Marketing & Growth

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Autonomous multi-session campaign agent. Decomposes large work into phases, delegates to sub-agents, reviews output, and maintains campaign state across context windows. Use for work that spans multiple sessions and needs persistent state, quality judgment, and strategic decomposition.

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Continuous autonomous operation mode. Keeps campaigns running 24/7 by chaining Claude Code sessions via RemoteTrigger. Each session picks up from the campaign's continuation state, works until context runs low or the phase completes, then schedules the next session. Auto-stops on campaign completion or budget exhaustion. The thing that makes Citadel run overnight.

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Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.

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Brand-aligned copywriting specialist for marketing and product text. Enforces brand voice, anti-AI-slop rules, concrete numbers, and JSON section structure for downstream agent consumption. Covers hero, features, social_proof, cta, and footer sections with A/B variant output.

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When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

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Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.

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Run Karpathy-style autoresearch optimization on any content. Generates 50+ variants, scores with a 5-expert simulated panel, evolves winners through multiple rounds, outputs optimized version + full experiment log. Use when optimizing landing pages, email sequences, ad copy, headlines, form pages, CTA text, or any conversion-focused content. Triggers on "optimize this page", "run autoresearch", "score these variants", "A/B test this copy".

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name: content-eval

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name: lead-dossier

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When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.

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When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

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Growth Engine

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Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

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Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.

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When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

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When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

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AI Conversion Ops

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Generate professional presentations with AI-generated images. Use when asked to create a deck, presentation, pitch deck, or slides. Supports style presets (whiteboard, corporate, minimalist, etc). Uses Imagen 4.0 API for image generation and Google Slides API for assembly. Produces full decks from markdown content specs in minutes.

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AI Sales Pipeline

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AI Sales Playbook — Value-Based Pricing & Deal Upselling

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Analyze YouTube videos or local footage using transcripts first, with silent video checks for demonstrations, delivery, editing, and clip boundaries. Use for video summaries, research, repurposing, or timestamped critiques.

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Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.

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Plan, draft, audit, and publish LinkedIn posts and comments. Use when the user wants to write a viral LinkedIn post, draft a comment or reply on any LinkedIn post URL, audit a draft against 2026 algorithm heuristics, remove AI tells, extract hook formulas from viral posts, or plan a week of content. Powered by the Publora API for publishing. User provides post/comment URLs, skill drafts content, user approves, then publishes.

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Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.

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When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

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When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.

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Apply systematic problem-solving techniques for marketing challenges including campaign complexity (simplification cascades), creative blocks (collision-zone thinking), recurring campaign patterns (meta-pattern recognition), assumption constraints (inversion exercise), audience scale uncertainty (scale game), and dispatch when stuck. Techniques derived from proven problem-solving frameworks adapted for marketing execution.

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When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.

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Design, analyze, and optimize cold outbound email campaigns for Instantly. Handles end-to-end ICP definition, expert panel scoring (recursive to 90+), sequence copywriting, infrastructure audit, capacity planning, and implementation docs. Use when asked to build cold outbound sequences, optimize cold email, analyze outbound campaigns, build sales sequences, build Instantly sequences, create cold outbound strategies, or design email campaigns. Supports both "start from scratch" and "optimize existing" modes.

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Write long-form X (Twitter) posts and threads in a founder/CEO voice. Use when drafting X articles, long tweets, thought leadership threads, or viral content. Produces contrarian, data-backed posts with ASCII diagrams and code block visuals. Includes mandatory AI humanizer pass (24-pattern detector) before finalizing.

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Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.

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Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.

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When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.

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When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

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When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

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Create competitor comparison and alternative pages for SEO and sales enablement. Use when building alternative pages, vs pages, or competitor-vs-competitor pages, planning comparison content, or managing competitor data.