Marketing & Growth

majiayu000 Bundle

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

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Defining KPIs, tracking events, and dashboards: North Star Metric, funnel and cohort analysis, test-intelligence views. GA4/Amplitude/Mixpanel/PostHog. Use when metrics design is needed.

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Triggers when researching competitive or professional positioning: market intelligence, engineer brands, profiles, and content strategy. Research and strategy only — not code.

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Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial stress-test that tries to break your changes), and consult (open Q&A with Gemini on Google Ads strategy, SEO best practices, or implementation questions). Use when the user says "gemini review", "ask gemini", "gemini challenge", "second opinion from gemini", "consult gemini", "stress test with gemini", "what would gemini say", "cross-model review", or "get another opinion". Voice aliases: "gem", "gemini check". Especially useful for Google Ads changes, SEO metadata updates, campaign structure decisions, keyword strategies, and bid/budget changes — Gemini has native Google ecosystem knowledge that complements Claude's analysis.

gabrielmoreira Skill

Optimizing SEO (meta/OGP/JSON-LD/headings), SMO (social sharing), CRO (CTA/form/exit-intent), and GEO (AI citation optimization). Use for search ranking, conversion, or AI visibility.

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Read Google Search Console properties, Search Analytics, URL Inspection, and sitemaps. Use for explicit Search Console or GSC SEO performance, indexing, and freshness analysis; not for general web search.

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微信公众号内容主入口：完成选题、素材、写作和审稿，并按用户要求独立追加配图、排版或草稿箱发布。 也负责把风格设置、学习修改、数据复盘和多平台改写分发给对应 wewrite-* 模块。 触发关键词：公众号、微信文章、微信推文、草稿箱、微信排版、写公众号、写一篇。 通用文章、博客、邮件、短视频和网站 SEO 不触发。

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Search Experience Optimization (SXO) — the bridge between SEO and UX/CRO. Audits the full journey from the SERP click to the on-page goal: SERP click-through factors (title/meta/rich results that win the click), then post-click experience signals that keep users and drive conversions — above-the-fold relevance and intent match, page speed / Core Web Vitals as experience, readability and scannability, clear CTAs, mobile usability, and the things that cause pogo- sticking back to Google. Use this skill when the user has decent rankings but poor CTR or poor on-page conversion, wants to improve dwell time / engagement, reduce bounce/pogo-sticking, or align a page's experience with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads

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Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed.

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Building engineer self-branding by turning technical contributions into a professional brand. Use for GitHub/LinkedIn/blog/conference positioning or content strategy.

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Start and scale networked products using Andrew Chen's "The Cold Start Problem" framework for network effects. Use when the user mentions "network effects", "chicken and egg", "cold start", "two-sided marketplace", "atomic network", "hard side", "liquidity", "critical mass", "invite-only launch", "how do I get my first users", or "the marketplace has no buyers or sellers". Also trigger when launching a marketplace, social, or collaboration product that is worthless without other users, deciding launch sequencing and seeding tactics, or diagnosing stalled network growth at scale. Covers the five stages: cold start, tipping point, escape velocity, hitting the ceiling, and the moat. For word-of-mouth virality, see contagious. For habit-driven retention, see hooked-ux.

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Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial stress-test that tries to break your changes), and consult (open Q&A with Gemini on Google Ads strategy, SEO best practices, or implementation questions). Use when the user says "gemini review", "ask gemini", "gemini challenge", "second opinion from gemini", "consult gemini", "stress test with gemini", "what would gemini say", "cross-model review", or "get another opinion". Voice aliases: "gem", "gemini check". Especially useful for Google Ads changes, SEO metadata updates, campaign structure decisions, keyword strategies, and bid/budget changes — Gemini has native Google ecosystem knowledge that complements Claude's analysis.

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Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.

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Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill.

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Single-page SEO audit: deep content quality evaluation using Google's E-E-A-T framework, Helpful Content guidelines, on-page SEO factors, search intent alignment, technical signals, and readability analysis. Fetches GSC performance data for that specific page, crawls the live HTML, evaluates metadata, schema markup, internal linking, content depth, and produces a scored report with actionable fixes. Use this skill whenever the user wants to analyze a specific page or URL — not the whole site. Trigger on: "analyze this page", "audit this URL", "how is this page doing", "evaluate my blog post", "check this landing page", "page SEO", "content quality check", "is this page good enough", "review this page's SEO", "what's wrong with this page", "how can I improve this page", "page analysis", "single page audit", "content audit for [URL]", or any request that names a specific URL/page for SEO evaluation. If the user provides a specific URL (not just a domain), this is likely the right skill — use /seo-analysis for f

gabrielmoreira Bundle

SEO intelligence toolkit covering the full lifecycle via live web data: keyword research, rank tracking, site audits, content gap analysis, competitor keyword reverse-engineering, AI visibility across five platforms (ChatGPT, Perplexity, Google AI, Gemini, Grok), and GitHub repo SEO. Crawls real sites and SERPs via Nimble CLI — no fabricated metrics. Triggers: "SEO", "keywords", "rank tracker", "site audit", "content gap", "competitor keywords", "AI visibility", "GitHub SEO", "SERP analysis", "keyword research", "technical SEO", "keyword difficulty", "topic clusters", "ranking delta", "on-page SEO", "AI citation audit". Do NOT use for competitor business signals — use `competitor-intel` instead. Do NOT use for competitor messaging — use `competitor-positioning` instead. Do NOT use for general web scraping — use `nimble-web-expert` instead.

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Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.

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Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill.

gabrielmoreira Skill

Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.

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Audit, diagnose, and safely operate connected X Ads (Twitter Ads) accounts through the NotFair MCP. Use for X Ads performance, campaign or line-item analysis, spend, conversions, targeting, promoted posts, audiences, budgets, bids, creative, campaign setup, or approved X Ads changes.

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Image SEO audit — make a site's images discoverable in Google Images and stop them from dragging down Core Web Vitals. Audits alt text quality and coverage, descriptive file names, modern formats (WebP/AVIF), dimensions and compression, responsive srcset, lazy-loading, explicit width/height (CLS), image sitemaps, and ImageObject structured data. Use this skill whenever the user asks about image SEO, alt text, Google Images ranking, image optimization for search, image file size hurting page speed, WebP/AVIF, or image structured data. Trigger on: "image SEO", "alt text", "rank in Google Images", "optimize my images for search", "image alt tags", "WebP", "image compression SEO", "image sitemap", "ImageObject schema", or any image-discoverability / image-performance question. For overall page speed use /seo-analysis; for generating new images use the brand image skills.

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Local SEO and Google Business Profile audit — diagnose why a business isn't ranking in the local pack / map results, and produce a fix plan. Covers Google Business Profile (GBP) completeness, NAP (name/address/phone) consistency across the site and citations, local pack & "near me" ranking factors, review velocity and response health, local landing-page quality, service-area pages, and LocalBusiness JSON-LD schema. Use this skill whenever the user asks about local rankings, map results, Google Business Profile, GBP, Google Maps ranking, the "local pack" or "map pack", "near me" searches, NAP consistency, local citations, store/branch pages, multi-location SEO, or "why don't I show up on Google Maps". Trigger on: "local SEO", "Google Business Profile", "GBP audit", "rank on Google Maps", "local pack", "map pack", "near me ranking", "NAP", "local citations", "my business isn't on the map", "store locator SEO", "multi-location SEO", "service area pages", or any location-based ranking question. For full-site (non

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SEO drift monitoring — snapshot a site's SEO state and detect regressions over time. Captures a baseline (rankings/positions, indexed page count, titles & meta descriptions, canonical/robots directives, schema presence, key on-page elements) and on later runs diffs against it to surface what changed: ranking drops, pages that fell out of the index, titles/metas that were accidentally overwritten (a CMS/redeploy classic), canonicals or noindex flipped, schema that disappeared. Use this skill when the user wants to monitor SEO over time, catch regressions after a site change / migration / redeploy, set a baseline, diff against a previous state, or asks "what changed on my site's SEO" or "did my redesign break SEO". Trigger on: "SEO drift", "SEO monitoring", "track SEO over time", "did my site change break SEO", "after migration SEO", "SEO regression", "baseline my SEO", "compare SEO to last month", "my titles changed", "pages fell out of the index". For a one-time full audit use /seo-analysis.

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Connect a CMS to notfair SEO tools. Guides users through configuring WordPress, Strapi, Contentful, or Ghost — tests the connection, and writes credentials to .env.local. Once set up, seo-analysis automatically cross- references CMS content against Google Search Console data. Use whenever the user says "connect my CMS", "set up WordPress", "configure Strapi", "add Contentful", "connect Ghost", or "CMS setup". Also trigger if the user asks why no CMS data appears in a seo-analysis report.

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Determine the next version, update the marketing site, and run the full release pipeline.

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Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization.

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Pull, analyze, manage, and CREATE Meta ads (Facebook, Instagram, Messenger, Threads, Click-to-WhatsApp) via the Marketing API. Use when the user mentions Meta/FB/IG ads, Ads Manager, ROAS, CPA, CPM, CTR, ad spend, campaign or ad set performance, creative fatigue, frequency, CTWA, audience/placement breakdowns, A/B ad tests, or wants to pause an ad, change a budget, duplicate a winner, or launch a new campaign from scratch. Trigger on Hebrew terms like פרסום בפייסבוק/באינסטגרם, פרסומות מטא, ביצועי קמפיין, פרסומות, צור קמפיין, השק קמפיין, A/B טסט. Trigger on questions like how are my ads doing, which creative is winning, is my ad fatigued, what's my CPA, drop a 30-day report, launch an A/B test for my course, build a campaign with these 3 angles. Trigger even if auth isn't set up — the skill walks through one-time setup. Do NOT use for organic Instagram analytics, Reels view counts on non-promoted posts, or organic Threads engagement; those need the Instagram Graph API.

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Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".

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AI citation readiness audit as part of SEO, covering classic Google search and AI search surfaces together. Use whenever the user wants their content to rank or be cited in ChatGPT, Perplexity, Claude, Gemini, Copilot, You.com, Google AI Overviews, or Google AI Mode. AI citation optimization audit scoring blog posts for major answer surfaces. Evaluates evidence-backed citability, purpose clarity, entity clarity, structured data, and AI crawler accessibility. Suggests evidence-backed explanations and a 0-100 AI Citation Readiness score. Use when user says "geo", "ai citation", "ai optimization", "citation audit", "aeo", "perplexity optimization", "chatgpt citation".

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Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.

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SEO drift monitoring: capture baselines of SEO-critical elements, detect changes, and track regressions over time. Git for SEO: baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".

gabrielmoreira Skill

Writes Baseline 2026 native CSS: Flexbox/Grid/subgrid, logical properties, container queries, @layer/@scope, :has, oklch, nesting, anchor positioning, and fluid type. Use when writing or reviewing stylesheets, layout, dark mode, or cascade without a preprocessor. Not for Tailwind v4 @theme setup (setup-tailwind-typescript), glassmorphism recipes, or Sass/CSS-in-JS. Never default to physical margin-left/width when logical properties apply.

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When the user wants to build programmatic SEO with AI, create competitor alternative pages, optimize for AI Overviews, or scale content production. Also use when the user mentions 'SEO,' 'programmatic SEO,' 'AI content,' 'competitor alternative pages,' 'AI Overviews,' 'search optimization,' 'DataForSEO,' 'content at scale,' 'keyword strategy,' or 'organic traffic.' This skill covers AI-powered SEO strategy from keyword research through programmatic page generation.

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Remove AI writing patterns from prose. Use this skill when writing, drafting, editing, reviewing, or revising any text to eliminate predictable AI tells, slop, and formulaic patterns. Trigger this skill whenever the user asks to "deslop", "de-AI", "make it sound human," "remove AI patterns," "remove AI tropes," "clean up AI writing," fix "slop," "deslop" text, or review prose for authenticity. Also use when the user asks you to write or draft anything and wants it to sound natural rather than AI-generated. Common use cases include scientific writing (manuscripts, abstracts, cover letters, grant narratives, discussion sections, peer review responses), blog posts, newsletters, memos, reports, and any other substantial prose.

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Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.

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Taobaoke all-in-one toolkit for Taobao, JD, and Pinduoduo affiliate marketing. Convert product links to affiliate links, cross-platform price comparison, one-click price protection, and commission tracking. Use for e-commerce affiliate operations.