Marketing & Growth

chanktb Skill

Validates conversion tracking BEFORE any spend — the #1 failure point in Google Ads accounts. Checks conversion actions (purchase/lead), counting settings, primary vs secondary, double-count risk by source (store channel e.g. Shopify vs GA4 import vs gtag), enhanced conversions, server-side/CAPI, and value tracking — and judges them HOLISTICALLY (which actions each campaign actually fires) before any verdict. Use when the user says "conversion tracking", "is my tracking right", "GA4 import", "enhanced conversions", "why are my conversions wrong", or as the gate before plan/builder.

chanktb Bundle

Builds a complete Performance Max campaign blueprint: chooses a split strategy (campaign-level + asset- group-level), then designs asset groups, listing groups, ad copy (headlines/long headlines/descriptions), search themes, audience signals, sitelinks, negatives, image/video briefs, budget/bidding ramp, landing- page requirements, and an Editor-ready workbook. Generalized for any business: reads account-context.yaml, no brand/vertical hardcoding. Use when the user says "build pmax", "performance max", "create a pmax campaign", "pmax blueprint".

chanktb Skill

Builds a standard Search campaign blueprint: ad-group structure (tight theming), keyword lists with match types, responsive search ads (RSAs), negative keyword lists, extensions, and bidding. Emits a human .xlsx plus a campaign-spec.json (ad_groups variant) the pusher can export to Google Ads Editor. Reads account-context.yaml; no hardcoding. Use when the user says "build search", "search campaign", "keyword campaign", "create search ads".

chanktb Skill

Builds a Branded Search campaign — defensive coverage on the business's own brand terms plus optional competitor conquesting — with trademark-aware ad copy and the brand-exclusion coordination that keeps PMax/Shopping from cannibalizing brand traffic. Emits a human .xlsx plus a campaign-spec.json (branded_search). Reads account-context.yaml. Use when the user says "branded search", "brand campaign", "defend my brand", "competitor conquesting", "bid on my own name".

codespringapp Bundle

Use when growing CodeSpring site SEO, content, or listings.

codespringapp Bundle

Use when an app needs its marketing pages set up and organised. Builds the site architecture, page inventory, proof map, conversion paths, and a founder-facing NOW/NEXT/LATER workboard.

codespringapp Skill

Design a paid-ads offer from evidence rather than opinion. Tears down what competitors are already running in the Meta Ad Library, ranks offers by survival and creative duplication, scrapes the landing pages behind the winning ads, then writes the offer, its price ladder, its order bumps and its back end into a durable teardown document. Use when designing or rewriting a front-end offer, a webinar or event registration page, an order bump, or an upsell. Triggers, "research offers", "what offers are working right now", "tear down this funnel", "scrape the ad library", "design a front-end offer", "what should our webinar promise be", "competitor ad research", "why is our CPC so high".

cofoundy Bundle

Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.

cofoundy Skill

Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.

cofoundy Skill

Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.

cofoundy Bundle

Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.

cofoundy Skill

Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape before defining their own position.

conn-castle Bundle

Prepare or ship an Agent Outbox numbered release. Handles fresh and resumed preparation, mandatory human review of marketing captures with substantive differences, verification, the release commit, an explicitly requested push to main, production workflow dispatch, monitoring, and final tag/release proof.

devotts Skill

Build premium landing pages that don't smell like AI slop — concept-first atmosphere, real proof points, motion that respects users, and JSON-LD that gets you cited by Google rich results and AI search engines. Use when building a marketing site or landing page from scratch (Next.js / Tailwind / shadcn), iterating on a hero that feels generic or "Bootstrap-y", launching a SaaS / B2B / agency single-page offer, or requesting dark + light hero variants for A/B feel.

dot-do Skill

teams.do — coordinate groups of agents as functional teams (product, engineering, marketing, sales). Team-level imports and cross-team workflow patterns.

drawcall-ai Skill

Use Three.js math classes (Vector3, Euler, Quaternion, Matrix4, Spherical) correctly instead of hand-rolled trigonometry, including when to pick Euler vs Quaternion. Use when doing rotations, orbit positioning, or any vector/angle math in a Three.js game.

onewave-ai Skill

Capture a website and create a HyperFrames video from it. Use whenever the user (1) provides a URL and wants a video, (2) says "capture this site", "turn this into a video", "make a video tour of this page", or (3) wants a scrolling product walkthrough, marketing reel, or before/after visual built from a real site.

sjunepark Bundle

Run a stateful whole-repository review campaign with a persistent `reviews/` ledger. Explicit invocation only.

cassioroos Bundle

Adversarial QA campaigns with persistent .proof evidence and re-runnable cases. Use to QA a feature, test a browser flow, verify a change or staging build, design a test campaign, or prepare a PR verification section. Local evidence is mandatory; publishing is a separate authorized action.

reggiechan74 Bundle

Use when the user asks to run a competitive positioning analysis, rank a subject property against market comparables using MCDA, determine how competitive a listing is, calculate what rent reduction is needed to achieve Top 3 positioning, analyze a CoStar or broker package for competitive ranking, or generate a relative valuation report. Trigger phrases include: "relative valuation", "competitive positioning", "rank this property", "how competitive is this listing", "run relative valuation", "/mcda-lease-comparison".

aaron-he-zhu Skill

`keyword-research` has moved

aaron-he-zhu Skill

`on-page-seo-auditor` has moved

aaron-he-zhu Skill

`competitor-analysis` has moved

aaron-he-zhu Skill

`technical-seo-checker` has moved

aaron-he-zhu Skill

`content-quality-auditor` has moved

aaron-he-zhu Skill

`domain-authority-auditor` has moved

boshjerns Bundle

Use Jeff Dean and Sanjay Ghemawat's canonical allocation guidance. Use when reducing heap traffic, copies, container growth, temporary construction, or repeated allocation in hot paths.

firatcand Bundle

Use when the user wants to get found in Google or AI engines (ChatGPT, Perplexity, AI Overviews) — keyword and content strategy, technical or content SEO audits, schema markup, link building, topical clustering, E-E-A-T, AI citation (AEO), or deciding whether SEO is even the right channel for their startup. Calibrated for early-stage, low-authority sites. Not for paid acquisition or channel-mix/CAC analysis (use channel-expert), or writing the page copy itself (use copywriter-skill).

firatcand Bundle

Use when a SaaS founder is deciding on or building a product-led growth motion — assessing PLG readiness, choosing freemium vs free trial vs reverse trial, defining activation and PQLs, designing self-serve onboarding and conversion triggers, building viral loops, or setting up PLG metrics (NRG, activation rate, TTV, NDR, CAC payback) and cohort analysis. Also for hybrid product-led-sales design and PLG-vs-sales-led GTM decisions. Not for paid acquisition channel mix (use channel-expert) or the mechanics of price points and tiers (use pricing).

firatcand Bundle

Use when the user needs to design, run, or audit product or GTM analytics — metric hierarchies and north stars, funnels, cohort retention, churn, pipeline velocity, forecasting, lead scoring, NRR, A/B tests, or analytical SQL — or uploads a dataset to analyze. Triggers on questions like "why did activation drop", "is this metric meaningful", "review my dashboard", or "what should I measure". For writing the spec that defines a feature's success metrics, use product-spec.

firatcand Bundle

Use when a B2B SaaS founder needs to choose, prioritize, or rebalance customer acquisition channels — deciding outbound vs inbound, paid vs PLG, where to put marketing budget, or sanity-checking CAC, LTV:CAC, and payback. Also for channel-specific playbooks (cold email, LinkedIn, paid social, community, partnerships) and channel-mix audits. Not for closing tactics (use sales-skill) or copy (use copywriter-skill).

firatcand Bundle

Use when a B2B SaaS product needs upstream positioning or messaging clarity — defining who it's for, the category, competitive alternatives, differentiation, value props, strategic narrative, or a messaging hierarchy. Triggers include "my messaging isn't working," "we sound like everyone else," repositioning, or auditing an existing positioning doc. Use before homepage, deck, or sales-narrative work. Not for writing the final copy (use copywriter-skill) or running the sales process (use sales-skill).

frankxai Skill

Use when creating or rebuilding a brand from business strategy through positioning, verbal identity, three visual territories, and an implementation-ready identity brief.

gnurio Bundle

Ground persuasive writing in a real reason people buy. Use when writing or editing copy meant to make someone buy, subscribe, or act (landing pages, ads, offers, positioning), or when auditing a draft that reads as feature-speak — "why would anyone buy this?", "make this benefit-led", "what's the hook?".

iabhisekbosepm Skill

Run a technical SEO audit: crawlability, meta tags, structured data, Core Web Vitals, content issues.

ibm Skill

Use the run_experiment tool to execute one experiment on a single point (entity) without creating a discoveryspace or operation. Use when smoke testing or functionally validating an actuator, custom experiment, or actuator configuration; debugging experiment execution or entity validation; or when a single measurement is wanted without ado metastore tracking. For campaigns over many entities, see define-experiment-campaign; for the ado CLI itself, see using-ado-cli.