Marketing & Growth

afaraha8403 Bundle

Apply psychological principles and behavioral design to product copy, onboarding flows, landing pages, feature descriptions, CTAs, and pricing tiers. Covers cognitive biases (loss aversion, social proof, anchoring, paradox of choice, Zeigarnik effect, IKEA effect, reciprocity, commitment & consistency) and the Fogg Behavior Model (B = MAP). Use when the user asks about copy psychology, persuasion, behavioral design, conversion optimization, onboarding flow design, CTA wording, pricing psychology, or ethical influence.

afaraha8403 Bundle

Startup marketing advisor for bootstrapped founders and indie hackers. Covers go-to-market strategy, audience building (Reddit, Twitter/X, YouTube, TikTok), AI marketing automation (agentic growth ops), Engineering as Marketing (free tools), pre-launch validation, distribution playbooks, and monetization.

tenequm Bundle

Meta Ads reporting, monitoring, and optimization. Read campaign performance, detect anomalies, identify waste, recommend actions. Use when the user asks about ad performance, wants reports, or mentions Meta/Facebook ads.

growth-today Bundle

GT Meta Ads — expert Meta (Facebook and Instagram) Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Meta ads, Facebook ads, Instagram ads, Advantage+, custom audiences, lookalike audiences, creative fatigue, Pixel and Conversions API (CAPI), learning phase, Meta funnel structure, retargeting, Instant Forms, Meta lead gen, ad creative strategy, frequency capping, or B2B paid social on Meta. Triggers on: Meta ads, Facebook ads, Instagram ads, Advantage+, custom audience, lookalike, creative fatigue, CAPI, Conversions API, Pixel, learning phase, Instant Forms, Opportunity Score, offline conversions, Meta retargeting, frequency cap, Reels ads. Do NOT use for LinkedIn Ads (use gt-linkedin-ads), Google Ads (use gt-google-ads), or organic social content. More GT skills: growthtoday.co.

growth-today Bundle

Expert B2B contact data audit framework for RevOps, GTM Engineering, and Sales Operations. Use when running a data quality audit on a CRM (HubSpot, Salesforce, Pipedrive, Close, Attio), scoring a contact data layer across 10 dimensions (coverage, accuracy, freshness, cost, governance, and more), answering benchmark questions on email accuracy, bounce rates, mobile connect rates, or data decay, or validating provider claims (Apollo, ZoomInfo, Cognism, Clay, BetterContact). Triggers on: audit our data, data quality check, is our data the bottleneck, email accuracy benchmark, verified email rate, cost per usable contact, mobile connect rate, data decay, CRM hygiene, ZoomInfo vs Cognism, waterfall vs single source, RevOps audit, data layer for AI agents. Run before a GTM Alpha Playbook or Clay build. Do NOT use for list building (use gt-list-building), Clay workflow setup (use gt-clay), HubSpot admin without data quality scope (use gt-hubspot-admin), or cold email copywriting (use gt-cold-email).

growth-today Bundle

GT Google Ads — expert Google Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Google Ads, Google Search ads, PPC, B2B paid search, keyword strategy, match types, negative keywords, search terms report, Quality Score, Smart Bidding, tCPA, tROAS, Enhanced Conversions for Leads, value-based bidding, Journey-Aware Bidding, Performance Max, PMax, RSA, account structure, wasted spend, audits, conversion tracking, offline conversions, Consent Mode, GAQL, or live account analysis and safe changes. Triggers on: Google Ads, paid search, negative keywords, search terms, Quality Score, Smart Bidding, Journey-Aware Bidding, Performance Max, RSA, wasted spend audit, conversion tracking, offline conversions, Consent Mode, GAQL, MCP, live data, forecast, safe write. Do NOT use for LinkedIn Ads (use gt-linkedin-ads), Meta/Facebook Ads (use gt-meta-ads), SEO, or organic content. More GT skills: growthtoday.co.

growth-today Bundle

GT LinkedIn Ads — expert LinkedIn Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about LinkedIn advertising, LinkedIn campaign setup, LinkedIn ad targeting, LinkedIn bidding strategies, LinkedIn ad formats, LinkedIn retargeting, LinkedIn ABM campaigns, LinkedIn Thought Leader Ads, sequenced TLAs and Story Arcs, LinkedIn funnel architecture, LinkedIn ads measurement/attribution, LinkedIn ads reporting (weekly, monthly, QBR), LinkedIn ads troubleshooting, LinkedIn creative best practices, or any B2B paid social strategy involving LinkedIn. Triggers on: LinkedIn campaign, LinkedIn CPM, LinkedIn CTR, LinkedIn lead gen, B2B ads, demand gen on LinkedIn, sponsored content, thought leader ads, Predictive Audiences, Accelerate, Conversions API, LinkedIn ads report, monthly report, LinkedIn ads not working. Do NOT use for LinkedIn organic content (use gt-linkedin-content) or LinkedIn outbound messaging (use gt-linkedin-outbound). More GT skills: growthtoday.co.

growth-today Bundle

Comprehensive HubSpot CRM administration toolkit by Growth Today (growthtoday.co). Use when the user asks about auditing a HubSpot portal, CRM cleanup or data hygiene, RevOps maintenance, suppressing bounced or unsubscribed contacts, improving deliverability, enriching contact or company data, fixing lifecycle stages, building smart lists or lead scoring, classifying ICP tiers, deduplicating contacts or companies, reassigning owners, building deal pipelines, reporting and dashboards, users and permissions, or bounce, engagement, and lifecycle automation workflows. Also triggers on "hubspot audit", "hubspot cleanup", "ghost contacts", "hard bounce suppression", "fix lifecycle stage", "lead scoring", "smart lists", "ICP tiers", "duplicate contacts", "deal pipeline", "custom objects", "hubspot reporting", "user permissions", "hubspot workflow", "quarterly database cleanup". Do NOT use for non-HubSpot CRMs (Salesforce, Pipedrive) — HubSpot portal administration only.

growth-today Bundle

A specialist for organic LinkedIn content aimed at B2B founders and GTM teams. Reach for it on anything across the LinkedIn writing workflow, opening lines and hooks, post structure and storytelling, format choice, posting cadence and timing, comments and engagement, CTAs and comment-gates, profile optimization, repurposing, monthly content planning, and turning a post into its parts (team copy, engagement comments, alt text) or a design brief. Fires on phrases like write a LinkedIn post, LinkedIn hook, the algorithm, carousel, newsletter, best time to post, posting cadence, grow my LinkedIn, content plan, content pillar plan, plan my month, fix this hook, make it less AI, P.S. line, comment gate, alt text, design brief. Do NOT use for LinkedIn Ads (use the linkedin-ads skill) or cold outreach to strangers (LinkedIn cold DMs use gt-linkedin-outbound, cold email uses the cold-email skill). Warm social selling to the audience your content builds IS in scope (see social-selling-campaigns.md).

growth-today Bundle

Comprehensive Salesforce CRM administration toolkit by Growth Today (growthtoday.co). Use when the user asks about auditing a Salesforce org, CRM cleanup or data hygiene, RevOps maintenance, suppressing bounced or opted-out leads and contacts, enriching lead/contact/account data, fixing lead status or opportunity stages, building list views, reports, dashboards, lead scoring or ICP tiers, deduplicating with matching/duplicate rules, profiles/permission sets/roles/sharing and field-level security, validation rules, record types, Flow automation, lead routing, products/forecasting, Data Loader imports, Salesforce↔HubSpot sync, or Agentforce/AI readiness. Also triggers on "salesforce audit", "sfdc cleanup", "permission sets", "sharing rules", "validation rules", "record types", "salesforce flow", "opportunity stages", "forecasting", "data loader", "salesforce hubspot sync", "agentforce". Do NOT use for non-Salesforce CRMs (HubSpot, Pipedrive) — Salesforce org administration only.

growth-today Bundle

Expert LinkedIn outbound strategist for B2B campaigns by Growth Today (growthtoday.co). Use for LinkedIn cold outreach, DM writing, connection requests, message sequences, personalization, copywriting frameworks, rented engine setup (multi-account infrastructure, daily limits, restrictions, anti-detect browsers, proxies), HeyReach/Expandi/Lemlist tooling, campaign strategy and decay, drip campaign setup, follow-up discipline, LinkedIn-first GTM, and 90-day LinkedIn pilots. Triggers on "LinkedIn DM", "LinkedIn message", "connection request", "connection note", "LinkedIn sequence", "rented engine", "LinkedIn warmup", "LinkedIn restriction", "HeyReach", "Expandi", "InMail", "follow up DM", "campaign decay", "drip campaign", "LinkedIn-first", "90-day pilot", "campaign plateau", "micro-segmentation", "4-state follow-up". Do NOT use for LinkedIn organic content/posting (use gt-linkedin-content), LinkedIn paid ads (use gt-linkedin-ads), or LinkedIn profile optimization unrelated to outbound.

growth-today Bundle

GTM Alpha Playbook Generator by Growth Today (growthtoday.co) — builds comprehensive, signal-based GTM playbooks for any target vendor domain using Clay. Use this skill whenever someone provides a company domain and wants to generate a GTM Alpha playbook, signal framework, buying signal analysis, or Clay-powered outbound strategy for that company. Also triggers on: GTM Alpha, GTM playbook, signal-based selling playbook, buying signals for [domain], Clay playbook, build a playbook for [company], signal framework for [domain], GTM Alpha for [prospect], prospect playbook, generate playbook, playbook for [company name], outbound strategy for [domain]. The output is saved as a Google Doc in a GTM playbooks folder. Do NOT use for general Clay questions (use gt-clay), general cold email writing (use gt-cold-email), or general signal sourcing theory (use gt-signal-sourcer).

growth-today Bundle

GTM Strategy Advisor by Growth Today (growthtoday.co) — turns your own CRM data, sales deck, website, and call recordings into a signal-based GTM playbook. Use when a VP of Sales, Head of Growth, RevOps lead, CRO, or founder wants to build, audit, or sharpen their go-to-market motion: define a data-backed ICP, map the buyer journey, document pain per persona, build a buying-signal library, write a competitor battlecard, and generate a messaging matrix. Connect your HubSpot or Salesforce or upload your materials; it outputs a ready-to-use Excel workbook. Also triggers on: GTM playbook, GTM strategy, go-to-market plan, build my ICP, ideal customer profile, buyer journey, buying signals, signal library, signal-based selling, sales battlecard, objection handling, messaging matrix, positioning, sharpen our outbound. Do NOT use for ads (gt-google-ads / gt-linkedin-ads / gt-meta-ads), CRM cleanup (gt-hubspot-admin / gt-salesforce-admin), list building (gt-list-building), or cold emails (gt-cold-email).

aaron-he-zhu Skill

Use when the user asks to "monitor my launch", "track our Product Hunt / Hacker News ranking", or "watch the launch window"; runs the T-0 to T+30 window watch — pre-launch instrumentation verification (UTM/event checks, the upstream of RAMP P1), HN rank/points/comments polling with a comments-over-points flamewar early-warning (Estimated heuristic), PH votes/featured status, store charts and reviews, news echo, D0/W1/M1 KPI snapshots vs targets, spike-vs-sustain and owned-capture reads, and alert thresholds against the launch-tier KPI targets. Not for launch-day go/rollback calls — use launch-day-conductor; not for metric deep-dives — use performance-analyzer; not for SEO rank tracking — use rank-tracker. 发布监控/排名轮询/火焰战比/spike-sustain

aaron-he-zhu Bundle

Use when the user asks to "write SEO content", "draft a blog post / landing page", "update outdated content", or "fix traffic/ranking decay"; two modes — new drafts pages with keywords, headers, snippets, and evidence boundaries; refresh scores decay, prioritizes update work, and produces a republish plan with GEO guidance. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for publish-gate scoring — use content-quality-auditor. SEO文章写作/内容更新/排名恢复

aaron-he-zhu Bundle

Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-checker; not for net-new drafting — use content-writer. AI引用优化/GEO优化/AI搜索

aatirs-vault Skill

Take confirmed VoC themes and route each to its destination — testimonial queue, case-study leads, marketing objection map mapped to specific website pages, product feedback intake, or executive memo. Every routing decision carries the verbatim quotes and account context with it. Trigger on /voc-route, "route these findings", "who needs to see this".

douyushinyruo Skill

当需要产品定位和差异化、制定营销策略、内容方向和传播计划、品牌建设时使用。Seth Godin 思维模型。

dcramer Skill

Writes and reviews user-facing Peated copy in the product's voice. Use for interface labels, empty states, errors, help text, announcements, marketing, rewrites, and Peated voice or copy reviews. Do not use for code comments or technical documentation that does not speak to customers.

parkyoungwoong Skill

(heropy) Use when analyzing web page performance, accessibility, best practices, or SEO with Google Lighthouse (LHCI CLI or chrome-devtools MCP). 사용자가 "lighthouse", "라이트하우스", "성능 측정", "접근성 점검", "SEO 점검", "웹 바이탈"을 언급할 때도 이 스킬을 따른다.

jeffallan Bundle

Use when editing a draft, checking for AI voice patterns, reviewing prose quality, running readability analysis, auditing consistency, or validating SEO requirements on finished content.

jeffallan Bundle

Use when writing content targeting search visibility, optimizing articles for keywords and featured snippets, planning SEO-aware heading architecture, or validating on-page SEO elements.

cdeistopened Skill

Route any product management question to the right skill, framework, or transcript search. Use when someone asks a PM question, wants career advice, needs a growth strategy, or says 'ask lenny.' This is the main concierge — it figures out what the user needs and dispatches to the right specialist skill.

cdeistopened Skill

Design a quantitative growth model for your product. Use when someone says 'help me build a growth model', 'how should I think about our growth loops', 'I need a growth model spreadsheet', 'growth is slowing down', 'should we add PLG', 'help me map our acquisition channels', 'what are our growth loops', 'how do I model my business growth', or 'I want to understand how my product grows'. Walks through 8 stages from growth phase diagnosis through loop identification to spreadsheet modeling and outputs a Growth Model Blueprint.

cdeistopened Skill

Teach growth loops using Lenny's Podcast frameworks. Use when someone says 'teach me about growth loops', 'how do growth loops work', 'what's a growth loop', 'help me understand growth models', 'how should I think about growth', 'explain growth loops', or 'growth loops masterclass'. This is a teaching skill, not a decision tool -- it builds understanding through guided exploration and application to the user's own product.

chadjardine Skill

Facilitates the Unit Economics / Zero Square exercise for a strategy sprint. Use this skill when someone wants to calculate a marketing budget from a growth goal, work through customer acquisition cost, average customer value, or determine how many customers are needed to hit a revenue target. Trigger on phrases like "unit economics", "how much do we need to spend", "growth goal", "customer acquisition cost", "CAC", "ACV", "how many customers do we need", "marketing budget", or any request to connect a revenue target to a spend requirement. This is the Zero Square — it runs before all other sprint exercises and its outputs stay visible for the entire session.

chadjardine Skill

Facilitates Square 1 of the Marketing Strategy Sprint — My Target Market. Runs the full buyer persona and ICP development session including B2C/B2B path selection, PVP Index scoring, five-ring buyer persona development, Buying Committee Map (B2B), and Customer Journey introduction. Use this skill when someone says "run Square One", "run Square 1", "let's do the persona", "let's work on the target market", "buyer persona workshop", or "who is our customer". This skill owns the full Square 1 facilitation flow — it is the session, not a pointer to one. Always trigger this skill for any Square 1 work in a strategy sprint context.

chadjardine Skill

Facilitates Square 2 of the Marketing Strategy Sprint — My Marketing Message. Runs the full messaging development session: segue from persona to pain, Key Messages development, Message Objectives, Positioning (STP, 5 Ps, April Dunford), Brand Positioning Statement, and Brand Tone of Voice. Orchestrates the problem-usp-builder, brand-positioning-statement, and brand-voice-builder sub-skills in sequence. Use this skill when someone says "run Square Two", "run Square 2", "let's work on messaging", "what's our message", "let's do the positioning", or "marketing message workshop". This skill owns the full Square 2 facilitation flow and hands off to sub-skills at the right moments. Always trigger for any Square 2 work in a strategy sprint context.

chadjardine Skill

Stepwise Problem Statement and Value Proposition (USP) builder for strategy sprints and marketing planning. Use this skill when someone explicitly wants to craft, evaluate, or critique a Problem Statement, Value Proposition, or Unique Selling Proposition. Trigger on phrases like "write a problem statement", "build our USP", "craft our value prop", "let's work on our messaging", "define the customer pain", "score my USP", or "critique this problem statement." Also trigger when a user shares a draft Problem Statement or USP and wants feedback. Do not trigger for general marketing questions, channel strategy, or campaign work unless the user explicitly asks to build or evaluate these specific artifacts.

chadjardine Skill

Facilitates Square 3 of the Marketing Strategy Sprint — My Marketing Channels. Runs the full channel strategy session: segue from message to media, OEP framework introduction, Hunting vs. Farming orientation, Watering Hole Analysis, and Channel Map prioritization. Orchestrates the watering-hole-analysis sub-skill. Use this skill when someone says "run Square Three", "run Square 3", "let's work on channels", "where should we advertise", "channel strategy", or "marketing channels workshop". This skill owns the full Square 3 facilitation flow. Always trigger for any Square 3 work in a strategy sprint context.

chadjardine Skill

Executes a Watering Hole Analysis for a marketing strategy sprint — finding every online and offline place a target persona gathers, learns, and gets influenced. Use this skill when someone asks to run a watering hole analysis, find where a target customer spends time, research channels for a persona, identify where to reach an audience, or discover marketing channels for a specific buyer type. Also trigger when someone says "where does [persona] hang out", "where should we advertise to [persona]", "find our customer's watering holes", or "what channels should we use to reach [target customer]". This skill runs the full three-prompt AI research workflow, produces a narrative Watering Hole Analysis report, and outputs a populated Channel Map spreadsheet. Always use this skill before recommending channels — it replaces guesswork with research.

chadjardine Skill

Facilitates a stepwise Brand Positioning Statement (BPS) exercise and produces a complete positioning statement plus elevator pitch. Use this skill when someone wants to build, refine, or critique a Brand Positioning Statement. Trigger on phrases like "brand positioning statement", "BPS", "positioning statement", "for who we unlike", "elevator pitch", "how do we describe ourselves", or any request to articulate what makes a brand distinct and who it's for. Also trigger when a user has completed a Problem Statement and USP and is ready to move to positioning. This skill assumes Who and Pain are already established — either from a prior USP exercise or from the user directly. Do not trigger for general messaging questions, channel strategy, or USP work — use problem-usp-builder for those.

chadjardine Bundle

Turns a completed (or partially completed) Marketing Strategy Sprint into a slide-by-slide presentation outline for walking the client through their sprint journey, the resulting marketing plan, and next steps. Use when someone wants a deck, presentation, or slide outline that recaps a strategy sprint; trigger on "build the sprint deck", "presentation outline for the sprint", "walk the client through the plan", "recap deck", "slide outline for the sprint", "turn this sprint into a presentation", or similar. Do NOT trigger for the written marketing plan document itself — use sprint-marketing-plan-builder for that (the two are often built back-to-back from the same source material but produce genuinely different artifacts one a deck outline, one a written document). Do NOT trigger for live facilitation of any square.

chadjardine Skill

One-shot client wrap-up package for a Marketing Strategy Sprint run outside Claude (in person or on a call, notes from Gemini/Otter/manual notes) — takes a transcript/notes upload and produces BOTH the written marketing plan (PDF) and the recap slide deck (.pptx), built consistently from one extraction, for a Fractional CMO to send their client. Trigger on "build the deck and the plan doc from this transcript", "package up the sprint deliverables", "give me everything for [client]'s wrap-up", "turn these sprint notes into the deck and marketing plan", "send the client their recap", or similar, especially when a transcript/notes file is uploaded and more than one deliverable is wanted. Do NOT trigger if only one deliverable is wanted — use sprint-deck-outline-builder or sprint-marketing-plan-builder alone. Do NOT trigger for live facilitation — the sprint already happened outside this conversation.

chadjardine Bundle

Turns a completed (or partially completed) Marketing Strategy Sprint into a written marketing plan document the client keeps — a Square-by-square (TREC) record of decisions, consolidated objectives, a time-bound Strategy Activation Plan (dated goal cascade with checklist tactics), open decisions, and next steps, delivered as a polished PDF. Use when someone wants a marketing plan document, strategy document, or activation plan written up from a sprint; trigger on "write up the marketing plan", "turn this sprint into a plan doc", "build the strategy activation plan", "document what we decided", "marketing plan for [client]", or similar, even if "sprint" isn't said explicitly but Square/TREC decisions clearly need documenting. Do NOT trigger for the slide deck version — use sprint-deck-outline-builder for that instead (same source material, different artifact). Do NOT trigger for live facilitation of any Square.

commercengine Bundle

Commerce Engine router. Use when the user asks about building a storefront, setting up the SDK, auth, products, cart, checkout, orders, webhooks, SSR, SEO, AI agent tools, Next.js, or TanStack Start e-commerce patterns.