Marketing & Growth

vcxcvii Bundle

Start or resume Rainmaker as a host-native, interactive SEO and AEO workflow. Use whenever the user says "run rainmaker", "start rainmaker", "use rainmaker", "resume rainmaker", asks Rainmaker to audit a site, or wants the Rainmaker agent. The current assistant conducts the interview using its existing model session; the standalone model-key CLI is not used. Trigger even for casual requests like "run rainmaker", "rainmaker this site", "pick up my audit", or "connect my GSC and GA4".

vcxcvii Skill

Interview the site owner about who buys, in their own words, grounded in a real diagnosis rather than generic questions, and write the shared business context every other skill reads. Refuses to run without a diagnosis. Use this skill whenever the user asks to: - Get grilled or interviewed about their business - Figure out who they are actually for, or sharpen their positioning - Set up Rainmaker's business context for the first time - Explain their ICP, personas or buyer language Trigger even for casual requests like "grill me", "who are we actually for", "I don't know what to write about", "set up my business context", "our positioning is vague, help", or on first run after `rainmaker audit`.

vcxcvii Skill

Diff the site's messaging against the vocabulary buyers actually use in search and in their own words, then rewrite the one-liner and differentiators using only vocabulary that is actually attested. Use this skill whenever the user asks to: - Sharpen their messaging or positioning - Rewrite their one-liner or homepage headline - Check whether their copy sounds like their buyers or like their category - Update pain points after new interviews or search data Trigger even for casual requests like "our copy feels generic", "sharpen our messaging", "rewrite our one-liner", "does this sound like a buyer wrote it or like a vendor did".

vcxcvii Skill

Tear down named competitors on the same tiering rules used for this site, so the comparison is like for like, then produce a joint content-gap table ranked by the tier weight of what is missing. Use this skill whenever the user asks to: - Run a competitor analysis or content gap analysis - Understand how their site compares to a named competitor - Find what a competitor covers that they do not - Tear down a specific competitor's site or positioning Trigger even for casual requests like "how do we compare to ironclad", "what is our competitor doing that we're not", "content gap analysis", "teardown lexion.com", or when a user names a rival and asks how they stack up.

vcxcvii Skill

Generate GitHub Actions workflows for the recommended cadence, calling `rainmaker routine` and `rainmaker report`, and print the exact secrets the user needs to set before the workflow can run. Use this skill whenever the user asks to: - Set up automation, cron, or scheduled runs - Run Rainmaker weekly or monthly on autopilot - Configure GitHub Actions for their SEO work Trigger even for casual requests like "set up automation", "run this weekly", "put this on a cron job", "autopilot my SEO checks".

vcxcvii Skill

Answer three questions in order: what did we believe, what did we do, what actually happened: and always include a mandatory "What did nothing" section, since a retrospective containing only wins is a defect. Use this skill whenever the user asks to: - Run a retrospective on their SEO or content work - Understand what is actually working versus what isn't - Find out if a past fix paid off - Update strategy based on what happened Trigger even for casual requests like "what's working", "did the work pay off", "retrospective", "where do we stand", "what should we stop doing".

vcxcvii Skill

Find what is technically stopping the pages closest to revenue from working, ordered by distance to money rather than by severity. Reads the diagnosis the core already wrote; it never re-crawls. Use this skill whenever the user asks to: - Audit their site, or find what is broken - Work out why a page is not indexed or not showing in search - Check canonicals, redirects, orphan pages or crawl problems - Review technical SEO before or after a release - Understand which technical issues are actually worth fixing Trigger even for casual requests like "what's broken on my site", "why isn't my pricing page showing up", "is anything blocking Google", "run a technical audit", or when a user pastes a URL and asks why it is not ranking.

willianbs Bundle

Routes work to capability tiers (fast, coding, deep-reasoning, long-context, writing) with fallbacks and a suggested skill sequence. Use before costly multi-step work. Emits ROUTE_DECISION. Never performs the engineering task itself and never hardcodes ephemeral vendor model marketing names as the only option.

lglucas Skill

Plan post-first-100-users growth without burning out the founder, the budget, or the user base. Pairs with `first-100-users` (which gets you to 100); this skill takes you from 100 to ~1000 sustainably. Activated when the user says "já tenho 100 usuários, e agora?", "como cresço sem queimar dinheiro?", "o WhatsApp 1-a-1 não escala mais".

linegel Bundle

Compile procedural vegetation for Three.js WebGPU/TSL. Use for dense grass and ground-cover populations, structured tree growth and rooted wind, or terrain-aware ecological placement.

manager-dot-dev Bundle

Helps engineering managers support direct report growth — produces a stage-by-stage model of engineering impact (Circles of Influence), a framework for non-linear career planning (Tarzan Method), diagnostic signals for stalled growth, conversation scripts for career talks, and a promotion readiness vs. timing distinction. Use when the user says "career growth," "promotion," "career path," "this person wants to grow," "career conversation," "what's next for this person," "career ladder," "IC vs manager track," "how do I help my report advance," "help someone grow," or "engineer wants a promotion." Do NOT use for formal written performance reviews or underperformance — use performance-reviews instead.

manager-dot-dev Bundle

Helps engineering managers understand and act on what drives each engineer — produces a three-driver framework (Growth, Connection, Impact), techniques for identifying someone's primary driver, driver-aligned delegation patterns, and a team composition diagnostic. Use when the user says "this person isn't motivated," "nobody picks up tasks," "I keep reminding people," "what drives my engineers," "how do I motivate my team," "what should I delegate to this person," "engineer seems disengaged," or "what growth activity should I give this person." Do NOT use when someone is actively leaving or at risk of quitting (use retaining-developers) or when the engineer is a high performer with specific management challenges (use managing-high-performers).

marioluciofjr Skill

Gera um alt text (texto alternativo) otimizado para imagens em blogposts, artigos e redes sociais (como LinkedIn). Use esta skill SEMPRE que a pessoa usuária pedir para descrever uma imagem, criar "alt text", focar em acessibilidade (a11y), ou mencionar boas práticas de SEO (Search Engine Optimization) e GEO (Generative Engine Optimization) de imagens em qualquer documentação ou conteúdo digital.

marioluciofjr Bundle

Audita textos ou URLs de posts publicados segundo os parâmetros de E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) do Google e atribui uma nota de 0 a 5 a cada pilar, com nota global ponderada. Use esta skill SEMPRE que a pessoa usuária pedir para auditar, avaliar, analisar ou revisar um texto ou artigo sob a ótica de E-E-A-T, SEO de qualidade, conformidade com as diretrizes do Google para conteúdo gerado por IA, desempenho em recursos generativos da busca (como AI Overviews) ou para diagnosticar autoridade e confiança de um conteúdo publicado.

marioluciofjr Bundle

Aplica o padrão PZCT-PTS100 (Português Técnico Simplificado, citado como STP) a textos objetivos: guias, e-books, posts tutoriais, manuais de instrução, documentação técnica e orientações para sistemas agênticos (SKILL.md, AGENTS.md, prompts de ferramenta). Use esta skill quando a pessoa usuária pedir para escrever, reescrever ou simplificar um texto prático em português, mencionar 'PZCT-PTS100', 'PTS', 'pts', 'STP', 'stp', 'português técnico simplificado' ou 'Simplified Technical Portuguese' (maiúsculas ou minúsculas), ou precisar de um texto para qualquer país lusófono (Brasil, Portugal, Angola, Moçambique, Cabo Verde, Guiné-Bissau, Guiné Equatorial, São Tomé e Príncipe, Timor-Leste). Por padrão, a saída é em português do Brasil; outra variante só entra quando pedida explicitamente. NÃO use para copy de marketing ou persuasão, nem para revisão gramatical sem objetivo de simplificação.

marioluciofjr Bundle

Atua como o AnswerThePublic: gera relatório estratégico de SEO com perguntas do público, ideias de artigos para blog e LinkedIn, e keywords short-tail/long-tail a partir de uma URL e tema.

microsoftdocs Skill

Validates SEO metadata quality — description length, title/H1 match, and ms.topic correctness. Use when asked to check SEO or metadata optimization.

berabuddies Bundle

Write persuasive copy for landing pages, emails, ads, sales pages, and marketing materials. Use when you need to write headlines, CTAs, product descriptions, ad copy, email sequences, or any text meant to drive action. Covers copywriting formulas (AIDA, PAS, FAB), headline writing, emotional triggers, objection handling in copy, and A/B testing. Trigger on "write copy", "copywriting", "landing page copy", "headline", "write a sales page", "ad copy", "email copy", "persuasive writing", "how to write [marketing text]".

ghostlygawd Skill

Snapshot a just-completed task into the regression corpus (evals/corpus/). Use after any task where the user accepted the result AND future harness changes could plausibly regress it — recurring task shapes, tasks that needed corrections before acceptance, anything involving taste the user articulated. Also use when /meta-retro reports a category with misses but no eval coverage. Without corpus growth, "harness improvement" is unmeasurable drift.

nadav011 Bundle

Use when user wants to Frontend rules - Next.js 16.1, React 19, Tailwind v4.2, caching, performance, design system, state/forms, accessibility, SEO

puckapi Skill

Evaluates teams via standings, stats, division/conference rankings, season trends, and strength of schedule. Use when user asks how a team is doing, where they stand in the division, what their record is, how they compare to other teams, or wants to understand conference/playoff positioning. Do not use for individual player stats -- see player-scouting. Do not use for goalie performance -- see goalie-analysis. Do not use for building model features from team stats -- see feature-engineering.

adaptico Bundle

Adaptico OS - the go-to-market operating system for SaaS & AI startup founders. Routes /gtm commands (audit, quick, position, competitors, copy, landing, launch, init) - and accepts a plain-language situation ("here's where I am / what's happening") which it answers with a recommended command sequence ending in one concrete next action. Use whenever the user types /gtm, asks what to do next on go-to-market, or asks to audit or improve a startup's website, marketing, positioning, copy, launch, or go-to-market.

adaptico Bundle

Paid-ads readiness gate and first real ad test for /gtm ads <target>. Runs a "should you run ads at all" check against stage and unit economics before any creative work - a not-yet verdict names the exact numbers that would flip it; when the gate passes, picks one platform by intent, sizes the smallest readable test budget with kill criteria set before spend, and writes paste-ready ad copy in the picked platform's format (bundled CAC/break-even calculator). It plans and writes only - it never connects to an ad account or launches campaigns; the founder pastes the copy into Ads Manager. Use when the user wants to run, plan, or budget paid ads, write ad copy, or asks whether ads are worth it yet. Also trigger for "should I run ads", "Google Ads", "Meta ads", "LinkedIn ads", "write me an ad", "ad copy", "paid acquisition", "PPC", "ad budget", or "ad variations".

adaptico Skill

AI-search visibility audit for /gtm geo <target> - get found and cited by ChatGPT, Perplexity, and Google AI Overviews. Audits citability (extractable value prop, quotable passages, Q&A content), AI-crawler access in robots.txt, server-rendered visibility, runs an evidence-based llms.txt reality check, maps brand-mention groundwork, and sets up monitoring where every claim is labeled observed, inferred, or unknown - never a fabricated zero. Use when the user asks about AI search or being recommended by AI assistants. Also trigger for "get cited by ChatGPT", "AI Overviews", "Perplexity", "AI search visibility", "GEO", "AEO", "LLM SEO", or "does AI know my product". For classic Google-ranking work, route to gtm-seo instead.

adaptico Skill

Founder-sized classic-search (SEO) audit for /gtm seo <target>. Checks the cheap groundwork - crawlability, indexing, titles, headings, internal links - with exact fixes, then delivers an explicit "when to invest in active SEO" verdict tied to the founder's stage, including permission to skip it for now. Use when the user wants an SEO audit or asks about Google rankings, indexing, organic traffic, or on-page SEO. Also trigger for "SEO audit", "improve my rankings", "why am I not on Google", "keyword gaps", or "should I do SEO yet". For AI-answer visibility (ChatGPT, Perplexity, AI Overviews), route to gtm-geo instead.

adaptico Skill

Website copy analysis and rewriting for /gtm copy <target>. Use when the user wants to score existing copy and get optimized before/after rewrites for headlines, value props, CTAs, or body copy. Also trigger for "improve my copy", "rewrite my headline", "is my copy good", "better value prop", or "punch up this page".

adaptico Skill

Set up or update the project profile (PROFILE.md) that the rest of Adaptico OS uses as context, for /gtm init [name]. Runs a founder-friendly intake - stage diagnostic, ICP and goal, what customers would use instead (competitive alternatives, not just competitor names), why the last customers came looking, what's already been tried - and points existing interview notes at /gtm interviews. Use when the user wants to create, set up, or edit their project profile, or onboard a new project. Also trigger for "set up my startup", "create a profile", "onboard my project", or "start a new GTM project".

adaptico Bundle

Full go-to-market marketing audit for /gtm audit <target>. Runs up to 5 parallel audit subagents with machine-validated outputs and produces a scored, date-stamped report that leads with what changed since the last audit - and never invents a number. Use when the user wants a full marketing/GTM audit, an overall website marketing review, or a composite GTM score. Also trigger for "audit my site", "review my marketing", "how's my GTM", "full marketing teardown", or "score my website".

adaptico Skill

Brand voice analysis and guidelines for /gtm brand <target>. Audits the live voice (formal/casual, technical/simple, archetype, consistency) and produces a reusable voice guide - voice chart, do's and don'ts, messaging hierarchy, and on-brand copy samples - distilled into a brand-voice.md the writing commands (copy, copyedit, social, outreach, emails, pricing, ads, leadmagnet, content, article, repurpose, changelog, audit, geo, humanize) read automatically. Use when the user wants to define, analyze, or document their brand voice, tone, and messaging, or keep copy consistent. Also trigger for "what's our brand voice", "brand guidelines", "tone of voice", "how should we sound", or "make our copy consistent".

adaptico Bundle

Adversarial red-team review of any /gtm report or founder draft for /gtm critic <target>. No compliments - severity-ranked findings (Critical/Major/Minor) with exact-line citations, the marketing principle each violation breaks, and the single most valuable fix. Use when the user wants a report or draft critiqued, red-teamed, torn apart, stress-checked, or verified before acting on it. Also trigger for "critique this report", "red-team this draft", "what's wrong with this copy", "is this advice sound", "find the holes in this", or "check this before I ship it".

adaptico Skill

Lifecycle email sequences for /gtm emails <target> - the activation onboarding and dunning (failed-payment recovery) emails a product sends its own users. Use when the user wants onboarding, activation, welcome, trial, or dunning email sequences. Also trigger for "write my onboarding emails", "welcome sequence", "activation drip", "trial onboarding emails", "dunning emails", "failed payment recovery", or "lifecycle emails".

adaptico Skill

Funnel and activation analysis for /gtm funnel <target> - maps the public funnel (landing, pricing, signup) and works with the founder on the post-signup path to first value. Use when the user wants to find funnel drop-off/leaks or improve trial-to-paid and PLG activation. Also trigger for "fix my funnel", "where am I losing users", "activation rate", "trial conversion", or "funnel leaks".

adaptico Skill

Launch playbook for /gtm launch <target>. Use when the user wants a week-by-week launch plan for Product Hunt, Hacker News, or X, with templates, checklists, and metrics. Also trigger for "plan my launch", "Product Hunt launch", "launch playbook", "how do I launch", or "launch checklist".

adaptico Skill

Listening-first founder-led social for /gtm social <target> - finds the live Reddit, Hacker News, LinkedIn, and X threads where the ICP is talking right now, triages them by fit and recency, drafts targeted replies in the founder's voice - and only then builds a lean X/LinkedIn posting calendar sized to the audience the founder actually has. Use when the user wants a social plan, founder-led distribution, help finding where to engage, or what to post. Also trigger for "social listening", "find the threads", "who's talking about", "where should I engage", "content calendar", "what should I post", "social media plan", "founder content", or "LinkedIn/X posts".

adaptico Skill

One research-first, long-form article for /gtm article <target>. Produces a single piece properly - research before any outline, one ownable thesis the founder can defend, an originality floor that rejects me-too angles, every factual claim cited or explicitly marked as opinion, then the humanize and critic passes before the piece saves. Built for durable topical authority and AI-answer citability, not content-mill volume. Use when the user wants to write a blog post, article, guide, or long-form piece. Also trigger for "write an article", "write a blog post", "long-form content", "write a guide about", "draft a post on", or "thought leadership piece".

adaptico Bundle

Single compounding-channel pick for /gtm channel <target> - forces the choice of ONE distribution channel by scoring every candidate against where the ICP actually gathers, the founder's real weekly hours, how the product is bought, and how fast the channel compounds; outputs one primary channel with a 4-week starter plan, an explicit not-now list for every rejected channel, and a kill/review date set before the work starts. It deletes options, it doesn't add them. Use when the user asks which marketing channel to focus on, where to spend their limited time, or feels spread across five channels with none working. Also trigger for "which channel", "where should I focus", "distribution channel", "traction channel", "spread too thin", "marketing channel strategy", "what channel should I bet on", or "Bullseye".