Marketing & Growth

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When the user wants to audit, review, or diagnose SEO issues, plan site architecture, or implement schema markup. Use when someone says 'SEO audit', 'technical SEO', 'site architecture', 'schema markup', 'internal linking', 'why isn't my site ranking', 'site health check', 'crawl issues', 'fix my SEO', 'my traffic dropped', 'rankings fell', or 'site not ranking'. Also trigger when someone wants to plan URL structure, design navigation, add structured data, or review any website for search performance. Three modes: Full Audit (comprehensive health check), Architecture (URL structure and internal linking), Schema (JSON-LD structured data). Covers crawlability, indexation, Core Web Vitals, and on-page factors.

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Structured marketing brainstorming when direction is unclear. Use when the agent doesn't know which skill to run, the user is vague about what they need, there are multiple valid marketing paths, or someone says 'I don't know where to start', 'what should we market', 'explore approaches', 'help me think through this', 'marketing ideas', 'what campaign should I run', 'where do I start with marketing', 'what's our marketing plan', or 'I have no idea how to promote this'. Explores 2-3 approaches and recommends the best path forward with a specific next-skill handoff. Even vague frustration like 'nobody knows about my product' or 'how do I get users' should trigger this when no specific channel or tactic is mentioned.

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First-run conversational setup wizard for marketing-cli. Use when /cmo detects no populated brand files and no cmo-preferences.md, when the user just installed marketing-cli for the first time, or when they say things like "set up marketing", "start marketing", "marketing wizard", "I just installed marketing-cli", "onboard me", "first time", "initial setup". Asks 3 sharp questions (identity, posture, distribution preferences), records the answers to brand/cmo-preferences.md, then hands off to /cmo's foundation flow which spawns 3 research agents in parallel. The user never has to type /mktg-setup directly — /cmo auto-routes here on first run.

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Design, write, and grow editorial newsletters with consistent voice and format. Creates newsletter strategy, templates, and growth playbook. Use when someone wants to start a newsletter, improve an existing one, grow subscribers, write a newsletter issue, plan newsletter content, or set up on Substack, Beehiiv, Ghost, or ConvertKit. Triggers on 'newsletter', 'editorial', 'weekly email', 'subscriber growth', 'newsletter template', 'email digest', 'Substack', 'Beehiiv', 'newsletter strategy', 'newsletter issue', 'recurring email', or 'email content'. Even if they just say 'I want to email my audience regularly' or 'start a weekly email', this is the skill. Covers curated, editorial, and hybrid formats with referral programs, platform guidance, and engagement metrics.

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Define or extract a consistent brand voice that other skills can use. Three modes: Extract (analyze existing content), Build (interview-based), Auto-Scrape (from URL). Use when copy sounds generic, when starting any new project, when voice feels inconsistent across channels, when onboarding a new brand, or when any skill needs voice-profile.md but it doesn't exist yet. This is always the first skill to run for a new project. Make sure to use this skill whenever the user mentions tone of voice, brand personality, 'my copy all sounds the same', 'how should I sound', 'analyze my website voice', 'define my tone', or anything about making content sound more human or distinctive. Even if the user just says 'my marketing sounds generic' — that's a voice problem.

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Enhance an existing marketing plan with parallel research. Use when the agent has a draft plan (brand strategy, campaign brief, content calendar, launch plan) that needs strengthening with real data. Triggers on 'deepen this plan', 'strengthen this strategy', 'research gaps in my plan', 'make this plan better', 'this plan is too surface level', 'add research to this', 'validate this plan', 'back this up with data', or when a plan exists but lacks audience data, competitive positioning, or keyword strategy. Make sure to use this whenever someone has an EXISTING plan that feels thin or unresearched — even if they just say 'is this plan good enough?' or 'what's missing here?', they likely need deepening. This skill ENHANCES existing plans — it does not create new ones. If no plan exists, route to /brainstorm or /launch-strategy first.

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Brand-grounded Remotion video pipeline. Take a brief, ground it in `brand/` (voice, audience, positioning, creative-kit), write a beat sheet, scaffold a fresh Remotion project, generate any required assets, compose with frame-driven animations, and bake a final MP4. Use this skill whenever the user wants to build a NEW Remotion video from scratch — product films, motion graphics, code-driven shaders, CRT/glitch effects, HTML-in-canvas demos, React video. Triggers on requests like "make a remotion video", CRT/glitch/scanline effects, html-in-canvas demos, video shaders, WebGL video, and frame-driven React video. This is the mktg-native sibling of the personal `/cmo-video` skill: `/cmo-video` recreates the *style* of an existing reference video; `/cmo-remotion` builds something new from a brief. Always load `remotion-best-practices` before stage 5 (compose).

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Create new marketing skills for the mktg playbook. Use when the agent needs to add a new capability, someone says 'create a skill', 'new skill', 'add a marketing skill', 'extend the playbook', 'I need a skill for X', 'build a skill', 'make a skill for Y', or 'add capability for Z'. Also use when someone wants to capture a marketing workflow they just did into a reusable skill, or when they say 'turn this into a skill'. Reads the skill contract, generates SKILL.md with correct frontmatter and structure, creates the directory, and reminds the agent to register in the manifest.

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Ongoing link-building campaigns that raise domain authority and expand a site's KD ceiling beyond what on-page work alone can earn. Use when the user mentions 'off-page SEO', 'link building', 'directory link building', 'backlink campaign', 'listicle placements', 'guest posts', 'outreach targets', 'get listed in listicles', or asks 'how do I get more domain authority'. Generates a prioritized, researched target list across directories, listicles, and guest-post candidates — does NOT submit anything on the user's behalf. Pairs with `mktg-backlink-prospector` agent for parallel research. For a launch-day push (submit to directories, Product Hunt, BetaList), see /startup-launcher. For measured backlink data — referring domains, backlink counts, rank tracking — see /openseo. Distinct from `seo-machine` (on-page programmatic) and `seo-audit` (technical diagnostic). The off-page half of the SEO operation.

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Friendly SEO coach mode for the mktg + OpenSEO stack. Use this skill when the user is new to SEO, unsure which SEO workflow to run, asks "what does OpenSEO do", wants strategy explained in plain language, or needs help choosing between keyword research, clustering, competitive analysis, and link prospecting. Triggers: "seo coach", "new to seo", "explain openseo", "what seo should i do", "seo strategy help".

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Three-tier video pipeline: ffmpeg Quick (5s, instant) → ffmpeg Enhanced with Ken Burns (15s, polished) → Remotion Animated (60-90s, production-grade). Takes static slides from Paper MCP or any PNGs and assembles them into platform-ready video. Make sure to use this skill whenever the user has slides, images, or PNGs and wants to turn them into video — even if they just say 'make a video from these', 'animate my slides', 'I have images and need a TikTok', or 'stitch these together'. Also use when they mention ffmpeg video assembly, Remotion-animated slide assembly, Ken Burns effects, or any slides-to-video pipeline. Owns the slides→MP4 assembly pipeline; for writing, debugging, or running `remotion render` on Remotion code itself, see /remotion-best-practices; for screen-recorded product demos, see /marketing-demo. Works with any PNG source — Paper exports, Canva, screenshots, anything.

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Scan the current market landscape and produce a ground-truth ecosystem snapshot. Chains /last30days for live research, validates with user, and writes brand/landscape.md with a Claims Blacklist that hard-gates all content generation. Use when: "landscape", "ecosystem", "market snapshot", "ground truth", "what's happening", "refresh landscape", "market trends", or before any content campaign to verify claims.

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Record product demos and walkthroughs for marketing assets. Two modes: quick screenshot-stitch demos via ply + ffmpeg, or polished Remotion compositions. Use when the user mentions product demo, demo video, walkthrough video, feature showcase, screen recording, GIF demo, product tour, onboarding video, visual tutorial, feature walkthrough, landing page video, hero video, product video, app preview video, or wants to show their product in action. Even if they just say 'show what it does', 'make a video of the app', 'I need a demo for my landing page', or 'record the app' — this is the skill. If someone has a working product and needs marketing assets that show it off, start here. Owns screen-recorded product demos and walkthroughs. For an AI-generated marketing or brand video with no real product footage, see /higgsfield-generate; for Remotion code and `remotion render` issues, see /remotion-best-practices; for stitching existing slides into an MP4, see /video-content.

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Audits brand/ files for completeness, consistency, and freshness. Use when the agent or user wants to review brand files, audit marketing docs, check brand consistency, verify brand health, or assess what's missing from brand memory. Produces a structured audit report with per-file scores, cross-file contradiction detection, staleness flags, and recommended next skills to run. This is the quality gate for the brand memory system. Also use when someone says 'check my brand', 'brand audit', 'what's missing', 'is my brand ready', 'brand health', 'review my marketing docs', or before running any campaign to verify brand foundations are solid.

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Build automated email flows that nurture, convert, and retain. Creates complete sequences for welcome, nurture, launch, re-engagement, and onboarding with subject lines, body copy, timing, and A/B test plans. Use when someone needs email automation, a drip campaign, welcome series, launch emails, post-purchase emails, abandoned cart recovery, or says 'email sequence', 'drip campaign', 'welcome series', 'onboarding emails', 'nurture flow', 'automated emails', 'email marketing', 'retention emails', or 'lifecycle emails'. Even if they just say 'set up emails' or 'email strategy' without specifying 'sequence', this is likely the right skill. Includes deliverability rules and spam avoidance.

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When the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also use when the user mentions 'launch plan', 'go to market', 'GTM', 'Product Hunt', 'beta launch', 'how do I launch', 'pre-launch', 'launch checklist', 'distribution plan', 'release strategy', 'feature announcement', or is about to ship something and needs a distribution plan. Even vague requests like 'I'm almost done building, what now?' or 'how do I get users?' should trigger this skill. Make sure to use this whenever someone is planning ANY kind of product or feature release, even if they don't say 'launch' explicitly — if they're thinking about getting something in front of users, this is the skill. This is the STRATEGIC planner — for operational platform submissions and directory launches, see /startup-launcher instead.

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On-brand visual marketing content using Paper MCP and parallel agent teams. Reads the project's brand/ directory to build a design system, then spawns designer agents in parallel — each creating a unique artboard with a different on-brand layout interpretation. Intelligently adapts agent count and approach based on user goals via AskUserQuestion interrogation. Produces Instagram carousels, TikTok slideshows, social posts, story slides, and visual assets. When used with content spec YAMLs from /slideshow-script, each agent gets a unique script AND unique design direction. Make sure to use this skill whenever the user wants visual marketing content designed in Paper — carousels, slideshows, social posts, story slides, or any visual asset. Even if they just say "design something" or "make slides" or "create visual content", this is the skill. Also triggers on "paper marketing", "instagram design", "TikTok design", "slideshow design", "create carousel", or "social graphics".

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End-to-end social content campaign pipeline. Takes a marketing goal and produces scheduled, on-brand social posts with visuals across postiz-supported platforms, while keeping Typefully for X/thread specialist flows and fallback coverage. Chains: CMO strategy, content writing with voice calibration, AI slop audit, selective Paper MCP visual design, and routed scheduling via postiz or Typefully. Each phase has a human gate. Use this skill whenever someone wants to plan and execute a batch of social posts — not just one-off tweets. Triggers include: "social campaign", "schedule posts", "pre-launch content", "content calendar", "social content pipeline", "build up content", "I need social media content for my launch", "help me build social presence", "plan a week of posts", "batch social content", "social media strategy", or any request involving multiple scheduled posts with optional visuals.

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Strategic keyword research powered by web search and brand context. Use this skill whenever the user mentions keywords, keyword research, SEO topics, content topics, 'what should I write about', content strategy, blog ideas, search traffic, or content planning. Also trigger when the user wants to plan what content to create, when existing content isn't attracting search traffic, when any skill needs keyword-plan.md but it doesn't exist, or when the user asks about SEO in the context of content creation. Even casual mentions like 'I need blog post ideas' or 'what topics should I cover' warrant this skill. 8-phase process from seed to content brief.

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Designs viral referral programs with incentive structures, sharing mechanics, and tracking. Covers one-sided, two-sided, tiered, and milestone models with viral coefficient calculations. Use when someone wants word-of-mouth growth, viral loops, invite programs, or says 'referral', 'viral loop', 'word of mouth', 'invite program', 'refer a friend', 'growth loop', 'referral incentive', 'affiliate program', 'ambassador program', 'get users to invite friends', or 'organic growth'. Even casual mentions like 'how do I get my users to spread the word' or 'can users invite others' should trigger this. Includes anti-fraud measures and copy templates for both referrer and referee. Use this whenever user-driven acquisition or viral mechanics are discussed.

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Generate 5 different narrative scripts for visual slideshows from a single positioning angle. Each script uses a different storytelling framework (AIDA, PAS, BAB, Star-Story-Solution, Stat-Flip) producing genuinely different stories, not layout variations. Make sure to use this skill whenever the user wants slideshow scripts, TikTok content scripts, carousel copy, narrative frameworks for visual content, or says anything about writing scripts for slides or social media storytelling. Even 'write me some TikTok content' or 'I need carousel copy' should trigger this. Outputs structured YAML content specs that chain directly to /paper-marketing for visual design.

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Launch a product across 56 platforms — generates all copy, tracks submissions, and guides launch day operations. Use this skill whenever someone wants to submit to directories, get backlinks, launch on Product Hunt or Hacker News, run an AppSumo campaign, or needs help getting their product in front of users. Also triggers on: 'I just built something and want people to know', 'how do I get users', 'where can I submit my SaaS', 'get backlinks for my product', 'multi-platform launch', 'directory submissions', 'startup launch playbook', 'submit everywhere', 'launch across platforms'. This is the operational launcher — it does the work. For high-level launch strategy and phased planning, see launch-strategy.

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Orchestrator skill that chains /slideshow-script → /paper-marketing → /video-content for end-to-end TikTok slideshow production. Each phase is an independent Lego block — this orchestrator is just one recipe that combines them. Produces 5 publishable TikTok videos from a single positioning angle. Triggers on "TikTok slideshow", "TikTok video", "make TikTok", "slideshow video", "TikTok content".

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Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when any downstream skill needs competitors.md but it doesn't exist, or when the user asks about differentiation or market gaps. Even if the user just names a competitor casually ('what does X do?'), this skill likely applies. Three modes: Quick Scan, Deep Teardown, Gap Finder.

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Plans free tools, calculators, generators, and interactive widgets that attract target audience through search and social sharing. Engineering as marketing — build something useful, capture leads. Use when someone wants to build a free tool for marketing, says 'free tool', 'calculator', 'generator', 'engineering as marketing', 'side project marketing', 'interactive widget', 'lead generation tool', 'SEO tool', 'growth hack', 'build something to attract users', or wants to attract users through utility rather than content. Also use when someone asks 'how do I get more signups', 'what should I build for marketing', or 'content marketing alternative' — a free tool is often the best answer. Includes search volume validation, UX flow templates, and conversion hook design.

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Find the angle that makes something sell. Use this skill whenever the user mentions positioning, angles, differentiation, unique selling proposition, 'how do I stand out', 'what makes us different', value proposition, messaging framework, or 'find the hook'. Also trigger when copy isn't converting (often a positioning problem), when marketing feels generic, when launching a product, creating a lead magnet, writing a landing page, or entering a crowded market. Even if the user is about to write copy without established positioning, run this first — the angle informs everything downstream. Generates 3-5 positioning angles with competitive web research and validation.

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Optimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registration flow', 'trial conversion', 'free to paid', 'upgrade flow', 'user journey', or wants to improve any multi-step user journey. If they mention steps, screens, or a sequence that leads to signup, payment, or activation, this is the skill. Even casual mentions like 'users aren't finishing signup' or 'our onboarding sucks' should trigger this. Use this instead of page-cro when the problem spans multiple screens rather than a single page.

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Use when the user wants to generate an image or video via Higgsfield AI. Covers 30+ models: Soul V2, Seedance 2.0, Kling 3.0, Veo 3.1, GPT Image 2, Nano Banana 2. Also covers Marketing Studio — branded ad video/image with avatars and products. Use whenever: "generate an image", "make a video", "animate this photo", "image-to-video", "img2vid", "edit this image with AI", "produce a clip", "create an ad", "make a UGC video", "marketing video", "brand video", "TV spot", "import product from URL", "create avatar for ad", "Seedance", "Kling", "Veo", "Soul gen", "Nano Banana", "Marketing Studio". Chain with higgsfield-soul-id when user wants a reusable face identity. Owns AI-generated "marketing video" / "brand video" / ad creative. NOT for: training a Soul Character (use higgsfield-soul-id), product photoshoots with mode-specific enhancer (use higgsfield-product-photoshoot), text/TTS, screen-recorded product demos (use marketing-demo), slides-to-MP4 assembly (use video-content), Remotion code (use remotion-best-pr

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Knowledge skill that applies behavioral psychology and persuasion principles to any marketing asset. Covers Cialdini's 6 principles, cognitive biases, and ethical persuasion frameworks. This skill is invoked BY other skills to enhance their output. Use it whenever copy needs more psychological weight, when a landing page feels flat, when email sequences lack urgency, or when any marketing asset needs to be more persuasive. Also use when someone says 'make this more convincing', 'add urgency', 'psychological triggers', 'persuasion framework', 'behavioral psychology', 'conversion optimization', 'nudge', 'influence tactics', or 'why isn't this converting'. Make sure to use this whenever ANY marketing copy needs to be more persuasive, even if the user just says 'this feels weak' or 'how do I get more signups', psychology principles likely apply.

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Generate Apple App Store screenshot pages as a Next.js app with html-to-image export at required resolutions. Screenshots are advertisements, not documentation — every screenshot sells one idea. Use when building App Store screenshots, generating exportable marketing screenshots for iOS apps, or creating programmatic screenshot generators. Triggers on 'app store screenshots', 'App Store', 'screenshot generator', 'iOS screenshots', 'marketing screenshots', 'phone mockup', 'ASO screenshots', 'app store assets', 'app listing', 'app store page', or 'app preview images'. Also use when someone is about to submit an app and needs store assets, or when they say 'make my app store page look good'. Includes iPhone and iPad mockup components with pre-measured dimensions.

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Bind this repo to an OpenSEO project and prepare the local SEO state directories. Use this skill when starting SEO work on a fresh project, when `.seo/openseo.json` does not exist yet, when the OpenSEO project id is unknown, or when Google Search Console needs connecting before keyword or rank work can start. Triggers: "set up openseo", "link seo project", "connect gsc", "start seo for this site", "openseo project id".

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Find realistic link prospects with SERP and backlink evidence, discover contact paths via web tools, and draft personalized outreach — with targets saved to .seo/backlink-targets.json for off-page-seo campaigns. Use this skill when the user has a linkable asset (study, tool, guide, template, product page) and wants backlinks, resource-page inclusions, or comparison mentions. Triggers: "link prospecting", "find backlink opportunities", "resource page outreach", "get backlinks for", "link building outreach".

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Cluster keywords by search intent and map each cluster to an existing or proposed page, with cannibalization detection from Search Console. Use this skill when the user has a keyword list (saved set, brand/keyword-plan.md, GSC export, or seed topic) and needs page targets, content briefs, or a site map for SEO pages — especially before seo-content or seo-machine page generation. Triggers: "cluster keywords", "keyword mapping", "map keywords to pages", "keyword cannibalization", "which page should target".

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Deep-dive ONE competitor's organic footprint — exact ranking keywords and URLs, content themes, backlink profile, and exploitable gaps — with findings written into brand/competitors.md. Use this skill when the user names a competitor and wants to know what to learn from them, counter, or outrank, including head-to-head comparisons against the user's own domain. For market-level mapping first, use openseo-competitive-landscape. Triggers: "analyze competitor", "competitor keywords", "competitor backlinks", "beat <competitor>", "competitor seo teardown".

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Use when the user wants professional brand-quality product images via Higgsfield's mode-specific prompt enhancement pipeline. Entry point for any product visual with a specific format or platform target. Use whenever: "product photoshoot", "lifestyle product shots", "Pinterest pin", "hero banner", "ad pack", "virtual try-on", "studio shot", "carousel images", "Meta ads creative", "model wearing product", "levitating product", "splash shot", "CGI style product", "restyle product image", Shopify image, brand campaign visual. 10 modes: product_shot, lifestyle_scene, closeup_product_with_person, moodboard_pin, hero_banner, social_carousel, ad_creative_pack, virtual_model_tryout, conceptual_product, restyle. Backend assembles the prompt — never call gpt_image_2 directly for product shots. NOT for: one-off images without a product (use image-gen), branded video with avatars (use higgsfield-generate), Soul training (use higgsfield-soul-id). Requires Higgsfield CLI and authed account.

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Map who is winning an SEO market with measured data — recurring SERP domains, organic footprints, winning content themes, backlink authority, and the gaps worth attacking. Use this skill for market-level questions ("who ranks for X", "how competitive is this space", "where are the SEO openings") before committing to keyword targets or content themes. For one named competitor, use openseo-competitor-analysis instead. Triggers: "competitive landscape seo", "who ranks for", "seo market map", "how competitive is", "serp competitors".