ANY CARSI course, module, lesson, quiz, course trailer, or course marketing copy. Enforces the non-negotiable Australian-production standard (Australian English, 230V/10A power, metric units, Australian-available products, Australian standards/regulators, AUD) and the course quality bar.

cleanexpo Skill

Researches a portfolio company's visual identity from public sources (homepage, about page, marketing copy, GitHub README) and produces a structured BrandResearch dossier. Triggered when `Synthex/packages/brand-config/src/brands/{slug}.ts` (canonical home per RA-1985 / Synthex SYN-897) is missing, older than 90 days, or the user explicitly says "refresh brand for {brand}". Output feeds remotion-brand-codify.

cleanexpo Skill

Weekly cross-repo self-improvement loop. Every Monday 02:00 AEST it applies the 8-Claude-Loops method (INGEST / BUILD / COMPOUND + North Star) across every repo in config/harness/projects.json, opening review PRs so all projects compound over time. Cost-optimised open-weight ladder (Qwen/DeepSeek) via OpenRouter — cheap grunt tiers, one reserved reasoner for the planner handoff (~$5/full run).

cleanexpo Skill

Builds a T-30 to T+30 product-launch runbook with a per-day timeline, owners, asset dependencies, gate checks, contingencies, and post-launch attribution. Use when a brief mentions "launch", "GTM", "go-to-market", "ship a product", "release campaign", "launch playbook". Reads campaign-plan + positioning + channel-plan + all content artifacts; calls remotion-orchestrator for launch-day video assets. Outputs the single source of truth that orchestrates every other skill on the calendar.