Marketing & Growth
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
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zubair-trabzada Skill SEO CompareHead-to-head SEO comparison of two domains powered by the DataForSEO API. Side-by-side metrics across keywords, traffic, backlinks, referring domains, and shared keyword overlap with a verdict on which domain has the stronger SEO position.
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zubair-trabzada Skill SEO ContentContent topical authority and gap analysis powered by the DataForSEO Labs API. Clusters a domain's ranked keywords into topics, identifies strong vs weak vs missing topic clusters versus competitors, and returns a Content Score (0-100) plus the highest-leverage content opportunities to write next.
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zubair-trabzada Skill SEO KeywordsKeyword research and opportunity scoring via the DataForSEO Keywords Data and Labs APIs. Returns search volume, CPC, competition, intent classification, related keywords, and long-tail suggestions with a Keyword Score (0-100).
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zubair-trabzada Skill SEO ProspectFind local-business SEO prospects in a single command. Searches Google for "<niche> <city>", filters out aggregators (Yelp, Yellow Pages, Angi), enriches each remaining domain with DataForSEO Labs domain overview, On-Page technical audit, and Backlinks summary in parallel, then ranks the businesses by a closeability score (0-100) — highest scores are the easiest to land as SEO clients.
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zubair-trabzada Skill SEO RankingsOn-demand rank checking via the DataForSEO SERP API. Looks up live Google organic positions for a domain across an arbitrary list of keywords. Reports each as winning / page-1 / close / not-ranking with one prioritized next action per keyword.
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zubair-trabzada Skill SEO BacklinksBacklink profile audit via the DataForSEO Backlinks API. Returns total backlinks, referring domains, dofollow ratio, top anchors with over-optimization flags, top referring domains by authority, and a toxicity assessment with an Authority Score (0-100).
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zubair-trabzada Skill SEO TechnicalTechnical SEO site audit via the DataForSEO On-Page API. Crawls the site (up to 100 pages by default), surfaces critical errors (broken links, redirect chains, missing meta, slow pages, schema gaps, indexability issues), and returns a Technical Score (0-100) with prioritized fixes.
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zubair-trabzada Skill SEO WatchlistTrack multiple domains and keywords across runs using the DataForSEO SERP API. Saves a local watchlist of domains + their target keywords, then re-runs live rank checks on demand and surfaces any position changes (gains, losses, drops) since the last check.
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zubair-trabzada Skill SEO Report PDFGenerate a professional, client-ready PDF SEO report from a saved DataForSEO-powered audit. Produces a polished PDF with score gauges, prioritized action plan, keyword opportunity tables, and competitive landscape — ready to send to a client.
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zubair-trabzada Skill SEO CompetitorsIdentify true SEO competitors and quantify the gap, powered by the DataForSEO Labs API. Returns the top 10 competing domains by SERP overlap, with shared and unique keywords, traffic estimates, and a Competitive Score (0-100) showing how dominant the target is in its category.
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zubair-trabzada Skill SEO Content GapFind keywords competitors rank for that you don't, via the DataForSEO Labs domain_intersection endpoint. Surfaces the highest-leverage content opportunities sorted by search volume and the competitor's ranking position, with cross-competitor consensus signals.
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jonbishop1 Bundle Saas Meta AdsComprehensive Meta (Facebook and Instagram) Ads guide for developers and technical founders running paid social for web-first SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about Meta Ads, Facebook Ads, Instagram Ads, paid social, demand generation, retargeting, lookalike audiences, creative strategy, ad copy, Pixel implementation, Conversions API, CAPI, campaign structure, ad set optimization, cost per lead, ROAS, creative fatigue, or scaling social ad spend for a SaaS product. Trigger whenever a user asks about acquiring users through Meta platforms, setting up or troubleshooting Meta campaigns, or measuring social ad performance.
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jonbishop1 Bundle Saas SEO AuditSEO audit and coaching for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Covers technical SEO (crawlability, indexation, Core Web Vitals, site architecture), content SEO (keyword targeting, content gaps, on-page optimization, topical authority), and backlink analysis (link profile health, competitor link gaps, link building strategy). Trigger whenever a user asks about SEO audits, SEO strategy, organic traffic, search rankings, site health, crawl errors, indexation, keyword cannibalization, content planning for SEO, link building, domain authority, competitor SEO analysis, diagnosing traffic drops, or any organic search question for a software product — even if they just say "my SEO is bad," "I want more organic traffic," or "why don't I rank for anything." Also trigger for site migration SEO, content refresh strategy, or technical SEO for SPAs.
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jonbishop1 Bundle Saas Google AdsComprehensive Google Ads guide for developers and technical founders running paid search for web-first software products: SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about Google Ads, paid search, PPC, search campaigns, conversion tracking, Google Tag Manager, keyword research, Quality Score, bidding strategy, ROAS, CAC, attribution, campaign structure, ad copy, landing pages, or scaling paid acquisition. Trigger whenever a user asks about acquiring users or customers through Google, setting up or troubleshooting campaigns, or measuring ad performance for a software product.
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jonbishop1 Bundle Saas CopywritingSaaS copywriting coach and analyst for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about website copy, homepage messaging, pricing page copy, feature pages, landing page copy, email sequences (onboarding, nurture, lifecycle, launch), ad copy for search or social, sales collateral (one-pagers, pitch decks, case studies), value propositions, positioning statements, headline formulas, CTA optimization, or copy teardowns. Trigger whenever a user asks about writing, improving, reviewing, or planning any marketing or sales copy for a software product — even if they say "messaging," "positioning," "what should my homepage say," "how do I describe my product," "help me write an email sequence," or "my landing page isn't converting." Also trigger for copy audits, A/B test copy variants, or competitor copy analysis.
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jonbishop1 Bundle Saas SEO ResearchSEO keyword research, topic research, and competitive analysis for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use for keyword research, keyword strategy, topic clusters, competitive SEO analysis, SERP analysis, content gap analysis, keyword difficulty, search intent mapping, SEO tool selection, organic search strategy, or building an SEO research workflow. Trigger whenever a user asks about finding keywords, analyzing competitor SEO, what to write about for organic traffic, "what keywords should I target," "how do I do keyword research," "what are my competitors ranking for," "should I invest in SEO," topic ideation for SEO, or any organic search research question — even if they just say "SEO" or "organic traffic." Also trigger for SEO tool comparisons (Ahrefs vs Semrush vs free alternatives) and prioritizing SEO opportunities. Do NOT trigger for technical SEO (site speed, crawlability, schema), content production, or link building outreach.
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jonbishop1 Bundle Saas Data AnalysisComprehensive product and marketing analytics guide for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about analytics setup, event tracking, conversion tracking, GA4, Google Tag Manager, Mixpanel, Amplitude, PostHog, Heap, Pendo, product metrics, marketing attribution, funnel analysis, cohort analysis, retention analysis, activation metrics, pirate metrics (AARRR), defining KPIs, building dashboards, connecting marketing data to product data, understanding which acquisition channels produce the best customers, or figuring out what to measure and how. Trigger whenever a user asks about setting up analytics, choosing analytics tools, understanding their metrics, tracking user behavior, measuring product-market fit, analyzing funnels, or any data-driven decision-making for a SaaS product — even if they just say "I don't know what to track" or "my analytics are a mess."
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jonbishop1 Bundle Saas Landing PagesSaaS landing page strategy, planning, copy, and design for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about landing page strategy, conversion optimization, landing page copy, hero sections, CTAs, pricing page layout, above-the-fold messaging, value propositions, social proof placement, headline formulas, page structure, section ordering, SaaS page design direction, wireframing, or improving an existing landing page's conversion rate. Trigger whenever a user asks about building, improving, or planning a landing page for a software product — even if they say "homepage" or "marketing site" or "website" or "signup page." Also trigger when a user shares a landing page URL and wants feedback, or when they're preparing to launch and need a page to send traffic to.
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jonbishop1 Bundle Saas Content StrategyContent strategy for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use for content strategy, editorial planning, content calendars, channel selection, content audits, content-market fit, topic prioritization, content roadmaps, or any question about what content to create, why, when, and for whom. Trigger whenever a user asks about content strategy, content planning, editorial calendars, "what should I blog about," "do I need a content strategy," "what content channels should I use," "how often should I publish," content audits, content roadmaps, or planning content across blog, docs, social, email, or video — even if they just say "content" or "content plan." Also trigger for content repurposing strategy, content-market fit assessment, and competitive content analysis. Do NOT trigger for actual content writing/production (use saas-content-production), SEO keyword research (use saas-seo-research), or copywriting (use saas-copywriting).
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jonbishop1 Bundle Saas Product LaunchesExecution playbooks for launching new SaaS products and features. Covers go-to-market strategy, launch planning, Product Hunt launches, Hacker News launches, beta launches, feature announcements, launch sequencing, launch day execution, and post-launch recovery. For developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Trigger whenever a user asks about launching a product, planning a launch, Product Hunt strategy, announcing a feature, beta launch strategy, launch checklist, launch timeline, or any question about going live — even if they just say "I'm about to launch" or "how do I announce this feature" or "my launch flopped, what now."
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jonbishop1 Bundle Saas Audience ResearchComprehensive audience research guide for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about understanding customers, audience research, customer interviews, user surveys, community research, Reddit research, forum mining, identifying influencers, media landscape mapping, ICP definition, persona building, voice-of-customer data, Jobs to Be Done, competitive audience analysis, or figuring out who to build for and how to reach them. Trigger whenever a user asks about understanding their target market, finding where their audience hangs out, learning what customers want, conducting user research, analyzing communities, or any pre-marketing research for a software product — even if they just say "I don't know who my customer is" or "how do I figure out my market."
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jonbishop1 Bundle Saas Content ProductionContent production coach and writer for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Covers long-form content (blog posts, guides, comparisons, docs-as-content, data studies), content briefs, editing, publishing, and repurposing into social, email, and video. Trigger whenever a user asks about writing blog posts, guides, comparisons, case studies, content briefs, editing content, repurposing across channels, managing writers, or any content creation for a software product — even if they say "help me write a blog post," "draft this for me," or "how do I repurpose this." Also trigger for content quality reviews and writer management. Do NOT trigger for content strategy or calendars (use saas-content-strategy), short-form copy (use saas-copywriting), or keyword research (use saas-seo-research).
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jonbishop1 Bundle Saas Customer PsychologyCustomer psychology for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about buyer psychology, customer motivation, Jobs-to-Be-Done, behavioral psychology applied to SaaS, pricing psychology, conversion psychology, onboarding psychology, retention psychology, loss aversion, anchoring, friction reduction, cognitive biases, or understanding why customers buy, churn, or don't convert. Trigger whenever a user asks about understanding customer motivations, applying psychology to their product or marketing, improving conversion or retention through behavioral insights, pricing strategy from a psychological perspective, or diagnosing why users aren't converting or staying — even if they say "why aren't people signing up," "how do I get people to upgrade," or "I don't understand my users." Also trigger when building messaging and needing to understand the buyer's mindset first.
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jonbishop1 Bundle Saas Competitive ResearchCompetitive research and analysis for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about competitive analysis, competitor research, competitive positioning, competitor pricing analysis, market landscape mapping, competitive differentiation, competitor marketing analysis, win/loss patterns, competitive profiles, or understanding what competitors are doing and how to position against them. Trigger whenever a user asks about competitors, competitive landscape, how to differentiate, what competitors charge, how competitors market, building a competitor profile, or any question about the competitive environment — even if they just say "who are my competitors" or "how do I stand out" or "what is [competitor] doing."
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jonbishop1 Bundle Saas Marketing BackgroundShared intake background for SaaS marketing skills. This skill is not triggered directly — it holds the common intake questions, safe defaults, and routing logic used by saas marketing skills. Those skills reference this file by path. Do not delete or rename this skill if any marketing skills depend on it.
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kugamon Bundle Sf DataSalesforce data and SOQL expert. Execute SOQL queries (natural language or raw SOQL), build optimized queries with selectivity analysis, insert/update/upsert/delete records, validate data operations, describe objects, and manage test data via Salesforce MCP server. Do NOT use for creating objects, fields, or validation rules (use sf-metadata), web-research enrichment of leads and contacts (use sf-leads), campaign performance analytics (use sf- campaigns), or org-wide data-quality auditing (use sf-audit). Usage: /sf-data [query|build-query|insert|update|upsert|delete|validate|describe] {target} ...
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kugamon Bundle Sf AuditRun a comprehensive Salesforce org audit producing 18 documents from a single scan. Inventories and scores Apex classes, triggers, Flows, Process Builders, Workflow Rules, LWC components, custom objects/fields, validation rules, formula fields, approval processes, escalation/assignment/auto-response rules, Profiles, and Permission Sets. Detects unused custom fields and objects (no data and/or no references in code, flows, layouts, or reports). Also covers Reports & Dashboards, integrations, test coverage, licensing, team evaluation, change history, data quality, and architectural analysis. Scans all formula and criteria logic for hardcoded Record IDs, Campaign names, Profile names, URLs, and other fragile values. Generates Word, Excel, HTML reports plus 12 standalone analysis documents including a customer report and strategic engagement plan. Do NOT use for a targeted vulnerability scan (use sf-security), comparing two orgs for drift (use sf-orgdiff), answering 'who has access to X' (use sf-permissions), or
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kugamon Bundle Sf LeadsEnriches Salesforce Lead and Contact records with verified data from web research — titles, industries, websites, company size, LinkedIn profiles — writing back via a Salesforce MCP server with per-field source citations and user approval before every update. Use when the user asks to enrich leads or contacts, fill in missing lead data, research a lead's company, update lead info from the web, or fix incomplete lead records. Do NOT use for bulk SOQL or DML against lead records (use sf-data), campaign performance and ROI analysis (use sf-campaigns), or org-wide data-quality auditing (use sf-audit). Usage: /sf-leads [find|enrich|report] {lead-name|criteria} ...
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full-stack-skills Bundle Sveltekit ConfigSvelteKit 配置/构建/部署/性能技能。当用户配置 adapter(node/static/cloudflare/netlify/vercel)、使用 advanced routing/layouts、优化性能(代码分割/asset/hydration)、处理 images(@sveltejs/enhanced-img)、实现 accessibility/SEO、调试 SvelteKit 应用、从 SvelteKit v1/Sapper 迁移时使用。
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geledek Bundle People Tool SelectionUse when choosing which AI tool to put in front of a specific user group — a training cohort, a team, a school, a department — or deciding whether to teach deeper prompting, extend existing tools with agent skills, or introduce a new tool. Phrases like "which AI tool should I teach this group?", "choosing an AI tool for our teachers / nurses / analysts", "should I teach advanced prompting or a new tool?" all trigger this skill. Runs six roles — Audience Profiler, Constraint Mapper (hard eliminators before any capability comparison), Intervention-Mode Selector (Deepen / Extend / Introduce), Capability-Delta Assessor, First-Win Realist, Synthesis. Outputs Adopt-now / Adopt-with-scaffolding / Pilot-with-subgroup / Skip plus a growth path. For build/buy/partner sourcing of an AI capability use tech-buy-vs-build; for enterprise-wide curriculum design use people-literacy-curriculum.
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triggerdotdev Skill Staff Engineering Skills BackpressurePrevent unbounded resource growth when producers outpace consumers. Use when writing producer-consumer code, queue processing, batch operations, fan-out patterns, streaming pipelines, or any code where work is generated faster than it can be processed. Activates on patterns like Promise.all on dynamic-sized arrays, unbounded in-memory queues, producer loops without depth checks, fire-and-forget async calls in loops, or any buffer between a producer and consumer without a size limit.
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tufantunc Skill CraftStrict maintainability audit: code-judo, the 1k-line rule, spaghetti growth, abstraction/boundary quality, layer leaks, type-boundary cleanliness, canonical-helper reuse. Use for code quality review, refactor, maintainability or code-judo audit of a diff.
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matshoppenbrouwers Skill Session ReleaseEnd-to-end release workflow that bumps version, packages artifacts, and verifies satellite content (docs sites, marketing sites, changelogs) is up-to-date. Combines project-specific release skills with a generic release surface scan. Triggers on "/session-release" or when user says "prepare the release", "do a release", or "release workflow".
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merge-api Bundle OnboardingStep-by-step onboarding for the Merge Unified API. Use when a developer says "set up Merge", "integrate Merge", "Merge Unified API", "create a Linked Account", "Merge Link", "generate a link token", "exchange account token", "pull HRIS data", "sync employee data", "sync candidate data", "sync CRM contacts", "sync invoices", "sync tickets", "sync files", or asks how to connect to HRIS, ATS, CRM, Accounting, Ticketing, File Storage, Knowledge Base, or Marketing systems via a single unified API. Covers signup → first API call → Merge Link integration → webhooks → production checklist.
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anotb Bundle Strategic AnalysisStructure an ambiguous business decision, test competing explanations, and recommend a course using evidence. Use for growth, market entry, competitive positioning, business models, and portfolio choices. For execution of an approved direction, use implementation-planning when available.
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dkharlanau Bundle Arwp Growth LoopRun an evidence-backed website growth loop for Search, Google Discover and recommendations, generative Search, Bing AI citations, ChatGPT Search and agent readability. Use when asked to make a site rank or discover better, get into recommendations, improve AI-search visibility, apply current ARWP guidance, or continuously improve a website repository. Research current primary-source guidance, select explicit hypotheses, inspect and edit the repository, verify checks, measure owner-side outcomes where available, and preserve negative results.
Frequently asked questions
What are Marketing & Growth agent skills?
Marketing & growth agent skills cover the full content and growth stack: SEO audits, copywriting, social posts, campaign planning, and analytics. Each skill is a safety-reviewed SKILL.md your agent loads on demand, in Claude Code, Cursor, and 60+ other agents.
Which Marketing & Growth skills are most installed?
Popular Marketing & Growth skills on SkillMD right now include arwp-growth-loop, seo-compare, seo-content. Rankings shift as installs change; sort this page by "Most installs" for the live list.
Do Marketing & Growth skills work with Claude Code and Cursor?
Yes. Every skill here ships as a SKILL.md file, an open format that works in Claude Code, Claude.ai, Cursor, Codex, Windsurf, and 60+ other agents. Install one with npx skillmds@latest add <owner>/<name>, or copy the file into your agent's skills directory.