Marketing & Growth

paultyng Bundle

Use when writing or rewriting reader-facing technical text — documentation, READMEs, runbooks, procedures, error messages, release notes, incident reports, API guides, agent/system prompts — or when asked to "de-slop", "make this readable", "simplify this doc", "write for non-native readers", "apply STE", "Simplified Technical English", or "ASD-STE100", or to prepare text for translation. Also use to CHECK such text for clarity violations. Do NOT use for chat replies, PR/review comments, or commit messages (that is terse-output), nor for marketing, brand, or personal-voice writing (that is match-voice) — this skill deletes persuasion by design.

alectivism Skill

Convene a panel of expert personas that argue with each other before you commit to a decision. Use when asked for a war council, a panel, pushback, a second opinion, multiple perspectives, a stress test, a pre-mortem, a devil's advocate, "what am I missing", or "poke holes in this", and before consequential calls on spend, hiring, positioning, vendor choice, or program direction. For one critic rather than a panel, spawn the `verifier` role from `subagent-delegation` instead.

alectivism Bundle

Plan launches for programs, research, products, events, or initiatives — scoping, stakeholders, phased rollout, and go-to-market. Use for "plan a launch", "rollout plan", "go-to-market strategy", "how do we launch this".

alectivism Skill

Draft marketing and communications content in your organization's brand voice — blog posts, newsletter articles, thought leadership, web copy, one-pagers. Use for "write a blog post", "draft an article", "write copy for", "create content about".

alterlab-ieu Skill

Conduct market research for a game concept -- competitive landscape, market sizing, audience analysis, trend detection, and positioning strategy. Triggers on: "market research", "competitive analysis", "market sizing", "audience analysis", "is this game viable", "similar games", "market validation". Do NOT invoke for brainstorming ideas (use game-brainstorm) or economy monetization design (use game-economy-designer). Part of the AlterLab GameForge collection.

gcwing Skill

Weekly engineering retrospective. Analyzes commit history, work patterns, and code quality metrics with persistent history and trend tracking. Team-aware: breaks down per-person contributions with praise and growth areas. Use when asked to "weekly retro", "what did we ship", or "engineering retrospective". Proactively suggest at the end of a work week or sprint. (gstack)

herchila Skill

Designs and runs growth experiments to get more users, higher activation, and better retention. Use when you need to grow faster, figure out which acquisition channels to bet on, design A/B tests, increase conversion rates, reduce churn, or when you're stuck on a growth plateau. Triggers on: "how do I grow?", "get more users", "improve conversion", "reduce churn", "growth experiments", "which channels should I try?", "why aren't people signing up?", "test my messaging", "viral mechanics"

herchila Skill

Writes high-quality content that attracts, converts, and retains users for solo founders. Use when you need blog posts, newsletters, landing page copy, product documentation, launch announcements, email sequences, case studies, or any written content. Triggers on: "write a blog post about", "create copy for", "draft a newsletter", "write documentation for", "create an email sequence", "write launch announcement", "help me write", "create content for"

herchila Skill

Builds a founder audience on Twitter/X through threads, engagement, and consistent presence. Use when you need to grow on Twitter, write threads about your product or expertise, plan a content strategy, engage authentically in your niche, or build in public. Triggers on: "grow on Twitter", "write a thread about", "build in public", "Twitter content strategy", "what should I tweet?", "thread ideas", "engage with my audience", "founder Twitter"

herchila Skill

Builds an Instagram presence for founders through visual content strategy, Reels, Stories, and feed planning. Use when you need an Instagram content strategy, want to grow on Instagram, need to plan your feed aesthetic, create Reels scripts, or build a brand presence through visual content. Triggers on: "Instagram strategy", "grow on Instagram", "Reels ideas", "feed aesthetic", "Instagram content plan", "Stories strategy", "Instagram for my product", "visual content strategy"

herchila Skill

Optimizes App Store and Google Play listings to increase visibility and conversion. Use when submitting a new app, improving an existing listing, researching keywords for ASO, writing app descriptions that convert, planning screenshots and preview videos, or trying to increase organic downloads. Triggers on: "optimize my App Store listing", "ASO", "app store keywords", "write app description", "improve app store conversion", "app store screenshots", "Google Play listing", "increase organic downloads"

herchila Skill

Tracks revenue, expenses, runway, and financial health for solo founders. Use when you need to understand your financial situation, calculate runway, track MRR growth, plan your budget, model different revenue scenarios, or decide if you can afford to hire or invest in something. Triggers on: "calculate my runway", "track my MRR", "what are my expenses?", "can I afford to", "financial model", "revenue forecast", "how long can I operate?", "budget planning"

herchila Skill

Turns raw metrics into clear insights and actionable reports. Use when you need to understand your product metrics, build a dashboard, analyze growth trends, diagnose why a metric is moving, define your north star metric, or create a weekly metrics report. Triggers on: "analyze my metrics", "build a dashboard", "why is churn up?", "what does this data mean?", "define my KPIs", "weekly metrics report", "north star metric", "cohort analysis"

ilyautov Skill

Запускает маркетинговую кампанию от начала до конца — анализ продаж, контент-бриф, генерация макетов, постановка рассылки в очередь. Принимает необязательные аргументы периода и канала. Триггеры: "запусти кампанию", "сделай кампанию", "прогони кампанию целиком", "запусти акцию".

hainrixz Skill

Recompute and display the two scores (Search SEO + AI Visibility) from a persisted audit run, without re-crawling. Use to re-show or refresh the scores after an audit, to score a specific run directory or host, or to score a saved findings JSON file.

hainrixz Skill

Audit and strengthen E-E-A-T and trust signals on a page — verify author identity/credentials (Person schema, byline, author page, sameAs), Organization about/contact/policies, visible experience/expertise markers, and transparency (sourcing, disclosures), and generate Person/Organization trust JSON-LD. Module M16. Feeds both the Search SEO and AI Visibility scores.

hainrixz Skill

Audit and generate Local SEO signals for local-business pages — verify LocalBusiness JSON-LD, NAP consistency, geo coordinates, openingHoursSpecification, and service-area, advise on Google Business Profile alignment, and produce ready-to-inject LocalBusiness JSON-LD. Module M19 (conditional). Feeds both the Search SEO and AI Visibility scores.

hainrixz Skill

Compute the two never-blended 0-100 scores (Search SEO and AI Visibility / GEO-AEO) from a set of findings, with severity-weighted category values, dynamic re-normalization of conditional modules, severity gating, and letter bands. Used by seo-orchestrator and the `score` command.

hainrixz Skill

Audit mobile-friendliness of a page from the PageSnapshot — verify the viewport meta, no horizontal-scroll/fixed-width layouts, adequate tap targets, legible base font, and mobile/desktop content parity — and generate the viewport meta when missing. Module M7b. Feeds the Search SEO score.

hainrixz Skill

Conditionally audit and generate e-commerce structured data and agentic-commerce readiness for product pages — validate Product/Offer (price, priceCurrency, availability), AggregateRating/Review, faceted-navigation canonicalization and variant/ProductGroup handling, cross-check page-to-schema-to-feed consistency, and assess whether shopping agents can read the store (UCP merchant profile, catalog eligibility, ACP feed hygiene). Module M18. Feeds both the Search SEO and AI Visibility scores.

hainrixz Skill

Writer protocol preloaded into the seo-fixer-writer agent — how confirmed SEO/AI-search fixes are applied (git pre-flight, backup, Edit/Write for local diffs, ticketed adapter CLIs for remote targets, re-verify, publish only on a second ticket, rollback) and the findings-array output contract. Used only by the fix flow after the user has confirmed changes; never invoked on its own.

hainrixz Skill

Audit and repair freshness & temporal signals on a page — reconcile visible publish/update dates with schema datePublished/dateModified, flag staleness against topic volatility, and inject honest dateModified. Module M13. Feeds both the Search SEO and AI Visibility scores.

hainrixz Skill

Audit a page's rendering strategy and JavaScript dependency — diff raw HTML against the rendered DOM to measure how much primary content, links, headings, and JSON-LD exist only after JS executes, classify CSR-only / SSR / SSG / ISR, and emit framework-specific guidance. Module M4. Feeds both the Search SEO and AI Visibility scores.

hainrixz Skill

Audit AI crawler access and Google AI-feature eligibility for a page — check the snippet controls that actually gate AI Overviews and AI Mode (noindex, nosnippet, max-snippet, data-nosnippet), resolve per-bot effective access from robots.txt for the audited path (training vs retrieval vs user-fetch tokens), read Content-Signal posture, diff what different user-agents are served, confirm non-JS crawlers can read the page, and generate a choice-gated robots.txt preset. Module M14. Feeds the AI Visibility score.

hainrixz Skill

Audit and generate the document head — title and meta description length against the shared bands (title pass 30-60 chars, recommended 50-60; description pass 70-160, recommended 150-160), viewport, charset, <html lang>, and robots-meta sanity — flagging missing/duplicate/out-of-band values and producing length-bounded, keyword-aware replacements. Module M7. Feeds the Search SEO score.

hainrixz Skill

Audit and generate robots.txt and general crawl access for a page — verify robots.txt reachability and syntax, detect Disallow rules that block CSS/JS or important content, sanity-check crawl-delay, confirm a Sitemap directive, and assert overall crawl access for Googlebot/Bingbot. Module M1. Feeds the Search SEO score.

hainrixz Skill

Audit and fix image & media accessibility for a page — detect missing/empty/duplicated/keyword-stuffed alt text, check alt quality and length, missing width/height (CLS), legacy formats, and absent VideoObject schema; generate contextual alt and dimensions. Module M9. Feeds both the Search SEO and AI Visibility scores.

hainrixz Skill

Audit a page's indexability and site health — canonical presence/validity (self vs cross-domain vs chain, canonical to redirect/404, and the genuinely lethal canonical+noindex pair where the canonical points elsewhere), robots meta and X-Robots-Tag noindex/nofollow, duplicate clusters, pagination signals, plus redirect chains/loops, 4xx/5xx and soft-404 internal links, mixed content, HTTP-to-HTTPS enforcement, user-agent content divergence (cloaking), orphan pages and click-depth — and generate self-referential canonical / noindex-removal fixes. Module M2 (covers M3 site health). Feeds the Search SEO score.

hainrixz Skill

Orchestrates a full SEO + AI-search audit — acquires the site with the bundled scripts (crawl/snapshot), detects platform and vertical, runs the deterministic checks, dispatches the read-only specialist subagents in parallel with a dispatch envelope, merges their findings into a persisted report, and presents the two scores. Invoked by the `audit` and `geo` commands; not called directly.

hainrixz Skill

Audit and generate Open Graph and Twitter/X social-card tags for a page — check og:title/description/url/type, og:image presence/size/reachability, and twitter:card/title/description/image, then inject complete card tags inferred from the page. Module M8. Feeds the Search SEO score.

hainrixz Skill

Audit and generate hreflang annotations for multilingual sites — check reciprocity, BCP-47 validity, self-reference, x-default, hreflang/canonical conflicts, and <html lang> agreement, and emit reciprocal hreflang link sets. Module M20 (conditional). Feeds the Search SEO score.

hainrixz Skill

Audit and generate structured data (JSON-LD) for a page — detect, validate, and complete Tier-1 schema.org types (Article, Organization, Person, Product/Offer, BreadcrumbList, LocalBusiness, Review, VideoObject, Event), flag microdata/RDFa and deprecated-for-rich-results types (FAQPage/HowTo), and produce ready-to-inject JSON-LD blocks. Module M5. Feeds both the Search SEO and AI Visibility scores.

hainrixz Skill

Audit and generate entity & knowledge-graph linkage for a page — verify sameAs identity links (Wikidata/Wikipedia/LinkedIn/Crunchbase/official profiles) on Organization/Person, check NAP/entity consistency for local, confirm a defined primary entity, and measure entity density, then propose ready-to-inject sameAs/about/mentions references. Module M6. Feeds the AI Visibility score.

hainrixz Skill

Audit how well a page can be operated by AI agents and agentic browsers — semantic interactive controls (<button>/<a href> instead of div/span click handlers), named buttons and links, labeled form controls, no javascript: hrefs, primary content outside iframes, and WebMCP detection — following Google's generative-AI guidance and the web.dev agent-friendly websites guide. Module M22 "Agent-readiness". Feeds the AI Visibility score (weight 4, all directional).

hainrixz Skill

Audit Core Web Vitals & page performance — measure LCP, INP, and CLS against p75 field thresholds, diagnose render-blocking resources, unoptimized images, and layout-shift sources, and produce prioritized, advisory-only remediation guidance. Module M15. Feeds the Search SEO score (heavily) and the AI Visibility score (minimally).

hainrixz Skill

Audit fact density and sourcing on a page — measure statistic/number density per passage, detect proprietary/original data, count outbound citations to authoritative sources, and flag claims made without a supporting stat or source. Module M12. Feeds the AI Visibility score. Advisory-only; never fabricates statistics or sources.