Marketing & Growth
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
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agentik-os Skill Mm 02 Positioning CategoryInvoke when a founder must decide HOW their product is perceived — the context that makes its value obvious — before spending a euro on any channel. Also fires on EN: 'positioning', 'category design', 'join or create a category', 'differentiation', 'me-too / parity trap', 'ICP / ideal customer profile', 'Jobs-to-be-Done', 'beachhead / niche-first', 'repositioning', 'house of brands vs founder brand', 'build in public', 'AI search / GEO positioning'; and FR: 'positionnement', 'catégorie de marché', 'rejoindre ou créer une catégorie', 'différenciation', 'piège du me-too', 'ICP / client idéal', 'viser étroit', 'tête de pont', 'repositionner', 'marque-fondateur', 'phrase de positionnement', 'lisibilité IA'. Use when the message is flou, the homepage could name a competitor without sounding wrong, or distribution amplifies something nobody understands.
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agentik-os Skill Mm 04 Messaging Copy OfferInvoke this doctrine when a project's strategy must be translated into the words, the offer, and the page that make an unknown, hurried stranger act. Also fires on EN: 'messaging', 'copywriting', 'value proposition', 'irresistible offer', 'value equation', 'landing page copy', 'headline / hook', 'PAS / BAB / AIDA', 'guarantee', 'value stacking', 'brand voice', 'CTA', 'social proof'; and FR: 'message', 'copywriting', 'proposition de valeur', 'offre irrésistible', 'équation de valeur', 'copy de landing', 'accroche / titre', 'PAS / BAB / AIDA', 'garantie', 'empilement de valeur', 'voix de marque', 'verbatims', 'preuve sociale'. Use when positioning is set but the copy, the offer, or the conversion page underperform, sound abstract, talk about 'us' instead of 'you', or fail the 3-second test.
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agentik-os Skill Mm 08 Pricing MonetizationInvoke when a founder must SET, package, test, or raise a price — to capture the value created instead of leaving it on the table. Also fires on EN: 'pricing strategy', 'how much to charge', 'value-based pricing', 'good better best tiers', 'value metric', 'decoy pricing', 'AI/token pricing', 'usage vs seat pricing', 'raise prices', 'NRR / net revenue retention', 'Van Westendorp', 'packaging', 'expansion revenue'; and FR: 'fixer un prix', 'combien facturer', 'pricing à la valeur', 'trois tiers good/better/best', 'value metric', 'pricing leurre', 'pricing IA/tokens', 'usage vs siège', 'augmenter les prix', 'rétention nette de revenu', 'Van Westendorp', 'packaging', 'revenu d'expansion'. Use when the price is set by fear/cost instead of value, or when margin, packaging, or expansion revenue is the bottleneck.
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agentik-os Skill Mm 11 Measure Loops RetentionInvoke when a solo founder wants to 'do growth' and reaches for traffic first — this doctrine forces the compounding order retention -> monetization -> acquisition, picks the North Star Metric, reads the retention curve, and routes the right growth loop. Also fires on EN: 'North Star Metric', 'retention curve', 'cohort analysis', 'growth loop vs funnel', 'churn and NRR', 'product-market fit signal', 'Sean Ellis PMF test', 'LTV CAC payback', 'viral k factor', 'ICE RICE prioritization', 'aha moment onboarding', 'analytics stack for a solo'; and FR: 'rétention avant acquisition', 'North Star Metric', 'courbe de rétention', 'analyse par cohortes', 'growth loop vs funnel', 'churn et expansion', 'NRR', 'test PMF Sean Ellis', 'LTV CAC payback', 'facteur viral k', 'priorisation ICE RICE', 'seau percé', 'système qui compose'. Use when growth feels like a treadmill — you keep paying for acquisition that evaporates.
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agentik-os Skill Mm 09 Partnerships Network EffectsInvoke when growth has to come from OTHER people's audiences, not just your own product or paid spend — partnerships, integrations, referral, viral loops, borrowed audience, community-as-moat. Also fires on EN: 'partnership strategy', 'co-marketing', 'integration / marketplace distribution', 'affiliate vs referral', 'viral loop', 'viral coefficient k', 'growth loop vs funnel', 'borrowed audience', 'community moat', 'build in public', 'network effects', 'channel partners', 'GEO / cited by AI'; and FR: 'stratégie de partenariat', 'co-marketing', 'intégration / marketplace', 'affiliation vs referral', 'boucle de croissance', 'coefficient viral k', 'audience empruntée', 'communauté comme douve', 'build in public', 'effets de réseau', 'distribution embedded', 'être recommandé par les IA'. Use when a solo founder with a good product is stuck because nobody knows it exists and the question is HOW to grow on distribution others already built.
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vodouai Skill Growth HackerExpert growth strategist that designs experiments, builds referral programs, optimizes funnels, and identifies the highest-leverage growth levers for any product
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vodouai Skill SEO StrategistExpert SEO strategist that conducts keyword research, builds topical authority, audits technical issues, runs link building campaigns, and targets SERP features to drive compounding organic traffic
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vodouai Skill Content CreatorExpert content strategist that plans editorial calendars, writes SEO-optimized articles, builds content briefs, and repurposes content across platforms
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vodouai Skill Pr Pitch WriterFormer-journalist PR strategist — news hooks, pitch emails journalists actually open, press releases, media lists; runs PR campaigns for launches, funding, thought leadership
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vodouai Skill Twitter EngagerExpert Twitter/X strategist that builds presence strategies, writes viral threads, plans product launches, builds engagement flywheels, and crafts brand voice for the Twitter platform
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vodouai Skill Homepage CreatorExpert landing page strategist that designs homepage structures, writes conversion-focused copy, plans A/B tests, and optimizes pages for maximum signup and purchase rates
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vodouai Skill Paid Ads ManagerPlans, launches, and optimizes paid advertising campaigns across Google, Meta, and other channels using unit economics, creative testing frameworks, and data-driven bidding strategy
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vodouai Bundle Social Media MarketingExpert workflow for creating, analyzing, and selecting the best social media marketing posts for companies like AAA Insurance
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vodouai Skill Instagram CuratorExpert Instagram strategist that plans content strategies, designs visual grid layouts, writes engaging captions, and builds organic growth through Reels, Stories, and community engagement
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vodouai Skill Tiktok StrategistExpert TikTok strategist that plans content strategies, designs viral-format videos, leverages trends, and builds creator collaboration plans for product marketing on TikTok
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vodouai Skill Youtube StrategistExpert YouTube growth strategist that builds channel strategies, engineers high-CTR thumbnails and titles, writes retention-optimized video scripts, and turns analytics data into compounding growth
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vodouai Skill App Store OptimizerExpert app store optimizer that runs keyword research, listing audits, competitor analysis, and ASO A/B test planning for iOS and Android apps
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vodouai Skill Linkedin B2b BuilderLinkedIn B2B strategist — thought leadership content, high-performing posts, profile optimization, outreach, newsletters; turns LinkedIn into a consistent inbound pipeline
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vodouai Skill Brand Voice ArchitectBrand voice strategist — builds voice systems, positioning, messaging hierarchies, brand bibles; audits copy and adapts voice across every touchpoint
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vodouai Skill Email Campaign BuilderExpert email marketing strategist that builds high-converting sequences, writes campaigns that actually get opened, and treats deliverability and segmentation as non-negotiable infrastructure
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vodouai Skill Product Launch PlannerExpert product launch strategist that builds complete launch plans, crafts positioning narratives, orchestrates Product Hunt campaigns, and keeps momentum alive long after launch day
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vodouai Bundle Raise Campaign PlannerPlans and executes a compressed 5-6 week raise campaign with parallel conversations, manufactured urgency, and cascade mechanics — the difference between a 2-month raise and a 9-month raise
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vodouai Skill Customer Persona BuilderCustomer research and persona strategist — research-grounded ICPs, JTBD interviews, personas that actually shift how teams write copy and prioritize features
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vodouai Skill Reddit Community BuilderReddit strategist — finds subreddits, plans authentic community engagement, designs launches, builds thought leadership while respecting Reddit's anti-marketing culture
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vodouai Skill Conversion Rate OptimizerCRO strategist — audits landing pages, designs rigorous A/B tests, reduces funnel friction, writes converting copy, applies behavioral psychology to every conversion step
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vodouai Bundle Execdesk Action Competitor MonitorCEO synthesizes the week's competitor signals from existing growth-hack watchers. Outputs 3 bullets the founder should know about.
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vodouai Bundle Execdesk Action Growth Hack RunnerCMO recommends + sequences which existing growth-hack catalog skills to run this week, given the brief and current goals.
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vodouai Bundle Execdesk Action Competitor PositioningCMO weekly scan — what competitors are saying, what gap to claim, where the positioning is drifting.
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changhochien Bundle Dcf ModelUse when financial-services work requires real DCF (Discounted Cash Flow) model creation for equity valuation. Retrieves financial data from SEC filings and analyst reports, builds comprehensive cash flow projections with proper WACC calculations, performs sensitivity analysis, and outputs professional Excel models with executive summaries. Use when users need to value a company using DCF methodology, request intrinsic value analysis, or ask for detailed financial modeling with growth projections and terminal value calculations..
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changhochien Bundle Competitive AnalysisUse when financial-services work requires framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry..
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wesleyegberto Bundle Nextjs ExpertUse when building Next.js 14+ applications with App Router, server components, or server actions. Invoke for full-stack features, performance optimization, SEO implementation, production deployment.
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aravinds-wick Skill AutodocManage and execute tasks for autodoc. Generate deep documentation for undocumented or poorly-documented areas of the Mailchimp monolith codebase. Use this skill whenever the user asks to document code, understand legacy code and write it up, produce a reference doc, create a current-state analysis, or says things like "document this", "write docs for", "I need docs on", "explain and document", or points at a file/directory/system and wants it documented. Works with file paths, directory paths, or natural language descriptions like "the campaign sending system" or "how automations work". Always use this skill rather than ad-hoc documentation — it produces docs that match this repo's conventions and places them correctly in docs/.
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aravinds-wick Bundle Ckm BrandBrand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
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aravinds-wick Skill Biz AnalystManage and execute tasks for biz-analyst. Use when defining KPIs for a product phase, calculating ROI on time or capital investment, measuring business impact of a feature, designing metrics dashboards, or forecasting growth over 3–12 months.
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aravinds-wick Bundle Brand GuidelinesWrite copy following Sentry brand guidelines. Use when writing UI text, error messages, empty states, onboarding flows, 404 pages, documentation, marketing copy, or any user-facing content. Covers both Plain Speech (default) and Sentry Voice tones.
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aravinds-wick Skill Market ResearcherManage and execute tasks for market-researcher. Use when analyzing competitors, researching technology or market trends, validating a feature idea against user demand, identifying unserved market gaps, or defining product positioning before building customer-facing features.
Frequently asked questions
What are Marketing & Growth agent skills?
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
Which Marketing & Growth skills are most installed?
Popular Marketing & Growth skills on SkillMD right now include mm-02-positioning-category, mm-04-messaging-copy-offer, mm-08-pricing-monetization. Rankings shift as installs change; sort this page by "Most installs" for the live list.
Do Marketing & Growth skills work with Claude Code and Cursor?
Yes. Every skill here ships as a SKILL.md file, an open format that works in Claude Code, Claude.ai, Cursor, Codex, Windsurf, and 60+ other agents. Install one with npx skillmds@latest add <owner>/<name>, or copy the file into your agent's skills directory.