Marketing & Growth

mk-organization-1 Skill

Expert brand strategist and guardian specializing in brand identity development, consistency maintenance, and strategic brand positioning

mk-organization-1 Skill

Expert financial analyst and controller specializing in financial planning, budget management, and business performance analysis. Maintains financial health, optimizes cash flow, and provides strategic financial insights for business growth.

ulpi-io Skill

Generate marketing screenshots of your app using Playwright. Use when the user wants to create screenshots for Product Hunt, social media, landing pages, or documentation.

ulpi-io Skill

When the user wants to optimize images for search engines and performance. Also use when the user mentions "image SEO," "alt text," "image captions," "figcaption," "image optimization," "WebP," "lazy loading," "LCP," "image sitemap," "responsive images," "srcset," "image format," or "hero image optimization."

ulpi-io Skill

Email marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. Triggers: email design, email template, email marketing, newsletter design, email layout, email campaign, drip campaign, welcome email, promotional email, transactional email, email subject line, email header image, email banner

ulpi-io Skill

When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels."

ulpi-io Skill

Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad

ulpi-io Skill

This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.

ulpi-io Skill

Create AI avatar and talking head videos with OmniHuman, Fabric, PixVerse via inference.sh CLI. Models: OmniHuman 1.5, OmniHuman 1.0, Fabric 1.0, PixVerse Lipsync. Capabilities: audio-driven avatars, lipsync videos, talking head generation, virtual presenters. Use for: AI presenters, explainer videos, virtual influencers, dubbing, marketing videos. Triggers: ai avatar, talking head, lipsync, avatar video, virtual presenter, ai spokesperson, audio driven video, heygen alternative, synthesia alternative, talking avatar, lip sync, video avatar, ai presenter, digital human

ulpi-io Skill

LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth

ulpi-io Skill

SEO content brief creation with keyword research, search intent analysis, and content structure. Covers SERP analysis, heading hierarchy, word count targets, and internal linking strategy. Use for: content briefs, SEO writing, blog strategy, content planning, keyword targeting. Triggers: seo content brief, content brief, seo brief, keyword research, search intent, content strategy, blog brief, seo writing, content planning, keyword targeting, serp analysis, content outline, seo article, blog seo

ulpi-io Skill

When the user wants to design template pages—aggregation (gallery/hub) or detail (individual template). Also use when the user mentions "template page," "template gallery," "template hub," "template detail page," "template marketplace," "programmatic template," "CMS templates," "design templates," "vibe coding templates," "UI templates," "template for users to use," or "template + data pages." Covers both SEO (programmatic scale) and user-facing (browse → use → customize) template pages.

18816132863 Bundle

Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.

18816132863 Bundle

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

18816132863 Bundle

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

mk-organization-1 Skill

Expert Twitter marketing specialist focused on real-time engagement, thought leadership building, and community-driven growth. Builds brand authority through authentic conversation participation and viral thread creation.

mk-organization-1 Skill

Expert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Masters aesthetic development and drives meaningful engagement.

mk-organization-1 Skill

Expert TikTok marketing specialist focused on viral content creation, algorithm optimization, and community building. Masters TikTok's unique culture and features for brand growth.

mk-organization-1 Skill

Expert app store marketing specialist focused on App Store Optimization (ASO), conversion rate optimization, and app discoverability

mk-organization-1 Skill

Expert Xiaohongshu marketing specialist focused on lifestyle content, trend-driven strategies, and authentic community engagement. Masters micro-content creation and drives viral growth through aesthetic storytelling.

mk-organization-1 Skill

Expert Reddit marketing specialist focused on authentic community engagement, value-driven content creation, and long-term relationship building. Masters Reddit culture navigation.

mk-organization-1 Skill

Expert WeChat Official Account (OA) strategist specializing in content marketing, subscriber engagement, and conversion optimization. Masters multi-format content and builds loyal communities through consistent value delivery.

ulpi-io Skill

B2B case study writing with STAR framework, data visualization, and research. Covers structure, customer quotes, metrics presentation, and distribution formats. Use for: customer success stories, portfolio pieces, sales enablement, marketing content. Triggers: case study, customer story, success story, b2b case study, client testimonial, customer case study, portfolio case study, use case, customer win, results story

ulpi-io Skill

Generate professional AI product photography and commercial images. Models: FLUX, Imagen 3, Grok, Seedream for product shots, lifestyle images, mockups. Capabilities: studio lighting, lifestyle scenes, packaging, e-commerce photos. Use for: e-commerce, Amazon listings, Shopify, marketing, advertising, mockups. Triggers: product photography, product shot, commercial photography, e-commerce images, amazon product photo, shopify images, product mockup, studio product shot, lifestyle product image, advertising photo, packshot, product render, product image ai

ulpi-io Skill

Build multi-step AI content creation pipelines combining image, video, audio, and text. Workflow examples: generate image -> animate -> add voiceover -> merge with music. Tools: FLUX, Veo, Kokoro TTS, OmniHuman, media merger, upscaling. Use for: YouTube videos, social media content, marketing materials, automated content. Triggers: content pipeline, ai workflow, content creation, multi-step ai, content automation, ai video workflow, generate and edit, ai content factory, automated content creation, ai production pipeline, media pipeline, content at scale

ulpi-io Skill

Newsletter curation with content sourcing, editorial structure, and subscriber growth strategies. Covers issue formatting, link roundups, commentary style, and sending cadence. Use for: email newsletters, link roundups, weekly digests, curated content, creator newsletters. Triggers: newsletter, email newsletter, newsletter curation, weekly digest, link roundup, curated newsletter, newsletter writing, newsletter format, subscriber growth, newsletter strategy, content curation, newsletter template

ulpi-io Skill

Market research specialist focused on comprehensive market analysis, consumer behavior insights, and market opportunity identification. Excels at quantitative market sizing, qualitative consumer research, and strategic market positioning analysis.

gigik2a Skill

SEO operativa per mercato italiano: Google.it, Google Business Profile (GBP), Search Console, recensioni Google/Trustpilot, directory italiane (PagineGialle, Yelp IT, Europages, Kompass, Trovaprezzi, Pagine Bianche, Misterimprese). Local SEO (local pack, NAP consistency, citazioni locali, schema LocalBusiness), SEO multilingua IT/EN, GDPR-compliant tracking (Consent Mode v2, server-side tagging, cookie banner art. 122 Codice Privacy), Google Analytics 4 configurazione IT. AI SEO / GEO (Generative Engine Optimization): ottimizzazione per risposte in ChatGPT, Perplexity, Google AI Overview, SGE, Gemini, Copilot. Structured data avanzato (FAQPage, HowTo, Product, Article, Organization, Breadcrumb, LocalBusiness, Review, AggregateRating). E-E-A-T applicato a siti italiani (trasparenza, autore, credenziali, partita IVA visibile, contatti). SERP italiane specifiche (featured snippet IT, People Also Ask IT, knowledge panel aziende italiane). Usa SEMPRE per: "SEO sito italiano", "ottimizzare Google My Business", "app

gigik2a Skill

Servizio retainer mensile di produzione contenuti SEO per PMI italiane (599-1.299 EUR/mese). Tre piani: Light 4 articoli/mese, Standard 6 articoli/mese, Intensive 8 articoli/mese. Workflow 6 step ricorrente: piano editoriale mensile, brief SEO per articolo, drafting con keyword primaria e secondarie, refresh 2-4 articoli esistenti, ottimizzazione on-page e meta, report KPI con posizionamento e traffico. Output ricorrente: calendario editoriale XLSX, brief DOCX per articolo, articoli DOCX pronti CMS, report mensile DOCX, JSON strutturato. Attiva per: content factory, produzione contenuti, piano editoriale, articoli per il blog, content marketing PMI, chi mi scrive gli articoli, blog aziendale, contenuti SEO ricorrenti, servizio editoriale mensile, refresh contenuti, aggiornare vecchi articoli, piano editoriale mensile, content strategy ricorrente, aumentare traffico organico, content retainer. Quarto livello della suite WebBoost dopo check express, audit tecnico e keyword strategy.

gigik2a Skill

Ottimizzazione Local SEO per attivita con clientela geografica in Italia (ristoranti, studi professionali, artigiani, negozi). Report DOCX 8-10 pagine con audit Google Business Profile, verifica NAP, citazioni locali, strategia recensioni, ottimizzazione on-page locale. Trigger: "local SEO", "Google Maps", "Google Business", "scheda Google", "farsi trovare su Google Maps", "SEO locale", "attivita locale", "clienti della zona", "posizionamento locale", "recensioni Google", "NAP", "citazioni locali", "maps posizionamento", "non mi trovano su Maps". Input: URL sito, nome attivita, indirizzo completo, categoria, keyword locali 2-3. Output: report DOCX, checklist operativa, JSON strutturato. Tono pratico: il titolare puo agire da solo stasera. Sotto-skill consulenza web PMI 149-249 EUR per clienti nel raggio di 30 km.

gigik2a Skill

Audit SEO tecnico approfondito per PMI italiane. Genera report DOCX 10-15 pagine con diagnosi completa e istruzioni operative per il webmaster. Trigger: "audit SEO", "audit tecnico sito", "problemi SEO", "il sito non si posiziona", "analisi SEO completa", "perche non mi trova Google", "verifica SEO", "SEO check approfondito", "report SEO tecnico". Input: URL sito, settore (opzionale), note specifiche (opzionale). Analizza crawlability, indicizzazione, Core Web Vitals, performance, mobile, sicurezza, on-page, immagini, struttura URL, schema markup. Per ogni problema: severita, impatto traffico, istruzione operativa concreta per il webmaster. Output: report DOCX executive con summary per titolare e dettaglio tecnico per webmaster, piu JSON strutturato. Secondo livello scala valore consulenza web PMI dopo il pagellino SEO rapido.

gigik2a Skill

Marketing analytics e modelli quantitativi data-driven. Regressione, choice modeling, CLV, brand equity, advertising effectiveness, research methodology, digital/social analytics. AI-applied: neuroscience copy testing 8 scores, storytelling 12-step, dynamic pricing PID, Big Five brand personality, celebrity selection, segmentazione AI PCA+clustering metaphor/ facet-based, promotion journey 7-stage, loyalty card switching algorithms. Bocconi BEMACS + Pradeep/Appel/Sthanunathan. Usa SEMPRE per: dummy clustering RFM, logistic regression, BAV, Interbrand, CLV, GRP, ROI, conjoint, A/B testing, churn, NPS, CAC, LTV/CAC, CTR, CPC, Tobin's Q, causalità IV 2SLS, neuroscience copy testing, Big Five brand, PID pricing, programmatic ads, PCA brand perception, factor analysis, Bayes classification, data sources AI, data cleanup, product naming 30 categorie. Attiva per: regressione marketing, brand equity, efficacia campagna, segmentazione AI, ROI, GRP, RFM, copy testing, dynamic pricing, brand personality Big Five.

gigik2a Skill

Marketing strategico avanzato: STP, 4P, brand equity, Porter 5 forze, vantaggio competitivo, trust marketing, CSR. Comportamento consumatore 6-step, coinvolgimento, rischio percepito, Fishbein. Distribuzione, trade marketing, partnership. Comunicazione integrata, pubblicità, promozioni, rete vendita, merchandising. AI-applied: innovazione prodotto 9-step, dynamic pricing PID 17 euristiche, Big Five brand personality, promozioni 7-stage, neuroscience copy testing 15 scores, storytelling 12-step, ad templates, language codes per età/genere. Piano marketing, SWOT, Ansoff, BCG. KPI, PIMS, NPS, loyalty. Services Marketing: IHIP, 7P, Gaps Model, SERVQUAL RATER, Service Blueprint, Service Recovery, Yield Management. Per: "segmentazione targeting posizionamento", "4P", "5 forze Porter", "dynamic pricing", "neuroscience copy testing", "Big Five brand", "services marketing", "SERVQUAL", "service blueprint", "yield management", "RevPAR ADR".

gigik2a Skill

Applica una lente di psicologia applicata (Cialdini, bias di Kahneman, neuromarketing, UX psychology) a ogni richiesta di marketing, copywriting, branding, pricing, siti, landing, email, social, ads, funnel, vendita, negoziazione, pitch. USA SEMPRE per copy, headline, sito, landing, campagna, annuncio, newsletter, post social, CTA, conversione, funnel, pitch, proposta, offerta, pricing, naming, storytelling, brand, posizionamento, comunicazione persuasiva — anche senza menzione esplicita di psicologia. NON attivare per compiti tecnici senza destinatario umano (calcoli strutturali, CAD, impianti, codice backend, computi, verifiche normative). Su richieste miste, applicala solo alla parte comunicativa. In caso di dubbio, attivala.

gigik2a Bundle

Genera un pagellino SEO rapido (punteggio 0-100) con le 5 criticita piu urgenti per PMI italiane. Trigger: "check SEO", "punteggio sito", "pagella sito", "quanto e messo il mio sito", "analisi rapida sito", "score SEO", "check rapido", "il mio sito va bene?". Input: URL del sito. Analizza 10 fattori (HTTPS, mobile-friendly, velocita, title tag, meta description, H1, alt tag, internal linking, sitemap.xml, Google Business Profile). Output: pagella HTML visiva con semafori verde/giallo/rosso, score globale, top 5 criticita spiegate in italiano semplice senza gergo tecnico, stima impatto su clienti persi, CTA verso audit SEO tecnico completo. Deliverable: HTML single-page e JSON strutturato. Lead magnet per titolari PMI italiane 5-50 dipendenti. Primo touchpoint consulenza web.

gigik2a Skill

LinkedIn B2B outreach e social selling per PMI italiane. Prospecting, profile optimization, Sales Navigator, outreach personalizzato multi-step, content strategy thought leadership, LinkedIn Ads (Sponsored Content, Message Ads, Conversation Ads), Social Selling Index (SSI), Account-Based Marketing (ABM), lead generation B2B. Tool ecosystem: Sales Navigator, LinkedIn Helper, Expandi, Dripify, Lemlist, HeyReach. Conformità GDPR art. 6 legittimo interesse + opt-out. Usa SEMPRE per: "LinkedIn outreach", "social selling", "prospecting B2B", "Sales Navigator", "messaggio LinkedIn", "InMail", "cold outreach B2B", "LinkedIn ads B2B", "lead generation LinkedIn", "profilo LinkedIn ottimizzato", "content LinkedIn personal branding", "ABM Account Based Marketing", "targeting B2B italiano". Uso doppio: per clienti K2-AI B2B e per prospecting K2-AI stesso. Per funnel B2B completo e BANT/MEDDIC usa marketing-strategico; per copy dei messaggi usa psicologia-marketing.