Marketing & Growth

gabrielmoreira Skill

Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.

gabrielmoreira Skill

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

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Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", or "real CWV data".

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Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".

gabrielmoreira Skill

Discover all possible analysis domains for an artifact. Finds obvious and non-obvious angles — architecture, security, but also marketing positioning, user psychology, regulatory implications, teaching value. Use before prism-scan or prism-full to explore what's worth investigating.

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Audit, diagnose, and safely operate connected X Ads (Twitter Ads) accounts through the NotFair MCP. Use for X Ads performance, campaign or line-item analysis, spend, conversions, targeting, promoted posts, audiences, budgets, bids, creative, campaign setup, or approved X Ads changes.

gabrielmoreira Skill

Full SEO audit: Google Search Console data + URL Inspection API + PageSpeed Insights API + technical crawl + keyword research + metadata audit + schema markup audit + search intent analysis + Core Web Vitals monitoring. Feeds real GSC data and PageSpeed metrics into AI to surface quick wins, diagnose traffic drops, find content gaps, identify metadata mismatches, detect schema gaps, monitor page performance, and produce an actionable 30-day plan. Use this skill whenever the user asks about SEO, search rankings, organic traffic, Google Search Console, keyword performance, traffic drops, content gaps, search visibility, technical SEO, meta tags, schema markup, structured data, URL indexing, keyword research, indexing issues, page speed, performance, Core Web Vitals, LCP, INP, CLS, or Lighthouse scores. Also trigger on: "why is my traffic down", "what keywords am I ranking for", "improve my rankings", "check my search console", "SEO audit", "analyze my SEO", "technical SEO", "meta tags", "indexing issues", "craw

gabrielmoreira Skill

Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, the blog orchestrator auto-loads these files for write, rewrite, brief, outline, calendar, and strategy workflows. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".

gabrielmoreira Skill

Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, evidence-backed section planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citation visibility as part of SEO. Use when user says "content brief", "blog brief", "write brief", "SEO brief", "article brief", or "content requirements".

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SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".

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SEO-Awesome

gabrielmoreira Skill

Backlink / off-page SEO audit. Works WITHOUT a paid tool by default — it uses the Google Search Console Links report (your top linking sites, most-linked pages, and anchor text) plus any backlink export the user provides (Ahrefs / Semrush / Majestic / DataForSEO CSV). Analyzes referring-domain profile, anchor-text distribution (over-optimized / spammy patterns), most-linked pages vs. money pages (internal-linking opportunity), toxic/spam link signals, and link-building priorities. Use this skill when the user asks about backlinks, link building, off-page SEO, referring domains, anchor text, toxic/spam links, disavow, or their link profile. Trigger on: "backlinks", "backlink audit", "link building", "off- page SEO", "referring domains", "anchor text", "toxic links", "spam links", "disavow file", "who links to me", "link profile", "domain authority". NOTE: rich third-party metrics (DR/DA, full link index) require a paid data source; this skill is explicit about what it can and can't see without one.

gabrielmoreira Skill

Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.

gabrielmoreira Skill

Connect NotFair paid-ad accounts and establish reusable campaign context. Use when setting up paid media in a new workspace, connecting Google, Meta, X, LinkedIn, Reddit, or TikTok Ads, refreshing brand context, or preparing an agent to work on ads safely.

gabrielmoreira Skill

Query and operate connected Google Search Console properties through NotFair MCP. Use for live GSC query or page performance, clicks, impressions, CTR, position, traffic changes, indexing status, URL inspection, sitemap reads or approved sitemap submission/removal, and Search Console MCP setup. Route full-site SEO audits to seo-analysis.

gabrielmoreira Skill

E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). Covers the structural problems unique to commerce sites: category / product listing pages (PLP), product detail pages (PDP), faceted navigation and the crawl-budget / duplicate-content traps it creates, pagination, canonical handling for variants and filters, out-of-stock / discontinued product handling, internal linking and breadcrumbs, and Product / Offer / Review / AggregateRating / BreadcrumbList structured data for rich results. Use this skill whenever the user runs an online store and asks about e-commerce SEO, product page SEO, category page SEO, faceted navigation, filter URLs being indexed, product schema / rich results, out-of-stock SEO, or thin/duplicate product pages. Trigger on: "e-commerce SEO", "ecommerce SEO", "product page SEO", "category page SEO", "WooCommerce SEO", "Shopify SEO", "faceted navigation", "filter URLs in Google", "product schema", "rich snippets for products", "out of stock SEO", "duplicate product

gabrielmoreira Skill

Generative Engine Optimization (GEO) — make content rank in AI search answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Audits existing content, rewrites for AI citation, and produces per-engine strategy. Use when asked to "optimize for AI search", "rank in ChatGPT", "GEO audit", "improve AI citations", "rank in Perplexity", "AI Overview optimization", "AI Overview ranking", "LLM SEO", "answer engine optimization", "AEO", "get cited by AI", "GEO", "generative engine optimization", "show up in ChatGPT", "appear in AI answers", "be cited by Perplexity", "SGE optimization", "Search Generative Experience", or "make my content show up in AI answers". Distinct from regular SEO — this targets generative engines, not traditional Google rankings.

gabrielmoreira Skill

XML sitemap audit — find and fix the sitemap problems that quietly waste crawl budget and slow indexing. Discovers the sitemap (robots.txt, /sitemap.xml, sitemap index), validates structure and size limits, and cross-checks the URLs it lists against reality: non-200 / redirected / noindex / canonicalized-away URLs that shouldn't be in a sitemap, plus indexable pages that are missing from it. Reviews lastmod accuracy, sitemap-index organization, and robots.txt reference. Use this skill whenever the user asks about sitemaps, sitemap errors in Search Console, "sitemap couldn't fetch / has errors", crawl budget, pages not getting indexed, or whether their sitemap is clean. Trigger on: "sitemap", "sitemap.xml", "XML sitemap", "sitemap errors", "sitemap audit", "couldn't fetch sitemap", "crawl budget", "pages not indexed sitemap", "sitemap index", "lastmod", "robots.txt sitemap", or any sitemap/crawl-coverage question. For a full-site SEO audit use /seo-analysis; for broken links use /broken-link-checker.

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Baidu Intelligent Cloud marketing skill for generating marketing notes, videos, and optimized copy. Supports immediate and delayed call triggers. Use when user needs marketing content generation or campaign optimization.

gabrielmoreira Skill

Formulate and audit real strategy using Richard Rumelt's "Good Strategy Bad Strategy": an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and wishful thinking. Use when the user mentions "good strategy bad strategy", "strategy kernel", "diagnosis guiding policy coherent action", "our strategy is just goals", "strategic planning", "mission vs strategy", "annual plan", or "is this actually a strategy". Also trigger when auditing a strategy doc or pitch deck for fluff, turning a goal list into real strategy, formulating strategy for a product or company, or finding leverage and proximate objectives. Covers the kernel of strategy, bad-strategy detection, and sources of power. For product positioning, see obviously-awesome. For uncontested markets, see blue-ocean-strategy.

gabrielmoreira Skill

Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, Google Ads import, or Microsoft campaign optimization.

gabrielmoreira Skill

Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.

gabrielmoreira Skill

Audit, diagnose, and safely operate connected TikTok Ads accounts through the NotFair MCP. Use for TikTok advertising, Spark Ads, short-form video ads, campaign or ad-group analysis, spend, conversions, targeting, creative, budgets, bids, creator briefs, campaign setup, or approved TikTok Ads changes.

gabrielmoreira Skill

Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign plans, or performance reviews from a verified export.

gabrielmoreira Skill

Programmatic SEO planning and audit — building or evaluating large sets of template-generated pages that target long-tail query patterns at scale (e.g. "[service] in [city]", "[product] vs [product]", "[tool] for [use-case]"). Covers data-source and template design, the thin/duplicate-content and doorway- page risks that get programmatic pages deindexed, uniqueness and value thresholds per page, internal linking and hub structure, indexation management (which pages to publish vs. noindex), and scaling without a quality manual action. Use this skill whenever the user wants to generate many pages from a template/dataset, do programmatic SEO, build location/comparison/use-case pages at scale, or asks why their generated pages aren't indexing. Trigger on: "programmatic SEO", "pSEO", "generate pages at scale", "templated pages", "location pages at scale", "comparison pages", "[city] pages", "my generated pages aren't indexed", "doorway pages", "scale content". For one-off content use /content-writer; for keyword d

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Competitor research and intelligence skill. Takes a user's company (with optional seed competitor URLs), auto-discovers additional competitors via Browserbase Search API, deeply researches each using a 4-lane pattern (marketing surface, external signal, public benchmarks, strategic diff vs the user's company), and compiles the results into an HTML report with four views: overview, per-competitor deep dive, side-by-side feature/pricing matrix, and a chronological mentions feed (news, reviews, social, comparison pages, and public benchmarks). Use when the user wants to: (1) analyze competitors, (2) build a competitive matrix, (3) extract competitor pricing / features, (4) find comparison pages and online mentions of competitors, (5) surface public benchmarks. Triggers: "competitor analysis", "analyze competitors", "competitive intel", "competitor research", "competitor pricing", "feature comparison", "price comparison", "find comparisons", "who's comparing us", "competitor mentions", "competitor benchmarks".

gabrielmoreira Skill

Audit, diagnose, plan, and safely operate connected LinkedIn Ads accounts through the NotFair MCP, with an export-based fallback. Use for LinkedIn advertising, sponsored content, lead-generation forms, job-title or company targeting, campaign groups, creatives, conversions, lead quality, budgets, bids, or approved LinkedIn campaign changes.

gabrielmoreira Skill

Đảm bảo tất cả các truyền thông phù hợp với hướng dẫn giọng điệu và phong cách thương hiệu. Sử dụng khi tạo bản sao marketing, truyền thông khách hàng, nội dung công khai, hoặc khi người dùng đề cập đến giọng điệu thương hiệu, ngữ điệu, hoặc phong cách viết.

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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," "indexing issues," "backlink audit," "toxic links," or "link gap." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For keyword and competitor gaps, see the keyword-research skill. For structured data, see the schema skill.

gabrielmoreira Skill

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert.

gabrielmoreira Skill

Designs in-app paywalls and upgrade flows (feature gates, usage-limit walls, trial-expiration, expansion nudges) so the ask lands after value is already banked. Use when converting free users to paid or moving seats up a tier inside the product. Not for public marketing or pricing pages, and not for first-run onboarding before any aha moment.

gabrielmoreira Skill

Write original product, landing-page, email, announcement, and campaign copy from a verified brief.

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Find high-value SEO keywords: search volume, difficulty, intent classification, topic clusters. 关键词研究/内容选题

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International / multilingual SEO audit focused on hreflang correctness. Detects and diagnoses the most common (and ranking-damaging) hreflang mistakes: missing or broken return tags, wrong language/region codes, missing x-default, self-referencing errors, conflicts between hreflang and canonical, and inconsistent signals across HTML head / HTTP headers / XML sitemap. Also reviews the broader international setup — URL structure (ccTLD vs subdirectory vs subdomain), language targeting, and geo signals. Use this skill whenever the user runs a multi-language or multi-region site and asks about hreflang, international SEO, multilingual SEO, the wrong-language page showing in search, duplicate-content across country versions, or "th/en page ranking in the wrong country". Trigger on: "hreflang", "international SEO", "multilingual SEO", "multi-region", "wrong language in Google", "x-default", "ccTLD vs subdirectory", "geo targeting", "language targeting", "my English page shows for Thai users", or any cross-language/

gabrielmoreira Skill

SEO 增长引擎。GSC 分析、关键词研究、标题优化、多语言翻译、内链策略、技术审计。当用户提到 SEO、CTR、曝光、踩词、优化标题、搜索排名、GSC、内链、写博客、翻译文章时路由到此。

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Analyze competitor SEO/GEO: keywords, content, backlinks, AI citations, traffic share gaps. 竞品分析/竞争对手