Marketing & Growth
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
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ootto-ai Skill Competitor TeardownReverse-engineers a rival account's best posts into the patterns, hooks, and posting cadence actually driving their growth. Use when the user says "break down this account", "why is this competitor growing", "what is @x doing right", "teardown their content".
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ootto-ai Skill Social Proof MiningUse when you need to locate and prepare already-approved customer evidence for a social campaign, profile, post, or sales-adjacent explanation. Trigger phrases include "find proof we can use", "what customer evidence supports this?", "mine testimonials", "turn these outcomes into social proof", and "which quote backs this claim?". Do not use this to fabricate testimonials, imply endorsement, expose private customer information, or turn a single anecdote into a performance promise; use social-listening for broad feedback patterns and positioning-audit for the message itself.
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ootto-ai Skill Launch RetrospectiveUse after a social launch, campaign, creator collaboration, or distribution test has enough evidence to decide what should be repeated, changed, or stopped. Trigger phrases include "run a launch retro", "what did we learn from this campaign?", "postmortem this launch", "should we repeat this?", and "turn these results into next steps". Do not use this to assign blame, invent missing data, or write a live performance dashboard; use social-analytics-report for the in-flight metric read and campaign-brief to plan the next campaign.
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ootto-ai Skill Competitor PositioningUse when you need to compare supplied competitor messaging with your approved product facts and find a credible point of difference. Trigger phrases include "how are competitors positioned?", "compare our message to theirs", "where are we different?", "audit these competitor pages", and "what should we not say?". Do not use this to make unverified claims about competitors, copy their language, or write the final brand message in isolation; use agent-reach to collect public sources, positioning-audit to decide your message, and campaign-brief to apply it.
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ootto-ai Skill Influencer PartnershipsUse when you need to decide whether a creator partnership is appropriate and prepare a truthful, mutually useful collaboration brief. Trigger phrases include "should we work with this creator?", "evaluate these influencers", "make a creator partnership brief", "how do we structure this collaboration?", and "what should a partner post?". Do not use this to buy followers, conceal sponsorship, automate outreach, or invent a creator's audience fit; use creator-outreach for personalised contact and campaign-brief for the underlying campaign.
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ootto-ai Skill Social Analytics ReportUse when you need to turn supplied social performance data into a decision about what to keep, test, change, or stop. Trigger phrases include "report on this campaign", "what worked on social?", "analyse these post results", "make a weekly social report", and "what should we do next from these metrics?". Do not use this to invent data access, claim causation from a dashboard, or replace a campaign brief; use campaign-brief to define success before launch and launch-retrospective for the broader after-action review.
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ootto-ai Skill Profile Conversion AuditUse when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step. Trigger phrases include "audit our Instagram profile", "fix our LinkedIn page", "why does this profile not convert?", "review this social bio", and "what should be clearer on our profile?". Do not use this to promise conversion lifts, change a platform account directly, or write a campaign message from scratch; use positioning-audit for the core message, social-proof-mining for approved proof, and campaign-brief for a launch-specific promise.
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ootto-ai Skill Cross Platform DistributionUse when an approved campaign, launch, research finding, or asset needs a deliberate plan across several social channels. Trigger phrases include "adapt this for LinkedIn and X", "where should this campaign go?", "make a distribution plan", "repurpose this without duplicating it", and "what is each platform's role?". Do not use this to invent a campaign strategy, bulk-post identical copy, or schedule a calendar; use campaign-brief for the strategic source, content-repurposer for asset transformations, and content-calendar for dates.
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ootto-ai Skill Linkedin Thought LeadershipUse when a founder, operator, or subject-matter expert needs a credible LinkedIn point of view based on work they can genuinely explain. Trigger phrases include "turn this lesson into a LinkedIn post", "what should I say on LinkedIn?", "build a founder point of view", "make this insight useful for buyers", and "plan a LinkedIn series". Do not use this to fabricate personal experience, create generic motivational posts, or run paid LinkedIn ads; use social-proof-mining for approved proof, campaign-brief for a launch message, and paid-social-brief for media.
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varunk130 Skill Go To Market StrategyCreates a complete GTM plan with channels, messaging, timeline, and success metrics Use when: go-to-market strategy, gtm strategy, gtm plan, launch strategy, product launch.
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varunk130 Skill Jobs To Be Done ExtractorExtracts Jobs-to-be-Done (JTBD) statements (functional, emotional, social) from raw research - interviews, surveys, support tickets, sales calls - and produces a job map with progress measures and outcome statements. Use when reframing a product around customer outcomes, segmenting beyond demographics, building a competitive switching analysis, prioritizing features, or aligning product, marketing, and sales on the same job.
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varunk130 Skill Pricing Strategy AnalyzerAnalyze pricing strategy with competitive positioning, packaging, and revenue modeling. Use when: analyze pricing strategy, pricing strategy, analyze pricing, pricing analysis, evaluate pricing.
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varunk130 Skill Porters Five Forces AnalyzerPerforms a rigorous Porter's Five Forces analysis: industry structure, supplier power, buyer power, threat of new entrants, substitutes, and rivalry intensity, with quantified pressure scoring and a strategic-positioning recommendation. Use when entering a new market, defending an existing position, evaluating an industry's structural attractiveness, advising on Mergers and Acquisitions (M&A) in a new vertical, or preparing a competitive strategy memo.
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wojons Skill BrandTeaches AI the felt weight of brand — not as logos, equity, or marketing strategy but as the meaning-moat that protects a product from being copied. Use when advising on selling, branding, product launches, or understanding why people pay more for what a thing means than for what it does.
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wojons Skill Synthesis From The FractureTeaches AI the felt weight of mistakes as transformation vectors — not failure avoidance or learning opportunities but the phenomenological experience of being broken, facing the error publicly or personally, and the authentic process of repair, growth, and synthesis that emerges. Use when the AI needs to understand why someone might be haunted by a mistake they years later, why some failures become defining moments, or why the path to repair is not just correction.
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liangdabiao Bundle Amazon Listing Optimization亚马逊卖家listing构建器和优化器。两种模式:(A) 创建 — 使用关键词列表 + 产品特性 + AI文案从零开始构建关键词优化的listing,(B) 优化 — 审计现有listing,发现关键词差距,从8个维度评分,并使用缺失的关键词重写。与amazon-keyword-research集成获取关键词输入。适用于12个亚马逊市场。无需API密钥。适用于:(1) 从关键词创建新的亚马逊listing,(2) 审计现有listing的SEO和转化率,(3) 检查标题/五点/描述中的关键词覆盖,(4) 生成包含目标关键词和语气的listing文案,(5) 与竞品比较listing,(6) 为上架或重新上架准备listing。
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shwetank Skill Metrics DesignUse when the user is designing the metric tree for a feature (especially an AI feature) — picking a north star, leading and lagging indicators, quality metrics, and counter-metrics. Trigger phrases include "what should we measure for…", "how do we know if this is working?", "I need to define success for…", or any spec where the success metrics section is fuzzy. Distinct from `the-eval-designer`, which measures model quality; this skill measures business success and guards against optimizing the model into a worse product.
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shwetank Skill Manage Glue WorkersUse when managing engineers who naturally gravitate toward glue work (onboarding, documentation, unblocking, process improvement) and need protection from burnout, visibility for their impact, and career development that doesn't force them off the IC track. Trigger phrases include "my report does too much glue", "how do I protect my glue person", "glue worker promotion", "coaching someone who's always helping others", "my engineer is drowning in non-promotable work". Provides manager-specific guidance on credit amplification, workload rebalancing, promotion advocacy, and skill development that preserves technical growth.
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channel47 Skill Morning BriefThis skill should be used when the user asks for a "Meta morning brief", "Facebook ads daily check", "how are my Meta campaigns doing", "Instagram ads performance", "Meta account health", "social ads daily summary", "daily Meta check-in", "give me the Facebook rundown", "anything weird in my Meta account", "how did my Facebook ads do yesterday", "what needs attention on Meta", "what's going on with my Instagram ads", "Meta daily report", "Facebook campaign status", or mentions Meta Ads monitoring, Facebook campaign health, social ads anomaly detection, or Meta spend anomalies.
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channel47 Bundle Daily OptimizationThis skill should be used when the user asks to "optimize Google Ads campaigns", "adjust budgets and bids", "manage tCPA targets", "review daily campaign performance", "create an optimization cadence", "decide when to pause or scale campaigns", "troubleshoot high CPA", "fix underperforming campaigns", or discusses daily/weekly Google Ads management routines. Also triggered by questions about bid strategy changes, budget reallocation, performance thresholds, or when to pause vs scale a campaign.
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channel47 Bundle Ad Copy Landing PagesThis skill should be used when the user asks to "write Google Ads headlines", "create Performance Max ad copy", "write Demand Gen ad descriptions", "design landing page structure for Google Ads", "set up tracking parameters", "create negative keyword lists", "write ad copy for a DTC offer", "plan landing page URLs with UTM parameters", "structure af_source tracking", or discusses ad creative strategy, offer positioning, headline frameworks, or landing page architecture for DTC Google Ads campaigns. Also triggered by questions about asset groups, headline rotation, description writing, or negative keyword strategy.
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channel47 Bundle Campaign ArchitectureThis skill should be used when the user asks to "plan a Google Ads campaign structure", "set up Performance Max campaigns", "create a PMax account architecture", "segment audiences in Google Ads", "structure a DTC Google Ads account", "plan campaign naming conventions", "design device segmentation strategy", "scale campaigns with duplication", or discusses building a new Google Ads account from scratch for a DTC brand. Also triggered by questions about campaign types, audience splits, budget allocation across campaigns, or Performance Max vs Demand Gen strategy.
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frankxai Bundle Frankx Content CreatorCreates expert positioning content, social media posts, and marketing materials for Frank's personal brand and AI coaching business with soul-aligned messaging
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frankxai Skill SEO IntelligenceSEO Intelligence Skill
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frankxai Skill Intellectual Life PersonalFrank's personalized intellectual growth and learning mastery
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muratmirgun Bundle Go Data StructuresUse when choosing or operating on Go slices, maps, arrays, strings, or container/* types — including slice internals, capacity growth, preallocation, map buckets, sets via map[T]struct{}, strings.Builder vs bytes.Buffer, generic containers, and the slices/maps standard packages (Go 1.21+). Apply proactively whenever data is being collected, transformed, or copied, even if the user has not asked about allocation.
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openminis Skill Reverse DcfReverse DCF (reverse discounted cash flow) valuation tool. Uses the market price to back-solve the market's implied growth rate expectations, replacing the common forward DCF routine of "tweaking parameters to fit the conclusion." Suitable for mature companies with positive FCFF (A-shares, Hong Kong-listed stocks, and U.S.-listed stocks). Trigger when the user says "reverse DCF," "Reverse DCF," "implied growth rate," "market-implied expectations," "price in," "valuation back-solve," "reverse valuation," "run a DCF," or asks to "calculate what the market is betting on." Not suitable for companies with negative FCFF (in that case, use a PS-implied revenue back-solve instead).
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poorvith-mp Bundle Business StrategyDecide which markets and business models to play in: market entry, model design and growth strategy. Use when shaping competitive moats, market entry, or strategic choices.
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varunk130 Skill Gtm EngineeringDesigns the technical infrastructure that powers go-to-market - lead scoring models, CRM enrichment pipelines, lifecycle automation, attribution, and reverse ETL. Use when: gtm engineering, revops engineering, lead scoring, lead routing, CRM data pipeline, marketing automation architecture, attribution model, reverse ETL, customer data platform, growth engineering.
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lyl1015 Bundle Flova Visual Tvc CampaignUse when 用户要基于代言人图与场景调性图制作新品视觉 TVC、全球 Campaign、高奢/时尚/运动/汽车/3C 大牌广告宣传片,并需要视觉反推、品牌调性、15 秒分段分镜、资产三视图和 视频生成提示词。
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kaakati Skill Go To Market StrategyUSE THIS SKILL when the user asks to build a go-to-market strategy, plan a product launch, design a sales motion, define channel strategy, create a launch plan, design a GTM, build a distribution strategy, or plan market entry. Trigger terms: "go-to-market", "GTM", "launch strategy", "channel strategy", "sales motion", "market entry", "ICP", "ideal customer profile", "customer acquisition", "distribution strategy", "launch plan", "sales funnel", "CAC", "LTV", "product launch", "market entry strategy".
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kaakati Skill Competitive AnalysisUSE THIS SKILL when the user asks to analyze competitors, map the competitive landscape, assess competitive threats, build a competitor profile, evaluate competitive positioning, identify competitive advantages or moats, or compare companies in an industry. Trigger terms: "competitive analysis", "competitor", "competitive landscape", "Porter's Five Forces", "competitive moat", "positioning map", "competitive advantage", "threat assessment", "rival", "market share", "competitive benchmark", "2x2 matrix", "who competes with".
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kaakati Skill Franchise Growth StrategyMulti-dimensional franchise growth and expansion strategy engine. Builds growth stage assessments, expansion model comparisons, readiness frameworks, area development economics, master franchise structures, international market selection matrices, cluster-based expansion plans, and unit count projections. Parameterized by all 7 core variables. USE THIS SKILL when planning multi-unit franchise expansion, evaluating area development programs, structuring master franchise deals, assessing international franchise entry, modeling unit count growth curves, or designing franchise scaling infrastructure.
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konglong87 Bundle Super PmProduct Manager Skills Pack - Full lifecycle support from demand to delivery 让一个产品经理拥有一个产品团队的能力 Use when: Starting a new product, planning features, analyzing market, designing solutions, managing growth, strategic decision
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konglong87 Skill Analyze GrowthGrowth analysis workflow — chain AARRR analysis, data reporting, growth strategy, and iteration planning Use when: Analyzing growth metrics, planning growth initiatives, or optimizing product performance
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konglong87 Skill Pm Career CoachPM Career Coach — guides product managers through career transitions, skill development, and growth planning Use when: Planning your PM career path, preparing for promotion, navigating role transitions, or seeking career advice
Frequently asked questions
What are Marketing & Growth agent skills?
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
Which Marketing & Growth skills are most installed?
Popular Marketing & Growth skills on SkillMD right now include competitor-teardown, social-proof-mining, launch-retrospective. Rankings shift as installs change; sort this page by "Most installs" for the live list.
Do Marketing & Growth skills work with Claude Code and Cursor?
Yes. Every skill here ships as a SKILL.md file, an open format that works in Claude Code, Claude.ai, Cursor, Codex, Windsurf, and 60+ other agents. Install one with npx skillmds@latest add <owner>/<name>, or copy the file into your agent's skills directory.