Marketing & Growth

sidchaudhary Bundle

Two modes. Mode A researches a competitor from public sources into a structured, comparable profile: positioning, pricing, strengths and weaknesses, and the competitive implications. Mode B converts a prospect's known tool stack into a call-ready displacement angle: the specific inefficiency that stack creates, two call questions, and an email hook. Use when you need deep competitor research, a displacement angle for a named prospect, or both. Boundary: `win-loss-analysis` finds which competitors actually beat you using your own closed deals, whereas this skill works from public sources and a stated stack.

sidchaudhary Bundle

Designs a marketing or sales automation as a specification: trigger, entry conditions, actions, branching, wait logic, error handling, the scheduled data assertions that catch a silent integration failure where nothing errors but values are wrong, plus a named owner, an audit date and a retirement condition. Use when automating an internal handoff or a repetitive process, or when an existing automation is misfiring and nobody can say why. Boundary: `customer-journey` designs customer-facing lifecycle journeys with messaging in them, while this skill designs the operational plumbing. `lead-management` covers lead scoring and routing specifically.

sidchaudhary Bundle

Designs a lifecycle campaign end to end and decides whether it runs once or runs forever: email sequences with subject variants and deliverability gates, SMS and push with carrier registration and consent gates, and the recurring version of either with a cadence matched to how fast its signal actually moves. Use for welcome, nurture, convert, retain, win-back and announce campaigns on any channel, and when deciding whether a campaign should become an always-on motion. Boundary: writes the messaging. `customer-journey` designs the multi-step journey structure it sits inside, and `customer-segmentation` defines the audience it targets.

sidchaudhary Bundle

Turns a recurring store question into a runnable loop specification: a cadence, an objective gate that can fail the work, a stop condition, an approval boundary, and the state file it reads. Use when the user keeps re-running the same store check by hand and wants it to run on a schedule instead. Boundary: this designs a loop that does not exist yet, and its defining output is the gate. `automation-ledger` creates and maintains the state file that loops read and append to once they are running. `marketing-automation` designs in-platform marketing and sales automation rather than an agent-side loop. Boundary: `automation-ledger` creates and maintains the shared state file that loops read and write; this one writes the loop specification itself.

sidchaudhary Bundle

Designs a multi-channel customer journey: the node sequence, conditional branching, wait logic, holdouts, exit conditions, and a global per-contact message cap across every channel rather than a cap per channel. Settles step count and channel mix before any messaging, because those drive recovery rates far more than copy does. Use for automation flows, onboarding, retention and win-back journeys. Boundary: designs the structure, while `email-campaign` writes the actual messages in each step. For internal operational automation use `marketing-automation`.

sidchaudhary Bundle

Designs a customer referral or advocacy program - incentive structure, the moment it's offered, tiers, and anti-abuse rules - so growth comes from existing customers, not just new acquisition spend. Use when the user wants existing customers to actively bring in new ones, not just stay retained. Pairs with churn-reduction and customer-segmentation.

sidchaudhary Bundle

Designs the post-signup activation path: what happens between signup and first real value, in what order, which step is the actual aha moment rather than a convenient proxy for it, and how drop-off at each step gets diagnosed and fixed. Use when users sign up but do not activate, or when onboarding has never been designed deliberately. Boundary: covers signup to first value for a product. `email-campaign` writes the welcome messaging that carries it, and `conversion-funnel` diagnoses drop-off across any funnel rather than the activation path specifically.

sidchaudhary Bundle

Reads a rival's live ads in the public Meta Ad Library and separates proven messages from noise using two signals, how many creative variations one message has and how long it has kept running, then turns the survivors into opportunities for your own offer. Use before writing angles, or when yours have all plateaued. Boundary: `competitive-analysis` profiles a rival's positioning, pricing and weak spots from their website; this reads only what they are paying to say right now, and feeds `ad-angles`.

sidchaudhary Bundle

Runs a one-time go/no-go readiness check before a product or campaign launch, covering stock, page, tracking, lifecycle flows, support, and margin as a checklist the launch owner signs off against. Use when a launch, restock, or spend increase is about to go live and the cost of finding a gap after the fact is high. Boundary: `marketing-automation` designs ongoing marketing and sales automation that runs indefinitely; this skill is a single pre-launch checklist for one specific launch date, not an automation build.

sidchaudhary Bundle

Builds lifecycle segments with RFM scoring calibrated against your own customer distribution rather than absolute cutoffs, plus behavioural signals, explicit filter logic per segment, and the staleness rule that says when a segment must be recomputed. Use for audience segmentation and targeting, or when existing segments have stopped matching reality. Boundary: defines who is in each segment. `email-campaign` and `customer-journey` then decide what those segments receive. For churn risk on one named account use `opportunity-scoring`.

sidchaudhary Bundle

Builds a whole Meta ads campaign as a paused draft for review, one objective, one broad ad set, a small daily test budget and one ad per approved angle, keeping the structure simple on purpose because small budgets die of too much structure rather than too little. Use after creatives are approved and it is time to go live. Boundary: `email-campaign` composes lifecycle campaigns on owned channels, `google-ads-change-plan` sequences edits to an account already running, and `product-launch-tracking` monitors afterwards.

sidchaudhary Bundle

Turns a pile of Google Ads findings into an ordered change plan that respects dependencies, tracking before bidding and query evidence before negatives, naming each entity, its current state, the evidence behind the move, a rollback, and how the result gets measured. Use after analysis is done and the next move has to be unambiguous. Boundary: `automation-review` reviews another proposal by trying to refute it; this sequences approved findings into reversible steps, and `facebook-ads-campaign` builds from nothing.

sidchaudhary Bundle

Finds why Google Ads serving or reporting changed, working the clue levels in dependency order, account status then campaign status reasons then disapprovals then budget then rank then destination then learning state, keeping what is observed separate from what is merely suspected. Use when impressions, clicks, spend or conversions fall without an obvious reason. Boundary: `conversion-funnel` hunts drop-off in an owned funnel and `shopping-feed` tracks shopping disapprovals over time; this diagnoses one account's serving now.

yuniorglez Bundle

Senior SEO Architect & Content Strategist. Expert in SGE Optimization, E-E-A-T Standards, and Semantic Entity SEO for 2026.

lloyd3126 Bundle

Inspect and explain a company in Statement Dog through the Codex in-app browser, including its overview, health checks, financial statements, profitability, safety, growth, valuation, ownership, key indicators, products, topics, and related news. Use when the user asks about a specific ticker, company page, current financial metric, or company analysis workflow.

lloyd3126 Bundle

Inspect a current Seeking Alpha stock or ETF symbol page through the Codex in-app browser, including quote context, ratings, financials, earnings, dividends, valuation, growth, profitability, momentum, peers, options, charting, related analysis, news, filings and press releases. Use when a user asks about one ticker, company, ETF, symbol page, or company-level analysis workflow.

luyu2026 Bundle

海外邮件营销与自动化。从用户列表与目标出发，产出可执行的邮件策略（欢迎流/培育流/促销/复购 + 自动化）。 触发词：「邮件营销」「Email Marketing」「邮件自动化」「欢迎邮件」「Newsletter」「邮件转化」「Drip Campaign」「邮件序列」。 也适用于：用户提供了邮件列表/目标要求做邮件策略；用户要求设计自动化流程；用户要求写邮件文案。 不适用于：付费投放（用 paid-ads）、品牌定位（用 branding）。

luyu2026 Bundle

海外市场营销工作总控。用于用户不知道先做哪一步时：分诊问题 → 路由到最合适的 Skill → 编排多 Skill 链路。 触发词：「海外营销 master」「出海营销总控」「我该用哪个 skill」「帮我推进这件事」「海外市场怎么做」。 判断类问题（该不该做、怎么选）转交 overseas-marketing-advisory-board 顾问团。

luyu2026 Bundle

海外品牌定位与差异化。把"产品要进入海外市场"变成清晰的品牌定位文档（目标客群/差异化/品牌故事/调性）。 触发词：「品牌定位」「品牌差异化」「品牌故事」「品牌调性」「品牌定位文档」「海外品牌」「定位一句话」。 也适用于：用户提供了产品/目标市场/竞品要求做定位；用户要求优化已有定位；用户要求写品牌故事/官网文案。 不适用于：市场调研（用 research）、内容 SEO（用 content-seo）。

luyu2026 Bundle

海外付费投放策略（Google/Meta/社媒）。从预算与目标出发，产出可执行的投放策略与广告计划（渠道选择/受众/素材/出价/测试）。 触发词：「谷歌广告」「Google Ads」「Meta 广告」「Facebook 广告」「投放策略」「广告计划」「ROAS」「CPM」「广告素材」「投放测试」。 也适用于：用户提供了预算/目标/产品要求做投放方案；用户要求优化现有广告系列；用户要求设计 A/B 测试。 不适用于：SEO（用 content-seo）、数据分析（用 analytics）。

luyu2026 Bundle

海外市场调研与竞品分析。把"想进入某海外市场/验证某市场机会"变成有数据支撑的市场机会报告。 触发词：「海外市场调研」「进入美国市场」「市场机会」「竞品分析」「市场规模」「目标市场选择」「出海前调研」。 也适用于：用户提供了目标市场/产品/竞品清单要求调研；用户要求评估市场进入策略；用户要求竞品深度拆解。 不适用于：品牌定位（用 branding）、投放策略（用 paid-ads）。

luyu2026 Bundle

海外营销数据分析与归因。把营销数据（投放/流量/转化/收入）转化为证据分级的诊断与优化建议。 触发词：「营销数据分析」「ROAS 分析」「归因」「转化率低」「流量下降」「广告数据」「营销报表」「数据诊断」。 也适用于：用户上传了数据/后台截图要求分析；用户要求评估渠道表现；用户要求做营销月报。 不适用于：市场调研（用 research）、投放策略（用 paid-ads）。

luyu2026 Bundle

海外内容营销与 SEO 策略。从关键词研究出发，产出可执行的内容策略与 SEO 计划（关键词地图/内容选题/优化清单）。 触发词：「SEO」「内容营销」「关键词研究」「博客内容」「谷歌排名」「内容策略」「SEO 计划」「外链」。 也适用于：用户提供了网站/关键词/竞品内容要求做 SEO；用户要求内容选题与排期；用户要求优化已有页面。 不适用于：付费投放（用 paid-ads）、品牌定位（用 branding）。

luyu2026 Bundle

《增长黑客》方法论。把"增长实验循环、北极星指标、AARRR 漏斗"转化为可执行的增长体系。 触发词：「增长黑客」「增长实验」「增长循环」「北极星指标」「AARRR」「ICE 排序」「增长体系」「啊哈时刻」「病毒系数」。 适用于：产品已验证后追求可持续增长；增长团队建设；实验体系搭建；获客/激活/留存/变现/推荐各环节优化。 不适用于：产品未验证 PMF 的早期项目（先走访谈验证）；单点数据归因（用 `operations-data-analysis`）。

luyu2026 Bundle

Seth Godin 视角顾问（营销哲学与品牌内容）。以最小可行受众（MVA）、许可营销、紫牛、营销即改变，分析品牌方向、内容策略、营销底层判断。 触发词：「Seth Godin视角」「最小可行受众」「MVA」「许可营销」「紫牛」「营销即改变」「品牌内容」「营销底层逻辑」。 适用于：品牌定位与内容方向、冷启动受众选择、营销理念判断、内容策略。 不适用于：SEO 实操（用 advisor-patel）、转化文案（用 advisor-cialdini）。

luyu2026 Bundle

Neil Patel 视角顾问（SEO/内容/增长实操）。以 SEO 三步法、内容 80/20 飞轮、渠道 ROI 框架、SEO×CRO 漏斗，分析增长渠道、内容策略、实操优化。 触发词：「Neil Patel视角」「SEO怎么做」「内容营销实操」「渠道选择」「增长渠道」「关键词策略」「内容推广」。 适用于：SEO 策略、内容营销执行、渠道 ROI 判断、增长实操问题。 不适用于：品牌哲学（用 advisor-godin）、转化文案心理学（用 advisor-cialdini）。

luyu2026 Bundle

海外市场营销顾问团总控。成员：Seth Godin、Neil Patel、Robert Cialdini（专家视角）+ 《This Is Marketing》《Influence》《Building a StoryBrand》（方法论）。 能力：(1)根据问题自动路由到合适的专家/方法论 (2)召开多专家评审会，输出共识/分歧/综合结论。 触发词：「顾问团」「专家评审」「营销顾问」「让专家们看看」「开评审会」「该不该做」「怎么选」。

luyu2026 Bundle

Robert Cialdini 视角顾问（说服心理学与转化）。以六大影响力原则（互惠/承诺一致/社会认同/喜好/权威/稀缺）+ 预说服，分析转化率、广告文案、定价与说服机制。 触发词：「Cialdini视角」「影响力」「说服心理学」「转化率优化」「广告文案」「预说服」「稀缺」「社会认同」「六大原则」。 适用于：转化率优化、广告/落地页文案、定价心理、说服机制设计、合规伦理检查。 不适用于：品牌哲学（用 advisor-godin）、SEO 实操（用 advisor-patel）。

luyu2026 Bundle

《影响力》（Influence）方法论。把 Cialdini 六大影响力原则 + 预说服转化为海外营销转化优化的可执行框架。 触发词：「影响力」「Influence」「六大原则」「Cialdini」「互惠」「承诺一致」「社会认同」「稀缺」「预说服」「Pre-Suasion」「转化优化」。 适用于：转化率优化、广告/落地页/邮件文案、定价心理、冷启动社会证据设计、支付页优化。 不适用于：品牌叙事框架（用 method-storybrand）、品牌定位（用 method-this-is-marketing）。

luyu2026 Bundle

《Building a StoryBrand》方法论。把 SB7 故事框架（角色/问题/向导/方案/CTA/避免失败/成功结局）转化为品牌叙事与官网文案的可执行框架。 触发词：「StoryBrand」「SB7」「故事品牌」「品牌故事」「官网文案」「用户是英雄」「品牌是向导」「BrandScript」「品牌脚本」。 适用于：官网首页/落地页/广告/邮件的叙事结构、品牌定位消息架构、官网文案优化。 不适用于：品牌战略整体（定价/渠道，用 research/branding）、SEO 实操（用 content-seo）。

luyu2026 Bundle

《运营之光》方法论。把黄有璨的"做局破局、四大运营思维、运营第一公式"转化为可执行的运营判断框架。 触发词：「运营之光」「做局」「破局」「运营思维」「运营第一公式」「流量变现闭环」「四大思维」「口碑运营」。 适用于：运营价值判断、冷启动破局设计、内容/用户运营体系搭建、产品全周期运营。 不适用于：数据归因（用 `operations-data-analysis`）、增长实验（用 `operations-method-growth-hacking`）。

luyu2026 Bundle

《This Is Marketing》方法论。把"MVA 最小可行受众、营销即制造改变、五步营销法、故事与连接"转化为品牌定位与内容营销的可执行框架。 触发词：「This Is Marketing」「最小可行受众」「MVA」「营销即改变」「五步营销法」「制造改变」「people like us」「营销承诺」。 适用于：品牌定位起步、新市场进入、内容选题聚焦、campaign 评估、冷启动策略。 不适用于：付费投放实操（用 paid-ads）、官网叙事（用 method-storybrand）。

memi-design Bundle

Competitive intelligence and market analysis — systematic frameworks for analyzing competitor products, design patterns, feature matrices, positioning maps, and UX benchmarking

ninjasln-labs Bundle

UI Typography: professional typography rules for UI design, web apps, software interfaces, and screen-based text — quotes, dashes, spacing, hierarchy, layout. ENFORCEMENT MODE: when generating any HTML/CSS/React/JSX UI with visible text, auto-apply silently. AUDIT MODE: when reviewing interfaces, flag violations and fixes. Trigger on UI/landing/component/dashboard/document generation or "fix the typography". NOT for: marketing copywriting strategy, print-only typesetting, or non-UI prose.

ninjasln-labs Bundle

Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "users are confused", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "is this easy to use". Also trigger when reviewing a design for usability issues, improving form-completion rates, or evaluating information architecture and navigation. Covers Krug''s laws, Nielsen''s 10 heuristics, severity ratings, dark-pattern recognition, and accessibility. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.

ninjasln-labs Bundle

Plan a product launch with the ORB framework (owned, rented, borrowed channels) and a five-phase rollout, plus Product Hunt strategy and pre/post-launch checklists. When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.