Marketing & Growth

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Suede-owned paid-acquisition operating system for channel choice, campaign structure, audiences, bidding, budget pacing, negative keywords, retargeting, and kill-or-scale decisions. Use when planning, auditing, or optimizing paid campaigns on Google, Meta, LinkedIn, X, or comparable platforms. NOT FOR: producing creative variants (use suede-ad-creative), implementing measurement (use suede-analytics), or optimizing the landing page (use suede-site-alchemy).

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Suede-owned content-strategy discipline for audience questions, content pillars, topic clusters, editorial priorities, cadence, distribution, refreshes, and stop-doing decisions. Use when deciding what to publish, why it deserves resources, and how the portfolio compounds. NOT FOR: writing an individual asset (use suede-copy), technical or on-page SEO audits (use suede-seo-audit), or social-channel production (use suede-social).

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Suede-owned Instagram growth operating system for account-specific audits, Reels, carousels, Stories, conversion mapping, calendars, and daily candidate-production loops. Use when the user names Instagram, IG, Reels, Stories, asks to analyze recent posts, grow a handle, run a daily workflow, create or repurpose Instagram content, or distinguish views from follows, leads, and sales. NOT FOR: multi-platform organic strategy (use suede-social), full video rendering or editing (use suede-video), paid Meta campaigns (use suede-ads or suede-ad-creative), analytics instrumentation (use suede-analytics), or any publish, comment, follow, like, or DM action without exact approval.

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Suede-owned launch packaging and install verification. Use when finished software work needs a clean public package — README, docs page, install command, release note, GitHub Pages update, skill-pack release, MCP server, or launch/social copy — or when a release needs handoff notes, an install fails, a public user cannot add a skill, a raw-vs-blob URL returns HTML, or `@personal` or a local plugin alias leaks into public docs. Verifies the live URL and runs the exact install command from a clean temporary directory before anything is called live. NOT FOR: product, course, or artist campaign launches (use suede-campaign-in-a-box or suede-marketing-plan); writing announcement copy from scratch (use suede-copy); MCP tool-catalog QA (use suede-mcp-qa); landing-page conversion work (use suede-site-alchemy).

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Suede-owned programmatic SEO discipline. Use when designing data-backed keyword, location, directory, integration, or comparison pages at scale, including templates, index-worthiness gates, internal links, and rollout checks. NOT FOR: auditing an existing site (use suede-seo-audit), planning editorial content (use suede-content-strategy), or publishing bulk pages without approval.

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Suede-owned artist campaign rollout. Use when an artist, song, release, era, show, or catalog moment needs a complete campaign across surfaces: hooks, rituals, visuals, merch, rollout calendar, email, site copy, fan actions, setlists, and collaborator outreach. NOT FOR: single-surface conversion copy (use suede-copy); sync licensing packaging (use suede-sync-packaging); software, repo, or skill-pack releases (use suede-launch-packaging).

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Suede-owned customer-research discipline for interview design, transcript and ticket synthesis, review and forum mining, quote banks, jobs, and evidence-backed personas. Use when discovering or synthesizing what a defined customer segment actually says, does, needs, and resists. NOT FOR: competitor-only profiling (use suede-competitor-profiling), writing final marketing copy (use suede-copy), or deciding product priorities without product evidence (use suede-product-marketing).

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Suede-affiliated marketing deliberation that applies documented public frameworks through clearly labeled simulated advisors, surfaces disagreements, and synthesizes a decision. Use when the user wants multiple expert lenses on one bounded marketing question. NOT FOR: factual claims about a living person's private views, primary research (use suede-customer-research), or executing the selected tactic (route to the relevant public Suede skill).

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Suede-owned product-marketing context discipline. Use when a project needs a shared record of product, audience, ICP, positioning, objections, customer language, proof, and goals, or when that record needs updating. NOT FOR: writing a campaign (use suede-campaign-in-a-box), conducting new customer interviews (use suede-customer-research), or publishing brand claims.

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Applies carrying capacity thinking to any system with limits — maps the ceiling, overshoot risk, and what happens when it is crossed. Use when asked about 'capacity limits', 'how much can this system handle', 'are we overloaded', 'growth ceiling', 'when do we hit the wall', or 'sustainable scale'.

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Suede-owned community-growth discipline for member purpose, platform choice, seeding, rituals, moderation, health metrics, and earned advocacy. Use when starting, auditing, or growing a Discord, Slack, forum, subreddit, or comparable product community. NOT FOR: public social-channel content (use suede-social), referral-program mechanics (use suede-referrals), or customer-interview research (use suede-customer-research).

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Build a two-tier sunset workflow that re-engages dormant contacts before suppressing them. Tier 1 triggers a re-engagement campaign after a configurable inactivity window. Tier 2 suppresses contacts that fail to re-engage within a configurable re-engagement window.

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Suede-owned competitive-intelligence discipline for evidence-backed profiles of positioning, pricing, messaging, product, proof, and public-market signals. Use when researching named competitors from current public URLs or refreshing a structured landscape. NOT FOR: publishing comparison pages (use suede-competitors), internal sales battle cards (use suede-sales-enablement), or deciding pricing changes (use suede-pricing).

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Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction. Use when the user needs a named psychological model, an evidence-aware application, and a testable hypothesis. NOT FOR: clinical or mental-health advice, deceptive dark patterns, page implementation (use suede-site-alchemy), or pricing design (use suede-pricing).

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Suede-affiliated directory distribution strategy for selecting listings, sequencing submissions, tailoring positioning, and verifying backlinks. Use when a product needs startup, SaaS, AI, MCP, marketplace, or review-directory submissions and a measurable tracker. NOT FOR: broader launch orchestration (use suede-launch-packaging), scalable destination-page production (use suede-programmatic-seo), or citation and search auditing (use suede-seo-audit).

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Turn an executive or operator's private reading, highlights, notes, social bookmarks, and applied work into source-grounded decision intelligence. Use when detecting attention drift, surfacing pre-decision signals, testing contradictions, converting bookmarks into builds, recombining founder IP, finding service-offer arbitrage, or mapping content negative space.

diegosouzapw Bundle

SEO Audit

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Auto-generates a structured postmortem from a completed campaign. Reads the campaign file, telemetry logs, and feature ledger. Produces a documented analysis of what broke, what the safety systems caught, and what patterns emerged. Can also be invoked manually for any incident.

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Reusable writing-style contract for agent outputs (reports, ARCH docs, verdicts, threat models). Forces direct prose with concrete evidence, no marketing voice, no hedge words. The single most-referenced skill across the pipeline — used by 28 agents.

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Write outbound promotional copy for a product or project: launch and update posts for community platforms and social media, store page descriptions and short blurbs, landing page headlines and calls to action, press-style announcements, and the naming of a product for another language or market. Covers what may be disclosed publicly, keeping claims traceable to shipped changes, and writing a headline that carries information instead of hype. Use when drafting or revising anything aimed at people who do not use the product yet, and when deciding whether a link, key, price, or unreleased detail can appear in public copy.

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Turn a loose idea into a git-tracked, session-resumable map of typed investigation tickets, then drive them to resolution one at a time. The planning-loop engine for work that is still being figured out — too fuzzy for a campaign, too big for a single intake item. Resolved tickets graduate into .planning/intake/ for the autopilot to build.

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Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization.

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Comprehensive PDF manipulation toolkit for extracting text and tables, creating new PDFs, merging/splitting documents, and handling forms. When Claude needs to fill in a PDF form or programmatically process, generate, or analyze PDF documents at scale.

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Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.

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Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new documents, (2) Modifying or editing content, (3) Working with tracked changes, (4) Adding comments, or any other document tasks

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Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, or any other presentation tasks

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Comprehensive spreadsheet creation, editing, and analysis with support for formulas, formatting, data analysis, and visualization. When Claude needs to work with spreadsheets (.xlsx, .xlsm, .csv, .tsv, etc) for: (1) Creating new spreadsheets with formulas and formatting, (2) Reading or analyzing data, (3) Modify existing spreadsheets while preserving formulas, (4) Data analysis and visualization in spreadsheets, or (5) Recalculating formulas

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Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.

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Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

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Use this skill when the user doesn't know what to work on next, asks 'what should I do?', wants to find high-value opportunities, or needs help deciding where to spend their time. Also use when the user mentions 'what should I do next,' 'what should I work on,' 'where should I focus,' 'find low-hanging fruit,' 'what's the most valuable thing I could do,' or 'I don't know what to do.' Scans the full project — code, infrastructure, marketing, growth, business — and surfaces 3-5 high-impact, low-effort opportunities ranked by value. Routes each recommendation to the right skill.

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When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.

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Suede Labs AI combined code review and ship grade in one pass: findings with file:line evidence plus an A-F lane grade, Instant-F security triggers, OWASP checks, a deploy-safety gate, and fix briefs. Use when asked to review this, grade this, security-check this, is this safe to ship, or check this PR before merge — whenever the caller wants both what is wrong and whether it ships. Runs only when explicitly invoked; never auto-fires on a diff, save, or commit. NOT FOR: findings only with accessibility and SEO lanes (use suede-code-review); the letter grade alone (use suede-code-grader); making CI enforce the verdict on merge (use suede-ci-gate); LLM, RAG, or agent behavior coverage (use suede-ai-eval).

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Suede Labs conversion-copy writer: landing sections, email, microcopy, buttons, headlines, CTAs, variants, and anti-slop edits. Use when asked to write or rewrite conversion copy for one surface in one pass — a hero, a button set, an email subject, a README section, a product blurb — or when copy on a single surface needs sharpening before it ships. NOT FOR: the full writing stack with SEO and AI Engine Optimization (use johnny-suede-write); stripping AI patterns from text this skill did not write (use suede-deslop); a researched, multi-phase piece for a high-stakes public surface (use suede-ship-copy).

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When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

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Short-Form Video Clip Pipeline — Skill

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Reset and prioritize the Codex task sidebar with work categories, P0–P4 priorities, and B7 labels for tasks inactive beyond seven days. Use for sidebar cleanup, confusing task lists, or refreshing follow-up priorities.