Marketing & Growth

gigik2a Skill

Marketing quantitativo scuola Bocconi BEMACS. Usa per HHI Herfindahl-Hirschman con notazione Bocconi, Market Turbulence index, Market Growth rate, Impressions e GRP Gross Rating Points media metrics, Lag Effects e interaction effects in modelli pubblicitari, logistic regression per decisional models binari, CLV Customer Lifetime Value, CRV Customer Referral Value, RFM Recency Frequency Monetary, segmentazione digitale Liu-Lee-Srinivasan 5 tipi, social tagging metrics brand familiarity e brand favorability, firm value impact Tobin's Q, stock returns per misurare brand equity finanziaria.

gigik2a Bundle

Orchestratore WebBoost — diagnosi completa della presenza online di una PMI italiana (5–50 dipendenti) e piano di miglioramento attuabile. Usa SEMPRE questa skill quando l'utente dice "audit SEO sito", "analisi presenza web", "migliorare sito web", "WebBoost", "diagnosi sito PMI", "perché il mio sito non porta clienti", "farmi trovare su Google", "revisione sito aziendale", "piano SEO e contenuti", "audit web completo", "ottimizzare la presenza online", "report SEO mensile", "controllare sito PMI", "servizio WebBoost", oppure quando fornisce un URL di un sito aziendale italiano chiedendo di analizzarlo o migliorarlo. Attivala anche per piano editoriale PMI, revisione homepage, keyword research, UX audit sito PMI, generazione contenuti SEO per azienda italiana. Produce report DOCX executive, piano editoriale XLSX, dashboard HTML e output JSON strutturato.

gigik2a Skill

E-commerce marketing operativo per PMI italiane. Product page optimization, CRO checkout, abbandono carrello avanzato, upsell/cross-sell, marketplace italiani (Amazon IT, eBay, Trovaprezzi, Idealo, ePrice), email lifecycle e-commerce (welcome, post-purchase, win-back, replenishment), Google Shopping + Performance Max, Meta Advantage+ Shopping, recensioni prodotto (Feedaty, Trustpilot, Yotpo) con schema Review/AggregateRating, subscription commerce, pricing dinamico, logistica Italia (Poste, GLS, BRT, Amazon Logistics). Piattaforme: Shopify, Magento, WooCommerce, Prestashop. Usa SEMPRE per: "e-commerce", "Amazon seller", "Shopify", "Magento", "WooCommerce", "Prestashop", "carrello abbandonato", "Google Shopping", "Trovaprezzi", "vendere online", "product page SEO", "checkout optimization", "marketplace Italia", "recensioni e-commerce", "logistica e-commerce", "subscription box". Per SEO generico o ads non-commerce usa digital-marketing-performance; per aspetti psicologici del funnel usa psicologia-marketing.

gigik2a Skill

Trust-oriented marketing scuola Bocconi-Castaldo e contenuto distintivo CLEAM. Usa per trust marketing, fiducia come risorsa competitiva, antecedenti e conseguenti della fiducia, beni-trust, customer equity italiano (value/brand/relationship equity), orientamenti impresa (prodotto, vendite, marketing, fiducia), MktPot potenziale di mercato, gap di potenziale, quota di mercato ponderata, copertura numerica, indice di selezione, benefit segmentation tradizione italiana, mappe percettive e distanza cognitiva Valdani-Ancarani, break-even formulazione italiana (Q*, p*), casi GDO italiani (Carrefour, Esselunga, Conad, Coop, PAM, Lidl). Complementa marketing-strategico con contenuto Bocconi canonico.

gigik2a Skill

Marketing operativo avanzato scuola Bocconi CLEAM 2 semestre. Usa per indicatori quota avanzati (copertura numerica, grado dispersione, indice selezione, indice assortimento), coinvolgimento psicologico 6 fasi del consumatore, determinanti del coinvolgimento, acquisitori ricreativi vs funzionali, matrice ricerca informativa economica vs marketing, ricerca mirata vs continua, pricing orientato a costi/concorrenza/domanda, formule break-even Bocconi, full-cost pricing, bundling, discriminazione prezzo, strategia di screematura, strategia di penetrazione, NPS Net Promoter Score, MDS multidimensional scaling, laddering, scale Likert/Stapel/differenziale semantico, performance competitive e indicatori customer-based.

gigik2a Skill

Marketing dei settori creativi e culturali. Experience goods, valore estetico, co-produzione, pratiche di consumo, esperienza di acquisto e post-consumo. STP, prodotto, marca, prezzo nei settori creativi. Basato su corso Bocconi CLEACC. Usa SEMPRE per: settori creativi, industrie culturali, experience goods, valore edonico, valore comunicativo, valore etico, co-produzione consumatore, pratiche di consumo, sense making, flow, esperienza estetica, brand community, product placement, endorsement, influencer creativi, mercato business creativi, corporate support, sponsorizzazione, capitale simbolico sociale culturale, marketing intelligence, STP settori creativi, segmentazione value-based, brand equity creativi, brand extension, portafoglio prodotti, prezzo prestigio, Bass model, blockbuster. Attiva per "marketing culturale", "settori creativi", "experience goods", "co-produzione consumatore", "brand community", "product placement", "prezzo prodotti creativi".

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CRM e Customer Experience operativi per professionisti marketing. CRM tipologie (operational/analytical/collaborative), vendor landscape (Salesforce, HubSpot, Dynamics), Customer Data Platform (CDP) vs CRM vs DMP, single customer view, GDPR. Customer journey mapping: personas, stages, touchpoints, moments of truth, service blueprint. Loyalty program design: tier structures, earning/redemption economics, liability/breakage, gamification. Churn prediction: RFM+ML models, early warning system, retention interventions, win-back framework, SaaS NRR/GRR. CX measurement: NPS inner/outer loop, CSAT, CES, SERVQUAL 5 gap model, VoC programs, text analytics. Usa per: "CRM strategy", "journey map", "loyalty program design", "churn prediction", "win-back campaign", "NPS methodology", "service blueprint", "CX KPI".

gigik2a Skill

Programmazione e controllo di gestione (Management Accounting). Analisi CVR, BEP, margine di contribuzione, leva operativa, classificazione costi, CMS tradizionali e ABC, decisioni marketing e produzione, master budget, budget flessibili, analisi scostamenti, centri di responsabilità, balanced scorecard, ROI EVA, costo pieno vs variabile, job/process costing, allocazione costi, delta assorbimento. Basato su corso Bocconi. Usa SEMPRE per: analisi costi-volumi-risultati, break even point, margine contribuzione, leva operativa, costi fissi variabili, ABC activity based costing, budget, scostamenti prezzo efficienza, centri costo profitto investimento, BSC, ROI ROS EVA, make or buy, costo opportunità, job costing, process costing. Attiva per "calcolo BEP", "analisi costi", "budget aziendale", "scostamenti", "make or buy", "margine di contribuzione", "controllo di gestione".

gigik2a Skill

Digital marketing e performance marketing operativo. SEO on-page/technical/off-page, SEM Google Ads (Quality Score, bidding strategies, match types), keyword research (volume, KD, intent), content SEO pillar+cluster, E-E-A-T. Email marketing lifecycle (welcome/cart/winback), deliverability (SPF/DKIM/DMARC), automation lead scoring, drip campaigns. Performance advertising: Meta Ads, TikTok, LinkedIn B2B, programmatic DSP/SSP/RTB, retargeting. AARRR pirate metrics, North Star, growth loops, PLG, ICE/RICE experimentation. Content strategy pillar+cluster, CRO A/B testing rigor, funnel TOFU/MOFU/BOFU, attribution multi-touch. Usa per: "fare SEO", "ottimizzare Google Ads", "email marketing automation", "growth hacking", "A/B test", "ROAS benchmark", "Meta Ads strategy", "landing page CRO", "funnel conversion", "attribution digital".

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Framework di decision theory e teoria dei giochi per scegliere la mossa migliore di fronte a più alternative. Usa SEMPRE quando l'utente deve scegliere tra opzioni, valutare trade-off, rispondere a un competitor, decidere pricing o posizionamento, selezionare tecnologia/libreria/fornitore, negoziare, allocare risorse scarse. Attiva anche senza menzione esplicita di "teoria dei giochi" quando c'è un dilemma decisionale — tecnico ("meglio React o Vue?"), strategico ("entriamo in questo mercato?"), marketing ("come rispondere al competitor?"), commerciale ("quanto offrire alla gara?"), organizzativo ("internalizzare o esternalizzare?"). Copre decision theory (valore atteso, alberi decisionali, analisi multicriterio), teoria dei giochi (Nash, strategie dominanti, minimax, segnalazione, giochi ripetuti) e behavioral game theory (bias, razionalità limitata, reputazione). Produce analisi strutturata con raccomandazione operativa motivata.

ferroxlabs Bundle

Entry point for marketing work against a URL, product or topic: clears the URL-safety and untrusted-content gates that any page-fetching marketing task needs, runs a sixty-second homepage snapshot inline, then routes to the right specialist skill for the depth the request actually needs. Use when a marketing request arrives broadly — 'look at my site', 'why isn't this converting', 'what should we be doing' — and the right instrument is not yet obvious. Do NOT use when the job is already named: go straight to market-audit for a full five-dimension site audit, market-landing for one page's conversion teardown, marketing-funnel-diagnosis for stage-by-stage drop-off, or mira-brand-foundation for identity work. Not for sales prospecting (use sales-prospect) or engineering work.

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Run a five-dimension marketing audit on a business URL — content and messaging, conversion, SEO, competitive position, and brand and strategy — scored in parallel and aggregated into a weighted overall score with a prioritised action plan. Use when the user wants to know what is wrong with their marketing as a whole. Do NOT use for a single page's conversion teardown (use market-landing), for brand identity and visual system work (use mira-brand-foundation) or for a funnel-stage drop-off diagnosis (use marketing-funnel-diagnosis).

ferroxlabs Bundle

Run a section-by-section conversion teardown of one landing page — hero, value proposition, social proof, features, objection handling, CTA and footer — plus form, mobile and page-speed audits, ending in prioritised fixes split into quick wins, strategic and long-term, with A/B test hypotheses. Use when one page has traffic and is not converting. Do NOT use for a whole-site marketing audit (use market-audit), for the copy voice and awareness-stage decisions behind it (use copy-awareness-stages) or for the visual system it should sit inside (use mira-visual-system).

ferroxlabs Bundle

Run a five-dimension workup on a target company from its URL using public sources only — company research, opportunity qualification, decision-maker mapping, competitive positioning and ICP fit — then aggregate a weighted prospect score, a prioritised action plan and a jurisdiction-gated first email (CAN-SPAM, CASL, GDPR and UWG §7 aware; refuses pure cold outreach to DE, AT and CH). Use when a whole account needs to be assessed before anyone reaches out. Do NOT use for a single BANT/MEDDIC pass on a lead already in play (use sales-qualify), for mapping named people only (use sales-contacts), or for deciding who to sell to at all (use sales-icp).

ferroxlabs Bundle

Produces a weekly pipeline review format with stage definitions, deal health assessments, forecast calculations, and risk flags using CRM hygiene methodology. Use when the user asks to create a pipeline review template, structure a weekly sales forecast meeting, build a deal inspection framework, design a pipeline health dashboard, or prepare for a sales pipeline review with leadership. Do NOT use for win/loss analysis of closed deals (use win-loss-analysis), individual deal strategy (use sales-playbook-section), or marketing funnel analysis (use marketing-analytics-report).

ferroxlabs Bundle

Produces a detailed buyer persona using Jobs-to-be-Done framework with demographics, pain points, goals, buying triggers, decision criteria, and vocabulary. Use when the user asks to create a customer persona, define target buyer, build an ideal customer profile, or understand their audience for marketing or product decisions. Do NOT use for market segmentation strategy (use go-to-market-strategy), customer journey across touchpoints (use customer-journey-map), or competitive positioning (use competitive-analysis).

ferroxlabs Bundle

Produces a sales pitch deck narrative with problem, solution, proof, process, pricing, and CTA sections using sales deck structure methodology. Use when the user asks to create a sales pitch deck, build a sales presentation, write pitch deck slides, or structure a client presentation for closing deals. Do NOT use for investor pitch narrative (use startup-pitch-narrative in entrepreneurship), marketing strategy presentation (use marketing-strategy), or internal company presentation (use presentation skills).

ferroxlabs Bundle

Produces conversion-optimized landing page copy with hero section, problem statement, solution, social proof, and CTA sections using conversion copywriting methodology. Use when the user asks to write landing page copy, create a product page, write a sales page, draft conversion copy, or write landing page text for a website. Also useful when asked to write website copy or create a page that converts visitors. Do NOT use for ad copy (use paid-ad-copy), product descriptions for e-commerce listings (use product-description), or full website content strategy (use seo-content-strategy).

ferroxlabs Bundle

As of: 2026-05-16

ferroxlabs Bundle

Brand storytelling strategy advisor covering narrative marketing frameworks, origin story development, brand voice architecture, values-driven messaging, emotional resonance techniques, content formats for storytelling, audience connection through narrative, and building a cohesive brand story that differentiates and drives loyalty across every customer touchpoint. Use when the user asks about brand storytelling or needs help with related topics. Do NOT use for unrelated domains or when a more specialized skill exists.

ferroxlabs Bundle

Produces a completed marketing strategy document using STP (Segmentation, Targeting, Positioning) framework with goals, audience definition, channel mix, budget allocation, and KPIs. Use when the user asks to create a marketing strategy, plan marketing for a product or company, define marketing goals and channels, or structure a marketing plan. Do NOT use for go-to-market launch planning (use go-to-market-strategy), single campaign planning (use campaign-planning), or brand positioning statement only (use brand-positioning).

ferroxlabs Bundle

Produces post-meeting, post-demo, and post-proposal follow-up email sequences that advance deals through the sales pipeline using sales cadence methodology. Use when the user asks to create follow-up emails after a sales meeting, write post-demo follow-up sequences, build post-proposal nurture emails, or design email sequences that keep deals moving forward. Do NOT use for cold outreach to new prospects (use cold-outreach-sequence), customer onboarding emails (use cs-handoff-document), or marketing email campaigns to subscribers (use email-campaign).

ferroxlabs Bundle

Community-led growth strategy advisor covering community platform selection, engagement frameworks, ambassador programs, community flywheel mechanics, moderation, content strategy, metrics, monetization, and building self-sustaining communities on Discord, forums, Slack, and social platforms that drive acquisition, retention, and advocacy for products and brands. Use when the user asks about community led growth or needs help with related topics. Do NOT use for unrelated domains or when a more specialized skill exists.

ferroxlabs Bundle

Produces a completed competitor comparison matrix with positioning analysis, capability gaps, and strategic recommendations using Porter's Five Forces framework. Use when the user asks to analyze competitors, compare market alternatives, evaluate competitive landscape, or assess competitive positioning. Do NOT use for internal strengths/weaknesses analysis (use swot-analysis), macro-environment scanning (use pestle-analysis), or product portfolio evaluation (use bcg-matrix).

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SaaS business metrics analysis covering MRR, ARR, churn rates, customer lifetime value, cohort analysis, unit economics, and dashboard design. Includes benchmark data, formula references, investor-ready reporting templates, and diagnostic frameworks for identifying growth bottlenecks. Use when the user asks about saas metrics analyst, related techniques, best practices, or needs guidance in this domain. Do NOT use when the request is outside the scope of saas metrics analyst or requires a different specialized skill.

ferroxlabs Bundle

Produces a completed SEO content strategy with keyword clusters, content gap analysis, page priority matrix, and internal link structure using SEO content planning methodology. Use when the user asks to plan SEO content, create a keyword strategy, identify content gaps, prioritize pages for organic search, or build a content-driven SEO plan. Do NOT use for writing individual blog posts (use writing skills), full marketing strategy (use marketing-strategy), or paid search ad copy (use paid-ad-copy).

ferroxlabs Bundle

Produces a completed market research brief with research question, hypothesis, methodology, data sources, and output format using research design principles. Use when the user asks to plan market research, design a survey, structure customer research, or outline a research study for business decisions. Do NOT use for competitive benchmarking (use competitive-analysis), customer persona creation (use customer-persona), or full marketing strategy (use marketing-strategy).

ferroxlabs Bundle

Produces an operations KPI document with metric definitions, data sources, targets, reporting cadence, and dashboard layout using ops analytics methodology. Use when the user asks to create an operations dashboard, define operational KPIs, build a metrics framework for operations, design a reporting dashboard for operational performance, or establish metrics and targets for an operations team. Do NOT use for marketing analytics reports (use marketing-analytics-report), financial KPI dashboards (use financial-kpis), or product metrics frameworks (use metrics-framework).

ferroxlabs Bundle

The user wants to know if a new product, feature, price point, or positioning has demand before they spend weeks building it. Load this whenever someone says "should we build X," "would people pay Y for this," or "is there a market for Z."

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Produces a platform-specific social media strategy with content pillars, posting frequency, format mix, engagement tactics, and performance metrics using content calendar methodology. Use when the user asks to create a social media strategy, plan social media content, build a content calendar, or define a social media presence for a brand or business. Do NOT use for paid social ad copy (use paid-ad-copy), email marketing (use email-campaign), or full marketing strategy (use marketing-strategy).

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Produces a multi-touch cold outreach sequence combining email and social touches with personalization variables and follow-up cadence using sales cadence design methodology. Use when the user asks to create cold outreach emails, build a prospecting sequence, design a sales cadence, write cold emails, or plan multi-channel outreach to new prospects. Do NOT use for warm follow-up emails after a meeting (use follow-up-sequences), email marketing to subscribers (use email-campaign), or PR media pitches (use pr-pitch).

fabioc-aloha Skill

Systematic code review for correctness, security, and growth — not just style enforcement

fabioc-aloha Skill

Resume crafting, interview preparation, job search strategy, and professional growth planning.

fabioc-aloha Skill

Comprehensive cognitive self-assessment — honest evaluation of architecture health, growth, and optimization opportunities

fabioc-aloha Skill

GROW model, active listening, developmental feedback, and team growth approaches

javimosch Skill

Visualizes repository complexity by counting files, lines of code, and grouping by extension. Use to assess project size or growth.